7 Best Medical Spa Marketing Software Solutions in 2026

Pabau is the best all-in-one med spa marketing software for med spas that want automations, loyalty, campaigns, and reputation tools built into one platform.

Boulevard is a great option for luxury med spas that want sleek booking and a polished client experience, but don’t need deep automation.

Mangomint works well for smaller independent practices that want modern booking and texting, but don’t need advanced marketing workflows

Owning a medical spa means juggling a thousand moving parts every day, and marketing shouldn’t feel like an extra full-time role just to stay competitive.

If you’re searching for the best med spa marketing software, Pabau is the all-in-one platform that helps you attract, convert, and retain more clients.

With built-in automations, campaigns, and analytics, it’s the ideal software to manage med spa marketing and grow your business efficiently. In this guide, we’ll explore the top tools, features, and strategies to help you choose the right solution.

Name	Best for	Stand-out feature	Price starting point
Pabau	All-in-one med spa marketing + management	Built-in automations, loyalty, surveys, and campaigns	$69/month
Boulevard	Luxury med spas focused on client experience	Premium booking + branded front desk tools	$369/location/month
Tebra	Medical practices focused on patient engagement	Reputation + patient communication tools	~$150/month (estimated)
Yocale	New or small practices needing simple booking	Marketplace exposure + reminders	$39/month
Moxie	Injector-led and modern aesthetics practices	Membership + launch support focus	Custom pricing
Zenoti	Large med spa groups and multi-location brands	Enterprise automation + AI tools	Custom pricing
Mangomint	Independent practices wanting sleek booking	Two-way texting + modern UI	$165/month

Pabau: All-in-One Med Spa Marketing Automation Platform

Pabau is the leading solution for practices looking to automate marketing with med spa software while managing every stage of the client journey in one place.

Unlike standalone tools, Pabau combines powerful CRM, campaign automation, loyalty, and analytics, helping medical spas attract new leads, convert them faster, and retain clients effortlessly.

Key features

Pabau offers a full range of med spa software marketing automation features built specifically for aesthetic businesses. It helps med spas generate more leads, boost repeat bookings, and strengthen client loyalty. all without juggling multiple third-party tools.

Here are three standout marketing tools that set Pabau apart.

Automated Email & SMS Campaigns

Pabau makes it easy to send appointment reminders, seasonal promotions, and follow-up messages automatically. These campaigns run in the background, helping practices stay connected with clients while saving hours of manual outreach each week.

Advanced Client Segmentation

With Pabau, you can target campaigns based on treatment history, demographics, visit frequency, or client behavior.

This ensures every message feels personalized and helps boost engagement and improve conversion rates for medical spa marketing.

Marketing Automation Workflows

Pabau allows you to nurture leads and retain clients through automated workflows like drip campaigns, birthday offers, and post-treatment follow-ups. It’s ideal for practices searching for the best med spa marketing software to drive growth on autopilot.

Loyalty & Rewards Programs

Pabau includes built-in loyalty tools that let practices manage reward points, VIP tiers, and exclusive offers. These programs encourage repeat visits and long-term retention, helping practices increase lifetime value without extra marketing spend.

Survey & Review Management

Pabau helps practices gather feedback and automatically request reviews after appointments. A steady flow of positive feedback boosts visibility and trust, turning client satisfaction into a powerful driver of ongoing growth.

Pricing

Pabau starts at $69/month in the US and £53/month in the UK, with flexible pricing tiers based on the size of your practice and team.

Unlike many platforms that restrict marketing tools to higher plans, all Pabau tiers include built-in marketing features, such as email & SMS campaigns, automations, promo tools, and client retention workflows.

For med spas looking to take outreach even further, Pabau also offers the Marketing Plus upgrade, which unlocks a suite of advanced tools designed to elevate your marketing efforts, such as unlimited marketing campaigns, unlimited automations, and premium email templates.

Where Pabau shines

All-in-one marketing and management: Pabau gives med spas one system for booking, CRM, and outreach. You don’t need extra tools to run campaigns or keep clients engaged.
Strong automation tools: Practices can send SMS and email reminders, follow-ups, and offers automatically. This saves time and helps fill gaps in the schedule.
Built-in reputation and loyalty features: Surveys, review requests, points, and gift cards help med spas keep clients coming back and build trust online.

“I send vouchers two weeks before a patient’s birthday. They’ll get an email to say, your birthday’s coming up. Here’s a £50 voucher. The thing I love is that everything’s so automated.”

Amish Patel

Founder and Director of Intrigue Cosmetic Clinic

Where Pabau falls short

Takes time to learn: Pabau has many tools, so new users may need training at the start.
Advanced marketing needs an upgrade: Some features, like unlimited campaigns and webhooks, are only in Marketing Plus.
Setup can feel detailed: Teams may need support during the initial setup.

Pro Tip

✨Ready to turn your marketing into a client-booking machine? With Pabau, you can automate campaigns, boost loyalty, and grow your med spa faster — all from one platform.

Book your free demo today and see why Pabau is the #1 marketing software for med spas.

Boulevard

Boulevard is a modern platform built for high-end salons, spas, and med spas. It focuses on smooth online booking, branded client communication, and a polished front-desk experience.