Boulevard Pricing: Plans, Fees, and True Cost

Key Takeaways

Boulevard pricing runs across three salon tiers — Essentials, Premier, and Prestige — at roughly $176, $293, and $410 per month per location, plus a separate Aesthetics bundle for medspas at about $468 (or ~$421 on annual billing), all per multiple third-party sources.

The subscription isn’t the whole bill: independent reviews report a one-time onboarding fee of about $495, card processing fees, and per-location add-ons like Forms and Charts (~$55/month) and the Contact Center (~$25/month).

Boulevard bills each site at the full subscription rate, so costs climb quickly for multi-location businesses — the limitation reviewers flag most often.

Boulevard doesn’t publish every price or fee on its own site, so confirm current rates and processing costs directly with Boulevard before you sign.

So how much does Boulevard cost? Boulevard pricing runs from about $176 to $468 per month per location, split across three salon tiers and a separate medspa bundle. The sticker price is only part of the story.

Once you add the one-time onboarding fee, card processing, and per-location add-ons, the true monthly figure climbs. This guide breaks down what Boulevard software pricing looks like in 2026, tier by tier, so you can work out your true cost before you ever get on a sales call.

It’s written for salon owners, spa operators, and medspa managers who want the full cost of ownership, not just the headline number. We cover every tier, what’s included at each level, the fees that catch people out, and who Boulevard is genuinely worth it for.

At the end, we look at how Boulevard’s pricing (often shortened to BLVD in reviews) compares to an all-in-one alternative, practice management software like Pabau.

Boulevard software pricing plans: What each tier costs

Boulevard software pricing is built around three salon tiers — Essentials, Premier, and Prestige — all billed per location. According to multiple third-party review sources, monthly rates run roughly $176 for Essentials, $293 for Premier, and $410 for Prestige, with about 10% off on annual billing.

Boulevard’s own pricing page has recently shown promotional rates below these (around $140, $234, and $328), so confirm the current number at joinblvd.com/pricing.

Medspas need the dedicated Aesthetics bundle, which starts around $468 per month per location, or about $421 on annual billing. That bundle unlocks Boulevard’s clinical charting, so aesthetic clinics rarely land on the entry price. There is no free plan or free trial on any tier.

Important caveat: these figures come from third-party review sites and independent sources, and some report slightly different numbers. Boulevard does not publish every tier price on its own site, inclusions can change, and promotional discounts may apply. Always confirm directly with Boulevard’s sales team before budgeting.

One point reviewers flag consistently is that Boulevard software is priced per location. As one Software Advice user put it, “having to pay full price for each additional location makes it difficult to scale affordably.” For a business running two or more sites, the cost multiplies with each one, so it’s worth modeling against your multi-location growth plan early.

What’s included at each Boulevard tier

Each tier builds on the one below it. Here’s what independent reviews report you get at each level, so you can see where the feature you need sits.

Essentials (~$176/month per location)

The entry plan covers the basics for a single salon with up to five staff:

• Online booking with Boulevard’s Precision Scheduling
• A business dashboard and integrated point of sale
• The Boulevard Duo client app and client profiles
• Basic reporting and text and email confirmations

It includes a small messaging allowance (around 100 two-way texts and 500 email blasts a month). Essentials has no franchise or multi-location management, so it isn’t built for groups.

Premier (~$293/month per location)

Premier adds the operational tools busier businesses ask for:

• Check-in, walk-in, and group management
• Inventory management and multi-merchant transactions
• Custom reporting and booking deposits

The standout upgrade is resource scheduling, which lets you book by room, machine, or equipment as well as by staff member. Messaging allowances rise too, to around 250 two-way texts and 1,000 emails a month.

Prestige (~$410/month per location)

Prestige bundles in everything from the lower tiers plus Boulevard’s Forms and Charts, a much larger messaging allowance (around 2,500 free texts and 10,000 emails per location per month), and a dedicated customer success manager. This is the tier where salon-side clinical charting is included rather than paid for as an add-on.

Aesthetics bundle (~$468/month per location)

Boulevard’s medspa-specific bundle sits at the top of the range, starting around $468 per month per location (or about $421 on annual billing), and is aimed at aesthetic clinics that need charting and forms for treatments. If you run a medspa, this is realistically your starting point rather than the $176 Essentials headline.

Boulevard’s true cost: Add-ons, fees, and per-location pricing

The subscription tier is rarely the whole bill. Independent reviews point to several one-time and recurring costs on top of the monthly plan, which is where Boulevard’s true cost takes shape:

A few of these compound in ways that are easy to underestimate:

• Per-location billing: every site pays the full subscription rate. Two locations means two full subscriptions, with no confirmed multi-site discount.
• Onboarding and data import: reviewers report a one-time onboarding fee of about $495, with data migration charged on top (roughly $295 to $895 depending on scope).
• Card processing: Boulevard runs its own processing, or you can pass a surcharge to clients through its Offset feature. Either way, get the rate in writing.
• Per-location add-ons: Forms and Charts (clinical charting) and the Contact Center (two-way texting) are billed per location on lower tiers, so they scale with your sites too.

The multi-location math is where it adds up fastest. A single medspa on the Aesthetics bundle is already around $468 a month per location. Run two sites and you’re looking at roughly $11,000 a year on subscription alone, before onboarding, processing, and add-ons.

