Zenoti Pricing: Plans, Costs & Hidden Fees (2026 Guide)

Key Takeaways

Zenoti pricing is variable and can add up: Some businesses report paying $300–$500+ per month per location, with many essential tools like AI chatbots, reputation management, and messaging sold as add-ons.

Pabau offers a simpler, all-in-one alternative: With predictable pricing starting at $69/month, all core features, including client records, bookings, forms, photos, reports, and review management, are included in every tier, eliminating costly add-ons.

Choose based on your business size and needs: Large salons and med spas may benefit from Zenoti’s scale, but multi-location clinics in need of full medical workflows, patient portals, and predictable pricing often find Pabau a better fit.

Searching for Zenoti pricing and hitting a wall? 

Reports state that most businesses pay $300–$500 per month (plus additional costs for add-ons) — and this guide reveals what’s included, what’s not, and what costs extra.

How much does Zenoti cost?

Zenoti doesn’t list specific dollar amounts. All Zenoti prices are custom quoted based on business size and configuration.

But here’s a breakdown of their med spa tiers

According to an independent review site, some med spas and salons report paying between $300 and $600 per month, depending on the features included. 

Other sources estimate Zenoti’s starting price at around $225 per month, with costs increasing significantly as more users and features are added, reportedly reaching $10,000–$15,000 per month for large, multi-location businesses.

The lower end usually covers core scheduling, booking, and basic marketing, while higher tiers add mobile apps, AI chatbots, and reputation management tools. 

As the same source above lists, on top of the monthly fees, there are optional add-ons like: 

• Two-way texting ($29–$169/month)
• Advanced reputation management (~$189/month)
• AI chatbots ($150–$400/month)
• Employee performance tracking (~$49/month)
• Additional email/SMS credits ($180–$1,500 depending on bundle size). 

The same review sources note that Zenoti also charges one-time implementation fees, which vary based on business size and complexity. 

Small businesses typically report paying between $2,000 and $5,000, covering system setup and configuration, training, and data migration (including fees of around $1,000 for professional services and $1,000 for data migration).

Pabau: An Alternative

For med spas and aesthetic clinics looking for a streamlined, all-in-one solution, Pabau offers a compelling alternative to Zenoti. 

Unlike some competitors, Pabau is built specifically with clinical workflows in mind (not just general salon or spa functions) and includes most essential features in its base subscription.

Key Pabau features include:

• True all-in-one system: Online bookings, digital client records, before & after photos, customizable reports, and review management — all included, no costly add-ons.
• Med spa workflow tools: Built-in photo tools with face mapping, e-prescribing (UK and US), allergy tracking, and other clinical features tailored to aesthetic practices.
• Flexible scheduling & deposits: Calendar views by day/week/month, plus service-specific deposit settings to reduce no-shows.
• Strong client experience: Client portal (desktop and mobile) allows booking, rescheduling, record access, and treatment notes.

Pabau starts at $69/month in the US and £53/month in the UK, with multiple tiers designed to fit clinics of all sizes—from solo practitioners to large enterprise practices.

Pabau plan breakdown

Pabau saves time, simplifies practice management, reduces hidden costs, and enhances both staff and client experience compared to add-on-heavy platforms like Zenoti.

Zenoti Pricing plans: A breakdown

Zenoti doesn’t list fixed prices on its website. Instead, costs are custom quoted based on business size, number of locations, providers, and chosen features. 

Different independent reviews and user reports point to a wide range of estimated costs. For example, this review guide states three recommended options at $350, $450 and $500 per location per month.

Users on Reddit pin the cost at $600 per month. While Prices are reported to start at around $225 per month for a single user, rising to roughly $1,800 per month for small teams of around 10 users, according to this source.

According to the same website, costs increase significantly as user numbers grow, with larger multi-location businesses reportedly paying $10,000–$15,000 per month for around 100 users, and enterprise organizations exceeding $50,000 per month depending on features and customisation.

Zenoti offers different plans and packages tailored to each business type, including salons & spas, barbershops, med spas, and fitness centers.

The three Zenoti plans are: Growth, Hypergrowth, and Complete, each offering more advanced tools to help clinics scale operations and grow revenue.

According to the same source above, some important features come as paid add-ons — here’s a closer look at some of the key tools included in the Zenoti tier.

ezConnect (Two-Way Messaging)

Zenoti’s ezConnect is a paid add-on that lets your team send and receive messages from clients. It goes beyond basic reminders and allows two-way SMS and WhatsApp chat. 

Practices often use it to confirm bookings, answer questions, and let clients cancel or reschedule by text. This feature is not included in Zenoti’s base plan and must be added for each location.

Source: Zenoti Youtube

ezConnect pricing

ezRepute (Reputation Management)

ezRepute is Zenoti’s paid reputation management suite. It helps clinics track reviews, reply to unhappy clients, and encourage happy patients to leave feedback. 

Zenoti offers a Light and Pro version, but only ezRepute Pro shows public pricing. It costs $189 per month per location and is sold as an add-on, not part of the base plan.

ezRepute Pro lets you manage reviews from Google, Facebook, and over 250 other sites.

Source: Zenoti

ezRepute pricing

Smart Bot (AI Chat & Booking)

Zenoti’s Smart Bot is a paid AI chatbot that handles client questions and bookings for you. It can check availability, book, reschedule, or cancel appointments, and suggest services or time slots. 

It also answers questions about prices, services, and opening hours. Smart Bot works on the web, by SMS, and on phone calls. 

Zenoti’s AI bot also answers calls when your staff are busy or closed, then pass the chat to a human when needed.

