You're on our United Kingdom website.

Change region


Change Region

You’re on our United Kingdom website. Change your region to see information for another location.

Loading animation



Reward your clients and make them feel like VIPs with our loyalty feature!

icon loyalty hero 3
icon loyalty hero 2
icon loyalty hero 1

Power up client spending and engagement with a points-based loyalty system.

Use Pabau’s loyalty feature to help you:

Reward clients for spending with you. You set the rules for how they can earn loyalty points! 

Encourage them to spend more, try new treatments, or book their appointments online

Drive word-of-mouth recommendations by incentivising clients to make referrals

Boost client retention so that customers keep choosing you… not the competition

Save time, boost revenue, and have more time to focus on clients

Reward clients using a simple points-based system

Make your clients feel special by rewarding them for coming back to your practice, again and again. Our point-based system encourages customers to choose your practice over the competition – and convert new clients into regulars.

loyalty icon

Incentivise referrals and get more clients on your books

Everyone knows that word-of-mouth is the best form of marketing. Create a buzz about your business by incentivising your clients to recommend your services to friends and family. They get referral points, you get more clients that you can turn into regulars!

Apply loyalty point discounts at the point of sale

Using loyalty points is simple! Points can be redeemed against clients’ next appointment at the point of sale. They have their points saved in the client card, you apply these points the next time they pay for a service.

icon loyalty hero 1
loyalty icon 5

Customizable campaigns, tailored to your business

You decide what loyalty campaigns work best for you. Reward clients for everything from leaving reviews to booking an appointment online, and set the points that clients will earn. Your business, your rules!

Boost client engagement

Need more customer reviews in your business? Maybe you want to encourage people to try a new service that you’ve launched? You can use the loyalty program so gently nudge clients to do all the things you want them to do, naturally.

loyalty icon 5

See your loyalty campaigns, at a glance

Keep a close eye on how your loyalty campaigns are performing using the built-in loyalty dashboard. Use the dashboard to track how many points have been earned – and spent – per month, plus the number of referrals you’ve had.

See the Loyalty feature in action

How it works

Reward your clients and make them feel like VIPs with our loyalty feature!

Loyalty campaigns

Choose between three types of loyalty campaigns – User-generated Content, Sales, and Bookings.

An example of a user-generated content loyalty rule would be rewarding a customer for writing a review, an example of sales would be rewarding clients for booking a service, and an example of bookings would be rewarding clients for booking an appointment online.

Referral campaigns

Right now, you can create referral campaigns where clients earn points for sending referrals your way. Coming soon, you’ll also be able to offer gift vouchers and free services, products, or packages if new clients come to you as a result of personal recommendations.

Watch the video

Got a spare five minutes? Watch this video to see how loyalty works…

More features

Deposits and no-show

Customizable consent

Automated pre-care
and aftercare emails


More features

Deposits and no-show

Automated pre-care
and aftercare emails

Customisable consent


Who it’s for

You may also like

Case studies

Read our latest case studies to discover how our customers are using Pabau to save time, reduce admin tasks, and get back to doing what they do best – treating patients.

Help guides

Head to our Knowledge Base to find hundreds of helpful how-to articles that will walk you through how to do pretty much anything you want to do in the system.

Compare pages

Want to see how Pabau stacks up next to the competition? Head to our compare pages to take a closer look at our features next to other practice management software.


A loyalty program is an exclusive rewards system designed for your customers. It allows your clients to earn points for engaging with your services. They can then redeem those points to save money when comes to paying for services.

Your clients can earn points by doing specified things such as booking appointments, providing feedback, trying new treatments, or referring new clients to you. You can decide which actions you would like them to take – it’s entirely up to you.

Pabau is a practice management software designed for GPs and MDs, medi aesthetic and med spa practitioners, and other healthcare professionals. Our software is built to handle the end-to-end patient journey, with online booking, forms, EMR, reporting, and more.

Ready to see how Pabau can
help your practice grow?