If you run a medical spa, you probably know how powerful word-of-mouth can be. But what about the classic email? Email marketing is one of the most effective (and affordable) ways to stay top-of-mind with your clients, fill your calendar, and keep them coming back. The trick is consistency, personalization, and smart automation. And the good news? You don’t have to start from scratch. In this blog, we’re sharing ready-to-use med spa email templates that save you time and actually get results. You’ll learn: When to send them How to tailor them to your brand Why does using a system like Pabau make the whole process seamless? Why email marketing matters for med spas Running a med spa means juggling a lot — open appointment slots, clients who forget to rebook, and the constant pressure to stay top-of-mind. That’s where email marketing emerges as the simplest way to drive repeat visits, promote new treatments, and build stronger client relationships without adding to your workload. Plus, it simply gets results. According to a Mailmodo survey, most marketers in 2024 had email open rates of more than 20%, with some hitting over 50%. Illustration: Pabau / Data: Mailmodo The industry average sits around 29.2%, thanks to smart strategies like personalization, segmentation, and targeted email content (which we cover further down the blog). Clients are engaged, and this is one of the main benefits of email marketing. The client retention challenge in aesthetic services The reality of running a med spa business is you have to constantly attract new clients, as well as nurture their interest, and keep them coming back to you. Regular appointment reminders, personalized post-care tips, and VIP-only offers help build trust and boost your clients’ lifetime value. Another benefit of email is that it’s the perfect way to deliver these messages consistently and automatically. Why social media alone isn’t enough Sure, social media is great, but posts don’t always reach your audience thanks to the ever-changing algorithms. With email, you control the message and who sees it. It’s direct, reliable, and made for building real client loyalty, especially when paired with smart automation tools. Types of emails every med spa should be sending The right email at the right time can turn a one-time client into a loyal regular. From the moment someone books their first appointment to months after their last visit, email marketing helps you stay connected, and keeps your calendar full. Here are the must-have emails every med spa should send (don’t worry — we’ll have ready-to-use templates for all of these coming up next). Welcome emails for new clients First impressions count. A welcome email helps set expectations and allows you to share helpful information about your spa services, and even offer a first-time discount. It’s also a great place to introduce your team and let clients know what makes your med spa special. Appointment confirmations and reminders Automated appointment confirmations and reminders cut down no-shows and give clients peace of mind. With the right practice management system, these emails are sent automatically based on your bookings and no extra effort is required. Post-treatment follow-up and aftercare emails Aftercare is critical in aesthetic treatment. Sending follow-ups with personalized instructions builds trust, improves outcomes, and can gently encourage clients to rebook their next sessions. Promotional emails and limited-time offers Planning a filler flash sale or a seasonal skin package? Promotional emails are a fast, effective way to drive bookings, especially when you’re using templates designed to sell. Re-engagement emails for dormant clients Clients who haven’t booked in a while? A well-timed check-in or exclusive offer can bring them back. These emails are key to keeping your client list warm and active. Review and referral requests Happy clients are your best marketers. Use emails to ask for reviews and referrals ideally a few days after a great appointment. Add a small incentive to increase responses and grow your online presence. Med spa email marketing templates you can copy and customize Ready to save time and drive more bookings? Below you’ll find plug-and-play email templates for key moments in your client journey. New client welcome email template Subject line: Welcome to [Your med spa name] – Here’s a special treat! Body content: Hi [Client first name], We’re so excited to welcome you to [Your med spa name]! Our team is here to help you look and feel your best. As a thank-you for booking with us, here’s [X]% off your first treatment! Not sure what to book? Feel free to reply to this email or explore our most popular services below. We can’t wait to see you soon! CTA: [Browse services] or [Book now] ⚠️ Why does it matter? A warm welcome sets the tone