Source: Zenoti

Smart Bot pricing

ezPulse (Employee Performance Tracking)

ezPulse is Zenoti’s employee performance add-on. It helps managers track how each staff member is doing, based on sales, bookings, and client activity. 

You can see which providers bring in the most revenue, who fills their schedule, and where coaching is needed. This feature is not included in the core Zenoti plan and must be added per location.

Zenoti Hidden Costs

In addition to its monthly subscription fees, Zenoti also charges for marketing credits and one-time implementation services, which, according to the review sources above, can add thousands to the total first-year cost, including:

• Email campaign credits are priced by volume:
  • 10,000 emails – $200
  • 50,000 emails – $500
  • 100,000 emails – $900
  • 300,000 emails – $1,500

• SMS credits work the same way but cost more per message:
  • 5,000 texts – $180
  • 10,000 texts – $300
  • 25,000 texts – $625
  • 50,000 texts – $1,000

• Professional Services Fee – $1,000: Covers system setup, online booking, staff and service setup, and training.

• Data Migration – $1,000: Covers up to two years of historical data, with a white-glove import that can take 4–6 weeks.

Zenoti Pros & Cons

While Zenoti offers powerful tools for multi-location spas and clinics, pricing, add-ons, and complexity can impact Zenoti cost and usability. Here’s a quick look at the pros and cons.

Pros

• All-in-one platform: Combines scheduling, POS, marketing, memberships, and reporting in one system.
• Scales for multi-location businesses: Suitable for large spas and med spas with multiple locations.
• Advanced automation & AI: Features like Smart Bot, AI receptionist, and automated marketing streamline operations.
• Customizable & feature-rich: Options for loyalty programs, memberships, gift cards, and detailed reporting.
• Enterprise-level support: White-glove onboarding, professional services, and dedicated support for large clients.

Cons

• High cost: Base plans are custom-priced, and add-ons can quickly raise monthly expenses.
• Many paid add-ons: Features like Smart Bot, ezRepute, ezPulse, and advanced reporting are not included in the core subscription.
• Complex setup: Requires professional services and data migration fees, with onboarding taking 4–6 weeks.
• Steep learning curve: The platform is feature-rich, which can make navigation and staff training challenging.
• Limited client app functionality: Clients may not reschedule or access detailed records without paid modules.

Looking for a simpler, all-in-one solution for your med spa? See how Pabau stacks up. Book a free demo today and explore our features firsthand.

Who is Zenoti best for?

Zenoti is a powerful platform, but it’s not for every clinic. 

This section breaks down the types of med spas and salons that benefit most from its features.

Large multi-location med spa group

Zenoti is a strong fit for med spa brands with many locations that need centralized control over bookings, marketing, payments, and reporting. These businesses can better absorb Zenoti’s higher costs and setup fees.

Franchise or chain operator

Franchises that require shared memberships, cross-location bookings, and brand-wide promotions benefit from Zenoti’s enterprise tools, centralized dashboards, and advanced customer management features.

High-volume spa or aesthetic brand

Busy clinics with high booking volume and large marketing budgets can use Zenoti’s AI tools, marketing automation, and call handling to drive more bookings and reduce front-desk workload.

Zenoti Customer Reviews

Before committing to Zenoti, it’s worth seeing what real users think. Here’s what med spa and salon owners say about Zenoti in their reviews.

Positives

Users praise Zenoti as an all-in-one platform that handles bookings, payments, marketing, and reviews in one place. 

They highlight its easy-to-use reports, helpful AI tools, and strong support. Many say it makes daily operations simpler and improves how clinics manage clients.

Complaints

On the other hand, users report problems with desktop and mobile integration, making profiles and schedules glitchy. 

Setup and migration are slow and confusing, with little training provided. Navigation is tricky, often requiring multiple tabs to compare information. While the features are strong, these issues make daily use frustrating.

Alternative To Zenoti: Pabau

If Zenoti feels powerful but expensive and complex, Pabau offers a simpler, more transparent option for med spas and clinics. 

Pabau is a true all-in-one platform, so core tools like online booking, client records, photos, forms, client messaging, inventory management and reporting are included, not sold as add-ons. It is built for medical aesthetics, not just salons, with clinical tools that fit how real practices work.

Detailed clinical workflows

Pabau is built around the client journey that follows the patient from first consult to follow-up. 

Practitioners can review medical history, allergies, documents and GP details, capture before-and-after photos, and store consent forms in one place. 

Everything is saved to the Client Card, giving teams a clear, complete patient timeline across all visits and locations.

Comprehensive Client Portal

Pabau gives patients full access to their medical records, documents, lab results, and progress photo galleries in one secure portal. 

Clients can also book, cancel, or reschedule appointments, pay invoices, and review their complete treatment history.

Unlike Zenoti, which allows bookings, payments, and gift purchases in its app, Pabau lets clients see and track their entire clinical journey, reducing administrative back-and-forth and improving engagement and treatment outcomes.

Pabau starts at $69 /month for the US and £53 /month for the UK. It offers several pricing tiers, depending on the size of your team. 

All essential features, including:

• Client records
• Booking and reminders
• Point of Sale (POS)
• Payment processing
• Forms & treatment note templates
• Built-in marketing tools
• Before & after photos
• Customizable reports
• Review management and more 

— are included in every tier, with no costly add-ons.

Does Zenoti pricing fit your budget?

• Zenoti can work for large, multi-chain spas, salons, and med spas, but costs and add-ons can add up quickly.
• If you want fixed, predictable pricing and an all-in-one, transparent solution, Pabau may be a better fit.

Next step: Book a free Pabau demo or explore our Fresha vs Timely comparison guide to see how it stacks up against other platforms.