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AI, or artificial intelligence, isn’t just a buzzword. You can see it popping up everywhere, and every industry is jumping on board.
It’s already reshaping aesthetics, wellness, and healthcare.
In fact, AI is opening doors that previously seemed impossible, especially when it comes to the patient experience.
And in med spas and healthcare practices, it’s the customer experience that can truly set you apart from competitors.
Was booking easy? Did the client feel listened to in their consultation or appointment? Was the follow-up seamless? These are all moments that help to shape loyalty and brand perception.
In this blog, we’ll show how AI can elevate patient care and create smoother, more personalized experiences across every touchpoint.
What is the relationship between AI and patient care?
At its core, AI is an advanced technology that helps streamline processes, which can have a huge impact on improving the care experience and patient outcomes.
Traditional healthcare systems and EHRs may find themselves lagging behind in delivering the user experience that modern patients expect.
AI can change that, impacting:
- Diagnostics: AI can analyze a huge amount of patient data and images and find abnormalities and diseases more precisely than human healthcare professionals can. In cases like breast cancer, AI-supported screening increased breast cancer detection rates by 17.6% without increasing false positives.
- Personalized treatments: AI identifies patterns in patient data to create tailored treatment plans tailored to individual patients’ needs.
- Operational efficiency: AI automates manual tasks, like answering patient inquiries or booking appointments, freeing up staff for more critical work.
- Accurate and timely patient care: AI tracks treatment history, allergies, and medications, offering real-time insights to manage patient care.
Benefits of AI for the patient experience
AI can be a powerful ally for healthcare providers and aesthetic professionals in providing unparalleled patient experience.
Here’s how…
Increased quality of care
The healthcare industry is rich with patient data generated from patient records, clinical trials, medical imagery, etc., that can have a huge impact.
However, consolidating and analyzing this data can be too overwhelming for clinicians and providers.
But this is where AI excels.
AI models can analyze this data and find patterns that may go unnoticed by humans. This helps doctors and practitioners get faster and more accurate diagnoses, which is crucial for ensuring quality patient care and positive outcomes.
💡Predictive analytics (the process of using data to forecast future outcomes) can be used to assess a patient’s risk of developing a certain disease ahead of time. A new AI model developed by Harvard Medical School demonstrated up to 94% accuracy in detecting various cancer types.
This is a major leap in helping healthcare providers take proactive measures before a patient develops cancer or experiences disease progression, improving care quality while reducing overall healthcare costs.
Enhanced personalization
Each patient has unique needs, and tailoring the right treatment for each of them is key to overall positive health outcomes and patient experiences.
But that’s near impossible when you have hundreds of patients.
AI helps by analyzing patient data, treatment history, medical history, and other information that you have stored in their patient record. This means you can create hyper-tailored personalized treatment plans that meet individual patient needs.
This helps to improve the effectiveness of care and reduce any unwanted side effects from treatments.
Reduced burden on practitioners
AI solutions help automate manual, repetitive admin tasks like appointment reminders, recalls, follow-ups, patient communication, and treatment notes, reducing workload and improving efficiency.
AI-driven tools can also assist in clinical decision-making.
AI can scan images and test results in seconds — way faster than a human healthcare provider. This makes it invaluable in urgent situations where quick decision-making is critical.
For example, AI algorithms can rapidly analyze CT scans of stroke patients to detect brain blockages or bleeding, allowing for quick response and treatment.
Ultimately, automating tasks and assisting in clinical decisions frees up healthcare professionals to focus on the patients themselves and better patient care.
These AI use cases are extremely important, as burnout and chronic work overload continue to be major industry issues that leave healthcare workers overwhelmed and unable to provide optimal care.
Competitive advantage
Modern patients’ demands are shifting.
Just as customers expect to get fast, efficient, and personalized experiences from other businesses they’re buying from, such as e-commerce and food delivery, they expect the same from healthcare and aesthetic medicine services.
Artificial intelligence is becoming more crucial for improving efficiency, reducing cost, and improving patient satisfaction.
AI solutions are designed to improve patient-centric care through offering:
- Seamless patient engagement with AI-powered chatbots automating communication, answering questions and guiding clients effortlessly.
- Smart online booking where AI handles scheduling, making it easy for clients to book anytime without waiting.
- AI-powered treatment notes. Instead of manually jotting down notes during appointments, AI records and summarizes them, allowing practitioners to stay fully present and focused on the patient.
Med spas and healthcare practices that don’t embrace AI risk falling behind and struggling to stay competitive in an evolving industry.
According to a study, 96% of healthcare technology leaders believe effectively leveraging AI provides a competitive edge.
How is AI being used to enhance the patient experience?
AI is redefining the patient experience from start to finish.
From the moment a client books an appointment to post-treatment follow-ups, AI-powered tools are making interactions smoother, more personalized, and more efficient.
Let’s explore how AI is enhancing different stages and aspects of the patient journey.
