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Jamila Shafi, a clinical pharmacist with over 12 years in the NHS, founded Balanced Aesthetics by Jam in pursuit of her passion for helping people feel good, not just on the inside but also on the outside, through injectable treatments.
Juggling her growing business and life as a busy mom of two, Jamila soon realized that managing bookings through DMs and relying on paper documentation wasn’t sustainable as her business grew.
Medi-aesthetics
United Kingdom
Online booking Going paperless
As Jamila’s business took off and she saw more clients, the more paperwork piled up, and her old-school paper-based way of managing records just wasn’t cutting it.
I needed client records to be easy, simple, well-documented, and just available when I needed them. I needed something that would work with me and make my life a lot easier.
Jamila didn’t have a booking system in place, so she had to micromanage booking requests throughout different channels.
She was setting up her schedule each week and manually replied to potential clients through different channels to fill it.
I was doing everything through inquiries on Instagram, emails, and text messages. And I found that very time-consuming, very tedious, and to be honest, really difficult.
This was something that I hadn’t accounted for before starting in the industry. I didn’t know how much hard work this would actually be.
Between her NHS role and running her aesthetics business, Jamila’s schedule was packed. She only had a small window in the day to see clients, and she had to juggle everyday life on top of that.
Without a centralized calendar to keep track of everything, this was almost impossible.
For people not to know what my availability was a big no-no. It became very difficult to micromanage.
When Jamila started looking for a system, she came across a lot of options, but she knew from day one that she needed more than just a quick fix.
Pabau can easily cater to the needs of a new clinic with few clients, just like hers. But unlike other systems, Pabau won’t be a system she’ll outgrow.
I wanted something that could grow with me and grow with my business. I went for Pabau because it gave me absolutely everything that I needed.
As I’m able to grow in the industry, I know that Pabau will also grow with me alongside my journey.
With Pabau’s online booking, Jamila was able to reclaim her time and say goodbye to the back-and-forth of manual scheduling.
That meant Jamila could focus on what mattered most: giving her clients the best possible results.
Having my calendar and my availability up on a system like Pabau means that I’m hands off. I’m not getting a hundred inquiries a day to find out when they can book in.
That was probably life-changing for me.
I looked at a lot of different online booking platforms and systems, and none of them called out to me the way Pabau did.
Having all forms and documentation built into the online booking system has been a huge relief for Jamila. Instead of handing out paper forms during treatments or manually chasing them, everything is automated in Pabau, reducing the risk of missing anything.
Also, clients get their pre-care and post-care instructions, and feedback forms without Jamila lifting a finger.
People need to click on the one link and they get access to absolutely everything that they need to. From start to finish, I feel they’re taken care of — and that’s something that I don’t need to worry about.
As a solo practitioner juggling NHS and aesthetic business, Jamila needed a smarter way to manage her time. Manually searching for patient details across different places just wasn’t sustainable.
Pabau brought everything into one place, freeing her time up significantly.
I think the main problem that Pabau solves for me is time management. I have found Pabau to be so effortless, seamless, and useful, it has been quite life-changing.
It’s not just about saving time. Pabau’s online booking makes the whole experience better for Jamila’s clients.
Clients can book appointments on their own terms, at any time, with full visibility of Jamila’s availability.
Having the online booking system completely enhances the customer service aspect for me. It ensures that from the get-go, all my clients are able to have autonomy over their booking and book with absolute ease.
Now, Jamila has all the consent forms, medical forms and client information in a single system. She doesn’t need to switch between different channels to find information.
I needed a system that could competently take all the medical and consensual information that I required from my clients, and there wasn’t anything I was missing.
Also, the various templates in Pabau guide Jamila on what client information to collect and ensure nothing important gets missed.
Pabau’s templates give you a good baseline and a good guide to all the important information that you actually need to ask from clients.
One of Jamila’s favorite features in Pabau is the injection plotting tool. It lets her accurately record every detail of a treatment:
Every single time I go back to a client, I’m able to see what I have used, where I’ve used it, and it really gives me a good sort of idea as to the best way that I would like to be injecting and the best thing for that patient.
Another feature Jamia is fascinated by is Pabau’s built-in AI tool, which seriously transforms record-keeping. Instead of typing out treatment notes, she simply speaks, and the AI does the rest.
I’m able to document my notes by talking into the AI tool, and that has saved me so much time and so many typos as well…I really love it!
Jamila’s tablet is her sidekick — with Pabau, she can pull up client records, check past notes, and document treatments in real time, all from the palm of her hand.
After treatments, she can plot exactly what was done and let the client pathway do the rest.
At one press of a button, I’m able to check out the patient automatically via their client pathway, which I can set up the way I want to.
Pabau isn’t just a booking tool for Jamila — it’s her built-in business reporting tool.
She can check her monthly revenue, sales, no-shows, and appointment stats anytime without having to dig around or build reports from scratch.
I’m able to see my monthly revenue, my sales, the number of appointments, no-shows… it just means I have a constant audit trail I can refer to any time of the day.
Starting out in the aesthetics world, Jamila knew the importance of making an impression, and investing in Pabau early on helped her do just that.
Although she was new in the aesthetic market, Pabau made her look established and professional, which helped her stand out in a crowded, competitive market.
Clients often commented on how seamless and polished her online platform was, from easy booking to automatic aftercare messages.
…I am such an advocate for making certain investments, even earlier on.
People are afraid to spend money on these sorts of things when they could get other platforms for whatever reason.
That might work for some people, but for me personally, [investing in Pabau] has completely changed the way I appear as a professional in this industry, which is extremely saturated and competitive.
Pabau has made Jamila’s life much easier and has simplified things that previously overwhelmed and confused her.
Now, she feels relaxed, knowing that essential practice management processes are being taken care of.
“It has been quite life-changing. It handles everything I need it to handle, and by freeing up my time, I’m actually able to focus on the part of the industry that I really want, which is time with my clients.”
But one thing she especially loves is that Pabau grows with her. When she plans to expand to a larger clinic or add more staff, she knows Pabau will scale seamlessly and support any future growth of her business.
“I would 100% recommend Pabau to anyone in the industry. I’m so glad that I went for it, and I made that decision because it has truly been an investment in myself and in my career. And I would never go back.”
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