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WriteUpp vs Pabau

Why is Pabau the right WriteUpp alternative for you?

This page will unpick some of the key differences between WriteUpp and Pabau so that you can decide which is the best fit for your business.

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Main differences between WriteUpp and Pabau

WriteUpp

WriteUpp is a straightforward UK practice management tool aimed at therapists, allied-health professionals and small clinics. It covers the basics neatly — appointments, clinical notes, online booking, SMS reminders and invoicing — with an emphasis on being simple and affordable.

It is deliberately lightweight, so aesthetic-specific clinical records, before-and-after imaging, inventory, point of sale and marketing tools are limited or absent compared with an all-in-one clinic platform.

Pabau

Pabau offers an all-in-one cloud software solution tailored to seamlessly manage the unique workflows in med spas, healthcare businesses and aesthetic practices of all sizes. It’s intuitive and easy-to-use enough that new businesses can get it up and running in no time, but it’s comprehensive enough to help practices scale and grow.

It supports businesses with everything from online booking, patient management, forms, automated recalls/reminders, pre- and post-care, POS, and marketing.

It’s not just there to simplify running your business, it’s designed to help you drive revenue and grow.

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Pricing

WriteUpp

WriteUpp is priced on an affordable per-user monthly subscription, with some capabilities such as SMS, online booking or integrations available as paid add-ons on top.

It is good value for a simple practice, but as a clinic grows the aesthetic clinical tooling, marketing and reporting it does not include often have to be bought or bolted on elsewhere.

Pabau

Pabau charges a flat monthly fee based on the number of users and clients. For that, you get an incredibly feature-rich system with online bookings, digital client records, robust client records, inventory, point of sale, marketing builder, and lots more. For more information visit our pricing page. 

Pabau’s core functionality is built-in, and we don’t charge extra for essential features. There are some optional fees and upgrades like credits for SMS, telehealth and Pabau Scribe and Marketing Plus (which are super useful!), but everything you need day-to-day is built in.

Pabau offers 12, 24 and 36-month contracts, but they are optional.

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Feature comparison

Why Choose Pabau Over WriteUpp
WriteUpp

An all-in-one clinic platform, not just the basics

WriteUpp is deliberately lightweight — great for simple scheduling and notes, but lighter on the clinical and growth tooling an aesthetics clinic needs. Pabau comes with the clinical essentials a medical or aesthetic practice needs — structured charting, smart medical forms, consent and a complete client record — built in for a flat monthly fee.

Built-in before and after photos

Pabau’s before-and-after feature comes with every plan. It lets you store photos in client cards, share them with clients, and track progress visually.
WriteUpp focuses on notes and scheduling for allied-health practices, so clinic-grade before-and-after photo tracking is not a core feature.

Predictable, all-in pricing

WriteUpp’s low base price relies on add-ons for things like SMS and online booking, so the real monthly cost grows as you add what a clinic needs.
With Pabau, the features a clinic uses every day are included in one plan and you can pay monthly — so what you see is what you pay.

Built-in customizable reports and analytics

WriteUpp offers basic practice reporting suited to small allied-health practices.
Meanwhile, Pabau has more than 40 pre-built reports you can customize, or build your own, at no extra cost — with visual pie charts and graphs.

Robust client portal

WriteUpp’s client-facing experience centres on online booking and reminders.
With Pabau, clients get a portal on mobile and desktop to manage bookings — including cancelling and rescheduling — communicate with the clinic, follow their treatment journey, and view lab results.

Clinical documentation built for medical-led care

WriteUpp’s notes are built for general allied-health practices rather than aesthetic treatment records and consent.
Pabau is built for medical and aesthetic care: structured charting, smart medical forms, consent and a complete client record are built in, with detailed treatment charting and progress tracking throughout.

Efficient no-show management with flexible, automated deposits

Pabau offers flexible deposits you can customize by service or client, and set a deposit rate to reduce no-shows and protect revenue — backed by automated reminders and confirmations to keep your calendar full.

Flexible and intuitive calendar

Pabau gives you a flexible calendar you can view by day, week or month and tailor to how your team works, with a clean, intuitive layout that is quick for new staff to pick up.

WriteUpp’s calendar is simple and works well for small teams, but has less of the clinic-scale flexibility Pabau offers.

Having Pabau implemented into the clinic is certainly a relief. It just reduces a whole lot of stress in the clinic.

Amish Patel, Owner / Director / Lead clinician
Intrigue Cosmetic Clinic
Read the case study
  • 4.7 / 5
  • 4.7 / 5
  • 4.7 / 5
  • 4.8 / 5
G2 Leader
G2 Likely To Recommend

Top 5 reasons to choose Pabau over WriteUpp

1. Intuitive, easy-to-use system

Pabau is a modern and intuitive system that is a no-brainer for businesses of all sizes. Its intuitive interface and user-friendly features allow users to find everything they need with just a few clicks.

Many of our clients who are solo practitioners or small businesses have stated that they started using our intuitive and user-friendly system from the get-go.

By contrast, practices outgrowing a lightweight tool like WriteUpp often need aesthetic clinical records, marketing and reporting in one place.

2. Practice management solution for practices of all sizes

Pabau is great for solo practitioners, new businesses, and big businesses alike. It is an affordable option for teams of one, and it is also robust enough to grow with you and handle large clinics.

WriteUpp suits solo and small allied-health practices, but growing aesthetic and medical-led clinics usually need more clinical depth, marketing and reporting than it provides.

3. An all-in-one solution for med spas and aesthetic practices

Pabau is a superb solution for the aesthetic industry. It has everything you need to run your business: a robust client card, detailed face mapping, structured treatment records, automated recalls for easier client/calendar management, and smart allergy tracking with SNOMED. It also comes with a secure payment terminal for easier payments.

WriteUpp keeps things simple and general, so aesthetic depth — face mapping, before-and-after imaging, treatment charting and SNOMED allergy tracking — is not part of it.

4. Core functionalities built-in

With Pabau, everything you need to run your business is built in, so you won't have to pay extra for things like before-and-after photos, detailed and customizable reports, review management, or the client portal. There are some optional fees and upgrades, but everything you need day-to-day is built in.

WriteUpp's low headline price leans on paid add-ons, so the essentials an aesthetics clinic uses daily can add to the bill.

5. A richer, more convenient client experience

Pabau's robust client portal keeps your clients engaged, reducing no-shows while improving treatment outcomes. Clients can easily book/cancel/reschedule appointments online, pay invoices, find treatment notes, see progress photos, and view and edit their medical histories with just a click.

WriteUpp offers booking and reminders, but not the full clinical client portal — with progress photos and treatment history — that Pabau gives your clients.

Customers That Chose Pabau Over Others

“A clinical CRM that meets all of my needs and makes my life a lot easier! [I love] having my patient’s journey all in one place. Being able to manage marketing and new leads, which previously required juggling various systems.

Pabau has allowed me to streamline my business and gave me more time — which is invaluable.”

Craig H.

Small-business owner

G2 review

“[We love] the ability to free up the clinic of paper once and for all. Having tried a number of different software systems there has always been some paper somewhere. Pabau completely eliminates this. It has every feature you could dream of to reduce the workload.

There’s always someone available if you need help with the system as well.”

Lee H.

Medical practice manager

GetApp review

“Our previous system was OKAY but we needed too many additional “add-ons” to continue to grow our business and service our customers. Pabau is a one-stop shop.”

Carissa P.

Health, wellness, and fitness manager

Capterra review

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WriteUpp is a trademark of its respective owner. Last updated on 07.23.2026

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