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Dr Cemal Kavasogullari is an aesthetic doctor and private GP at Esteem Life Medical Group (previously Est-Ethics Wellness Clinic), which focuses on holistic care and aesthetic medicine.
They needed a system that was versatile and offered comprehensive record-keeping for the medical and healthcare side, but that was also practical and robust enough to support their business management side.
Holistic care, longevity and aesthetic medicine
United Kingdom
EMRPre and post-careInjection plotting
From day one, Esteem Life Medical Group was built as a digital-first clinic, so for Dr Cemal, having a comprehensive software in place was essential.
I have a degree in digital health systems and believe in the power of data.
From day one, we were a digital-first practice, so it was inevitable that we wanted to implement a digital solution from day one.
Another consideration for Dr Cemal was the strict regulations in Scotland, which required their practice to have excellent record-keeping processes.
We wanted a solution that could provide us with the security, safety, and the ability to do record keeping in an efficient manner.
Being a digital-first clinic also means they need access to key performance metrics at a glance.
For Dr Cemal and the team, it was important to track daily and monthly performance to make smarter, data-driven business decisions, and they needed software that could support that level of visibility.
Being digital allows us to evaluate our practice and manage our future marketing, and where we’re going to invest in our business.
In his time as a GP, Dr Cemal became all too familiar with the limitations of EHR systems designed for the NHS. They were bulky, overly complex, and simply not built for the needs of a smaller, more dynamic clinic like Esteem Life Medical Group.
For a practice focused on both clinical care and client experience, that kind of system just wasn’t a fit.
We needed something that was versatile and agile from the beginning.
Dr Cemal shares that they explored several solutions and did their research. But ultimately, they went with Pabau from day one because it offered the complete package and could support both the medical and business sides of the clinic.
They can use medical codes, prescribe directly from the system, and stay on top of compliance, all while taking advantage of smart business tools to track performance, generate reports, and drive growth.
After our market research, Pabau provided the best combination of both worlds. It’s been our first software that we launched with.
As a clinic focused on longevity, holistic care, and aesthetics, Esteem Life Medical Group offers a wide range of services — from health checks and blood tests to genetic and gut microbiome testing, alongside aesthetic treatments that deliver truly 360-degree care.
Pabau gives them the flexibility to manage it all. It’s robust enough to support detailed medical assessments and clinical record-keeping, yet practical enough for quick patient check-ins, real-time evaluations, and writing treatment notes on the spot through the iPad.
[Pabau] was able to cater both for the medical side, the aesthetic side, and the longevity side, giving us enough ability to modify the way that we work and incorporate things that are perhaps not your typical day-in, day-out clinical practice.
One feature that’s made a real impact for Dr Cemal and his team is Pabau’s automated pre- and post-care.
They simply set the specific information they want linked to each treatment, and it’s sent to the client automatically, with zero extra admin.
As soon as I click treatment complete, I know that that email is going to be sent to the patient, and they know that they have a place to refer.
Once patients arrive at the clinic, everything is done with Pabau. From the initial consultation through treatment and post-care, the team uses iPads to access Pabau and input data in real time.
It’s fully integrated into their workflow, allowing them to document everything on the spot, quickly and efficiently.
We use Pabau in every single consultation. It’s being used in every single room by every single staff member, including the administrative staff and the managerial staff throughout the day in the clinic.
One of the biggest problems Pabau solves for the clinic is maintaining consistency in record-keeping. The practice performs many energy-based treatments like:
That means that the specific parameters used are essential for planning future sessions.
Having the security of knowing every treatment is recorded in the same way allows me to do more efficient treatment planning and provides us with better outcomes for our treatments.
Thanks to Pabau, the team managed to reduce the time they spent on administrative tasks. Completing medical histories, filling out treatment plans, writing notes, and wrapping up consultations became much more efficient.
As soon as our consulting processes have been refined and finalized, we have seen a significant decrease in our proprietary time.
We have reduced that time by 15%.
Esteem Life Medical Group also uses Pabau’s ability to standardize record-keeping across the entire team.
With eight practitioners and additional associates occasionally working in the clinic, maintaining consistency is crucial, especially when the clinic remains responsible for all care delivered.
Having a system like this allows us to ensure everyone keeps up to the same standards. Patient continuity and consistency are key.
One feature that the team uses daily is Pabau’s diagram and drawing tool. Dr Cemal highlights that accurate visual documentation is essential for a clinic that performs many hyaluronic acid-based filler treatments.
So, they use Pabau to record treatment details directly on diagrams, which allows them to review and evaluate their work at any time.
I really like the feature where I can draw exactly how the treatments have been carried out. We use the diagram and drawing feature quite a lot.
A welcome benefit of using Pabau has been the clarity it provides through reporting. Dr Cemal says he’s often surprised by the difference between what he thinks are the most popular treatments and what the data actually shows.
With Pabau’s reporting and dashboards, the team can easily visualize treatment trends and adjust their messaging or marketing focus accordingly.
Your perception of what you’re doing can be quite different from what is actually going on in the clinic. We like having that data dashboard in front of us to see what’s been going on.
For Dr Cemal and the team at Esteem Life Medical Group, Pabau does a lot of heavy lifting behind the scenes. It keeps their records consistent, cuts down on admin time, and gives them a clear picture of how the clinic’s really performing.
“It’s a tool with multiple functions that enables you to not only keep your records safe, but also gives you tools to improve your business practices.”
“I definitely recommend Pabau to both beginning practitioners as well as growing practitioners and growing clinics.”
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