Fresha vs Timely: 2025 Comparison, Costs & Feature Breakdown

Comparing Fresha vs Timely looks simple on the surface. Both cover bookings, payments, and client management.

The real differences sit beyond the calendar. Client acquisition, staff workflows, reporting depth, and scalability determine long-term fit.

In this guide, we’ll break down Fresha and Timely across key features and pricing. We’ll also show where Pabau fits if you need an all-in-one system built for sustainable growth.

Aspect	Fresha	Timely	Pabau
Best For	Solo professionals and small beauty teams	Multi-staff salons focused on branding and reporting	Growing medical, aesthetic, and wellness clinics
Stand Out Feature	Marketplace-led bookings	Branded booking and structured scheduling	Clinical-grade, all-in-one practice management
Price	Subscription pricing + marketplace commission	Monthly per-staff pricing	Subscription-based, no marketplace fees
Pros	Marketplace discovery Multi-channel booking Simple setup	Clean interface Structured workflows Strong salon UX	Clinical records and EMR Automation across the care journey All-in-one operations
Cons	Commission costs add up Limited reporting depth	Per-staff costs scale Tier-locked features	Not suited to booking-only businesses
Customer Support	Help centre and email support	Email and live chat on paid plans	Dedicated onboarding and ongoing support
Integrations	Focused ecosystem centred on payments and booking channels	Broad third-party integrations for retail and accounting	Wide integrations across EHR, labs, CRM, and payments
Online Booking	Marketplace-first booking	Custom widgets and client portals	Booking linked to forms and records
Reporting	Core booking and sales metrics	Custom dashboards and staff insights	Treatment, practitioner, and revenue KPIs
Marketing Automation	Basic reminders and promotions	Segmented campaigns and client loyalty tools	Automated pre- and post-care messaging

Who is Fresha best for?

Fresha is best suited for solo beauty professionals and small teams. 

The platform focuses on simple booking and payment, without extra operational layers. Its built-in marketplace also supports volume-led businesses looking to attract new clients.

Who is Timely best for?

Timely is a salon software designed for small to mid-size hair and beauty businesses.

It helps teams stay organised with core salon management tools. Branded online booking, staff scheduling, and per-staff pricing are built in. 

Timely also supports client management and automated reminders.

Pabau: An Alternative

Pabau is an all-in-one practice management software for medical, aesthetic, and wellness clinics.

It supports regulated treatments and helps you scale by improving patient care and retention.

Unlike Fresha and Timely, Pabau isn’t built around booking alone. It brings clinical workflows, operations, and growth tools into one system. 

With Pabau, you can manage:

• Consultations, clinical notes, and digital consent forms
• Staff permissions and audit history
• Patient messaging, reviews, and marketing campaigns
• Payments, reporting, and multi-location scheduling

Pabau delivers these features within a single platform, with pricing based on subscription plans.

Aspect	Fresha	Timely	Pabau
Starting Price	$19.95/mo (Independent)	$26/staff monthly (USD total)	$69/mo (Startup)
Pricing Model	Subscription + marketplace commission	Per-staff tiers	Flat subscription (clinic-based tiers)
Extra Fees	Commission on new marketplace clients; SMS overages	SMS overages; card processing fees	No marketplace fees; credits for extras
Free Trial	14 days	14 days	Demo available

Want to explore the system further? Book a demo to see how Pabau works as an alternative to Fresha and Timely.

Price

When comparing salon booking software, the sticker price rarely reflects the real cost. Commissions, per-staff fees, and plan limits add up over time. 

Here’s how Fresha and Timely price their platforms.

Fresha

• Low entry point: Paid plans from $19.95/month.
• Marketplace commission: Fees apply when new clients book through the Fresha marketplace.
• Fresha Pay required: Deposits, cancellation fees, and no-show fees all run through Fresha Pay.
• SMS limits by plan: Message allowances are capped, with paid overages.

Note: Fresha applies a one-time 20% commission on bookings from brand-new clients who find you via the Fresha marketplace. This fee does not apply to returning clients or bookings made through your own website, social channels, or direct links.

Timely

• Clear starting price: From $26 per staff member, per month (Build plan).
• No marketplace commission: Timely doesn’t take a cut of bookings.
• Tiered plans: Build, Elevate, and Innovate increase in price as features expand.
• SMS limits: Each plan includes an allowance, with charges once limits are exceeded.

