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Blog / Top trending med spa treatments for men in 2025

Marketing and revenue growth

Top trending med spa treatments for men in 2025

Maja Muzhdeka
August 20, 2025
Reviewed by: Teodor Jurukovski

Walk into almost any med spa now and you’ll notice a growing number of male clients in the waiting room compared to a few years ago.

Some want better skin, faster recovery, or a more defined physique. Others just want to stop noticing the thinning hair or stubborn fat that hasn’t moved in years.

For med spas, that shift is a serious growth opportunity. 

Men are booking hair restoration, body contouring, skin treatments, and anti-aging services in record numbers, with a clear preference for results that look natural and are easy to maintain. 

In this blog, we’ll cover the top treatments men are choosing in 2025, along with simple ways to market them effectively.

The word is out. More men are treating med spa visits like part of their regular routine, right alongside the gym or the barber.

They’re sizing up before-and-after photos to decide which options are worth their time, and these six keep showing up at the top of the list.

List of six trending med spa treatments for men

Source: Pabau

Let’s take a closer look at each one and why they’re filling up appointment books this year. 👇

1. Hair restoration

Hair loss doesn’t wait for anyone, and it’s not picky about age. 

By the time most men notice the thinning, they’ve already Googled every “miracle” shampoo out there. Modern hair restoration gives them better options.

PRP therapy taps into platelet-rich plasma to boost growth, microneedling wakes up sluggish follicles, and targeted hair growth treatments help new strands stay put. All without the downtime of going under the knife.

According to the International Society of Hair Restoration Surgery non-scalp procedures rose from 13% in 2021 to 18% in 2024. Beard and eyebrow transplants are part of this trend, showing men are as interested in personalized, style-driven upgrades as they are in covering a thinning crown.

In practice, eyebrow transplants work like this, outlined by HQ Hair Transplants. ⬇️

Source: HQHairTransplants

📈 Why it’s trending: It’s discreet, non-surgical, and the results don’t scream “procedure.” Most men want results that look like nature got it right the first time, making hair restoration a go-to self-care investment.

2. Body sculpting and fat reduction

Once the hair feels under control, the next focus is often the body. 

Stubborn areas can outlast years of gym time, which is why body sculpting has become a go-to fix. 

CoolSculpting freezes fat cells, Emsculpt builds muscle with high-intensity electromagnetic pulses, and both work without a single incision.

Below: results from fat freezing. ⬇️

Side-by-side photos of a man’s torso showing visible fat reduction after CoolSculpting

Source: Body Sculpting Spa

The market reflects just how much demand there is. 

Globally, the body contouring treatments market hit $1.46 billion in 2024 and is set to nearly double by 2029, with male clients making up a growing share of that boom. 

That’s a lot of six-packs without the crunches, something SKINNEY Medspa has seen as men climb to nearly 40% of their body-contouring clients.

📈 Why it’s trending: Men tend to target the abdomen, love handles, and chest — places where fat can hang around despite clean eating and heavy lifting. Minimal downtime means they can be back at the office (or the bar) the next day, looking like they’ve been training for months.

3. Laser hair removal

Weekly back or chest shaves are a chore most men would happily cross off their list.

With laser hair removal, a focused beam of light targets the pigment in each hair, heating the follicle until it can’t keep growing at its usual pace. Over several sessions, regrowth slows down dramatically, or sometimes it stops altogether.

The treatment works just as well on thick, coarse hair as it does on finer strands, which is why more clinics are seeing men add it to their booking mix. 

And the numbers back this up. Men’s laser hair removal sales have climbed 85% worldwide and 33% in the UK, with full back, shoulders, chest, and stomach topping booking charts for two years straight.

Two donut charts showing an 85% global increase and a 33% UK increase in men’s laser hair removal sales

Illustration: Pabau / Data: TheIndustry.beauty

That kind of demand is marketing gold, giving you a perfect reason to focus on the time saved, the long-term results, and the ease of upkeep to keep clients coming back.

📈 Why it’s trending: A short treatment plan beats a lifetime of buying blades and nicking yourself in bad lighting. The skin looks better, feels better, and does not need a panic shave before a beach weekend.

4. Wrinkle reduction and skin tightening

Heavy lifting might keep your body in shape, but it will not stop the fine lines from setting in. 

Wrinkle reduction and skin tightening treatments help the face stay sharp, soften visible signs of aging, and keep the skin firm without surgery. Popular options for men include:

  • Botox to relax the muscles that cause expression lines
  • Dermal fillers to restore lost volume, shape, and definition to the jawline
  • RF microneedling to stimulate collagen for firmer, more resilient skin

Together, they smooth crow’s feet, soften forehead lines, and improve overall skin texture.

