Growing your med spa business from one location to many? That’s a huge step, so congrats are in order!
But, managing multiple locations comes with its own set of challenges, like keeping your branding consistent, tailoring marketing for each location, and still delivering the same top-tier wellness experience.
This guide is here to make it all a bit easier. Whether you’re just starting to expand or already managing a growing empire, we’ll walk you through practical, actionable tips to help your med spa marketing strategy stay clear, consistent, and effective.
And of course, we’ll show you how Pabau can help tie it all together confidently.
Understand the unique challenges of marketing multi-location med spas
When you’ve got more than one location, marketing gets more complicated. Some of the challenges you might be dealing with:
- Disconnected branding
- Inconsistent client communication
- Duplicate work
- Struggling to measure what’s actually working where
Let’s look at why these issues pop up, and what you can do to bring it all together in a way that feels scalable, and smart.
Why one-size-fits-all marketing doesn’t work
Each of your med spa locations has its own vibe, local audience, and maybe even a slightly different set of services. What clicks with clients in a trendy downtown spot might fall flat in a quieter suburban clinic.
That’s why “one-size-fits-all” marketing strategies often fail. Your brand needs to stay consistent (same tone, same high standards), but your messaging needs to flex based on your target audience.
The risk of a fragmented system
Juggling marketing for multiple locations with a bunch of different tools and way too many spreadsheets just doesn’t work in the long run.
When you’re using different platforms for email marketing, client follow-ups, social posts, and performance tracking, it’s easy for things to slip through the cracks, or worse, for your team to spend hours on repetitive tasks that could’ve been automated.
If your data lives in five different places, how can you trust it? Fragmented systems lead to inefficiency, inconsistency, and confusion — for both your team and your clients.
That’s why smart medical spas invest in unified solutions. With everything in one place, it’s easier to manage, measure, and improve your marketing across every location.
Create a consistent yet localized brand strategy
One of the biggest questions med spa owners with multiple locations struggle with is: How do I keep everything on-brand while still making it feel personal and relevant in each location?
Establish core brand guidelines across locations
Your brand should feel the same whether someone sees your Instagram or TikTok ad, gets a confirmation email, or walks through the front door of your newest location.
To make that happen, it helps to create a brand guide that includes:
- Standard tone of voice (are you friendly, clinical, glam, or a mix?)
- Approved logos, colors, and fonts
- Templates for emails, social media platforms, and signage
- Messaging do’s and don’ts
Having these brand basics documented means each location’s team isn’t making it up as they go, and your clients get a trustworthy experience everywhere.
Localize campaigns for greater relevance
Now for the fun part — customizing your digital marketing so it actually connects with people where they are.
Here are a few easy wins:
Geo-targeted ads
Use location-based Facebook or Google Ads to promote services specific to each spa’s audience.
Local SEO
Make sure every location has an optimized Google Business Profile, with accurate contact info, hours, and testimonials.
Neighborhood-specific offers
Running a promotion tied to a local event or partnership with a local business? Highlight it in your messaging to boost relevance and response.
Remember, clients want to feel like you see them. So keep your brand consistent, but let each location’s marketing have a little local flavor.
Centralize your client data and marketing tools
When your data lives in different systems, personalization becomes a guessing game, email campaigns get messy, and tracking ROI is practically impossible.
Centralizing your client data and marketing tools gives you one clear source of truth, so you can make smarter decisions and run better campaigns.
Why a unified CRM is essential for scalable marketing
If you want marketing that actually works (not something that just looks pretty), you need to know who you’re talking to.
A centralized CRM helps you:
- Segment smartly – Group clients by location, treatment history, preferences, etc,
- Send personalized offers, like follow-ups after a consultation or birthday discounts
- Track performance – See which campaigns are bringing clients back and where there’s room to grow
When all your client data is in one place, you can scale your marketing without losing the personal touch that keeps clients coming back.
Top features for smarter multi-location med spa management
Running multiple locations shouldn’t mean duplicating work. With the right tools, you can create centralized campaigns that flex for each spa’s needs.
