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Marketing and revenue growth

10 strategies to grow your medical practice

Ivana Karafiloska
October 10, 2025
Reviewed by: Teodor Jurukovski

With NHS wait times stretching longer, patients are increasingly seeking faster, more personalised healthcare experiences. As a result, many are turning to private practices that can deliver convenience, continuity of care, and tailored treatments. 

That’s why the demand for private GP services in the UK has never been higher.

Yet, despite this growing demand, private GPs still face significant challenges:

  • Attracting new patients
  • Maintaining operational efficiency
  • Standing out in an increasingly competitive market

In this blog, we’ll share 10 practical, forward-looking strategies to grow your medical practice in 2025 and meet rising patient expectations.

1. Understand the needs of your local patient population

To grow your practice effectively, the first thing private GPs must do is do their homework. And by homework, we mean research.

Every medical practice serves a unique community. That’s why you need to dig deeper into researching the:

  • Demographics of your local area
  • Common patient concerns
  • Healthcare needs in the area
  • Average age of your potential clients
  • Average household income 

The info you gather will help you tailor your services and pricing to fit the expectations of your area.

For example, if you have a practice in a family-oriented suburb, you could focus on pediatric services and family health plans and target your offers based on that.

Here’s an example of My GP Clinic, where when you become a member, your child gets a free membership too.

On the other hand, one in a corporate hub could prioritise workplace health checks and rapid-access appointments for busy professionals.

Additionally, it’s also vital to collect and analyse patient feedback. This reveals what patients value most and where improvements can be made, ensuring your practice stays aligned with the needs of your target clientele.

2. Build a strong online presence

Today, a strong online presence is non-negotiable. 

So here’s where you should start: 

  1. Create a modern, mobile-friendly website that makes it easy for patients to learn about your services and book appointments online. For instance, check out Coyne Medical’s website. It features a clean, intuitive menu, eye-catching visuals, and a prominent ‘Book a Consultation’ button that guides patients effortlessly. 
example website for GP

Source: Coyne Medical

2. Optimise your site for search engines (SEO), especially local search, as most patients look for GPs near them. This is important because, according to research by Clutch, nearly half of consumers (44%) regularly search for information about businesses or services in their local area. A recent study from rater8 also shows that many people start using AI chatbots like ChatGPT to find a doctor.

Source: Clutch

3. Create a Google Business Profile. A well-maintained and complete profile with accurate contact details, opening hours, and high-quality photos that are regularly updated boosts visibility and credibility. For example, this is what the Google Business profile of the Same Doctor, a private GP in London, looks like:

GP Google business profile example

Source: Same Day Doctor

4. Showcase patient reviews and other trust signals, such as professional accreditations and testimonials. This further reinforces your reputation.

5. Create profiles on Facebook, Instagram, or LinkedIn. Active presence on social media platforms can further help you engage with your community and build familiarity and trust with patients.

Together, these steps ensure your practice is visible, trustworthy, and accessible, making it easier for patients to find and choose you.

3. Implement targeted marketing strategies

Once your online presence is in place, the next step is to actively reach your ideal patients through targeted healthcare marketing strategies.

Paid advertising

Google Ads or Meta Ads (Facebook/Instagram) can help you reach potential patients in your local area who are actively searching for your services. You can do this by promoting your website, new services, or promotional offers. 

Here’s an example of a promotional offer for Breast Cancer Awareness Month. ⬇️ 

Source: Chong Hua Hospital

As you can see, this clinic offers a 30% discount on selected services, but many clinics also offer free screenings or examinations.

Email marketing

Email marketing is a highly effective tool for patient retention and loyalty. You can send newsletters with valuable health tips, clinic updates, and special offers on services. 

Content marketing 

Start by sharing helpful health tips on your social media channels and publishing blog posts on your website written by healthcare professionals about common symptoms, preventive care, or wellness advice. This allows your clinic to build authority and showcase expertise. 

At the same time, this kind of content improves your search visibility, making it easier for patients to find you online.

4. Offer convenient and in-demand services

Would you rather go to a clinic that only sees people in person, or one that also offers video consultations so you can still check in with your doctor when you’re out of town or too busy to stop by? 

The second option just makes life so much easier and shows the clinic actually gets what patients need. That’s the kind of convenience you should aim to provide, even if it means stepping outside your comfort zone. 

Tracking trends and offering what’s in demand is a powerful way to attract new patients and strengthen loyalty with the ones you already have. You can offer:

  • Telehealth — Perfect for people who are always on the go or who prefer the comfort of talking to their doctor from home. This is something worth investing in, as the global telehealth market was worth $161.6 billion in 2024 and is expected to grow rapidly, reaching $186.4 billion in 2025 and nearly $791 billion by 2032, with an annual growth rate of 22.9%
  • Health screenings and travel vaccines — Essential services that most people need at some point, making your clinic a one-stop shop for everyday health and wellness.
  • Bundled services or health plans — Like a membership, they give patients peace of mind knowing they’re covered, while giving your clinic the benefit of steady, repeat visits.

So, to sum it up, by making healthcare more convenient, accessible, and tailored to patients’ needs, your clinic becomes people’s first choice for care.

