9 Best Medical Spa CRMs in 2026: Features, Pricing & Reviews & More

Key Takeaways

Pabau: Best all-in-one medical spa CRM for booking, records, payments, and marketing.

AestheticsPro: Best for compliance-first clinics with strong records, consents, and photos.

Zenoti: Best for multi-location client management and retention.

Aesthetix CRM: Best for teams focused on lead capture and follow-ups.

Managing client communication across multiple systems slows med spa teams down.

A medical spa CRM keeps enquiries, follow-ups, and retention in one place. The strongest platforms in 2026 extend that into booking, records, payments, and reporting.

In this guide, we break down 9 medical spa CRMs by features, pricing, and who each platform is best for. You’ll also see real user feedback to support a confident decision.

Top 9 Medical Spa CRM: At a Glance

Here’s a quick view of the 9 best medical spa CRMs:

Pabau: Best for all-in-one medical spa management

Pabau is a practice management platform with a built-in CRM. 

It’s designed for medical spas that need clinical and operational workflows in one system. This includes:

• Scheduling and calendar management
• Electronic medical records (EMR) and digital client files
• Billing and payment processing
• Reporting and analytics
• Marketing and retention tools

What sets Pabau apart as a medical spa CRM is that client communication is informed by clinical history, booking activity, and payment data. This supports follow-ups, retention, and rebooking with full clinical context.

“I chose Pabau because I appreciate the importance of Customer Relationship Management in the 21st century. Pabau offered me a platform which made that possible with its fantastic CRM capabilities.”

Dr Leah Totton

Dr Leah Cosmetic Clinics

Key features

Let’s break down the features that define Pabau as a medical spa CRM.

• Online booking and scheduling

Pabau supports 24/7 online booking while giving clinics full control over availability. Calendars update in real time across staff, rooms, and locations.

Key capabilities:

• Online booking for treatments and consultations
• Centralized calendars for staff schedules and rooms
• Automated email and SMS reminders
• Multi-location scheduling support

• Comprehensive patient profiles

Each client profile combines CRM data and medical records in one place. This supports safer consultations and consistent follow-ups.

Profiles include:

• Contact details, medical history, and allergies
• EMR and digital intake forms
• Treatment history and treatment plans
• Facial mapping, injection points, and batch tracking
• Before-and-after photos stored with consent

All records remain attached to the client profile, making past treatments easy to review.

• Automated marketing and patient engagement

Pabau automates client communication based on booking and treatment data. Messages are sent automatically, without staff needing to follow up manually.

Core capabilities:

• Automated SMS and email reminders
• Follow-up messages for inactive or overdue clients
• Loyalty programs
• Memberships, packages, and service bundles
• Gift vouchers

• Integrated payments and Point of Sale (PoS)

Payment processing runs inside the platform and links directly to client accounts. Transactions post automatically as appointments are completed.

This includes:

• In-clinic card and deposit payments through PoS
• Package and membership payments
• Automated invoices and receipts
• Revenue, booking, and utilization reporting

Clinics using Pabau Pay accept card and contactless payments through integrated terminals. Payouts and transaction history appear inside Pabau, which cuts down manual reconciliation.

Pricing

Where Pabau shines

• All-in-one workflow: Booking, clinical records, billing, and marketing run in one system.
• CRM built on medical data: Communication history lives alongside treatments and medical records.
• Growth-focused automation: Reminders, follow-ups, memberships, and loyalty run automatically.

Where Pabau falls short

• Longer setup: Onboarding takes more time than lightweight CRMs.
• Not built for beauty-only teams: Less suited to clinics that only need booking and payments.
• Premium pricing: Best value shows once teams use automation, reporting, and marketing tools.

