Holidays are golden opportunities for med spas to run promotions and bring in more business.
And we are not just talking about big holidays like Christmas. There are plenty of other chances to run irresistible promotions all year — think Valentine’s Day, Mother’s Day, Halloween, Black Friday, and more.
Each is a fresh shot to grab the eye of potential clients, reward loyal ones, and boost your bottom line. Plus, people are already in that ‘I deserve to treat myself’ mood during the holidays, so why not tap into it?
The thing is, every medical spa is doing the same thing. So, how do you stand out?
In this blog, we’ll share nine med spa holiday promotions that boost bookings, delight clients, and drive revenue.
Why holiday promotions matter for med spas?
Let’s put it this way: holiday promotions are like setting up a lemonade stand on the hottest day of the year — people are already thirsty, and you’re just giving them the perfect excuse to splurge.
And the reason they’re goldmines for med spas?
- Increased demand: Because everyone wants to look their best for holiday events — 77% of med spa practitioners report a spike in neurotoxin injections during the holiday season
- Gift-giving season: Med spa gift card promotions and self-care packages make perfect presents
- New Year, new me: January resolutions = a spike in confidence-boosting treatments
- End-of-year spending: Clients are ready to splurge before insurance resets or FSA funds expire
The demand is already there; you just need the right promo to catch it.
The holiday season = high intent + high competition
The holidays always flood people’s inboxes with deals as med spas know clients will be on the hunt for them. When that happens, you don’t want to be just another message they ignore.
You must stand out with offers like a free dermaplanning add-on with a facial or limited-time ‘holiday glow’ bundles.
What makes a great med spa promotion stand out?
Holiday promotions aren’t just about discounts — they should also tap into clients’ emotions and make them feel like they’re getting something special, just for them.
For example, ‘Holiday Pampering for the Hardworking You’ exclusive discounted offer available to the first 20 bookings.
Or, add a sense of urgency with a flash sale, like a ‘48-hour holiday deals on all skincare services’.
9 holiday promotion ideas to attract and retain clients
Time to spark some promotion ideas that boost your med spa clientele. Here’s a list of simple promotions you can put into action right away.
✨Gift card bonuses
Take advantage of the holiday spirit by doubling down on word-of-mouth.
Offer a promotion that’s a no-brainer for both gift givers and receivers, such as ‘Buy a $100 gift card, get $20 free’. It encourages higher spending and allows you to upsell when the gift cards are redeemed.
💡Tip: You don’t earn revenue from gift cards until they are redeemed, so tracking is essential. With Pabau, you can easily monitor e-gift card sales, redemptions, and balances all in one place.
🎁Pre-paid treatment packages
Pre-paid med spa treatments are a fantastic way to lock in clients and boost revenue upfront during the holidays.
For this, you can offer bundle facials, peels, or injectables into seasonal ‘Glow Up’ packages, like a ‘Spring Glow Package’ with two hydrafacials, one microneedling, and a bonus laser hair removal session.
Clients love the value and convenience, and you get guaranteed bookings — all while building client loyalty for the upcoming year.
🍾Festive open house or VIP night
Host a cozy, glam holiday event with a little sparkle.
You can offer bubbly champagne, light bites, mini demos, and one-night-only discounts.
It’s the perfect way to mingle with clients and their friends and brew future bookings and referrals.
⌛Limited-time retail bundles
Turn slow-moving or seasonal stock into holiday winners by bundling them into ready-to-gift sets.
For example, a ‘Sun-Kissed Glow’ bundle with sunscreen, face mist, lip balm, and a cute beach tote. You can display it at the register and promote via email, SMS, or social media platforms for a limited time.
💆♀️12 days of self-care
Drum up daily excitement during the holiday season with mini promos for 12 days straight.
For instance, you might offer:
- 10% off facials on Day 1
- A free under-eye mask with any service on Day 2
- Buy one, get one half-off on skincare products on Day 3
- … and so on
You can turn these into a fun holiday countdown on your socials and emails to keep clients excited and coming back each day to see what’s next.
💫New Year, new skin offers
Start prepping your promotions in December — well in advance of the New Year rush..
Launch ‘New Year, New Skin’ offers, such as facials, Botox, and skin treatments, tied to common January self-care resolutions for achieving smoother, more youthful-looking skin.
