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With new aesthetic trends popping up all over social media all the time, clients are becoming more curious than ever. But let’s be real — it can sometimes feel like a guessing game trying to figure out exactly what they’re looking for.
Instead of playing detective, asking the right questions can make your job a lot easier. This is especially when you’re working with clients in the aesthetics world, where expectations can often reach for the stars (and beyond).
With a pre-consultation interest questionnaire, you’ll be able to better understand:
- What the client’s expectations are
- If they’re suited for the treatment they’re after
- Their medical information and previous aesthetic treatments
This will help you zero in on their needs so you can deliver the exact results they’re hoping for — and you can cut on all the back-and-forth.
Why an effective aesthetic interest questionnaire is important
A well-crafted aesthetic interest questionnaire is a game-changer for clinics.
Collecting all the information you need via an interest form will help you build a solid treatment plan. You can quickly understand your clients’ goals, expectations, and suitability, which also makes consultations easier. You’ll be able to make recommendations, without going around in circles.
In short, having the right questions in your form answered early on sets the stage for you to deliver personalized results that keep clients happy.
Personalizing treatment plans
With your experience in the industry, you already know there’s no one-size-fits-all treatment plan. Having a personal care plan is crucial for good service.
Every client is different, and being able to personalize their treatment — or at least having a list of recommendations based on the information they shared in their interest questionnaire — can make all the difference.
This way, you’ll be delivering better results and gain some loyal customers.
Improving communication
Interest questionnaires also improve the communication between your team and your clients and ensures both parties are aligned on expectations.
You know how it goes: clients walk in with expectations shaped by (often) heavily filtered online images, which are usually very different in reality.
Establishing clear communication right from the start will help everyone get on the same page. They help you gather the facts. That way, instead of dealing with potential misunderstandings, you’ll be a step closer to delivering results.
Streamlining consultations
Streamlining consultations is all about working smarter, not harder! Using a questionnaire alongside the right clinic software, you can gather essential client information before the appointment, saving valuable time.
With practice management software like Pabau, you can do this and much more. For starters, you can send out a digital form in advance – instead of the patient having to hurriedly complete a printed out version on the day.
It also lets you store all this valuable client information in their records! This means you can access everything you need to know about your clients with just a few taps on your phone or clicks on your laptop. Much simpler!
Key components of an aesthetic interest questionnaire + questions to ask
When it comes to creating an effective aesthetic interest questionnaire, there are a few key components that can make all the difference.
Being thorough and including each component will ultimately help you in understanding the client, and delivering better treatments to clients. Plus, this is a step towards collecting positive patient feedback post-treatment.
So, let’s see what you need to include in your questionnaires.
1. Personal information
First and foremost, we have the basics. Essential information like the patient’s name, age, and contact details help you personalize their experience, make it easy to follow up, and keep them informed about their treatments.
2. Areas of concern
Asking patients about specific areas of their appearance they’d like to address or improve will help you understand their priorities and focus on what matters most to them.
Here are a few examples of questions you might include:
- What specific areas of your face or body are you most concerned about? (Double chin, lip appearance, brown spots/age spots, etc.)
- Are there any features you’d like to enhance or alter?
- How do you feel about the overall appearance of your skin?
- Are there any particular issues (like wrinkles, sagging, or pigmentation) you’d like to discuss?
- What changes would you like to see after your treatment?
3. Desired outcomes
It’s super important that both you and your clients are on the same page about what they want to achieve. After all, it’s their body and their goals! However, it’s also important you’re aligned and their desired outcomes are realistic.
To make sure you’re prepared for their appointment, add a section to your interest questionnaire where they can share more about their desired outcomes, so you can rest assured patient satisfaction will be at an all-time high.
Here are some questions you could use:
- How do you envision your appearance after completing the treatment?
- Are you looking for a subtle enhancement or a more noticeable change?
- What is your main motivation for seeking this treatment — confidence, comfort, or something else?
- What are your expectations for the treatment results?
- Do you have any concerns or reservations about the treatment process?
4. Previous treatments
It’s helpful to learn about any past aesthetic procedures a patient has had.
This can give you insights into their expectations, treatment history, and potential sensitivities. Here are some questions you can ask:
- Have you undergone any aesthetic procedures in the past?
- If so, can you please describe the procedures and when they were performed?
- What were the results of those treatments, and were you satisfied with them?
- Did you experience any side effects or complications?
- How long ago were these treatments performed?
- Are there any before-and-after photos you can share?
💡It’s also critical to know if a client has had treatment overseas or has experienced complications previously, as that can help you decide if they’re a good fit for your business and if you want to take them on as a client.
5. Lifestyle and health considerations
Gathering information about your patients’ lifestyles and habits can help you identify any potential risks before they even step into your practice.
As we’re sure you already know, these factors can influence recovery time and treatment outcomes, and they carry significant potential risks.
Here are some questions to consider adding:
- What is your general state of health? Do you have any chronic health conditions?
- Do you smoke or consume alcohol? If so, how often?
- Are you taking any medications or supplements?
- How active are you? Do you exercise regularly?
- Are you exposed to the sun frequently? Do you use sunscreen?
- Do you have any allergies or sensitivities?
6. Treatment preferences
Each patient’s comfort level is different. Some might be totally OK with invasive procedures like cosmetic surgery to get desired results, while others prefer staying on the non-invasive side with lasers and topical cream treatments.
As a matter of fact, minimally invasive treatments, such as Botox and fillers, saw a significant increase, rising by over 70% in 2022 compared to 2019, hence becoming among the most popular procedures.
Discussing this can help you gain your patients’ trust, especially those who tend to get more anxious or who are having treatment for the first time.
You could ask some of the following questions:
- Are you open to invasive procedures, like surgery or injections?
- Do you prefer non-invasive treatments, such as lasers or topical creams?
- Do you have any concerns about invasive/non-invasive procedures?
- Are there any specific types of treatments you’ve heard of or are interested in?
- Are there specific treatments you would like to avoid?
Customizable aesthetic interest questionnaire template for clinics
Aesthetic interest questionnaire
Template for download
Facilitate your client questionnaires seamlessly with Pabau
Interest questionnaires are an important step in your practice workflow.
They can streamline your day-to-day operations and help you understand your leads better – aka your future clients ✨ – before their initial consultation.
But sending questionnaires manually can be a daunting task, especially during busy hours! Instead, with an all-in-one practice management software like Pabau, you can automatically send them out before each treatment.
Why not simplify and automate your pre-treatment process?
- Swap paper questionnaire for a fully digital paperless process
- Use our templates, customize them, or build forms from scratch
- Go into your consultations with key intel on what the client wants
- All details are automatically updated in the client record
Pabau can help with this and more, so book a demo today and start using all-in-one clinic management software to automate your workflows.