Customer reviews

“Everything in the CRM is amazing, easy to set up, and the onboarding process was soooo good (I’m not very tech savvy and they made it really easy and guided me through it just fine!). Use it every day to manage my appointments now, and it integrates perfectly into my website/Facebook page/Instagram!” – Johanna B., verified G2 reviewer 

“Pabau provides fantastic support to streamline my business with automation, strategic marketing, productivity insights, and enhanced patient management all in one place.” – Joanne P., verified G2 reviewer

Who Pabau is best for

• Medical aesthetics clinics: Injectables, skin, laser, and IV therapy teams that need proper clinical records.
• Scaling practices: Growing clinics replacing multiple tools with one system.
• Multi-location operators: Practices needing control, reporting, and consistency across sites.

AestheticsPro

AestheticsPro is a cloud-based medical spa platform.

It supports core clinic operations and clinical workflows. Scheduling, client records, PoS, and Electronic Health Records (EHR) run in one system.

Compared to more advanced platforms like Pabau, AestheticsPro focuses on essential functionality. Automation, integrations, and advanced reporting are more limited.

Key features

• Clinical records: EMR with treatment notes, consent forms, and before-and-after photos.
• Scheduling and client management: Calendars, client profiles, and online booking.
• Compliance tools: Support for regulated treatments, with e-prescribing and telemedicine add-ons.

Pricing

Where AestheticsPro shines

• Medical spa focus: Built specifically for aesthetic and cosmetic clinics, not general wellness businesses.
• Strong clinical documentation: Robust EMR, photo management, and consent tracking.
• Transparent pricing: Clear monthly plans without quote-only entry points.

Where AestheticsPro falls short

• Limited marketing depth: CRM and automation are basic next to marketing-first platforms.
• Reporting is restrictive: Standard reports offer little flexibility for deeper analysis.
• Add-on costs add up: Advanced features and marketing tools increase total spend.

Customer reviews

“I like that the system is easy to navigate and affordable. Keeping track of records, notes and photos is a great feature.” – Angel J., Capterra reviewer

“There are some shortcomings of the software that would be beneficial. For example, the online booking portal lacks in aesthetics and customization. The system also does not have the best options for reports.” – Tiffany P., Capterra reviewer

Who AestheticsPro is best for

• Medical spas delivering regulated treatments: Injectables, laser, and device-led clinics.
• Compliance-led practices: Teams prioritizing records, consents, and clinical structure over marketing automation.

See how Pabau compares to AestheticsPro.

Nextech

Nextech is specialty healthcare software with a built-in, HIPAA-compliant CRM.

The CRM sits alongside scheduling and clinical workflows.

It focuses on capturing leads, automating follow-ups, and keeping patient communication consistent across the practice.

Key features

• Healthcare CRM: HIPAA-compliant lead tracking with centralized inquiries and automated follow-ups.
• Lead capture and nurturing: Tracks website, call, and digital leads with structured follow-ups.
• Marketing automation: Reminders and follow-up messages run without manual effort.

Pricing

Nextech uses quote-based pricing.

Costs vary by specialty, practice size, and selected modules. CRM access is bundled into the broader Nextech product offering rather than sold as a standalone tool.

Where Nextech shines

• Strong clinical alignment: CRM activity links directly to appointments and patient records.
• Enterprise structure: Built to support large teams with role-based access and reporting.
• Operational efficiency: Automation reduces front-desk workload and manual follow-ups.

Where Nextech falls short

• Setup complexity: CRM workflows require configuration and training.
• Limited growth flexibility: Less suited to fast, campaign-led marketing.
• Pricing transparency: Quote-based pricing makes costs harder to assess upfront.

Customer reviews

“Nextech is a useful tool for our practice. Learning it is a breeze, and user interface is easy to maneuver.” – Lidia N., Capterra reviewer

“Billing and Claims Module is very hard to figure out and a lot gets lost in the system.” – Melissa M., Capterra reviewer

Who Nextech is best for

• Large specialty clinics: Dermatology, plastic surgery, and medical aesthetics.
• Process-driven teams: Practices that prioritize structured workflows and reporting.
• Compliance-focused operations: Clinics that need consistency across patient communication.

PatientNow

PatientNow is a cloud-based EMR and CRM platform built for medical spas and aesthetic clinics. 

