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The Aesthetic Business Hub

If you’re looking for impartial advice, helpful guidance and friendly support on how to start an aesthetic business or run an aesthetics clinic, you’re in the right place.

We’ve compiled an extensive selection of guides, templates, checklists and articles that covers
everything you need to build a successful aesthetics practice.

Our latest Aesthetic Business guide

Thinking of starting an aesthetic business?

Download our ultimate guide to starting an aesthetics clinic for a detailed, step-by-step walkthrough of everything you need to know when setting up your own business.

Starting an aesthetics business in 2024

Everything you need to know about setting up and running your own aesthetics business

From finding the best aesthetic business names and registering your new company, to purchasing the right insurance and designing perfect aesthetic business cards, if you’re in the process of building an aesthetics practice, we’ve got you covered.

And if your aesthetics clinic is already established, we’ve got plenty of advice to help you grow, including guides on sourcing funding and registering for VAT, to daily best-practice checklists and essential ways to streamline your day-to-day administration. Take a look at the most popular aesthetics business advice from our library:

Looking for help managing your aesthetics business?

Look no further than Pabau. It’s the medi-aesthetics clinic management software that takes care of all the boring but essential admin, so you can focus on treatments and client care.

Supporting aesthetic businesses through every stage of the journey

Our aesthetics business library is designed to help you at every stage of your career, along every step of the journey you take to set up and build your own aesthetics practice. Whether you’re only just exploring what qualifications you need to be an aesthetics practitioner or you’re looking for advice on expanding your operations, we’ve got the insight, advice and guidance you need.

Planning & Preparation

It all starts with an idea, which then becomes a plan and later – hopefully – reality.

Want to know the required skills, training and qualifications of an aesthetics practitioner? The best ideas for an aesthetic business name? Or the expected costs of starting your practice?

You should also be thinking about what will your target market and your pricing strategy.

Aside from the clinical aspects, you must invest time in building your business plan – a written roadmap that defines in detail your company’s objectives and how you plan to achieve them. This is particularly important if you plan to attract external investment or secure lending from financial institutions.

The guides below help you ensure you have the foundations in place.

Practical Set-Up

Starting any new business requires a lot of set-up, including registering as a limited company or sole trader, getting a business bank account, finding the right insurance and equipping your clinic.

Our advice helps make each step crystal clear.

Location & Premises

This may be one of the most important decisions at this stage, as you want to ensure the location will allow your aesthetic business to thrive.

Where is the perfect neighbourhood? How is the competition in the area? Is there any physical location available that meets the required standards?

You may also want to consider whether it’s worth collaborating with another practitioner and sharing premises or renting a clinical room by the hour. It all depends on your goals!

Governance & Compliance

Governance and regulation within the aesthetics industry are regularly being updated. As an aesthetic practitioner, you must be constantly aware of changes being introduced to make sure you don’t fall foul of the law and follow the best practices.

The guides below will help you understand requirements and direct to reliable sources to keep you updated.

Treatments, Equipments & Products

The aesthetics industry is booming, and new technologies are constantly being introduced to the market with the aim of improving one’s appearance by treating conditions such as wrinkles, acne, sunspots, cellulite, scars, unwanted hair, spider veins, cellulite, moles, excess fat, skin discolouration, and natural signs of ageing.

But with so many choices, how do you select the right ones for your practice?

Read this section for some enlightenment!

Marketing & Advertising

One of the most important areas of any aesthetics business is how to find new clients and attract them to your clinic.

It’s so important in fact, we have an entire aesthetics marketing hub to help you brand your business, promote yourself and market your treatments.

Growth & Development

If you’re already an established aesthetics business, you’ll know your work is never done.

We’re always sharing the strategic insight and experiences of other successful business owners to help you take your practice to the next level.

Did you know Pabau can help you with lots of aesthetic marketing ideas?

How do you market your clinic?

Got successes to share? Ideas to try? Pitfalls to avoid?

Let us know and we’ll spread the word across the aesthetics marketing community.