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Let’s admit it – healthcare marketing can be a bit of a rollercoaster🎢
This is often because practitioners are juggling marketing along with all their other tasks. Perhaps they’ve come from a role where they’ve never had to market themselves or their business before, so they don’t know where to start. Or maybe they enjoy marketing, but just don’t have time to do it properly.
Thankfully, there are now a lot of smart ways to simplify marketing, so it’s not just another task on your ‘jobs to be done’ list that you don’t have time for.
One of those solutions is Pabau. Specifically, our Marketing Plus upgrade which builds on the marketing tools that every client gets as part of Pabau’s built-in suite and is designed to take the heavy lifting out of marketing.
This article pinpoints the power of Pabau Marketing Plus and walks you through what it can do for your healthcare business… all while saving you:
- Time
- Money
- Your sanity🧠
Let’s get started!
1. Send unlimited email campaigns
Consistent communication is the glue that holds relationships together, especially in a business setting. Regularly staying in touch with your customers not only keeps them engaged, it also keeps your business top of mind, driving repeat bookings.
This communication can be done using email campaigns. If you want to be able to send out email campaigns regularly, you’ll be glad to know Pabau’s Marketing Plus has an unlimited number of email marketing campaigns you can run.
- For new clients, create a special offer they can’t resist: Entice them to make their first booking with a limited-time discount that introduces them to one of your most popular services, such as a popular skincare treatment
- Clients approaching a year of being loyal to you: Send anniversary thank you emails to those who are loyal to your brand and why not offer a token of your appreciation, like ‘Enjoy 20% off your next treatment’
- Send seasonal newsletters with seasonal offers such as glow-up packages for spring and summer, special Mother’s day offers and discounts, etc
🚀Pabau’s built-in marketing vs Marketing Plus
In Pabau’s built-in marketing suite, you get one marketing email per month, which comes at no extra cost to your subscription fee. With Pabau’s Marketing Plus, you can create as many email campaigns as you wish per month.
2. Use premium newsletter templates
Good design is really important for a business. Professional designs always leave a positive impression – in fact, 84% of consumers believe that design consistency across all touchpoints reinforces a brand’s credibility.
But with all the work you do at your clinic, you shouldn’t have to worry about creating professional designs for newsletters. You don’t have to worry about that at Pabau. With Marketing Plus, you’ll get access to a library of premium email templates so that you stand out in any inbox.
With these templates:
- You can create email campaigns in minutes, so if you need to get a last-minute campaigh out of the door quickly, it’s not an issue
- There are templates for all the special days and celebratory events you need, such as Valentine’s Day, Mother’s Day, Black Friday, etc
- Choose from templates that you can customize with your branding and style so that they still look and feel personal to your practice
3. Get real-time insights with webhooks
A webhook allows you to connect to an automation tool such as Zapier to sync your data between Pabau and third-party apps instantly and in real-time so you don’t have to do these things manually.
- Syncing invoices with accounting software: Set up a webhook to automatically sync any invoices you create or update in Pabau with your accounting software, such as QuickBooks.
- Transferring new leads or customers: Use webhooks to automatically transfer new leads or clients created in Pabau to email marketing platforms like Mailchimp or ActiveCampaign.
- Notifying your team: You can configure a webhook to send notifications to your company’s internal communication tool whenever a new appointment is created, updated, or canceled, or when a new lead or client is added.
4. Create powerful automations
Manual admin tasks come at a high cost, and the highest cost is time.
In fact, it’s been reported that average physician in the US spends around 8.7 hours per week (16.6 working hours) on administration. In fact, admin tasks are reported to take up to one sixth of their total working hours.
As a med spa or healthcare business owner, you know that time is a priceless commodity. Automation is a great way to save you hours of time each week so that you don’t always have to write lists and reminders to ‘send that email.’