Unlike booking-first tools, its engagement features sit inside the clinical system. 

Patient communication, automated outreach, and referrals connect directly to medical records.

Key features

• Patient CRM: Centralized profiles with appointments, treatments, and payment history.
• Scheduling and reminders: Online booking with automated reminders and waitlist support.
• Marketing and reviews: Email and SMS campaigns with automated review requests.

Pricing

PatientNow doesn’t list pricing publicly.

Costs are provided via a custom quote after a demo and typically depend on practice size, specialty, and the modules selected.

Where PatientNow shines

• Clinical alignment: Engagement and follow-ups stay closely linked to patient records.
• Aesthetic workflows: Built-in photography and treatment tracking suit procedure-led clinics.
• Marketing depth: Native outreach and reputation tools reduce reliance on external platforms.

Where PatientNow falls short

• Setup effort: Configuration and training take time.
• System complexity: Can feel heavy for smaller or fast-moving teams.
• Performance feedback: Some users report slowdowns during peak periods.

Customer reviews

“It’s pretty easy to use and learn. It has many functions that are great for a med spa. This system allows us to schedule and build packages that suit our business.” – verified G2 reviewer

“Inputting schedule times for different providers was difficult. Also the photos section sometimes froze up or lagged when on the iPad. Documentation was also irritating.” – Katelyn P., Capterra reviewer

Who PatientNow is best for

• Growing med spas: Clinics with consistent volume and documentation needs.
• Multi-provider practices: Teams that want engagement tied closely to clinical data.
• Marketing-led clinics: Practices investing in automation and patient retention.

Zenoti

Zenoti is a business management platform built for large salons, spas and wellness groups. Its CRM functionality is designed for standardized client engagement and retention at scale.

This structure suits high-volume, multi-location businesses.

It can feel limiting for medical spas that need CRM activity closely tied to clinical records.

Key features

• Client management: Centralized guest profiles shared across locations.
• Automation and AI tools: Built-in automation for reminders, follow-ups, memberships, and retention workflows.
• Enterprise scheduling: Advanced booking logic across staff, rooms, and locations.

Pricing

Zenoti doesn’t publish pricing publicly.

Clinics report custom quotes with higher monthly fees. Plus add-ons for marketing, messaging, analytics, and advanced features.

Where Zenoti shines

• Multi-location operations: Built to manage large teams and shared client data across sites.
• Retention at scale: Memberships, packages, and automated outreach support repeat visits.
• Operational structure: Strong control over booking rules, calendars, and workflows.

Where Zenoti falls short

• Setup and training: Onboarding and configuration can be time-intensive.
• Cost expansion: Add-ons and usage-based pricing increase long-term costs.
• Clinical flexibility: Workflows prioritize operational consistency over consultation-led documentation.

Customer reviews

“Pretty good standard reports for revenue recognition with packages and pricing.” – Marissa G., verified G2 reviewer

“The current setup for charting on a patient makes it difficult to quickly determine who has already been charted on and who still needs to be. The system could be clearer in showing this information.” – Tabatha F., verified G2 reviewer

Who Zenoti is best for

• Large salons, spas, and wellness groups: High-volume, multi-location businesses.
• Growth-driven operators: Teams investing heavily in automation, memberships, and retention.

Mangomint

Mangomint is a practice management software for salons and spas. Beauty-led teams use it to manage bookings, reminders, and front-desk flow.

For medical spas, it sits in the middle ground. More advanced than booking-only tools, but not a full medical-first system.

Key features

• Smart scheduling: Fast calendar management with real-time availability and staff coordination.
• Automated client flows: Prebuilt and custom automations for reminders, follow-ups, and rebooking.
• Payments and payroll: Integrated payments with built-in payroll support for staff

Pricing

Note: Mangomint offers a 21-day free trial, and plans can be canceled at any time.

Where Mangomint shines

• Fast daily workflows: Scheduling and front-desk tasks feel quick and intuitive.
• Clean interface: Easy to train teams with minimal friction.
• Strong automation: Reduces manual reminders and admin.

