7 creative direct mail ideas to boost your med spa’s clientele
When was the last time you got something exciting in the post that wasn’t a bill or a flyer for a local
85% of winners at this year’s Aesthetics Awards are Pabau customers – more details here
When was the last time you got something exciting in the post that wasn’t a bill or a flyer for a local
Gift certificates have been around since the 1930s. So, they might be an oldie, but they’ve lasted so long for one simple
Being a medical professional in the healthcare industry isn’t the easiest job in the world, so using any help you can get
Not long ago, it was rare to see nurse practitioners (NPs) running their own private practices. Now? It’s becoming a lot more
Have you ever looked at your med spa expenses and thought, “Where is all my money going?” You’re not alone. The funny
Opening a physiotherapy clinic is a hugely exciting opportunity! There’s a growing demand for rehabilitation and pain management services due to several
When we see prices, we aren’t seeing the numbers alone. It’s an entire perception of whether the service or product is a
Happy clients are a med spa owner’s best marketing too. When someone loves their facial, filler, or laser skin treatment, they’ll probably
Gift cards — everyone loves getting them, but not everyone remembers to use them. That’s right, a surprising number of gift cards
How do you measure your med spa’s success? Is it appointments booked? Profit made in the last month or year? New clients
Discover how Pabau’s review management software streamlines Medspa operations, enhancing client satisfaction and boosting your business’s online reputation.
As more and more competitors enter the market, it’s even more important than ever to get client engagement, loyalty, and referral right,
The Beatles sang Thank You Girl back in 1964, Alanis Morrisette sang Thank U in 1998, and Ariana Grande sang Thank U, Next in 2018.
The customer journey in aesthetics today is nothing like the one in the past. Customer expectations are incredibly, incredibly high. These days,
Let’s remind ourselves once again what patient engagement is – it’s encouraging your patients to participate in their treatment decision-making process, based
There’s always a hot new spa trend to get excited about. Hot stone massages, Swedish massages, aromatherapy massages, trigger point massages –
As a healthcare or med spa provider, it’s likely that you pride yourself on providing excellent care and a first-class patient experience.
Why should you care about it? Ensuring your customers have a great experience at your med spa is one of the most
The Health Insurance Portability and Accountability Act, or HIPAA, sets the standard for safeguarding for patient data safety and security in the
Many people are drawn to aesthetics as a career choice. Whether you come from a medical background seeking a better work-life balance
If you’re in the healthcare industry, this won’t be the first time you’ve heard about HIPAA. It’s a mandatory US legislation for
Is the client data in your aesthetic clinic safe? Collecting personal data safely, making sure you have the right consent in place,
Let’s be real: med spa compliance regulations can be overwhelming. They’re confusing, get updated regularly, differ from state to state… keeping up
Patients have a huge responsibility for determining the success of their treatment outcomes. While physicians may assess, diagnose, and prescribe the treatment,
If no one followed instructions, cars would be driving the wrong way on roads, red traffic lights would be ignored, and people
Checklists have a funny way of making overwhelming tasks a little bit less overwhelming. Just like when you go to the store.
Put yourself in your patient’s shoes and ask yourself — what kind of care would you want to receive? Let me guess
If someone asked you to rate your appointment scheduling process in your spa out of 10, what would you give it? 8?
A day in the life with a medspa business – clients arriving for appointments, phones ringing, bookings being taken, administering treatments… It’s
The spa industry is growing, and it’s growing fast. In fact, its growth rate is expected to rise by nearly 12% this
As a spa owner or manager, you strive to provide your clients with a memorable experience. Did you know that something as
For any bustling spa, staying ahead of competitors means not just meeting, but beating client expectations. While automated reminders and savvy marketing
What’s one thing that healthcare clinics, medi-aesthetic clinics, med spas, and salons have in common? They all schedule appointments. But although it
You’ve probably heard of the term “burnout.” It’s not everyday stress hiding behind a buzzword. Think of it like an epidemic leaving
Pabau’s injection plotting feature is a specialized tool for accurately recording and tracking injectable treatments, which is particularly useful to med spas
Speech recognition technology in healthcare is on the rise, and medical dictation tools are leading the pack. Speech recognition, like dictation, is
You don’t want your clients to just feel good when they walk out of your spa – you want them to feel
Consistent communication with your clients can position your med spa as a business that genuinely cares about client satisfaction and overall customer
Your med spa is finally open — you made it! Equipment and rooms are in place. Products are stocked. Your team of
Med spa packages are a really smart business move. For one, they have a strong commercial value. If a client books a
Let’s admit it – healthcare marketing can be a bit of a rollercoaster🎢 This is often because practitioners are juggling marketing along
These days, it seems like everyone and their dog has a business page on social media. But let’s be real: just having
The competition for boosting spa clientele is fierce💥 This has made spas think of many creative ways to promote their business. One of
As a med spa owner, one thing you’ll know is that lead generation is crucial for growing your medical spa business –
Dermal fillers are one of the most popular aesthetic treatments around. One thing that will never die in the beauty industry is
Skincare recommendations are everywhere on social media. LED therapy. Double cleansing. You name it, it’s probably gone viral on TikTok. It’s no
They say your med spa is only as good as the team behind it. And it’s true. While clients may initially come
Estheticians are the heart and soul of your med spa — and the face of your business — so hiring the right candidate
Aging gracefully has never been easier than in 2025. Part of that is due to the numerous advancements in minimally-invasive cosmetic treatments,
When it comes to running a successful salon or spa, one of the most important decisions you’ll make is how to structure
IV therapy is a major healthcare trend right now. From hydration boosts to hangover drips, IV therapy is a favorite among celebrities,
Nothing speaks louder about the effectiveness of your treatments than real, visible results. A side-by-side comparison tells the story better than words ever
The med spa industry is booming in California – and with good reason. More and more people are seeking minimally-invasive treatments that help
Handling tipping at med spas…😳 Yeah, we know the struggle. Of course, you want to project an image of professionalism for your
If you had to wait on hold forever just to book an appointment over the phone, wouldn’t you look for alternatives?
