About us

Pabau is an all-in-one practice management software for happy clients and an easy life.

Our mission

We’re on a mission to simplify the lives of healthcare providers by helping them save time, automate admin tasks, and get more bookings.

Over 2,000 clinics worldwide use our system to craft the perfect patient experience and make sure their clients leave looking and feeling great – and ready to rebook.

Pabau by numbers

Year founded:


Numbers of employees:

Numbers of users:

Appointments booked with Pabau:



Our history


Pabau is born! The business launches as a marketing software with one feature only – newsletters. In the beginning, we pitch ourselves to a range of industries: salons, gyms, restaurants, and clinics. When we sign our first healthcare clinic we realize this might be the sector for us!

The ‘aha’ moment!

The first clinic we sign in the healthcare sector is Riverbanks Clinic. This is the moment we realise that this might be the industry for us.


We reach our first big milestone – reaching 100 clients! Our CEO and founder, William Brandham, also makes our first-ever hires with three software developers. 


By the end of the year, we have 1200 registered users – all healthcare clients. We also double our staff – hiring two customer support team members to manage our growing client base. 


Pabau concludes the year by signing up 3000 registered users, marking a significant milestone for the company.


We open our new headquarters in Skopje, the capital of North Macedonia. 


We have expanded to a team of 15 employees located globally.


We hire our 50th employee and hit another big milestone – 10,000 registered users! 


We make two important hires to our leadership team.


We launch our video consultations feature to support our clients through Covid-19. We also make a big strategic hire, bringing in Kane Wickson as our new COO. 


We hit a big milestone – hiring our 100th employee! Meanwhile, we’re getting noticed in the industry – our CEO is named as one of the top healthcare technology CEOs of 2021.  


We open our brand new office in Pristina, Kosovo, as a base for our new software engineers – a sign of our continuing investment in the development of Pabau 2.


We launch Pabau 2 and begin rolling it out to a limited number of users. We continue to grow and hit monthly recurring revenue numbers that we’ve never hit before! 

How it started

How it's going

We are...


We’ve quadrupled the size of the company over the past few years


We haven’t had any external investment. At all.. This is all us.


We’re a global company. We serve nearly 40 countries worldwide.



Our prescription for success

We dream big

We’ve got big growth goals, and we’re not shy about them. If you want to be the go-to practice management software worldwide, like we do, you dream - and you hustle.

We get it done

We come to work with our sleeves rolled up and tackle challenges with grit, determination, and optimism. But the biggest rule to live by is: done is always better than perfect.

We find solutions

Challenges and problems don’t faze us. We’re forever curious and problem-solving is baked into our DNA. Bring us problems, we’ll raise you solutions.

We win together

None of us is as smart as all of us, and that’s why we place collaboration at the heart of everything we do. When we work together there’s nothing we can’t achieve.

We care

Everything starts and ends with our clients. Customer feedback directly impacts our product, our onboarding, our marketing… everywhere. Because customer wins are our wins.

We have fun

All work and no play would make life at Pabau pretty dull. We always have something fun planned - from paintballing to Friday night pool parties!

Pabau C-Suite

William Brandham

Chief Executive Officer and Founder

Kane Wickson

Chief Operating Officer 

James Colton

Chief Technical Officer

Life At Pabau

It’s a Pabau world and we just live in it…

Looking for your next move?

Find the perfect role for you at Pabau