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Blog / How to create a med spa service menu that retains clients

Marketing and revenue growth

How to create a med spa service menu that retains clients

Tanja Lepcheska
April 30, 2025
Reviewed by: Teodor Jurukovski

A med spa service menu is like a silent salesperson who works 24/7.

When done right, it can act like a top-performing employee. Beyond simply listing your med spa services, it should also help clients easily navigate their options, get excited about what’s possible, and feel eager to book an appointment.

The best, high-converting med spa service menus are those that: 

✨Always grab people’s attention

✨Make booking a no-brainer

✨Help you sell smarter (not harder)

In this blog, we’ll walk you through all the important aspects of creating a med spa service menu that clearly communicates what you offer, and converts.

Why does your medical spa service menu matter?

It matters because it’s one of the clients’ first touchpoints with your brand.

Whether scrolling online or flipping through a printed brochure at reception, how your services are presented shapes customers’ perceptions of your business.

A smart, modern-designed service menu helps you:  

  • Attract and retain more clients
  • Boost booking conversions
  • Upsell and cross-sell 
  • Make your brand look polished and professional

It’s also one of the easiest ways to differentiate yourself from competitors. 

If your competitor down the street has a jumbled, outdated menu and yours is sleek, clear, and client-friendly, you’ve already won round one.

The role of a service menu in client decision-making

When browsing your med spa menu, clients aren’t just deciding what they want and if they should book. They’re also deciding if they trust you.

That’s why your menu needs to be:

⚡Clear and concise: Use plain language and avoid jargon

⚡Transparent: Show your pricing upfront so there are no surprises.

⚡Well-organized: Make it easy to skim for clients to find what they’re looking for

For example, a client may be interested in having an injectable treatments, but not know the difference between Botox, Xeomin, or Dysport. 

A short blurb under each service explaining the benefits, how long it lasts, and pricing per unit can help make that decision easier. 

Common mistakes that hurt conversions

Med spas make many slip-ups regarding conversions — by that we mean potential clients who are about to book an appointment, purchase a service or product, or sign up for a membership.

The most common mistakes they make are:

  • Offering too many options: A med spa service menu isn’t a novel — stick to your top treatments and present them in the most appealing way
  • Having unclear pricing: Some people fear phrases like “Starts at”  or “Consult for price” which means there’s no transparency on price 
  • Having poor or zero categorization: If your treatments and products are all jumbled together, clients won’t stick around — they’ll just skim and move on

Here’s an image of how a med spa service menu shouldn’t look like:

An image of a bad med spa service menu

A menu like this one will never hook clients into checking out what services the med spa offers, nor would it trigger them to book. Everything that’s displayed is very uncreative and disorganized.

On the contrary, your menu should make it effortless for a client to go from “I’m curious” to “I’m booking”. You can achieve that with the help of robust software solutions (like our own system, Pabau), which allow you to build a clean, customizable, and always up-to-date service menu. 

It can also be connected directly to your online booking system.

Essential elements of a medical spa service menu

The best medical spa service menus clearly tell clients what the med spa offers what is is, and how much is costs, ultimately sparking interest and driving revenue. 

But what makes a high-converting service menu? Its key components are:

Nail these elements, and your menu will do the heavy lifting for your business

Structuring your menu for clarity and engagement

A well-organized menu is more than just visually appealing — it helps clients quickly find what they’re looking for and encourages them to explore more.

Here’s how to keep your service menu clear, engaging, and easy to navigate:

  • Group services by category: Make browsing more intuitive by organizing your services into sections like injectables, skin treatments, and facials
  • Highlight popular treatments: List top sellers first to guide client choices, so they’re not having to scroll for ages to find what they need
  • Organize by seasonal demand: Align treatments with seasons, like making hydrating facials more prominent in winter or body sculpting in summer
  • Use clear headers and brief descriptions: Clients need to understand what the treatment is. Keep it short, jargon-free, and with clear headers

Remember, structuring your menu right will do the selling for you.

