Key Takeaways Vagaro works well for beauty, wellness, and fitness businesses that want control over their bookings and brand. Booksy suits barbers, salons, and solo operators that rely on marketplace visibility to attract new clients. Pabau is an all-in-one practice management system for medical and aesthetic clinics. Vagaro and Booksy are booking-first platforms, while Pabau supports end-to-end clinical workflows. The choice between Vagaro and Booksy comes down to control versus exposure.Vagaro gives you ownership over scheduling and branding. Booksy trades that control for marketplace visibility and faster client discovery.This Vagaro vs Booksy guide covers features, pricing, and what to consider when choosing between them. It also introduces Pabau as an all-in-one alternative. Vagaro Booksy Pabau Best for Beauty, wellness, and fitness businesses Barbers, salons, and solo operators Medical and aesthetic clinics Stand-out feature Customizable booking and payment processing under your own brand Built-in marketplace and demand generation End-to-end patient journey with EMR Price From $23.99 per calendar $29.99 per month + $20 per team member From $69 per user per month Pros No commissions Strong branding control High visibility Fast setup Clinical records Automation Scalable platform Cons Add-ons increase cost over time Less ownership of customer relationships Longer onboarding Customer support Phone, email, chat 24/7 live chat Assisted onboarding, chat, video support Clinical records Custom forms and SOAP notes Basic notes only Full EMR and audit trails Automation Appointment reminders and basic follow-ups Booking reminders, deposits, and waitlists Automated pre- and post-care workflows Reporting Sales and staff reporting Booking and marketplace metrics Clinical, operational, and financial reporting Who is Vagaro best for?Vagaro works best for beauty, wellness, and fitness businesses that want control over their setup.It suits teams that rely on their own website and social channels for bookings, rather than marketplace exposure.Scheduling, payments, and client management are built in, without giving up revenue to commissions.Who is Booksy best for? Booksy suits businesses looking for salon software designed to attract new clients.Clients discover and book services through the marketplace, without relying on brand recognition.This model works well for barbers, salons, and small teams focused on demand generation.If you’re weighing marketplace-led platforms, see how Booksy compares to Fresha.Pabau: An Alternative Pabau is an all-in-one practice management platform for medi-aesthetic clinics.Unlike Vagaro and Booksy, which centre on booking and discovery, Pabau is designed to support the full care journey. That includes documentation, compliance, follow-up, and long-term patient retention.Pabau includes: Consultations, treatment notes, consent forms, medical history, and before-and-after photos Intake forms linked to the booked treatment Automated pre- and post-care, reminders, and follow-ups Patient messaging, recalls, and review requests The platform also supports larger teams and multi-location clinics. Shared records, role-based access, and consistent oversight make growth easier to manage.Seeing Pabau in action is the quickest way to judge it as an alternative to Vagaro and Booksy. Book a demo, and we’ll walk you through it.PricePricing is where Vagaro and Booksy start to diverge. Both are booking-first platforms, but costs scale in different ways.Vagaro Starting price: From $23.99 per month for one bookable calendar. How pricing scales: Additional calendars and premium features are added as paid extras. Revenue model: No booking commission. Standard payment processing and card fees apply. Note: Vagaro runs on a cancel-anytime subscription, with no long-term commitments. Add-ons are optional, so businesses only pay for the features they choose to enable.For a full breakdown of plans and add-ons, see our detailed Vagaro pricing guide. Booksy Starting price: $29.99 per month, plus $20 per additional team member. How pricing scales: Flat feature set, with costs increasing as staff members are added. Revenue model: No booking fees by default, with optional commissions tied to paid marketplace promotion. Note: Booksy runs on a month-to-month subscription with no long-term commitment. Businesses get unlimited bookings and a 14-day free trial, with no credit card required to get started. PabauVagaro and Booksy both price around booking features. Costs are shaped by calendars, team size, and marketplace options.Pabau uses per-user subscription pricing, starting from $69 per user per month. Core clinical and operational tools are included as standard.For clinics that want everything in one system, this keeps pricing predictable