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Blog / Med spa membership tiers: How to structure and price them

Marketing and revenue growth

Med spa membership tiers: How to structure and price them

Maja Muzhdeka
October 14, 2025
Reviewed by: Teodor Jurukovski

Planning to roll out memberships at your med spa? Maybe you’ll start with a single plan, one fixed price, and call it a day.

It’s straightforward, easy to manage, and does the job… for a while. But eventually, clients want more. A bit of flexibility, something tailored, maybe a perk they can’t get elsewhere.

That’s when tiered memberships become valuable.

They give you room to build around how people actually use your services. Not everyone wants the same thing, and a single plan won’t fit every client.

In this blog, you’ll see how to structure and price membership tiers that go beyond convenience. Ones that lift profitability, organize your services, and turn recurring visits into serious growth drivers.

Why should med spas offer membership tiers?

Memberships, especially when they’re tiered, bring a sense of balance to your business. 

They even out the busy and quiet weeks and give you income you can depend on. When your revenue is predictable, it’s easier to plan ahead, manage inventory, and keep your schedule running smoothly without rushing to fill unexpected gaps.

They also make it easier to meet clients’ very different definitions of “maintenance.”

For some, it’s a facial and a serum. For others, it’s a standing Botox appointment and a laser hair removal package or two. 

Then you’ve got the explorers, the ones who treat your new treatment list like a menu. Tiered options keep everyone happy without twisting your pricing into a pretzel.

When you break it down, tiered memberships do three important things:

  1. Clients can choose memberships that match their goals and budgets
  2. You attract a wider range of customers instead of losing them to price or limited choice
  3. Over time, loyal members move up through the tiers as they invest more in their results

That kind of long-term engagement steadily increases customer lifetime value, which is the true marker of a healthy, growing med spa.

Amish Patel, owner of Intrigue Cosmetic Clinic, saw that shift himself.

“Before, I was spending around an hour each month just double-checking everything.

Offering monthly payments where clients build credit on their accounts has driven my business further forward. It keeps revenue consistent and makes it easier for clients to stay engaged.”
Image of Amish Patel
Amish Patel, BEM Owner, founder and director of Intrigue Cosmetic Clinic

Think of it this way: tiered memberships keep the wheels turning while you focus on everything else. They bring clients back, strengthen retention, and push growth in the right direction.

💡 Curious what keeps members loyal for the long haul? Read our guide on reducing med spa membership churn.

How to structure your membership tiers?

Each tier of your membership model should be structured as a natural next step. It should be easy to join, simple to manage, and appealing enough to stick with.

Most successful setups land on three tiers: 

  • A simple entry point for new clients
  • A mid-range option for your regulars
  • A top tier that feels exclusive and worth bragging about

Some med spas add an extra premium level for flexibility, especially if their services range from skincare to injectables.

Time to see how it all comes to life. 👇

Tier 1: Basic/Entry-level tier

Your entry-level tier should feel easy to say yes to. 

It’s low-cost, low-commitment, and a great fit for new or price-conscious clients who want to start small. 

Most clinics include one simple treatment each month, a light discount, or a small birthday perk. Just enough value to build trust and keep clients coming back.

Example:

Esteem Life Medical Group does this beautifully with their G&T Club – Basic tier. It offers unlimited anti-wrinkle treatments (as clinically indicated), monthly LED light lounge access, and a SkinCeuticals peel every month. 

The price point feels attainable, the membership benefits are clear, and the treatments drive repeat visits… which is exactly what a solid entry-level tier should do.

Screenshot of three Esteem Life membership tiers with prices and monthly treatment perks

Source: Esteem Life Medical Group

💡 Tip: Keep it friction-free. Make joining as easy as booking a facial, and don’t weigh it down with rules. The simpler it is to start, the faster new clients become regulars.

Tier 2: Mid-level

This is your sweet spot. Most of your loyal clients will land here because it feels balanced — enough value to make it worthwhile, without the cost of your top-tier membership plan. 