Note: Card processing fees apply to both in-person and online payments through TimelyPay. Rates vary by region. There are no booking or marketplace commissions.

Pabau

Between Fresha vs Timely, pricing comes down to commission versus per-staff fees.

Fresha can appear cheaper at the start, while Timely becomes easier to forecast as teams grow.

Pabau sits outside that trade-off. It uses subscription tiers, with enterprise plans available for larger or multi-location practices. 

There’s no marketplace commission, which makes costs easier to plan long term.

See full details on Pabau’s pricing page.

Ease of use

Ease of use matters when teams first try new software. It becomes even more important once the system is used daily.

With Fresha versus Timely, the difference shows up in bookings, client records, and schedules.

Fresha

• Clean interface: The dashboard and calendar are easy to use for solo users and small teams.
• Fast to get started: Services, staff, and online booking can be set up quickly.
• Easy for daily booking: Scheduling and payments feel straightforward for front-desk staff.
• Learning curve as you scale: Managing multiple locations, settings, or reports adds friction over time.

Timely

• Very user-friendly design: The layout is clean, with logical menus for staff and clients.
• Strong front-desk workflows: Colour-coded calendars and drag-and-drop booking work well.
• Smooth client experience: Online booking and reminders are clear and easy to follow.
• More to manage with advanced features: Added tools mean more screens and setup.

Pabau

Fresha and Timely are both user-friendly, but they work best at different stages. Fresha is quicker to pick up for smaller teams, while Timely adds more structure as teams grow.

Pabau approaches ease of use differently by keeping the full treatment journey in one system. 

For aesthetic clinics, that means less repeat admin as workloads and services increase.

Customer support

Customer support matters when bookings, payment processing, or patient records are involved. 

That’s where response time and support depth start to separate Fresha and Timely.

Fresha

• Primarily self-serve: Support is centred around help articles and automated guidance.
• Email-based assistance: Direct support is available, but response times can vary.
• Live support: Live support options can be limited, particularly on lower tiers.
• Migration support: Basic tools for importing client data and appointment history.

Timely

• Responsive support: Email and live chat are available on paid plans.
• Helpful knowledge base: Clear documentation supports day-to-day troubleshooting.
• Plan-based access: Support options and response times improve on higher tiers.
• Generally reliable: Reviews often note consistent help for common issues.

Pabau

Support for Fresha and Timely is primarily geared toward booking, payment, and account issues. That works well for booking-led setups, but offers limited guidance beyond daily use.

Pabau includes onboarding and ongoing support focused on system setup. It’s better suited to practices that expect their workflows to evolve.

Integrations

Integrations become more important once your clinic relies on more than bookings alone.

You need payments, accounting, marketing, and workflows to work together as one setup.

Here’s how Fresha vs Timely handle integrations.

Fresha

• Ecosystem-first approach: Built around Fresha Pay, with limited native third-party options.
• Basic external links: Birdeye for reviews and Zapier for simple automations.
• API and data connector: Custom setups via API, plus a paid connector for analytics tools like Power BI.
• No dedicated accounting integrations: Xero and QuickBooks typically rely on exports or Zapier.

Note: Fresha also supports social media integrations for online booking. Clients can book directly through Instagram and Facebook. Google “Book now” links also support visibility in search results.

Timely

• Accounting support: Direct Xero and QuickBooks integrations.
• Retail-friendly setup: Supports product sales alongside services within the platform.
• Zapier access: Extends integrations further, with broader access on higher plans.
• Fits branded setups: Suits salons combining services, retail, and marketing tools.

Pabau

Fresha and Timely take different approaches to integrations. Fresha prioritises a simpler ecosystem with fewer connections, while Timely supports a wider range of external tools.

Pabau sits outside that split by integrating key systems into one platform, including:

• Payments
• Accounting
• Automation
• Operational workflows

For a complete view, explore the full list of Pabau integrations.

Clinical forms

Clinical forms support safe, consistent treatment delivery.

Intake forms, medical questionnaires, and consent documents need to be clear for clients and reliable for practitioners. 

This is where Fresha and Timely take different approaches.

Fresha

• Basic client forms: Supports simple intake questions and internal notes.
• Limited medical structure: No dedicated medical history, risk screening, or procedure-specific forms.
• Manual workarounds: Clinics often rely on PDFs or external tools for consents.