Imagine one tool doing all of these automated tasks for you:
- Send recall automations: Send automation messages to clients who have had a specific treatment and that they’re due for a top-up
- Birthday message automations: Show your clients you remembered them by setting up an automatic birthday email with a special discount included
- Payment reminder automations: Send reminder emails with payment links to any clients with outstanding invoices, so you never have to manually chase up payments again
These automations will boost your efficiency with rinse-and-repeat templates you can use again and again. In other words, you can set them up once, and they’ll keep working. This frees you up so you can focus on what matters most — delivering exceptional client experiences.
🚀Pabau’s built-in marketing vs Marketing Plus
In Pabau’s built-in marketing suite, you get two free automations, which you can use for anything you want – for recalls, chasing up payments, whatever you wish. With Pabau’s Marketing Plus, you can create unlimited automations.
5. Save time in your workflows
We assume your daily work tasks are run by several workflows, all triggering several sequences of actions, whether that’s sending pre and post care emails for different bookings or ensuring consistent follow-ups with SMS messages.
Imagine having a feature at your disposal to do all of those tasks for you, using the power of automation. Say goodbye to all those manual tasks👋
- Sending automated educational emails to new leads: If a potential patient signs up on your clinic’s website, your workflow could trigger a series of emails, from a welcome message about the clinic and the services you offer
- Next, you could offer them discounts for first-time treatment: Want to nudge clients to make their first booking? Why not send an automated email offering a special discount for a first-time consultation
- If you see they keep coming back (client retention), you can automate emails to show them loyalty perks so they can become even more interested and want to refer you to their friends and family
6. Create laser-focused marketing campaigns
The best type of marketing has a really clear audience in mind.
You want to target the clients that are most likely to take an action, such as booking their first treatment, scheduling a follow-up appointment, or even attending an event. If you send blanket emails to every single person on your mailing list, the risk is they unsubscribe or just not bother to open it.
With Pabau Marketing Plus, you can segment your client base on client behaviors, services booked, frequency of visits, and demographics to deliver the right messages to the right audience at the right time. Compared to using a third party email tool you can get much more granular in terms of segmentation.
- For ‘big spender’ clients: You can filter communications to those who spend a lot of money with you (you decide the value) which means they’re the perfect candidates for big-ticket offers at a higher price point.
- For regular clients of specific treatments: For example, email all clients who get a Botox treatment every 3-4 months with a ‘Thank you for being a loyal customer’ message and an exclusive discount on a new treatment. This could push them to start using more of your services, and drive more revenue.
- For lapsed clients: To those who haven’t visited or engaged with you for a while, send a message like ‘We’ve missed you! It’s been a while since your last visit. Book your next appointment with us and enjoy a special 20% discount.’ You can filter by how long it’s been since their last appointment.
7. Schedule success with email and SMS
Being able to plan all your communications is key to ensuring your clinic stays top-of-mind with clients. This is why we’ve added email and SMS scheduling to Marketing Plus, so you can schedule your emails to send when you wish.
There are numerous benefits. You can test out when the best time is to send emails to boost open rate and engagement. It also saves time because you create campaigns in advance and automate the time you want them delivered.
Here is a tiny teaser of how you can use email and SMS scheduling:
- Send campaign emails at optimum times: Does no one read your emails in the middle of the day? Test out different send times, such as in the morning or evening, to boost engagement and ultimately, conversions.
- Efficient workflow: Clinic staff can prepare emails in advance and schedule them to be sent automatically, freeing up time for other tasks. This reduces the daily workload and allows staff to focus on other priorities.
- Consistency: Scheduled emails help maintain a regular communication schedule, ensuring that messages go out at the right time, even during busy periods or staff absences. Plus, clients know when they’ll hear from you.
- Campaign management: Clinics can plan and schedule entire email campaigns in advance, such as promotions for new treatments, seasonal offers, or educational newsletters, to ensure a coordinated marketing strategy.
8. Create gift cards that delight
Gift cards are a great patient acquisition tool.
If a current client purchases a gift card for their loved one, that’s a new client.