Think along the lines of one premium treatment or two basics each month, early booking perks, and access to members-only promotions. 

It’s designed for clients who treat your clinic as part of their regular routine and expect a few well-earned perks in return.

Example:

Intrigue Cosmetic Clinic’s Gold Membership is a great example of how to get this tier right. 

The membership benefits include treatment credits clients can use throughout the year, layered discounts on services and skincare, and thoughtful extras like birthday vouchers. It keeps things flexible while offering enough value to strengthen loyalty over time.

Screenshot of four Intrigue Clinic memberships showing prices, savings, and perks

Source: Intrigue Cosmetic Clinic

💡 Tip: Bundle your crowd-favourite treatments into one neat package. It saves clients the guesswork and makes your mid-tier the easiest one to stick with long-term.

Tier 3: VIP/Elite

The VIP/Elite tier is where exclusive benefits take the spotlight.

It’s designed for your high-spending regulars who want early access, personal attention, and a little extra sparkle. 

The focus here is on experience, with benefits like unlimited basic treatments, provider priority, birthday gifts, and complimentary upgrades.

Example:

Kaizen Medical sets a strong standard with their Platinum Skin Planner tier. 

It includes multiple Botox and Hydrafacial sessions, skin boosters, fillers, and even Sculptra. All that wrapped in 15–20% discounts for treatments and skincare, VIP event access, and early booking privileges. 

If that’s not the definition of premium, what is? 😉

Screenshot of Kaizen Medical membership plans with treatments, discounts, and VIP rewards

Source: Kaizen Medical

💡 Tip: Treat this tier like your clinic’s inner circle. Give members a reason to feel seen with early booking, private events, or a small surprise that makes them smile. A thoughtful gesture will always outshine another 10% off.

With your structure in place, it’s time to decide what goes inside each tier.

Let’s get to that next.

What to include in membership tiers?

Building out membership tiers isn’t rocket science. The trick is keeping them clear enough that clients get it and your team doesn’t roll their eyes running it.

Ask yourself:

✔️ Which treatments actually fit clients at different stages?

✔️ How do you make the savings feel like a genuine bonus rather than a sales gimmick?

✔️ And honestly, what kind of perks would make you sign up?

Here’s how it all comes together:

  • Treatment credits. Start small in the entry tier with one facial or peel per month. Add more flexibility in the mid tier, including injectables or advanced facials. In the VIP tier, offer multiple or unlimited credits for high-value treatments.
  • Retail or add-on discounts. Offer exclusive discounts that grow by tier. Try 10% off skincare or additional services in entry, 15% in mid, and 20% in VIP. It’s simple, predictable, and encourages product sales without cutting into profit.
  • Priority booking and provider access. Add this to mid and VIP tiers. Let members book early and choose their preferred provider or time slot. It costs nothing extra but feels exclusive.
  • Free or discounted upgrade. Include a small bonus for entry members like a free consultation or serum add-on. Offer mini upgrades in mid and premium treatments or boosters in VIP. Be sure to outline these clearly in your spa membership contract template so expectations stay clear.
  • Exclusive events and promotions. Reserve these for mid and VIP tiers. Host skincare evenings, early product launches, or members-only events. It strengthens relationships and makes clients feel part of your clinic’s community.
  • Loyalty rewards and referrals. Offer points or credits in every tier, but scale rewards as clients move up. Standard points in entry, 1.5x in mid, and 2x or gift vouchers in VIP. Referrals from happy clients will bring in new ones faster than any ad spend.