5. Leverage practice management technology

Attracting patients is one thing, but managing them effectively is another. If you focus on growing your patient base, you also need a plan to handle them without overburdening your team with administrative tasks.

This is the point when you need to consider practice management software solutions. Picking the right software can streamline everything from appointment scheduling and billing to electronic health records (EHR) and patient communications. 

Also, every appointment is seamlessly tied to automated reminders and follow-ups, which reduces errors and frees your staff to focus on patient care and avoid burnout.

Calendar feature Pabau

Source: Pabau

For private GPs in the UK, the all in one practice management software Pabau is an excellent solution, as it offers a comprehensive platform that integrates all these functions in one place, making your practice more efficient, organised, and patient-friendly.

6. Expand your range of services

To truly stand out among the competition and attract more patients, you need to offer a variety of services that clients can’t imagine going anywhere else for their healthcare needs.

Imagine a patient coming in for an annual health check-up. During the same visit, they might need a blood test, an ultrasound scan, and other diagnostic screenings. Instead of sending them elsewhere, providing all of these services under one roof saves them time and effort while positioning your practice as a comprehensive healthcare provider. 

By offering complementary services, whether that’s diagnostics, preventive screenings, or specialist consultations, you create a win–win situation: Patients enjoy a more satisfying and efficient experience, and your clinic benefits from increased revenue and stronger patient loyalty.

7. Focus on patient experience and continuity of care

When patients choose a private clinic, it’s because they expect more: more personalised attention, higher quality care, and greater convenience than they might find elsewhere. 

Research from Zendesk shows that while customers still value speed and convenience, they increasingly expect empathetic support, round-the-clock availability, and personalised experiences, whether interacting with a person or a digital system. In fact, 68% expect personalisation every time, and organisations that equip their teams with the right tools and intelligence are best positioned to meet those expectations.

For private clinics, meeting these demands starts with simple but impactful measures such as:

  • Offering 24/7 appointment booking
  • Sending reminders
  • Making follow-up calls
  • Ensuring timely communication
  • Creating a comfortable clinic environment
  • Maintain detailed patient records for each individual so you can closely track their treatments and outcomes

To deliver this consistently, you need to invest in reliable practice management software and train your staff to provide a professional, patient-centered experience at every touchpoint.

8. Build strategic local partnerships

Collaboration can drive new practice growth opportunities. For example, you could:

  • Partner with gyms, pharmacies, wellness centers, or local corporations to increase visibility and generate referral streams
  • Offer workplace health services to nearby companies
  • Engage with schools and universities through student health programs
  • Sponsor or participate in local events to connect with the wider community

These partnerships will build you a referral network and strengthen your reputation as a trusted, community-focused provider.

9. Strengthen your team through smart staff management

A high-performing practice begins with a well-supported and cohesive team. 

Efficient recruitment, structured onboarding, and ongoing training are essential, but true consistency and professionalism also depend on how well your staff’s day-to-day work is managed.

Staff management timesheets Pabau

Source: Pabau

This includes:

  • Creating detailed staff profiles
  • Assigning role-based permissions
  • Planning rotas and repeatable shifts
  • Setting alerts for bookings or intake form completions
  • Automating and tracking commissions, timesheets, and payroll to avoid errors

A comprehensive tool like Pabau provides all of these and more to easily manage your practice staff.

What’s also important is to hold regular team meetings, performance reviews, and offer ongoing development opportunities to ensure every staff member stays engaged and committed to delivering patient-centered care.

Your team is ultimately what keeps patients loyal to your practice, and effective staff management is what ensures that loyalty lasts in the long run.

10. Provide educational resources for your patients

By offering educational resources, you position your clinic as a trusted authority. Take inspiration from Private Medical Clinic’s blog and the topics they’ve covered.

Source: Private Medical Clinic 

You can do this by covering common health concerns, preventive care tips, and explanations of your services through:

  • Blog posts
  • Newsletters
  • Webinars
  • Podcasts
  • Printed in-practice leaflets

This kind of content helps patients feel more informed and supported in managing their health.

A friend of mine is proof that this tactic really works. She took her newborn baby for a check-up at a clinic after watching a webinar hosted by one of the doctors there, because she trusted their expertise.

That single piece of educational content built trust, showcased the doctor’s knowledge, and ultimately led her to choose that practice for her child’s care.

And, if you deliver this consistently, you’ll not only increase service uptake but also show that your clinic goes beyond appointments to provide lasting value.

Scale your private practice more efficiently with Pabau

In summary, growing a private medical practice requires a combination of strategic planning, modern marketing, and operational excellence.

By understanding your patients, building a strong online presence, and leveraging an all-in-one practice management software like Pabau, you can achieve sustainable long-term growth.

Pabau is a comprehensive solution built to help private GPs save time, run things more smoothly, and spend more of their day focused on what matters most: their patients. With Pabau, you can easily handle every part of your daily workflow, including:

  • Bookings and payments
  • Patient communications from a single platform
  • Staff management
  • Marketing campaigns and outreach 

If you want to learn more about how Pabau can transform your practice, book a personalised demonstration today.