Boulevard vs Pabau
This page will unpick some of the key differences between Boulevard and Pabau so that you can decide which is the best fit for your business.
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Boulevard positions itself as the industry’s first customer experience platform designed specifically for the beauty sector.
Its focus is on providing a complete and user-friendly scheduling, marketing, and client management experience tailored to the needs of appointment-based, self-care businesses like hair salons, spas, and medspas.
However, given its core market, it naturally lacks more in-depth features needed by medical practices and healthcare businesses.
Pabau is an all-in-one practice management software tailored to meet the complex needs of medspas and healthcare businesses. It’s designed to optimize every stage of the patient journey, from booking to aftercare.
While Pabau is primarily for aesthetics practices, it’s also trusted by GP clinics, cosmetic surgeries, and more around the world.
Pabau helps streamline administrative tasks, improve patient experiences, and boost clinic revenue growth.
Boulevard’s entry-level tier has limited options, with only 5 professionals allowed to use the system, limited free texts and email blasts, and 25 GB of storage.
If you need more storage, messages, unlimited users, or advanced features, you’ll need to consider their higher tiers or invest in their pricey aesthetics bundle, which includes forms, advanced charts, HIPAA coverage, and more texts and emails.
But keep in mind that there are also additional fees for enabling text marketing, commissions on certain appointments, and many optional add-ons that can quickly inflate the overall cost.
So, with its feature set and price tag, Boulevard seems best suited for larger businesses.
Pabau operates on a straightforward flat-fee subscription model, charging a fixed monthly price based on the number of users. For more information visit our pricing page
The real advantage here is that this price and all other tiers give you access to all our features, eliminating the need for costly upgrades to unlock essential tools. This makes Pabau an attractive option for businesses of all sizes.
The only extra fees are optional and include SMS reminders, advanced marketing functionalities, and our Pabau Pay card terminals – definitely no commission fees.
No commission fees
Boulevard charges $2 for every completed appointment attributed to an automated marketing campaign (within a 7-day attribution window).
Pabau doesn’t charge commission fees at all.
Straightforward pricing
Boulevard is one of the most expensive solutions out there. With many add-ons like forms, paid integrations, and additional fees for email and text marketing, monthly costs can skyrocket.
Pabau works to maximize your revenue and has a simple payment structure.
Robust medical features
While Boulevard offers user-friendly customer engagement and front-end services, it might lack some of the in-depth features necessary for businesses dealing with more complex or medical patient journeys.
Pabau has EMR, labs, prescriptions and more.
Photo markup and forms built in
In Boulevard you have to upgrade your pricing plan and purchase add-ons to get forms and photo markup.
With Pabau, you get 100s of prebuilt and customizable forms and a great photo and image markup feature, all out of the box.
Automated pre-care and aftercare emails
In Pabau, you can schedule service-specific pre-care and aftercare emails at the time of booking so you can simply set it… and forget it, maximizing treatment outcomes.
Boulevard doesn’t seem to have an option for sending either.
Lead management
Pabau’s built-in lead management system helps you efficiently capture, nurture, and convert prospects into paying clients. Grow your business by staying organized and engaged with prospective customers.
Boulevard doesn’t have this feature.
Advanced feedback features
Boulevard offers basic client star ratings and written feedback.
With Pabau, you get a feedback form builder with both pre-made and custom questions. And with our optional Marketing Plus feature, you get unlimited questions and a seamless Google Reviews integration.
Client card document uploads
Boulevard doesn’t allow you to upload important documents like consent forms, test results, images or referrals to the client record.
With Pabau, you can easily upload and store all relevant documents directly in the client card, so everything you need is in one place.
Now, I don’t have to spend time doing the jobs that I don’t want to do. I can spend more time treating my patients, which is what I love doing – rather than trying to book people in, sending out forms, and doing all the filing.
While Boulevard serves the beauty and salon sector, Pabau has been purpose-built for medspas and businesses that need to manage medical patient journeys.
That’s why it has features that have been created specifically for this, such as automated pre-care and aftercare emails, electronic medical records (EMR), allergy/contraindication warnings, before and after photos, injection plotting, customizable forms, and so on.
At Pabau, you get it all.
Pabau offers a feature-rich platform that covers every need a clinic or medspa might have, eliminating the need for multiple third-party tools.
Boulevard, on the other hand, may require additional software for medical-specific functionality and costly add-ons for some essentials like forms and photo markup.
You may even need to integrate the tool with an EMR if you don't want to use their aesthetics package add-on.
While Boulevard is a little light when it comes to reports, Pabau will enable you to really get under the hood of your business and drill into what’s working – and what needs improving.
In Pabau, you can choose from over 40 prebuilt reports. Pull all your day-to-day data and see appointments, client numbers and revenue. Plus, identify who regularly no-shows, who your big spenders are, and more.
Pabau's advanced reporting tool provides clear reports and visual analytics (charts and graphs) on client spending, appointment trends, and many more. This data helps you make informed business decisions to optimize your clinic and improve patient outcomes.
Choosing Pabau means you’ll have access to 12 different ways to take payments, giving you more flexibility and options than Boulevard.
From quick and easy payments with our Pabau Pay terminals with competitive rates to custom payment quotes with convenient payment links for premium treatments, Pabau prioritizes simplicity and efficiency in managing your finances.
Boulevard offers an online booking portal where patients can view and modify appointments, see their vouchers and memberships, and fill in forms. But they can’t access essential healthcare information.
Our client portal allows your clients to securely see before-and-after photos, book appointments, see email communication, medical history, pre-care and aftercare, lab results, and more – from a single location.
For your front-of-house staff, that means much less time spent printing out forms, updating medical information, and taking appointment calls.
“After 16 years of using about 20 different client management software systems, this is the only one I can honestly say does it all, and does it all very well.”
Roxanne Merchant,
Head of Operations, Juvea Medical
“Pabau is feature-rich, allowing us functionality to grow as our business needs grow, and at the same time quite intuitive to use. Competing software offerings can’t compete!”
Daniel, Doctor,
G2 review
“I’ve been in business for almost nine years. I’ve tried a lot of different software, but I was always missing some features. This software has everything that saves my time, keeps my records and medical forms in one place, and is easy to use.”
Angelina, Owner
G2 review
Boulevard is a registered trademark of Boulevard. Last updated on 07.21.2026