People are already thinking about improving their skincare routines, so why not have them come to your door in December to prep for the New Year?!
📱Social media contests or giveaways
Clients love giveaways, and you can get very creative with those.
You can run a contest where people tag friends, use a hashtag, or share your post to win a free treatment.
👯♀️Referral rewards
Make it easy for your clients to refer their friends during the holiday season by offering them a sweet reward.
You could give them a free add-on, like an eyebrow wax or mini facial, or offer a discount on their next treatment for each friend they refer.
🍷Holiday-themed add-ons
The holidays also make your med spa offerings more enticing with themed add-ons.
Think of options like aromatherapy, under-eye masks, or LED glow treatments. These low-cost, high-value extras can make a big impact. Offer them as a ‘limited-time’ gift with certain treatments to create urgency and add extra value.
How to plan and promote your med spa holiday campaign
Planning your holiday campaign is like prepping for a party. You need to set everything up in advance to enjoy the season. Here are some ideas to help you with this:
Start planning early
Planning is key to making your holiday promotions a success. Ideally, start 6–8 weeks earlier to give yourself plenty of time to get everything in place:
- Finalize your special offers
- Create medical spa marketing materials
- Book vendors for events
- Train and hype up your team
Starting late means scrambling, and scrambling means missed opportunities (and missed $$$).
Segment your audience
Not all clients are the same. That’s why it’s important to define your target audience and segment it into first-timers, loyal clients, high spenders, or gift card buyers.
Here’s an example of how that looks in Pabau:
A tool like Pabau gives you access to data points you can’t access in an external tool.
Use multiple channels for promotion
Your clients use different platforms, so make sure you reach them where they are — via email, SMS, social media, and in-store signage.
Pabau’s automated campaigns allow you to run promotions across multiple channels effortlessly.
Incentivize early bookings
Create a sense of urgency by offering early access or limited-time add-ons.
This will get clients to book their appointments before your schedule fills up. Plus, it gives them an extra reason to act now instead of waiting.
Operational tips for managing the holiday rush
Now that your promotions are lined up, let’s discuss keeping everything running smoothly on the back end.
Automate appointment confirmations and reminders
During the busy holiday season, the last thing you want is to chase clients with last-minute check-in calls.
Pabau helps you avoid this by reducing no-shows and eliminating the need to send reminders manually. You can set up:
- Automated confirmations and reminders via email
- SMS
- Or both as a way to nudge your clients and remind them of their upcoming appointments
And the best part is that you can do it all directly from your calendar.
Streamline booking with online scheduling
No one likes waiting, especially during the holidays.
Give clients the freedom to self-book their promotions and purchase gift cards 24/7 via online booking. A streamlined booking process keeps your team in sync and reduces last-minute stress.
Below is an example of how online booking looks like with Pabau:
This way, clients can book 24/7 through your website, social media, or a simple online booking link without waiting to call your med spa to schedule.
Track promo performance
Crossing your fingers and hoping your promotions worked isn’t gonna cut it.
You need to check the numbers and see what clicked and which promotions drove the most conversions so you can fine-tune your approach and crush it next time.
Using analytics helps you track:
- Which offers brought in the most sales
- Which digital marketing channels were the most effective
- Who redeemed the deals
Tools like Pabau can help you make smarter decisions and maximize your impact next time around.
Train your team in advance
Before you roll out any promotions, huddle with your team to get everyone on the same page.
Go over the details like:
✅ Promotion specifics
✅ Talking points
✅ Booking and redemption workflows
✅ Upsell scripts
When everything runs smoothly behind the scenes, clients feel it, and your promotions just flow
Pabau helps turn the best holiday promotion ideas into profitable campaigns
The holiday season is the perfect time to turn promotions into profit. However, it can quickly become chaotic without good planning and the right tools.
Thankfully, Pabau can help you stay on track because it’s designed to keep you organized and maximize revenue.
It’s an all-in-one practice management software that helps med spas manage booking and scheduling, client records, marketing, payment processing, and more.
It also enables med spa owners to bring their holiday specials to life and achieve the results they’ve always dreamed of with built-in tools like:
- Email and SMS campaigns
- Gift cards
- Automated confirmations, reminders and follow-ups
- Packages
- Promo codes
It’s time to explore Pabau’s pricing, find the plan that suits your business, and watch how it helps you shine during the festive season.