Look for features like:
- Email and SMS automation – Send messages based on real-time client behavior (like a no-show or booking anniversary)
- Location-specific controls – Run one campaign with tailored messaging by location, all from one dashboard
- Performance tracking by site – Know what’s working where, without sifting through spreadsheets
And yep, Pabau helps here the most as an all-in-one system helps you automate marketing across every location, using real-time client data to trigger relevant, timely messages.
Whether you’re following up after a consultation or reminding someone it’s time for their next Botox appointment, Pabau handles it, so you can focus on delivering that flawless client experience.
Build a strong online presence for each location
Your online presence is often the first impression potential clients have of your med spa. Let’s see how you can enhance visibility and credibility for each of your locations.
Optimize location pages for search
Each of your med spa locations should have its own dedicated webpage. This not only helps clients find the specific medical spa services they need but also boosts your visibility in local search results.
Tips to optimize each location page:
- Incorporate local keywords: Use phrases like “laser hair removal in [City]” to target local searchers.
- Highlight location-specific services and staff: Showcase what makes each location unique.
- Embed a Google Map: This aids in local SEO and helps clients find you easily.
Considering that 76% of people who search for something nearby on their smartphones end up visiting a business within a day, optimizing each location page is essential for attracting new clients
Claim and maintain Google Business profiles
A well-maintained Google Business Profile (GBP) is vital for local discoverability. Businesses with complete GBPs are 2.7 times more likely to be considered reputable.
Key actions:
- Claim and verify each GBP location’s information
- Regularly update business hours and services
- Add high-quality photos
- Encourage and respond to reviews
An active GBP not only improves your search rankings but also builds trust with potential patients.
Manage and respond to reviews at scale
Online reviews significantly impact consumer trust, with consumers trusting and paying more for services or products from a brand with good reviews.
Some of the best practices for managing reviews are:
- Implement automated follow-up review requests
- Monitor reviews across all platforms
- Respond promptly and professionally
- Use feedback to improve services
By actively managing reviews, you not only enhance your online visibility but also demonstrate commitment to client satisfaction.
Track performance and prove what’s working
Tracking key performance indicators (KPIs) across all locations is essential to understand what’s working, where to invest more, and where to pivot.
Measure campaign success by location
Not all locations are the same, and what works for one might not work for another. Measuring campaign success at each site helps you see which branches are doing well and why.
Tracking metrics like appointment bookings, revenue, and client retention by location gives you clear insights. This way, you can tailor marketing efforts to local preferences and invest more where it counts.
Use reporting to refine and scale
Data helps you see what’s working so you can do more of it. By checking reports regularly, you’ll spot trends, improve campaigns, and make smarter decisions for bigger conversion rates.
It also means you can adjust things, like messages or offers, based on what clients actually respond to. Simple tweaks for better results.
Empower local teams while staying in control
Expanding your med spa means trusting local teams with marketing. But giving control doesn’t mean losing it.
Set roles, permissions, and workflows
Start by defining who can do what. Giving your local teams the ability to personalize outreach is great because it helps keep marketing relevant and timely.
But to keep the brand consistent, set clear roles and permissions. For example, maybe local managers can adjust offers and messaging within a set framework, but bigger changes or new campaigns need a quick sign-off from you.
Workflows are also key here. Having defined steps for approvals and edits keeps everything running smoothly without slowing things down.
Standardize marketing templates and campaigns
One of the easiest ways to keep things consistent is by creating pre-approved templates for emails, SMS, and social media marketing. Your local teams can reuse these or tweak them slightly for their audience without starting from scratch every time.
Templates save time, keep branding on point, and help everyone feel confident that their messages fit the bigger picture.
Pabau is designed for growing med spas
Managing marketing across multiple med spa locations can get complicated, but that’s where Pabau helps the most.
It’s an all-in-one practice management software that provides everything a multi-location med spa marketing needs, such as:
- Centralized client data to keep everyone on the same page
- Automated, location-specific marketing campaigns
- Tools to generate and manage client reviews
- Detailed performance tracking and reporting
Whether you’re opening your second location or your tenth, Pabau helps you grow with consistency and ease.
Ready to see how Pabau can elevate your med spa operations? Check out our pricing page and take the first step toward smarter growth today!