Where Mangomint falls short

• Limited clinical depth: No native EMR or structured medical records.
• Add-on pricing: Core functionality expands through paid extras.
• Beauty-first focus: Less suited to regulated treatments.

Customer reviews

“I love how easy it is to use. Contacting clients, accepting payments, and scheduling are all seamlessly integrated into one app.” – Mina M, Capterra reviewer

“I believe the cost point of Mangomint is very high compared to similar softwares. Customer support was slow.” – Bianca P., Capterra reviewer

Who Mangomint is best for

• Salons and spas: Beauty-led teams prioritizing speed and design.
• Growing teams: Clinics that don’t require medical-grade documentation.

Compare Pabau vs Mangomint.

Growth99

Growth99 is a digital marketing and CRM platform built for medical practices.

It combines client management with marketing automation, lead capture, and reputation tools.

The platform focuses on attracting and converting patients. It places less emphasis on scheduling, clinical records, or day-to-day operations.

Key features

• Lead management: Captures and tracks inquiries from forms, ads, and landing pages.
• Unified inbox: Centralizes SMS, email, and web conversations in one dashboard.
• Automated campaigns: Runs scheduled email campaigns for follow-ups and re-engagement.

Pricing

Growth99 uses custom pricing based on practice size and selected modules.

Expect higher costs once advanced marketing and automation features are included.

Where Growth99 shines

• Lead capture at scale: Designed to handle high volumes of inbound inquiries without losing visibility.
• Client engagement: Messaging and campaigns support ongoing communication beyond the first booking.
• Reputation-driven growth: Review workflows help strengthen online trust and acquisition.

Where Growth99 falls short

• Not operational software: No scheduling, EMR, or payments.
• Requires integrations: Needs to connect with a separate practice system.
• Marketing-heavy setup: Less useful without active ad spend.

Customer reviews

Growth99 doesn’t currently have a meaningful volume of verified reviews. It isn’t listed on major third-party platforms such as G2, Capterra, or Trustpilot.

Who Growth99 is best for

• Aesthetic and elective medical practices: Med spas, plastic surgery, dermatology, dental, and wellness clinics.
• Marketing-led teams: Practices focused on lead generation and patient acquisition.

Expert Picks: What to read next

Which EMR fits your med spa? Compare leading medical spa EMR systems by features, pricing, and use case.

Where is booking time being lost? See how to streamline appointment booking with better rules and automation.

How do you reduce last-minute gaps? Learn how waitlist management keeps med spa schedules full.

Aesthetix CRM

Aesthetix CRM is a HIPAA-compliant marketing and CRM platform.

It’s used by medical spas, plastic surgery, and dermatology clinics.

Similar to Growth99, the platform focuses on lead capture, communication, and follow-up throughout the consultation journey.

Key features

• Custom lead nurturing: Prebuilt templates based on common aesthetic procedures and campaigns.
• All-in-one inbox: Centralizes email, SMS, website chat, Google Business messages, and social DMs.
• HIPAA-compliant CRM: Built-in compliance features for secure patient marketing and communication.

Pricing

Where Aesthetix CRM shines

• Consultation-first workflows: Designed to move inquiries toward booked consultations.
• Clear lead visibility: Pipelines and inbox views make conversion stages easy to track.
• Marketing-ready setup: Supports ads and campaigns without relying on extra tools.

Where Aesthetix CRM falls short

• No clinical records: Doesn’t replace EMRs or medical documentation.
• Limited operations coverage: Scheduling and payments are basic.
• Onboarding cost: Upfront setup may be a barrier for smaller or early-stage clinics.

Customer reviews

“The Aesthetix CRM support team is very helpful and respond quickly. The platform is medspa specific and easy to navigate. Marketing and nurturing my leads was made convenient.” – Ashley B., Capterra reviewer

“Reporting could be improved, which is in process. Lack of ability to integrate with my EHR system.” – Sara K, Capterra reviewer

Who Aesthetix CRM is best for

• Marketing-led aesthetic practices: Clinics prioritizing lead generation and consultation volume.
• Practices using separate systems: Teams that keep CRM and clinical operations separate.