as workflows become more complex.You can find full pricing details on Pabau’s pricing page. Platform Starting price How pricing scales Booking commissions What’s included Vagaro From $23.99 Per bookable calendar None Core booking, payments, reporting Booksy $29.99/month $20 per additional user Optional (Boost only) All features included Pabau From $69/month Per user None Clinical records, automation, operations Note: Prices reflect standard entry plans in the US and may vary by region or usage. Ease of useBoth Vagaro and Booksy are designed to be easy to adopt in beauty and wellness businesses, but their strengths differ. Vagaro is more intuitive for owners managing daily operations. For clients, Booksy keeps online booking simple through its marketplace.Vagaro Source: Vagaro Owner value: Scheduling, payments, Point of Sale (POS), and marketing tools under one account. Team value: Booking, reminders, and checkout are efficient once configured. Consideration: Setup and deeper customization take time. Booksy Source: Booksy Client value: Simple self-service booking and fast appointment discovery. Owner value: Built-in customer management and scheduling. Consideration: Limited flexibility for more complex workflows. Note: Booksy is built around its mobile app. It’s widely considered easy to use for managing bookings and client interaction. PabauVagaro and Booksy are easy to get started with, but their simplicity is tied to booking-led use. Pabau suits clinics with busier workflows, where staff need everything in one place.Once configured, teams work across appointments, records, forms, and follow-ups without switching systems. User reviews say this removes unnecessary repetition in day-to-day work. “The best thing for me with Pabau is that all of these separate functionalities are integrated into one system. Having all of that integrated into a chronological system takes away so much of the brain power from the clinician.” Dr Jordan Faulkner Allo Aesthetics Customer supportCustomer support affects onboarding speed, issue resolution, and how confidently teams use the system.Here’s how Vagaro vs Booksy compare when it comes to support.Vagaro Multiple support channels: Phone, email, and chat support depending on region and plan. Self-serve first: Help articles, videos, and automated tools handle most setup and troubleshooting. Optional training: One-to-one training and customization support are available as paid add-ons. Booksy 24/7 live chat: In-app and web chat available for account and booking issues. Email support: Used mainly for non-urgent requests. Help center–led: FAQs and guides cover most common problems, with response quality varying by region. PabauVagaro and Booksy centre support around setup and ongoing account use.Pabau takes a more hands-on approach, with support designed around clinic operations and long-term adoption. That includes: Global support available 21 hours a day Assisted chat Video support Structured onboarding An extensive knowledge base The result is less trial-and-error during setup, and more confidence as teams grow, add services, or scale across locations.IntegrationsIntegrations reduce manual data entry by syncing booking software with other tools.Vagaro relies more on third-party integrations, while Booksy keeps most functionality in-platform.Vagaro Accounting: QuickBooks Online and Xero syncing on higher plans. Marketing: Instagram, Facebook, Birdeye, plus a native website builder for online booking. Calendars and productivity: Google Calendar, Microsoft Outlook, and Zoom. Ecosystem: 50+ native and third-party integrations, with advanced options gated by plan. Booksy Calendar imports: Google and Apple Calendar syncing to prevent conflicts. Payments: Built-in processing with limited external accounting sync. Client data: Spreadsheet uploads and basic social connections. Ecosystem: Smaller integration set, with most functionality handled inside the platform. PabauVagaro and Booksy focus on general business integrations.Pabau extends this with clinic-specific connections that support medical workflows. Payments and accounting: Stripe and Xero. Prescriptions and pharmacies: Cloud Rx, SignatureRx, Pharmacierge. Diagnostics and labs: The Doctor’s Laboratory. AI and communication: Linda AI, Reserve with Google, patient messaging tools. For a complete view, see the Pabau integrations page. It outlines how clinical, operational, and business tools connect in one system.Clinic-grade documentation Clinic-grade documentation goes beyond forms.It provides structured medical records for notes, histories, consents, and risk factors. This supports accuracy, audits, and regulated care.Vagaro Source: Vagaro Custom intake forms: Waivers and questionnaires for services. Clinical notes: Structured