Timely

• Customizable booking forms: Allows added questions during the booking process.
• Consult templates: Timely Consult provides intake and consent templates for salon services.
• Limited clinical documentation: Lacks structured medical history and procedure-specific consent workflows.

Pabau

Both Fresha and Timely use forms mainly at the booking stage to collect basic client information. Pabau treats digital forms as part of the patient record, with documentation that is:

• Linked to intake, medical history, and consent
• Associated directly with each treatment
• Stored within the patient record and accessible across locations

Reporting and analytics

Reporting shows how bookings, revenue, and staff performance change over time.

Fresha and Timely both cover core metrics, but reporting depth varies between standard plans and paid upgrades. 

Fresha

• Standard metrics: Revenue, bookings, staff sales, and commissions.
• Easy exports: Download reports as PDF, Excel, or CSV.
• Premium Insights add-on: Adds trend views, client insights, and advanced filters.
• Strategic depth costs extra: Deeper analysis requires paid reporting tools.

Timely

• Custom reports: Filter by staff, services, and dates.
• Team utilization: Track hours worked, appointments, cancellations, and sales.
• Clear dashboards: Visual views of bookings, retail sales, and retention trends.
• Plan-based access: More advanced reporting unlocks on higher tiers.

Pabau

Fresha suits teams that need a quick overview of bookings and revenue. Timely supports more detailed operational tracking. Pabau’s reporting goes further by linking treatments, practitioners, and revenue in one view. This gives a clearer understanding of performance across the client journey.

Marketing automation

Marketing automation reduces manual follow-ups and keeps client communication consistent.

Tools differ in how much control and targeting they offer without relying on add-ons or external platforms. That difference affects how easily businesses can manage reminders, rebooking, and retention.

Fresha

• Automated messages: Appointment reminders, no-show follow-ups, and birthday campaigns.
• Promotions: Announcements and offers sent to broad client groups.
• Marketplace discovery: New clients often come via Fresha’s network.
• Limited targeting: Minimal segmentation and few behavior- or treatment-based triggers.

Timely

• Email and SMS campaigns: Branded messages sent directly from the platform.
• Client segmentation: Target by visit history, spend, or booking behavior.
• Loyalty tools: Support repeat bookings and retention.
• Tier-based features: Advanced automation unlocks on higher plans.

Pabau

Pabau offers a wide range of built-in marketing tools. Within that, marketing automation focuses on everyday client communication, including:

• Recalls and reminders: Linked to services and appointments.
• Pre- and aftercare messages: Sent automatically to reduce manual follow-ups.

Compared with Fresha’s simple reminders and Timely’s tiered campaigns, this approach delivers more consistent communication. It also supports long-term client loyalty, without relying on add-ons or external tools.

How to Choose the Best Practice Management Software for Your Business

The right practice management software supports daily operations without creating extra admin or compliance risk.

These features matter most when bookings increase, teams expand, and workflows become harder to manage.

Online booking

Online booking should make it easy for clients to book while reducing admin for your team. Look for software that supports:

• 24/7 online access
• Practitioner selection
• Automatic deposits
• Simple rescheduling

Pabau handles treatment-specific booking linked to the patient record, helping avoid scheduling conflicts. Forms and consents are collected in the same flow. Book a demo to see how online booking works in practice.

Scalability and multi-location

Scalability becomes crucial when managing multiple calendars, teams, or locations.

If you run more than one location, look for software that supports:

• Shared client records across locations
• Location-specific calendars
• Centralized reporting
• Role-based access

Pabau supports multi-location practices from a single system, with shared data and clear oversight. Teams follow the same workflows without duplicating setup.

Compliance

Compliance protects patient data and supports regulatory and audit requirements.

Key capabilities include:

• Audit trails for changes to notes, forms, and prescriptions
• Secure records with encryption and controlled access
• Digital consent and documentation stored against the patient profile
• Role-based permissions for clinical and administrative access

In Pabau, these capabilities are built into daily workflows. Documentation stays consistent and inspection-ready without relying on external tools.

Payment and POS

Payments influence no-shows, cash flow, and how smoothly appointments close out.

You need software that handles:

• Deposits and stored cards
• Payments linked to appointments
• Packages and memberships
• Clear payment activity
  

In Pabau, payment processing sits inside the booking and treatment workflow. 

Deposits, balances, and package usage update automatically against the appointment and patient record. Staff don’t need to reconcile payments separately.