Boulevard

Boulevard is a booking and front-desk platform designed for premium salons and wellness businesses.

Its CRM features support segmentation, tagging, and client engagement.

In medical spa settings, it works best for teams prioritizing client experience and retention over clinical workflows.

Key features

• Precision scheduling: Advanced booking logic for busy calendars.
• Client segmentation: Tags and filters for targeted communication.
• Front-desk tools: Real-time visibility into arrivals and client flow.

Pricing

Where Boulevard shines

• Client experience: Polished booking, check-in, and front-desk flows.
• Premium positioning: Built for experience-led, brand-forward businesses.
• Engagement tools: Loyalty, memberships, and messaging support retention.

Where Boulevard falls short

• Limited clinical depth: No full EMR or medical-first documentation.
• Higher price point: Costs rise quickly as teams and locations scale.
• Less flexibility: Annual contracts may not suit smaller teams.

Customer reviews

“The software is intuitive and easy to use, and it has significantly streamlined our scheduling, payment processing, and client management.” – verified G2 reviewer

“Not set up for medical, so creating consultation notes with history and physical for my weight loss program required a bit of creativity.” – verified G2 reviewer

Who Boulevard is best for

• Salons and spas: Beauty and wellness teams focused on experience and branding.
• Membership-driven businesses: Studios offering recurring services and packages.

Need medical-first workflows alongside premium booking? Compare Boulevard vs Pabau.

How to Choose the Best Medical Spa CRM

A medical spa CRM should support the full clinic workflow. These are the features to prioritize when comparing platforms.

Online booking and scheduling

Booking needs to reflect how medical services are delivered. Not every treatment belongs in an open, self-serve calendar.

Look for systems that allow:

• Treatment-specific booking rules
• Real-time staff and room availability
• Deposits and cancellation controls
• Reminders triggered by appointment status

Pabau enforces booking rules at treatment level. That prevents misbookings and protects clinical capacity as volume increases.

Clinical compliance

Medical spas need more than contact management.

Your CRM must support compliant documentation and safe repeat treatments. Key requirements include:

• Electronic medical records
• Digital intake forms and consents
• Treatment notes and history
• Secure, audit-ready access

Pabau is built on a medical-first EMR. Documentation is structured for audits, complaints, and clinical checks.

Patient communication tools

Follow-ups are easy to miss when teams are busy. That’s where gaps appear in rebooking, aftercare, and long-term retention.

A practical CRM should support:

• Automated appointment reminders
• Post-treatment check-ins
• Rebooking prompts
• Message history tied to the client

Pabau triggers communication based on real booking and treatment activity. Outreach happens on time, without manual chasing.

Payments and memberships

Payments should be tied directly to appointments and treatments.

At minimum, the platform needs to handle:

• Deposits and point-of-sale payments
• Packages and memberships
• Automated invoices and receipts
• Revenue tracking by service and provider

Pabau handles payments within the same workflow as appointments. This removes reconciliation work and keeps reporting accurate.

Reporting and scalability

As clinics grow, visibility matters more than feature volume. Managers need answers without exporting data.

Prioritize platforms that offer:

• Booking and revenue reporting
• Provider and room utilization
• Role-based access controls
• Multi-location reporting

Pabau supports shared settings and centralized reporting. Growing clinics operate with the same structure across teams and locations.

Your Complete Medical Spa CRM: Schedule, Track & Grow With Pabau

Not every CRM fits medical aesthetics. Pabau is built for treatment providers who need booking, records, payments, and reporting in one system.

It’s the right choice if you want to:

• Support regulated treatments
• Scale beyond basic scheduling
• Maintain control as teams and services grow

Book a demo and see Pabau in action.

Next read:

Compare patient management systems and see how they support long-term clinic growth.