charting, including SOAP-style notes and treatment records. Patient records: Medical history and allergy tracking within the client profile. Booksy Pre-booking forms: Simple intake questions before appointments. Basic notes: Free-text notes per client. No Electronic Medical Record (EMR) capability: No structured medical fields or patient history. PabauBooksy focuses on appointment-level notes and forms. Vagaro extends that with clinical records in the client profile. Pabau goes further with structured, audit-ready documentation across teams, including: Structured EMRs and patient histories Role-based access controls Audit logs and activity tracking Secure storage of protected health information (PHI) For US clinics, these safeguards support HIPAA requirements around access control, record integrity, and patient data protection. Quick fact: A 2025 systematic review of 10 studies, covering up to 203,903 patients, examined the impact of electronic health services, including EMRs. The review found they were associated with better service efficiency and higher patient satisfaction. Client journey automationClient journey automation isn’t limited to reminders. It also covers consent, aftercare, and follow-ups tied to the appointment.Here’s how Vagaro versus Booksy support these touchpoints.Vagaro Automated reminders: Email, SMS, and push notifications for confirmations and attendance. Appointment status updates: Client confirmations update bookings automatically. Post-appointment messages: Thank-you emails and basic follow-ups. Marketing add-ons: Campaigns, re-sends, and waitlists available on higher plans. Booksy Unlimited appointment reminders: Automated texts and emails tied to bookings. Attendance controls: Deposits and confirmations to reduce no-shows. Client segmentation: Tags for targeted messages and promotions. Retention and marketing tools: Packages, stamps, and waitlist notifications. PabauVagaro and Booksy automate communication around appointments.Pabau automates the wider care journey, with messages triggered by the treatment itself.Pre-care instructions, consent forms, aftercare, and follow-ups can all be sent automatically based on the service booked, without manual chasing. Expert picks: What to read next Exploring options beyond booking tools? See how leading medical spa scheduling software compares across features, pricing, and use cases. Curious where practice software is heading next? Take a look at AI practice management tools clinics are starting to adopt. Struggling with consistency around treatments and follow-ups? Check out how automated pre- and aftercare emails support safer, more efficient workflows. Reporting & analyticsGood reporting makes it easier to spot trends and gaps in performance. Vagaro and Booksy both offer solid visibility, but they focus on different metrics.Vagaro Source: Vagaro Sales reporting: Revenue by service, product, gift cards, tips, and top performers. Client and staff insights: Retention, spend, hours worked, commissions, and productivity. Marketing and payroll: Campaign tracking and automated payroll reports. Multi-location support: Reports available across locations and devices. Booksy Source: Booksy Dashboard metrics: Revenue trends, occupancy, cancellations, and no-shows. Appointments and clients: Busiest hours, new vs returning clients, service summaries. Revenue and marketing: Sales by service, staff commissions, and Boost performance. Plan-based access: Full reporting on Pro plans, limited stats on Lite. PabauWhen reporting needs to inform growth decisions, Pabau leads.Its analytics combine clinical, operational, and financial data in a single view. You have access to: 50+ pre-built reports Custom reports built from scratch Real-time dashboards Multi-location reporting Just a heads-up: Pabau uses dynamic reporting. Data updates in real time and can be filtered without re-running reports, unlike static exports or spreadsheet-based reporting. How to Choose the Best Practice Management Software for Your BusinessChoosing practice management software comes down to workflow complexity.In med spas and clinics, booking is only the starting point. Patient access, clinical records, and inventory become the deciding factors.Electronic Health Records (EHR)EHR functionality becomes essential once treatments involve risk, repeat visits, or regulatory oversight.Core EHR requirements: Digital medical history and risk factors Treatment notes tied to appointments Consent stored per procedure Audit trails and role-based access Pabau includes a built-in EMR that links records, notes, and consents to each appointment. Audit trails and role-based access support compliance as teams grow.Book a demo to explore the full workflow. Patient portalA patient portal gives clients a way to manage appointments