Writing clear and persuasive service descriptions

Think of your service descriptions as mini sales pitches. Instead of just listing the service, you should highlight the benefits and results clients care about.

Here’s an example:

❌Botox – $14/unit. Great for wrinkles and fine lines.

✅Botox – Smooth out forehead lines and crow’s feet in minutes. Our FDA-approved Botox treatments relax wrinkles for a natural, refreshed look that lasts 3-4 months. Price = $ 14/unit.

Blog post image what to write vs. what not to write

There’s a big difference. One lists the price and purpose, while the other speaks to real results, builds trust, and makes it easy for the client to say, “Yes, I want that.”

Pricing strategies that build trust and drive revenue

Sometimes, pricing your services can feel like walking a tightrope. Go too high and you scare off clients. Go too low, and you’ll barely cover the costs.  

So, how do you stay competitive and profitable? Here’s how to strike that balance.

  • Transparent pricing: Be clear and upfront with your pricing because it reduces sticker shock, and means you attract the right clients for your business
  • Package deals: Offer bundle services, for example, six laser sessions for the price of five, to clients to spend more and encourage repeat visits
  • Seasonal promotions: Run limited-time offers around special days and seasons to create demand and attract new clients, without devaluing your services. An example could be a “Glow-Up for Spring” package.
  • Dynamic pricing: Change your pricing based on demand, so that popular appointment times cost more and slower periods cost less. 

💡Good to try: Consider using the charm pricing strategy, where you price some services at $99 instead of $100 to make it feel like a better deal.

There are lots of popular and money-making services you can consider to put on your med spa service menu.

Below, we’ve listed some of the most popular, profitable, and in-demand treatments you shouldn’t miss.

Injectables and fillers

Thanks to quick results and minimal downtime, Botox, dermal fillers, and lip enhancements are still top earners.

Clients love them because they can pop in on a lunch break and leave looking refreshed.

Price range:

  • Botox: $10–$20 per unit

  • Dermal Fillers: $500–$1,500 per syringe

  • Lip Enhancements: $400–$800 per session

Skin rejuvenation treatments

Microneedling, chemical peels, and acne-focused facials are in high-demand because of their glow-boosting benefits. 

Price range per session:

  • Microneedling: $200–$700 

  • Chemical Peels: $100–$500 

  • Acne Treatments: $100–$300 

💡Tip: Skin treatments pair perfectly with memberships and loyalty programs since they usually require multiple sessions. These perks encourage repeat visits, boost client loyalty, and support long-term skincare goals.

Body contouring and fat reduction

Non-invasive options like CoolSculpting, radiofrequency, and ultrasound treatments attract clients looking for sculpted results without surgery.

Price range per session:

  • CoolSculpting: $2,000–$4,000

  • Radiofrequency: $500–$1,500

  • Ultrasound Fat Reduction: $1,000–$3,000 

These are big-ticket services that get clients results, and with minimal side effects and downtime, they’re an excellent way to draw in high-value customers.

Advanced wellness and IV therapy

Services like IV hydration therapy, vitamin shots, and lymphatic drainage massage are trending because they support overall wellness and recovery. 

Price range:

  • IV: $150–$300 per session
  • Vitamin injections: $30–$100 per injection
  • Lymphatic drainage massage: $100–$150 per hour

Many med spas offer them to tap into the wellness side of aesthetics to boost lifetime client value.

Laser treatments

Treatments like laser hair removal, photofacials for skin rejuvenation, laser tattoo removal, and laser resurfacing for skin and scar reduction are staples in many med spas, especially because they often require multiple sessions.

Price range per session:

  • Laser hair removal: $100–$400 

  • Laser skin resurfacing: $1,000–$2,500 

  • IPL: $300–$600 

With the need for repeat visits, they can be bundled into packages. These provide higher value for the customer, and repeat business for you.

How to optimize your service menu for more bookings

Your med spa service menu isn’t set in stone. You should always be tweaking it based on performance, trends, and, most importantly, client behavior. 

Let’s dive into how you can fine-tune your menu to boost bookings and revenue.