For a five-location group on Premier, that’s about $1,550 a month before extras. If expansion is on your roadmap, model the per-location cost across every site you plan to open, not just the one you have today. For context, see how Mangomint’s pricing and SimplePractice’s pricing structure the same costs.

What you get with Boulevard salon software

Boulevard salon software is built around the client experience, and the booking and front-of-house tools are what most of the subscription pays for. Two areas do the heavy lifting: the booking system and the client management (CRM) side.

Inside the Boulevard booking system

Boulevard booking is the platform’s most consistently praised feature. Reviewers across Capterra describe the interface as polished, modern, and well suited to luxury-brand positioning.

The Boulevard booking system includes Precision Scheduling, resource scheduling for rooms and equipment on higher tiers, a waitlist for high-demand slots, automated reminders, and two-way texting through the Contact Center. That frontend quality is a big part of what you’re paying for.

Boulevard CRM and client management

On the client side, Boulevard CRM keeps client profiles, visit history, memberships, packages, and gift cards in one place, with email and SMS marketing to bring clients back.

The Boulevard Duo app handles in-person payments and checkout, and reporting ties revenue back to staff and services. For a salon or spa focused on repeat bookings and a premium feel, this is the core of the day-to-day value.

One limitation worth knowing before you pay: Boulevard has no public marketplace or discovery feature. As one Software Advice reviewer noted, “my only wish is that Boulevard had a public marketplace or discovery feature like Booksy and Fresha.” New client acquisition depends entirely on your own marketing, so factor that into the value you’re getting for the price.

Is Boulevard worth the price?

Where Boulevard earns its price

For luxury salons and high-end spas building a premium brand experience, Boulevard’s frontend quality is a genuine strength. Per Capterra reviewers, its standout points are:

• A polished, luxury-feel booking interface valued by high-end salons
• Strong scheduling automation, including waitlists and automated reminders
• Responsive customer support, cited across multiple reviews
• An established platform with a broad feature set for salon operations

Where the price gets hard to justify

Cost is Boulevard’s most commonly cited limitation. As a The Salon Business reviewer put it: “I wouldn’t recommend Boulevard to solopreneurs and most smaller (<5 service providers) salons or spas … At the $176 price point, there are several other options that make a better choice.” The recurring themes:

• Per-location pricing penalizes multi-location growth
• A high entry price once onboarding and processing fees are included
• Clinical charting (Forms and Charts) is locked to the top tier or an add-on
• No public marketplace or client discovery feature
• Card processing and the Offset surcharge model that not everyone likes — verify before signing

Who it’s worth it for: Boulevard is a strong fit if you run a luxury salon, barbershop, or beauty spa where the booking experience is your main differentiator, you operate a single location, and clinical documentation isn’t a core requirement.

If you’re a solo operator, a small salon, or a multi-location medspa watching total cost, the per-location model and higher medspa tiers are where the value question gets harder. In that case, it’s worth shortlisting a few Boulevard competitors before committing.

How Pabau’s pricing compares to Boulevard

If you’re weighing Boulevard against an all-in-one alternative, practice management software like Pabau prices things differently. Pabau pricing starts from $62 a month and scales with the number of users and locations rather than charging a full subscription for every site.

The bigger difference is what’s included: every Pabau subscription comes with the full platform, so clinical notes, digital consent forms, before-and-after photos, and compliance tools are all there from day one rather than gated behind a top tier.

That matters most for the per-location and medspa-tier costs that make Boulevard expensive to scale. Because Pabau doesn’t lock clinical tools behind its highest plan or charge full price per site, the cost difference between the two grows as a multi-location clinic adds sites.

Ageless Enhancements, a two-location medspa, saw that difference firsthand after consolidating onto a single system.

• From $62/month: online booking, client records, digital forms, and calendar management
• As you grow: clinical notes, consent forms, before-and-after photos, prescriptions, and multi-location management, without a per-location premium on the subscription
• Add-ons and credits: Pabau Scribe (our AI scribe) and specialist Marketing and Care tools sit on top as optional extras, and SMS runs on credits

The honest summary: Boulevard is built around the salon and spa booking experience, and does it well. Pabau is built for medical aesthetic clinics and medspas, so the clinical documentation and compliance a regulated practice needs come as standard.

Pabau’s multi-location management runs multiple sites under one account with centralized reporting, and the full feature-by-feature breakdown lives on the Pabau vs Boulevard comparison page.

See how Pabau handles your entire clinic workflow

From clinical notes and consent forms to multi-location scheduling and compliance, Pabau gives aesthetic and medspa clinics the tools they need, built in from day one, not bolted on.

Book a demo

Conclusion

Add up the subscription, the onboarding fee, card processing, and per-location extras like Forms and Charts or the Contact Center, and Boulevard’s true monthly cost runs well past the advertised tier price. That math holds up best for single-location luxury salons and spas that want a polished booking experience and don’t mind paying a premium for it.

Solo operators, cost-sensitive small salons, and multi-location medspas tend to feel the per-location model hardest, which is why it’s worth weighing the total against an all-in-one option like Pabau before signing.

Continue your research

Need a full breakdown of medspa software options? Best Medical Spa Software evaluates the leading platforms across clinical, operational, and pricing criteria for aesthetic practices.

Planning to expand to a second location? How to Open a Second Med Spa Location covers the operational and software requirements for successful multi-site expansion.

Evaluating the full cost of running a medspa? How Much Does It Cost to Open a Med Spa breaks down startup and ongoing operational costs including software selection.

Frequently asked questions