Here’s early progress from collagen support + wrinkle relaxing.  ⬇️

Source: BalancedAesthetics

Botox alone now accounts for 14.9% of all treatments globally in male patients, according to SpaMedica. It’s a clear sign that more men are choosing injectables to maintain a fresh, natural look rather than waiting for deeper lines to set in.

📈 Why it’s trending: The goal is to maintain a youthful appearance and look refreshed. The right injector can take years off without erasing the lines that give a face character. Sessions are quick, recovery is minimal, and the results feel natural.

5. Acne treatment or scar revision

Not every skin concern is about aging. Old acne scars can be just as distracting and often harder to ignore.

Scar revision treatments smooth texture, stimulate collagen, and fade marks that have overstayed their welcome.

Popular options for men include:

  • Chemical peels to resurface and even out skin tone
  • Laser treatments to smooth pitted or raised scars
  • Microneedling to trigger new collagen growth
  • Medical-grade facials to support healthier skin over time

Check out the difference after one CO2 treatment. ⬇️

Side-by-side photos showing reduced acne scarring on a man’s cheek after one CO2 laser treatment

Source: RTW skin

In a large 2023 survey of acne patients, 58% of men had permanent acne scars compared to 46% of women.

That is a significant percentage who could benefit from corrective treatments, and many say the scarring affects their confidence more than the acne ever did. 

For med spas, using tools like acne face mapping helps pinpoint problem areas more precisely and create treatment plans that are both targeted and highly personalized.

📈 Why it’s trending: Smoother skin looks better, photographs better, and gives a boost in confidence. These treatments remove the marks that never matched the rest of the face and deliver results that off-the-shelf skincare products never could.

6. IV therapy and wellness shots

Once reserved for pro athletes, IV therapy is now a regular on med spa service menus, delivering nutrients straight into the bloodstream for faster absorption and noticeable results.

Treatments range from hydration drips that replenish fluids to vitamin blends for energy, immunity boosters to keep colds at bay, and amino acids that speed up muscle recovery. 

The appeal has widened well beyond sports, with Grand View Research estimating that men made up around 47% of IV therapy clients in North America in 2024.

Pie chart showing men make up 47% of IV therapy clients in North America in 2024

Illustration : Pabau / Data: Grand View Research

Many book sessions after intense workouts, long flights, demanding workweeks, or the kind of night out that calls for a quick reset.

Clinics that market these drips to men tend to lead with performance, recovery, and the instant boost they will feel before they even leave the chair.

📈 Why it’s trending: It is a fast recharge for busy people. One drip in the chair and they walk out ready to handle meetings, workouts, or whatever the rest of the day demands.

Tips for marketing med spa services to men

As you can probably tell by now, men are booking medical spa treatments more than ever. 

But they do not always respond to the same pitch you would give a female client. Shift the wording a little, and you’ll have a much easier time getting their attention.

  • Use language that feels relevant. Instead of “pamper” or “indulge,” try words they might actually use such as “refresh”, “restore,” or “upgrade.” It makes the message feel practical instead of fluffy.
  • Highlight function over appearance. Lead with the outcome. It could be quicker recovery, less upkeep, more energy, or better performance. Looks matter, but they are not the only reason they’ll go for the treatment.
  • Make treatment plans efficient. Bundle services so they fit into a normal day. Wrinkle treatment with an IV drip, or laser hair removal followed by a quick Hydrafacial, works well for clients who dislike wasting time.
  • Tailor the consult to address male-specific pain points. Expect questions about downtime, comfort, and whether people will notice the change. Answer plainly, skip the jargon, and keep the focus on what they care about.

💡 Pro tip: Real proof beats any sales pitch. Show them before-and-after shots or talk through a client story that matches what they want. It makes the decision much easier.

Improve your med spa menu for men with Pabau

We’ve covered the top trending med spa treatments for men in 2025, why they’re booking them, and how to position those services so they turn into repeat visits.

The final step is making sure your menu, data, and workflow keep pace with their preferences. 

Pabau, an all-in-one practice management software, helps you:

✔️ Update and organize your service menu in minutes

✔️ Track which treatments drive the most bookings and repeat visits

✔️ Bundle treatments to boost booking value and client retention

✔️ Automate email and SMS campaigns to promote trending services

✔️ Adjust pricing, duration, and availability for specific services anytime

Your med spa menu is only as strong as your ability to promote it. 

Explore Pabau’s built-in marketing tools to keep your calendar full, turn first-timers into regulars, and stay ahead of the next big trend.