Marketing Plus  |  Advanced Marketing Upgrade  |  Pabau

Volume, workflow depth, and stack integration.

Standard Pabau covers the basics well. Marketing Plus is built for clinics where the marketing programme has grown beyond what one campaign a month can support, with multiple offers running at once, workflows across every service rather than the highest-priority few, and external tools that need to talk to Pabau in real time.

If your team is hitting the edges of standard, Marketing Plus is the next step.

Yes.

Marketing Plus supports multiple custom sender addresses, so campaigns can come from different teams, departments, or brands inside the same Pabau account.

Your aesthetics campaigns can come from one address, your weight loss programme from another, and your monthly newsletter from a clinic-wide address. Each one looks like it's been sent by the right team, not by a generic system.

Workflows send appointment reminders by email and SMS at the intervals you choose, so patients are reminded ahead of their appointment without anyone on your team having to chase them.

You can also build workflows for recalls on treatments due for repeat, follow-ups after appointments, and confirmation flows that catch patients who need to reschedule before they no-show.

Standard Pabau gives you two workflows to cover your highest-priority flows. Marketing Plus removes the cap so you can build the full set.

Webhooks let Pabau talk to other tools in your marketing stack in real time.

When a patient books, completes a treatment, or fills out a form, Pabau can push that event straight into another platform, including your CRM, your analytics tool, or your wider marketing automation stack, without waiting for a built integration.

For clinics already running tools outside Pabau, webhooks keep everything working from the same live data without manual exports or daily sync jobs.

Yes.

Standard Pabau already aggregates reviews from Google, Facebook, Trustpilot, and Doctify into one place so you can see, share, respond to, or hide them.

Marketing Plus adds an extra step that actively pushes patients to leave their review on Google specifically, which is the platform most prospective patients check before booking. The result is more Google reviews, higher visibility in local search, and stronger social proof.

There's no complex setup.

Activate a 14-day free trial directly from your Pabau account, and all Marketing Plus features become available immediately.

Pre-built workflow templates and template libraries are ready to use straight away, so your team can start sending and automating from day one.

Yes.

You can activate a 14-day free trial directly from your Pabau account under Setup, then Subscription.

All Marketing Plus features are unlocked immediately for the trial period, and you can choose whether to continue at the end.

Yes.

You can build segments based on patient demographics, treatment history, booking behaviour, and more, and send campaigns to the segment that matters for that message.

Marketing Plus removes the campaign cap, so you can run targeted campaigns to multiple segments in the same month rather than choosing one priority audience.

Yes.

Standard Pabau gives you three questions from the feedback question bank.

Marketing Plus expands that to seven prebuilt questions plus unlimited custom questions, so you can build the feedback flows your clinic actually needs, including post-treatment reviews, NPS scores, treatment-specific feedback, and anything else worth asking.