for your client experience. Personalize with the client’s name and recommended services based on their booking. Injectables promotion email template Subject line: LIMITED OFFER: Smooth, lift and glow – Book now! Body content: Hi [Client first name] Ready to refresh your look? For a limited time, enjoy [Offer, e.g., $50 off Botox or filler packages] at [Your med spa name]. Our expert injectors deliver natural-looking results with a gentle touch – because you deserve to feel confident in your skin. Hurry! This special offer ends [Date]! CTA: [Claim your offer] or [Book your appointment] ⚠️ Why does it matter? Promotional emails help you fill appointment gaps. Tailor this one based on client history and popular treatments. No-show rebooking email template Subject line: Missed you yesterday – Let’s reschedule? Body content: Dear [Client first name] We noticed you missed your appointment on [Date], and we totally understand – life happens! We’d love to get you back on the books at a time that works better for you. Click below to rebook in just a few seconds. CTA: [Reschedule my appointment] ⚠️ Why does it matter? A gentle follow-up encourages clients to rebook without guilt. Personalization shows care and increases recovery rates. Post-treatment aftercare + Rebook reminder Subject line: Your [Treatment name] aftercare & next steps Body content: Dear [Client first name] Thank you for choosing us for your [Treatment name] — we loved having you in! To help you get the best, long-lasting results, here are a few aftercare tips: [Aftercare tip #1] [Aftercare tip #2] [Aftercare tip #3] You’re already glowing, but consistency is key! For optimal results, we recommend rebooking your next session in [Timeframe]. [Rebook Now CTA Button] Questions or concerns? Just reply to this email — we’re here for you every step of the way. Looking forward to seeing you again soon! ⚠️ Why does it matter? Reinforces trust and results. Add tips specific to the service and a recommended timeline for maintenance. Dormant client re-engagement template Subject line: We miss you, [Client first name]! A little gift inside 🎁 Body content: Dear [Client first name], It’s been a little while since your last visit to [Your med spa name], and we’d love to see you again! As a welcome-back treat, enjoy [Offer or Free add-on, e.g., a free LED facial upgrade or 15% off your next service] when you book your next treatment. Let’s get you glowing again—with the care and results you love. CTA: [Claim my gift] or [Book now] ⚠️ Why does it matter? Keeps your email list warm and boosts reactivation. Use Pabau to automatically send this after 90+ days of no booking. Seasonal specials (e.g., “Summer glow-up” offer) Subject line: Summer glow-up starts now – Limited spots! Body content: Hey [Client first name], Get ready to glow all summer long! For a limited time, enjoy [10% off / Buy 3, get 1 free / Custom Glow-Up Package] on client favorites like [Botox, HydraFacial, or Laser Hair Removal]. These exclusive summer offers are only available until [End date], and spots are filling up fast. Refresh your skin Boost your confidence Book before it’s gone Click below to reserve your appointment now — we can’t wait to treat you! CTA: [Book my summer glow-up] ⚠️ Why does it matter? Seasonal campaigns spark urgency and excitement. Customize with relevant treatments and limited-time language. Client testimonial + Referral request Subject line: Love your results? Share the glow! Body content: Hi [Client first name], We hope you’re loving your results from [Treatment name] — you deserve to feel confident and radiant! If you had a great experience, we’d be so grateful if you left us a quick review. As a thank you, you’ll receive [small reward – e.g., $10 credit or a free skincare sample] on your next visit. [Leave a Review CTA Button] Plus, if you refer a friend, you’ll both get [referral reward — e.g., $25 credit or a free add-on treatment] to use on future bookings. Because glowing skin is even better when shared. [Send a Friend CTA Button] Thanks for being a part of our med spa family — we appreciate you! ⚠️ Why does it matter? Builds trust through social proof and fuels growth. Automate this to send a few days after key treatments. ‼️💡 Pro tip: Every one of these templates is pre-built and ready to personalize in Pabau. From welcome emails to win-back campaigns, you can automate them to go out at just the right time — no manual sending, no missed opportunities. Best practices for email marketing in med spas Now that you’ve got powerful templates in hand, let’s make sure your emails actually work and don’t end up in the trash (or worse, flagged as spam). Keep it compliant: Privacy and consent in medical aesthetics Because you’re dealing with personal and sometimes sensitive information, it’s critical to follow privacy laws. Always