Online reputation management software
Let your happiest clients do the marketing
Pabau’s online reputation management software collects client reviews after every appointment, routes the happiest ones to Google, and keeps every reply in one dashboard. No more chasing feedback and no unanswered reviews.
Part of Pabau, the practice management platform behind 4,000+ medical practices and medspas across the UK, US and globally
From appointment to five-star Google review in three steps
Ask automatically
A feedback survey goes out by email or SMS after every appointment, while the treatment is still fresh.
Route the happy ones
Four and five-star responses are pointed straight at your Google Business Profile, where new patients will read them.
Reply from one place
Google, Trustpilot and Pabau reviews land in one inbox, so none of them sit unanswered because nobody saw them.
One dashboard for Google, Trustpilot and Pabau reviews
Google, Trustpilot and your Pabau reviews all arrive in the same dashboard. You don’t have to log into three sites to find out what people are saying. Your overall score and star breakdown sit at the top, with tiles for reviews this week, your response rate and reply times. Connect a source once and Pabau keeps pulling in the new ones.
Automated review requests after every appointment
Automated review requests go out by email or SMS as soon as the appointment is marked complete. Set the timing once and the ask happens while the experience is still fresh. Your front desk never has to remember, and follow-ups stop depending on who is on shift. Add a gift voucher as a thank-you and the response rate climbs.
Build a review survey that sounds like your practice
Write your own questions or pull them from the built-in question bank. Merge tags fill in the treatment and the practitioner, so each question reads like it was written for that visit. Decide whether clients answer on one screen or one question at a time. You also choose how their name shows when a review goes public, from full name to first name only, initials, or anonymous. A survey written for the visit gets answered far more often than a generic form.
Turn happy clients into Google reviews to boost your ranking
When a client rates you four or five stars, Pabau points them straight to your Google Business Profile to say so publicly. That is the review a stranger reads when they search for your treatment nearby. Review volume and rating are among the signals Google weighs for local rankings, so the profile you fill this month keeps working next month.
Catch the problem before it becomes public
Not everyone tells you at the front desk. The survey collects feedback privately first, so an unhappy client reaches you before they reach Google. You get to put things right before the conversation turns into a one-star rating. Reviews awaiting a reply and critical ratings are filtered into their own tabs, so none of them get ignored.
Respond to online reviews in seconds with AI-drafted replies
Every review can be answered from the dashboard, and Draft with AI writes the first version for you. Edit it so it sounds like your practice, then post it to Pabau and the source platform in one click. Assign reviews to the team member who should own them, and your average response time drops from weeks to the same day.
See which clinicians and treatments people rave about
Ratings broken down by staff member and by treatment tell you what a headline score never will. You can see who is consistently getting five stars and who needs support. You can also see which services delight clients, which quietly disappoint, and what people keep mentioning in their own words. Track it over thirty days, ninety days, six months or a year, and export the report when someone asks for it.
Put your star rating where deciding patients can see it
A live trust badge shows your rating on your own website at the moment someone is deciding whether to book. Choose a compact pill for the footer, a stat card for the headline number, or a rotating widget that cycles your best written reviews. Each one updates itself as new reviews come in. Send the embed code to whoever looks after your site and the job is done.
Related features
Frequently asked questions
It’s a tool for collecting, monitoring and responding to client reviews across multiple platforms from one dashboard. Pabau’s online reputation management software also automates the asking and the chasing. Your practice builds a strong reputation without anyone owning it as a job.
Google and Trustpilot connect directly, alongside the reviews collected through Pabau itself, and Doctify is coming soon. Google connects by searching for your business and picking it from the list. Trustpilot connects by pasting your review page link.
When a client gives you four or five stars in your feedback survey, Pabau points them straight to your Google Business Profile. Over time that grows both your rating and your visibility in local search.
Yes. Critical reviews and replies still outstanding are filtered into their own tabs, so they surface immediately. Draft with AI gives you a response to edit rather than a blank box. Replies post to Pabau and to the platform the review came from.
Yes. The survey collects feedback privately first, which gives you the chance to resolve a problem internally before an unhappy client posts about it publicly.
Yes. Review analytics break your ratings down by staff member and by treatment, alongside your rating over time and where reviews came from. That shows what is driving the score instead of leaving you to guess.
Yes. Trust badges display your live rating on any page, in three styles. Choose a compact pill, a stat card, or a rotating widget of your best reviews. They update automatically, and the embed code can be emailed straight to your web developer.
Review volume and a strong Google rating are among the signals that influence local search rankings. Because Pabau requests feedback after every appointment, those signals keep building without anyone maintaining them.
Yes. Pabau handles review management for med spas, medi aesthetics clinics, dental and medical practices alike. The survey, the Google routing and the analytics follow whatever treatments and staff you have set up.
Let your reviews do the selling.
Collected after every appointment, answered in seconds, and shown where patients decide whether to book.