Mobile access

Mobile access keeps staff productive without relying on the front desk. Look for software that allows:

• Schedules available on mobile
• Access to patient records
• Secure staff logins
• Forms and photo capture
  

The Pabau GO App lets practitioners manage schedules, records, forms, and photos from their phone. Records can be updated during appointments.

Alternative To Fresha and Timely: Pabau

Fresha and Timely are strong booking tools for appointment-led businesses. Once you’re managing clinical records, compliance, and more than one team or location, those tools start to feel limited.

As an alternative to Fresha and Timely, Pabau is an all-in-one practice management system. It brings together:

• Scheduling and online booking
• Clinical-grade client records and Electronic Medical Record (EMR)
• Automation across the patient journey
• Integrated payments and Point of Sale (POS)

Everything runs in a single platform, reducing admin and compliance risk as operations scale.

Key features

Here are the key features that make Pabau stand out against Fresha and Timely. 

• Clinical-grade client records & EMR

Pabau includes a built-in EMR that stores the full patient history in one compliant record:

• Medical history and risk factors
• Consultation and treatment notes
• Consent forms and before-and-after photos
• Treatment history across locations and devices

“Having the security of knowing every treatment is recorded in the same way allows me to do more efficient treatment planning and provides us with better outcomes.”

Dr Cemal Kavasogullari

GP at Esteem Life Medical Group

• Pre- and post-care automation

Client communication is automated around each appointment, based on the treatment booked:

• Appointment confirmations and reminders
• Intake and consent forms
• Pre-care instructions
• Post-treatment follow-ups

Rules are set once, for example Botox reminders or filler aftercare, and run in the background. This reduces manual admin and helps cut missed appointments as volume increases.

“Whatever treatment clients book, Pabau automatically sends them that specific online consent form and that specific pre-care. I wasn’t able to do that on other platforms.”

Beatrice Moorfield

Founder at Skin With Bea Esthetics

• AI tools + telehealth

Echo AI captures consultations and turns them into structured notes inside the patient record. It reduces documentation time and keeps consultations in one workflow:

• Real-time transcription
• Consultation summaries and auto-filled treatment notes
• Secure telehealth consultations with screen sharing

Notes and session details sync automatically to the EMR.

• Injection plotting

Injection plotting records injectable treatments on patient photos or diagrams, including:

• Product placement
• Units used
• Batch and expiry information

This supports accurate repeat treatments and clear documentation over time.

Pricing 

Plans are based on the number of users, with scalable tiers as your business grows. A short demo helps confirm which tier fits before committing.

Plan	Price	Users	Clients	Key Inclusions
Startup	From $69/month	1	< 100	Booking, records, forms, photos, payments
Team	Talk to sales	2–3	Unlimited	Full platform access
Medium	Talk to sales	4–5	Unlimited	Full platform access
Group	Talk to sales	6–15	Unlimited	Full platform access
Enterprise	Custom quote	15+	Unlimited	Full platform + onboarding

Where Pabau shines

• Clinical EMR: Compliant, visual treatment records for medical-aesthetic services.
• All-in-one automation: Pre- and post-care workflows and Echo AI reduce admin without relying on add-ons.
• Multi-location management: Centralised reporting and shared records support growing clinics and teams.

Where Pabau falls short

• Setup complexity: Onboarding is heavier than booking-only tools.
• Pricing fit: Better suited to clinics than low-volume beauty businesses focused on cost control.
• Not marketplace-led: Does not offer built-in consumer discovery like Fresha’s marketplace.

Customer reviews

“I love how intuitive Pabau is for managing patient journeys. The integrated appointment scheduling, clinical notes, and treatment photos make it simple to track patient progress and ensure high-quality care.” – Olena K., verified G2 reviewer

“Pabau offers 24/7 support, whether that’s via call, message, or video call – you’ll always have someone to help you out if you need. Pabau is very user-friendly and keeps all your business management needs under one roof.” – verified G2 reviewer

Who Pabau is best for

• Medical and aesthetic clinics: Practices that need EMR, consent, and treatment records.
• Growing or multi-location clinics: Teams scaling beyond basic booking tools.
• Compliance-focused practices: Clinics where records, audits, and consistency matter.

Fresha vs Timely vs Pabau: Closing note 

Fresha and Timely suit salon owners focused mainly on bookings and scheduling.

Pabau goes further. It brings clinical capabilities, records, and operations into one platform.

If that’s where your business is headed, book a demo to see how Pabau works in practice.