use opt-in forms (no adding people to email lists without their permission), include a clear unsubscribe link, and be aware of any HIPAA-related rules in your region if your emails contain treatment or health details. Personalization is key Generic emails like “Dear Client” often get ignored. With the right tools, you can personalize messages using your client’s actual name — and go beyond that. Mention their last visit, recommend their usual treatment, or tailor offers to their needs. This approach turns your emails into helpful, relevant messages instead of generic blasts, boosting engagement and building stronger client relationships. Don't overdo it Finding the right ideal email frequency balance is key. For most med spas: Promotional emails: 1-2 per month Service reminders and post-care: Triggered by bookings Re-engagement campaigns: Every 3-6 months Most med spas get great results by sending 1–2 promotional emails per month — just enough to stay top-of-mind without crowding inboxes. Illustration: Pabau / Data: WebFX According to WebFX the average open rate for the beauty and personal care industry is around 17%, while for the healthcare industry it is around 20%. But sending too frequently — especially without value — can lead to email fatigue. Service reminders and post-care emails should be automated based on bookings to reduce no-shows and build trust. Re-engagement emails sent every 3–6 months are also effective. A simple “We miss you” with a small offer can help bring clients back. Track results and optimize campaigns If you really want results, you should aim for 89% or higher deliverability rate. The right platform (and a healthy client list) helps make sure your emails land in inboxes, not spam folders. So don’t “set it and forget it”. You want to monitor key metrics, like open rates, click-through rates, and which emails drive bookings. These insights help you refine subject lines, tweak content, and know exactly what’s resonating with your clients. How Pabau simplifies email marketing for med spas Templates are great, but become truly powerful when backed by automation, client insights, and performance tracking. That’s where Pabau shines. It is an all-in-one practice management software that helps you manage booking and scheduling, patient record management, payment processing, and more. Plus, with Pabau’s Marketing Plus feature, you get a complete med spa marketing system designed specifically for med spas and aesthetic clinics, making it easier to automate and personalize your campaigns. Built-in, customizable med spa email templates Forget the one-size-fits-all approach. Pabau gives you access to over professionally designed email templates built specifically for med spas. From Botox promos to aftercare follow-ups, each one is ready to go and fully customizable. Source: Pabau You can easily tweak them to match your brand’s look, voice, and vibe, making it simple to send polished, on-brand emails without starting from scratch. Everything is editable, mobile-friendly, and designed to convert. Automation based on appointments and client behavior Pabau makes it easy to stay connected without constantly checking your calendar. Emails can be set to be triggered automatically based on real client actions, like booking a certain type of treatment, missing an appointment, or going quiet for a few months. Source: Pabau Set each automation once, and it runs in the background, freeing you to focus on client care while still showing up consistently, personally, and on time. Segmentation and personalization using client profiles Pabau pulls from detailed client data, like treatment history, birthday, preferences, and last visit, to send the right message to the right client. Source: Pabau You can schedule thoughtful touches like birthday messages or follow-ups after high-ticket services. It allows for easy segmentation by service type or client stage, so your emails always feel personal, relevant, and timely. Performance insights to help you improve See exactly what’s working with built-in analytics. Track open rates, click-throughs, and conversions right from your dashboard. Source: Pabau This means no guessing — just clear insights to help you refine your strategy and boost results. Why smart med spas use Pabau for effortless, effective email marketing Successful med spas know that generic, one-size-fits-all email tools just don’t cut it. With Pabau, you can move from manual email campaigns to fully automated, personalized email flows that actually drive results. It’s built for the industry — with workflows, templates, and client data all in one place — so you can spend less time marketing and more time delivering great care. Curious what it costs to streamline your clinic? Check out Pabau’s pricing plans.
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