Nowadays, running a successful healthcare practice depends on various growth factors, one of which is how they pay. Patients don’t want to
For practices, spas, hair salons, and clinics, online bookings are the new norm. However, in the highly competitive medi-aesthetics industry, not putting
Every client who walks through your clinic’s doors is more than just an appointment; they are an opportunity to supercharge your revenue.
You wouldn’t buy a pair of jeans without trying them on and making sure that they fit, right?
The same logic applies to consultations. They play a vital role in the client journey because this is where you get to figure out if you, the practitioner, and the client are a good match for each other.
Hot take: not being in control of your inventory can impact your whole healthcare business, regardless of its size. There’s a need
Want the scoop on Online Bookings in Pabau 2? The all-new version of our Online Booking platform is set to drop and
The Facial Aesthetics Conference run by Dr Harry Singh and Botulinum Toxin Club (BTC) is taking place this year at the DoubleTree
The whole world is being impacted in different digitised ways. Everything is now becoming digital, touchable and reliant upon software. Safety and
Scheduling appointments manually can be an error-prone task, especially for busy clinics and spas that offer a wide range of services. Double
Can you blame someone for having an unexpected skin outbreak in the middle of the night and wanting to schedule an appointment
In the dynamic realm of salon management, one thing stands true — modern problems require modern solutions. For salon owners, complex daily
A career shift into the aesthetics industry is an enormous change, especially if you’ve spent the majority of your career so far
Making appointment scheduling look seamless can be a lot harder than it looks. And this can get even more complex when you
Choosing the right software for your spa can be daunting. However, spa operators and owners shouldn’t shy away from technology solutions out
Practice management software exists in all shapes and sizes. But not every option out there will meet your business needs. While every
Managing bookings can be a time-consuming task, and a tricky one, especially for clinics, medical spas, and beauty salons. If you’re currently
Hollywood has a lot to answer for! Growing up, I was giddy with anticipation for the fantastical gadgets and technology promised by
Time management is a crucial aspect of running a successful private practice. But with countless tasks and responsibilities demanding your attention as
Pabau’s injection plotting feature is a specialized tool for accurately recording and tracking injectable treatments, which is particularly useful to med spas
If you had to wait on hold forever just to book an appointment over the phone, wouldn’t you look for alternatives?
For practices, spas, hair salons, and clinics, online bookings are the new norm. However, in the highly competitive medi-aesthetics industry, not putting
Hot take: not being in control of your inventory can impact your whole healthcare business, regardless of its size. There’s a need
Not sure where to start when it comes to marketing your med spa or clinic? Our helpful starter pack is jam-packed with helpful tips and strategies for success.
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Se retrouver au cœur d'une enquête HIPAA est la dernière chose que vous souhaitez pour votre cabinet.En tant que loi...
Self-service booking is a must-have for med spas, and it’s easy to see why.Clients want convenience, flexibility, and control over...
There’s a silent killer in your med spa business.And it’s not a bad review or the competitor along the street....
If someone asked you to wash the dishes and you had a dishwasher, would you hand-wash them?It’s a no-brainer, right?...
Les Beatles ont chanté Thank You Girl, en 1964, Alanis Morrisette Thank U, en 1998 et Ariana Grande, Thank U,...
De nombreuses personnes sont attirées par l'esthétique comme choix de carrière.Que vous soyez issu du milieu médical et que vous...
Les forfaits spa médical sont une stratégie commerciale très judicieuse.D'une part, ils offrent une forte valeur commerciale. Si un client...