1. Booking assistance and appointment management
AI tackles one of the biggest challenges for practices: handling bookings and inquiries after hours. If these go unanswered, there’s a high chance of losing both the client and the appointment.
In fact, research on physical therapy practices shows that 40% of healthcare appointments are booked after business hours, with Sunday evenings from 4:00 to 8:00 pm being particularly popular for online scheduling.
This holds true for other practices, like healthcare and med spas.
AI-powered concierge tools, or chatbots, can capture inquiries and seamlessly convert them into bookings. Think of them as always-on assistants, available 24/7 to help clients whenever they need it.
🎙️ In our latest podcast episode, we spoke with Shirin Krall, founder of MARBL, about how many leads are lost outside of business hours.
Even during working hours, these AI tools can help with scheduling, customer questions, and payment processing, saving your front-house staff from hours on the phone or the chat.
AI models can be trained to handle common inquiries about your services, treatments, and business, freeing up your team from answering repetitive questions.
For more complex concerns, AI can seamlessly direct patients to the right staff member for personalized assistance.
2. Service and product descriptions
Between treating patients, managing schedules, and overseeing staff, sitting down to write compelling descriptions that actually make people want to book can feel like an impossible task.
That’s where AI steps in, making it easier than ever to create high-quality content with a click.
The AI that makes this possible is called generative AI — a different branch of artificial intelligence that focuses on creating text rather than just automating tasks.
Chances are you’ve already used it without even realizing — ChatGPT is one of the most popular AI chatbots for generating and refining text.
However, ChatGPT is a generic tool. For a med spa or healthcare practice, you want a highly specialized tool like Pabau’s AI content tool.
Pabau’s AI content tool helps you create and professional service and product descriptions that resonate with your audience and inspire them to book.
3. AI-assisted prescribing
When prescribing, providers must check for allergies, conditions, and other medications.
Sure, you can ask the patient for this information or check their documentation, but can you be certain that nothing’s missed?
AI models help you add an extra layer of safety and accuracy when prescribing drugs, so you’re 100% sure there won’t be any unwanted or dangerous contraindications.
In fact, AI can analyze a large amount of data. Specialized tools for healthcare can accurately read medical patient data, like allergies, past or current conditions, and medications, and flag possible adverse effects and drug interactions.
4. Treatment note summaries
Lately, a lot of providers have been using AI to turn treatment notes, consultations, and clinical data into clear, easy-to-read summaries.
Either record or dictate your notes, and then use AI to summarize.
This helps providers be much more present in appointments and consultants, and actually keep eye contact throughout the conversation instead of taking notes.
Your treatment notes will still include all the important details, you just won’t have to block out an hour or two at the end of the day to write up all your notes.
In fact, a national study found that physicians who typed or copy-pasted their notes spent around 13 minutes per patient, while those using transcription or voice recognition cut that time down to just a third or 4.8 minutes.
Now imagine how much time you can save when you add AI to the mix — where you can get a clear and concise summary with just a click!
You’ll get a clear summary in seconds, plus a word-for-word record of the consultation that can help you avoid compliance issues and even legal complaints, as Dr Harry Singh, founder and CEO of the Botulinum Toxin Club, explains.
5. Virtual consultation support
Telehealth and virtual consultations are a convenient option for patients who may live further afield, have a busy schedule, or simply prefer a virtual appointment.
But they come with challenges — without the patient in front of you, you rely on visuals and sound to assess and document key details, which can make note-taking more demanding.
In these circumstances, AI-powered tools help streamline the process by automatically capturing consultation details and converting them into professional, structured notes with the right medical terminology.
With Pabau AI Care Agent or AI Scribe, you can stay fully present with your patient while the system records your consultation and transforms it into a clear, concise summary with essential information at your fingertips.
6. Review responses
Any healthcare practice or med spa looking to grow its visibility and online reputation will ensure they’re capturing and sharing positive patient feedback.
However, as everyone working with patients would tell you, finding the time to respond to customer reviews is another matter.
So whether you’re thanking someone for their positive feedback or addressing a negative one, you’ll have fast and consistent responses.
This allows you to engage with your audience and respond to feedback efficiently without spending your after-work hours writing replies.
Provide a more personalized patient experience with Pabau
AI is transforming how aesthetic and healthcare practices interact with patients, raising the bar for client expectations across the board.
But not all AI solutions are built with your med spa or practice in mind.
This is where practice management software with built-in AI can make all the difference.
Pabau’s all-in-one system is packed with smart tools to streamline your workflow, including Echo AI, designed to simplify every step of patient management so you can focus on what you do best.
With Echo AI, you can:
📄 Turn treatment notes into clear, professional summaries
💡 Generate product and service descriptions effortlessly
💊 Prescribe confidently with real-time allergy and interaction checks
✉️ Create personalized client letters in seconds
📅 Keep your schedule full with a smart booking chatbot
⭐ Respond to reviews instantly with AI-powered suggestions
Let AI handle the admin work while you focus on delivering exceptional patient care.
Book your demo and embrace the power of AI.