and access information without relying on staff.Key capabilities include: Secure access to forms and messages Appointment booking, rescheduling, and cancellation Access to medical information such as history or lab results Pabau’s client portal covers these functions in one place. Patients book appointments and complete forms before arriving, easing front-of-house workload. Quick fact: A 2022 US nationwide survey found that nearly 3 in 5 people accessed their online medical records or patient portal in a single year. The most common uses are viewing test results and clinical notes. Inventory managementInventory gaps disrupt treatments and create compliance risk. Key inventory capabilities: Real-time stock tracking Automatic deductions per treatment Batch and expiry tracking Low-stock alerts Pabau’s inventory tools link product usage directly to treatments. Stock levels update automatically, reducing last-minute shortages and treatment delays. Alternative to Vagaro and Booksy: PabauAs an alternative to Vagaro and Booksy, Pabau is built for medical and aesthetic clinics where booking is only one part of the workflow.It supports: Clinical documentation and consent Treatment records and visual tracking Patient follow-ups and ongoing care In clinics offering regulated or repeat treatments, these functions take priority over calendar features. Key featuresThese are the key features that set Pabau apart when compared with Booksy vs Vagaro. Automated pre- and post-care workflows Pabau automates patient communication around each treatment. Prep instructions, aftercare guidance, and follow-ups are sent based on the booked service. This removes manual reminders and keeps instructions consistent. Customizable digital forms Pabau supports digital forms linked to specific treatments, including: Intake forms Consent forms Medical history forms Submissions update the patient record automatically. Practitioners can review relevant information during the appointment. Guided client journey on iPad The Pabau GO app supports the in-clinic flow. Patients check in, complete forms, and sign consents, while practitioners review notes and record treatments. Visits follow a consistent structure, reducing front-desk admin and variation between staff.PricingPabau uses per-user subscription pricing, with tiers designed to scale as teams grow. Plan Price Users Clients Key inclusions Startup $69 / month (per user) 1 < 100 clients Booking, reminders, records, photos, POS Team Talk to sales 2–3 users Unlimited clients Full feature set Medium Talk to sales 4–5 users Unlimited clients Full feature set Group Talk to sales 6–15 users Unlimited clients Full feature set Enterprise Custom quote 15+ users Unlimited clients Dedicated onboarding + full feature set Where Pabau shines End-to-end patient journey: Pabau supports the visit from check-in through to aftercare. Clinical and business data in one place: EMR, treatment notes, forms, scheduling, and payments sit in a single record. Smarter, automated care: Service-linked forms and messaging support personalised care. Pro Tip: Use Care Plus smart forms with a guided, step-by-step layout. Forms adapt based on the booked service or patient answers, so patients only see relevant questions. Where Pabau falls short Longer onboarding: Teams may need time to get comfortable with the full feature set. Some features priced separately: Tools such as Echo AI or Telehealth are offered as add-ons. Not suited to booking-only setups: Practices focused purely on appointments may not need this level of functionality. Customer reviews“I’ve had a great experience using Pabau for my new aesthetic clinic. The system is incredibly user-friendly and has streamlined everything from bookings to patient records. Their support team is always responsive and helpful, making the whole process stress-free.” – Jaisyn P., verified G2 reviewer“It’s a completely comprehensive system – has everything that I need and then some. The support system is fantastic as well.” – Shaye P., verified G2 reviewerWho Pabau is best for Medical and aesthetic clinics: Practices that need EMR, consent, and treatment records. Growing or multi-location clinics: Teams scaling beyond basic booking tools. Compliance-focused practices: Clinics where records, audits, and consistency matter. Vagaro vs Booksy vs Pabau: Closing NoteAfter comparing Vagaro vs Booksy, one thing becomes clear.Both handle bookings well, but neither is built for clinics managing treatments, records, and long-term patient care. That gap becomes more noticeable as teams grow and services become more complex. Pabau is designed to support that next stage.What’s next?Book a demo and see what all-in-one clinic management looks like with Pabau.
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