Leveraging data to offer high-performing services

You should always pay attention to your best-performing services — what’s bringing you the most bookings each month? If your microneedling service always gets booked and you barely sell your facial treatments… you’ve got your answer. 

This means that you should track:

✅ Which services get booked the most

✅ What times of the year certain treatments spike

✅ Which are your repeat clients vs. one-timers

Digital vs. printed menus: Which is better?

For med spas, both options are good. You can use a printed service menu brochure in-house and a digital one on your website and social media. 

Digital menus are great because:

  • They’re easy to update, and you can make changes whenever you wish
  • They can be directly linked to your online booking system
  • They’re mobile-friendly
  • There are no printing costs required 

Here’s an example of a digital service menu

Digital service menu from the online booking page by Pabau

On the other hand, printed menus are great for:

  • In-spa browsing when clients come and wait before getting their treatments
  • Handing out to clients so they can review at home 
  • Adding a luxury, high-end touch to your brand

Ultimately, using both gives you the best of both worlds — convenience online and a polished, professional touch in person.

Upselling and cross-selling with smart service bundles

Upselling and cross-selling are an amazing way to bump your average ticket value. And because clients love a little extra, smart upselling and cross-selling influence them to add on services or upgrade

Here are some examples of how you can do that:

💸Book a facial treatment and add an LED therapy session for another $30

💸Get a lip filler + Botox combo for $100 off

💸Book some of our “New Client Glow Packages” with a little bit of everything 

Done right, these offers feel more like a treat than a sales pitch — and that’s exactly what keeps clients coming back for more.

How Pabau helps med spas streamline their service menu

Now you know what goes into building a killer med spa service menu. It isn’t rocket science, but it’s also not as simple as it may look. 

You just need the right tools to help you design your best service menu yet, and Pabau provides that. It’s an all-in-one practice management software for:

  • Handling bookings and scheduling
  • Managing patient records (for robust documentation)
  • Taking care of your marketing needs, with no third-party tools needed
  • …and much more

It also makes designing and managing your service menu a breeze!

Real-time menu updates and customization

If you need to update your menu pricing, remove a service, or launch a new package, you can do it in just a few clicks. You can even add things like reviews to build social proof and trust, which will drive more bookings.  

You don’t need to be a tech whizz either. 

There’s also no need to redesign an entire brochure or reprint flyers. 

Clear categorization for easy navigation

If you offer a lot of treatments, your service menu can get quite cluttered. 

However, clutter doesn’t drive people to book, it does the opposite. It leads to decision fatigue, where people don’t end up booking anything. Disaster. 

With Pabau, you can neatly categorize all your services. This means customers can quickly find what they need without having to browse through lots of treatments they’re not interested in. The result? More conversions! 

Online booking and client management

Pabau allows you to connect your service menu directly to your booking calendar, allowing clients to book 24/7. A much more convenient offer than phoning! 

It also means that your admin staff don’t have to be tied to the desk to receive booking calls only during work hours. This means less manual work and more time to be present and to create a warm, welcoming experience for clients.

Online booking powered by Pabau image

Image credits: Dr Leah Skin Clinics

Upsell during the booking process

Everyone loves to get value for money.

A customer may click on your booking menu with the intention of purchasing a single service. However, you can also upsell them by showing them how much they could save if they booked a package of three treatments. 

You could even tempt them to book a membership, which unlocks perks and discounts if they pay a monthly subscription fee. 

Data-driven insights for smarter service offerings

You’ll be able to see exactly what’s working (and what’s not).

That way, you can make smarter decisions about what services to promote and which services to suspend or even cut completely. 

Pabau will give you real-time, data-driven reports with insights into everything.

Pabau reports image

Elevate your med spa with a smart, strategic service menu

If your menu looks like a muddled list of treatments and prices, it’s time for a glow-up. You need to ensure your clients are unable to resist booking, right?

Try Pabau and see how easy it is to design, change, and optimize your service menu in real time while tracking your med spa’s performance.

👉It’s time you book a demo today and watch it be your best salesperson!