They’re also the best way to show appreciation to clients through carefully chosen gifts. Stats show that healthcare organizations could potentially see a return of up to 380% for each dollar invested in gift card incentives.
You could even send them to clients on their birthday!
With Marketing Plus you can:
✔️Create higher-value, premium gift cards for every occasion: Add your own images to Pabau so that your gift cards have a custom look and feel.
✔️Sell all year around: Create bespoke wellness packages based around outcomes or create seasonal gift cards tied to a specific event or time of year.
✔️Customize them to your needs: With our gift cards, you’re in control. You decide on everything from the name and the price to how long it’s valid for.
✔️Sell online or in person: Add them to your online booking platform or sell them in person at your practice to drive sales everywhere.
✔️Build your client base: Encourage clients to purchase gift cards for their loved ones so that you’re always driving new customers your way.
9. Gain insights with unlimited feedback questions
Surveys give you the full picture on how happy your clients are and show where you can step up your game. By conducting regular patient feedback questionaries, you get valuable insights into what your clients like or dislike about your practice.
The great news is you can do this with any Pabau plan. But if you opt for the Marketing Plus upgrade, you’ll be upgraded from the standard three questions and be able to add as many questions as you wish to your feedback forms.
Enjoy the freedom to create as many targeted questions or pick some from the question bank so you can gather comprehensive insights from your clients.
10. Have business insights at your fingertips
If you don’t have clear insight into what’s happening in your clinic, you can’t make effective changes to grow. This comprehensive report provides detailed data on key financial metrics and allows for comparisons between different periods. This is why reports are crucial for any medspa.
In Pabau Marketing Plus, you get reports that aren’t included anywhere else in the system along with the reports every client already has access to in Pabau.
One of those reports is the Business Snapshot report. With it, you can get insights into your business’s financial performance each day. You can view detailed data on key financial metrics andmake comparisons between different periods.
11. Boost your reputation with Google reviews
For future clients who have yet to book an appointment, your online reputation is crucial. Specifically, how you appear on Google is crucial. That’s why Marketing Plus enables you to share reviews on your Google Business profile.
Think about when you were last considering booking a table at a restaurant you hadn’t been to before, or planning a holiday. You probably Googled it first to see what everyone who had been there before you was saying about it, right?
It’s a critical step as they go through the research process.
Now, imagine all the potential clients you’ll attract if you have lots of four or five-star review on Google, all saying positive things about you? 87% of customers engage with businesses with a 3-4 star rating on Google.
By activating Pabau Marketing Plus, you can set up a Google Reviews so that whenever your clients leave good reviews about you, the client will be automatically prompted to share their experience on Google.
12. Personalize your communication
Customers stick with brands they know and trust.
To be recognized and trusted, you must build a strong brand image for your business across multiple touchpoints – your website, social media, and email.
Another way you can build a consistent brand image for your practice – you might not have thought of – is by personalizing your email sender address.
Pabau’s Marketing Plus upgrade has an email feature that enables you to send emails from a company email address instead of the default option. So, for example, swapping no-reply@medspacom for [email protected].
This makes your communication feel more human and trusted, which in turns means people are more likely to open it and read your communications.
Stats show that personalized emails increase open rates by 26%.
Elevate your clinic’s marketing with Pabau 🎯
If you’re already using Pabau’s built-in marketing suite, you know you get a lot of bang for your buck already. Email campaigns, gift cards, automation, reviews, packages… there’s a lot of marketing tools at your fingertips!
Marketing Plus lets you step it up a gear.
Let’s leave you thinking of all the marketing you can do in one system, with Pabau Marketing Plus. Once you unlock that suite of powerful tools, there’s no stopping you from growing your client base, enhancing the client experience, and boosting your revenue. All without the stress of less automated tools and systems.
Everything we mentioned above is packed in Pabau’s Marketing Plus upgrade, waiting for you to unlock it. Take the heavy lifting out of marketing today!