If you want a quick starting point, here’s what a solid tier setup can look like. ⬇️

Feature Tier 1: Glow Tier 2: Radiance Tier 3: Elite
Monthly fee $99/month $179/month $299/month
Included treatment 1 basic facial or peel 1 advanced treatment (Hydrafacial, microneedling, etc) 2 premium treatments or injectables
Retail product discount 10% off 15% off 20% off
Add-on discounts / 1 mini upgrade per month Unlimited standard upgrades
Priority booking / Yes First access to top providers
Birthday gift/credit / $25 credit $50 credit or free premium add-on
Loyalty rewards multiplier Standard points 1.5x points 2x points
Guest passes / 1 pass every 6 months 2 passes per year
Free Upgrades / 1 mini upgrade per month Unlimited basic upgrades
Exclusive events or perks / Member-only promos VIP events access + sneak peaks

Like we said, the key is to keep the structure simple. Each tier should build naturally on the one before it, offering just enough incentive to move up without making your pricing or admin complicated.

How to price your med spa membership tiers?

Pricing your med spa membership program has to be strategic. 

That means backing it with a bit of market analysis, a clear look at your cost-per-treatment, and a solid understanding of what your clients really want. 

Think of it as covering your costs while also delivering perceived value, while protecting your margins. 

In short, here’s your six-step roadmap to pricing your tiers right. 👇

Source: Pabau

Let’s look at each one in more detail:

  • Start with your best sellers. Base your tiers on what clients already book often, like facials, Botox, body contouring, or chemical peels.
  • Include high-margin services. Add treatments such as microneedling or LED facials that bring strong returns.
  • Know your real costs. Include staff time, product use, and room time before setting prices.
  • Focus on perceived value. Add perks that feel special, like priority booking or member events, instead of cutting prices.
  • Add an annual option. Encourage upfront payment with a small perk. You’ll see steadier cash flow and fewer drop-offs.
  • Use the middle tier to anchor pricing. Make it feel like the smart, balanced choice between entry and VIP levels.
  • Review performance often. Track upgrades, cancellations, and popular perks, then adjust your structure based on real numbers.

And remember, repeat visits are where real profit lives. According to AmSpa’s 2024 report, 73% of med spa patients are repeat clients, up from 65% in 2022. That’s a clear sign that clients are craving ongoing care. The kind that well-priced memberships deliver naturally.

How to promote your med spa membership tiers?

If you don’t talk about your memberships, no one else will. Even the fanciest tier won’t move if it’s hiding in the corner.

Here’s how to get eyes (and sign-ups) on it:

  • Promote in-clinic on multiple touchpoints. Mention memberships during consultations, checkouts, and follow-ups.
  • Use launch campaigns to generate buzz. Announce new tiers on social media, in emails, or with a small in-clinic promo.
  • Share stories from real members. A 2023 Emplifi study found that 87% of consumers trust real-life reviews more than price or policy. Real feedback builds trust faster than any promotion.
  • Promote member-only perks to build excitement. Focus on early booking, loyalty points, and discounted rates that make clients feel appreciated.
  • Use email segmentation to target repeat customers. Send specific offers to regulars so they see value in upgrading.
  • Use software to upsell during booking. Pabau, an all-in-one practice management software, helps clients see membership options right in the booking flow. It’s quick, clear, and takes the pressure off your team.
SkinHealth Clinic membership table comparing four tiers with savings and benefits

Source: Pabau

Talk about your tiers often and keep them visible. When clients understand what’s in it for them, they’ll join without a second thought.

Create successful med spa membership tiers with Pabau!

At the end of the day, great memberships aren’t really about discounts or bundles. They’re about connection. The more your clients feel cared for, the longer they’ll stay.

Tiered memberships make that happen. They bring structure to your pricing, give your revenue stability, and keep bookings steady without the usual rollercoaster weeks. Once they’re set up right, they practically run themselves.

Pabau helps you do just that. It’s an all-in-one practice management software built for med spas that want simple systems and loyal clients.

Here’s what it can do for you:

✔️ Build and manage tiered membership programs for every type of client and budget

✔️ Automate billing and renewals so income stays steady

✔️ Track usage and spot your most loyal members

✔️ Offer memberships during booking or checkout

✔️ Customize membership tiers with perks like treatments, discounts, add-ons, gifts, event passes, and more

Thousands of med spas already use Pabau to turn their membership tiers into recurring revenue and stronger client relationships. You can too.

Explore Pabau Memberships today!