Clinic marketing automation software
Turn one-time visitors into repeat clients with targeted campaigns
Pabau’s clinic marketing automation software lets you build tailored email broadcasts, automate patient recalls, and segment your audience — keeping your schedule full without constant manual work.
Part of Pabau, the practice management platform behind 4,000+ medical practices and medspas across the UK, US and globally
Drive recurring revenue on autopilot with smart messaging
Target with precision
Segment clients based on treatment history, booking status, or custom tags so every message lands with the right audience.
Automate repeat visits
Trigger automated SMS and email sequences for post-care, review requests, or timely treatment reminders.
Build in minutes
Use intuitive builders and pre-made templates to launch professional email and SMS campaigns without design skills.
Reach the right clients with smart audience segmentation
Broad blast marketing wastes budget and turns off clients. Filter your client base using criteria like specific past treatments, lapsed booking dates, or custom tags. Segmentation ensures an anti-wrinkle offer reaches previous aesthetic clients while a skin consultation invite goes to new leads.
Automate patient recalls and routine follow-ups
Stop chasing clients manually for follow-ups. Set up automated SMS and email triggers that send post-care instructions, birthday greetings, or re-booking reminders based on client actions — keeping your practice top-of-mind effortlessly as automations run in the background.
Schedule one-off broadcasts and seasonal campaigns
Plan your marketing calendar ahead of time without live-sending on the day. Build single email or SMS campaigns in advance and set them to launch at a specific date and time — ensuring promotional announcements and seasonal sales land when engagement is highest.
Drag, drop, and design polished email broadcasts
Create professional newsletters and promotional announcements in minutes. The drag-and-drop builder lets you add images, buttons, and custom branding effortlessly. Built-in merge tags automatically personalize details like client names, practitioner info, and direct booking links.
Deliver instant action through targeted SMS campaigns
When you need fast responses — like filling a last-minute cancellation slot — SMS provides instant reach directly to your client’s phone. Send short, punchy text updates containing direct links to your online booking page to fill open slots fast.
Track opens, clicks, and revenue in real time
Know exactly which campaigns drive revenue. Comprehensive analytics show open rates, click-through rates, unsubscribes, and direct bookings generated from every broadcast. Use these insights to refine your messaging and double down on what works best.
Related features
Frequently asked questions
It is a platform that allows clinics to create, schedule, and automate targeted email and SMS communications. Pabau automates patient recalls, promotional broadcasts, and lifecycle follow-ups so you can retain clients without manual effort.
Yes. You can launch single broadcast campaigns via email or SMS, or build automated multi-step workflows using both channels to maximize client engagement.
You can filter your client database using criteria such as treatment history, booking frequency, location, spent amount, or custom tags. This ensures clients only receive messages relevant to their treatment journey.
Yes. Pabau tracks campaign performance including open rates, link clicks, and direct online bookings, helping you measure your actual return on investment.
Yes. Pabau includes customizable email templates designed specifically for healthcare and aesthetic clinics, allowing you to launch professional campaigns quickly.
Yes. Every email and SMS campaign automatically includes standard unsubscribe links or opt-out instructions, ensuring your clinic stays fully compliant with communication regulations.
Keep your schedule full without lifting a finger.
Automate client recalls, send targeted SMS and email broadcasts, and turn one-time visitors into lifelong patients.