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You don’t want your clients to just feel good when they walk out of your spa – you want them to feel exhilarated and with a desire to come back for seconds.
Offering add-on services on top of your standard spa treatments is an excellent way to put a capstone on a satisfying spa day.
While the idea of spa add-ons is exciting, it’s crucial to be strategic about it and know exactly how and when to offer them without seeming too pushy.
If only there were a button you could press to take care of your spa add-ons, you could just sit back and watch the extra cash come in.
Well, actually, there is!
Pabau, our practice management system, offers to streamline and optimize your add-ons to maximize your profits while enhancing the client experience.
The importance of service add-ons in spas
It’s really challenging to stand out in the crowded spa and wellness space. Among day spas, destination spas, medical spas, and resort spas, what’s the edge that sets you apart and keeps clients coming in for more?
Service add-ons, like adding a scalp massage to a full body massage, can be your secret weapon for setting your spa apart and leaving a lasting impression.
Those little extras turn a good experience into an unforgettable one, boosting your clients’ experience, and your revenue all at once! 💖
These are the perks of including add-on services in your spa menu.
Enhancing client experience
When clients book a spa treatment, that’s a day reserved to make them feel pampered and special.
Add-ons allow you to tailor each client experience based on the unique client’s needs, and the treatment they’ve booked, creating more meaningful service.
For example, offering additional services like massages, facials, or specialized treatments enhances the overall feeling of luxury and indulgence.
Boosting revenue
Service add-ons are a hidden gem when it comes to boosting your spa’s revenue.
They don’t require you to change any operational processes or introduce new workflows. Instead, you capitalize on services you’re already offering or you can easily implement and leverage them to increase revenue and average client spending.
💡 Learn from the best
Suzanne Holbrook, Senior Corporate Director of Spa Operations at The Ritz-Carlton Marriott International, shares first-hand how introducing add-ons and upsells like stones, face masks, CBD, scalp treatments, and so on, resulted in increased revenue by $8 million with an 80% profit.
Increasing client retention
Clients who book spa treatments care about their physical and mental well-being.
And when clients feel like they’re being taken care of, they’re more likely to entrust their wellness needs to your hands, and want to come back.
This means you can leverage your current client base to maximize your income instead of attracting new clients, which is much harder to do and costs more.
Also, when they know they can get an extra perk on their next visit – whether it’s a new add-on or an exclusive upgrade – they’re more likely to return.
Popular service add-ons spas should consider
It’s important to choose add-ons that align with your service offering and niche.
Here are some popular add-on ideas if you’re not sure where to start:
- Aromatherapy with essential oils for therapeutic benefits and calming effects
- Hot stones massage for the ultimate relaxation and better blood circulation
- Foot massage with paraffin wax treatment
- Foot scrub for exfoliation and removal of dead skin cells
- Eye treatment for hydrating the dry skin around the eyes, decreasing dark circles and puffiness and removing the fine lines
- Facial massage after facial treatments
- Lip treatment to give clients the finishing touches of exfoliation, moisturizing and plumping after a rejuvenation facial
- Collagen-infused skincare serum or mask as a post-facial or standalone upgrade
How Pabau streamlines service add-on management
An add-on can give the perfect final touch to an indulgent spa treatment. However, managing service add-ons can often feel like juggling too many tasks at once – keeping track of staff availability, product stock levels, upselling opportunities, and client preferences while ensuring smooth operations.
This is where you can lean on Pabau to take care of the hard work for you.
Designed to simplify your operations, Pabau takes the hassle out of managing add-ons, allowing you to focus on creating exceptional client experiences.
Let’s explore how.
1. Easy integration of add-ons into client booking
Your best chance for clients choosing spa add-ons is to make them easy to find and alluring to book.
Integrating them into the online booking process is the best place for that.
Pabau makes integrating add-ons into client bookings a breeze. It helps you create a custom online booking form that makes it super easy for clients to choose add-on services.
They can browse a list of enhancements with detailed service descriptions, transparent pricing, duration, and reviews, making it easy to choose the perfect addition to their experience.
✨ The best thing is that you allow customers to book add-ons on their own terms, whenever best suits them, which is mostly after hours – no surprise there! The most popular booking times are 5pm, 6pm and 7pm and the most popular booking day is Friday, followed by Thursday and Wednesday.
2. Customizable packages
As any spa owner or manager would tell you, packages are a smart and effortless way to encourage clients to spend more money than they planned.
Offering add-ons as a package deal that clients can’t miss is the formula for getting the most out of add-on bookings. For this, you need a solution that offers customizable packages.
With Pabau, spa owners and managers can easily design personalized add-on packages that cater to individual client preferences or needs.
🎁 Create custom packages with different add-on services, number of sessions, and duration (e.g., laser hair treatment packages made up of three sessions)
🎁 Upsell clients by showing how much they’ll save compared to booking a single treatment, so three sessions of dermal filler costs less than one
🎁 Encourage repeat visits and turn one-off clients into regulars
🎁 Provide seamless checkout of package sessions
🎁 Easily track package usage from the client record and enable clients to also track their packages from the client portal
3. Bundling services
Creating a package involves combining multiple sessions of the same add-on.
But, what you really want to do is combine your primary services with these additional ones (they are add-ons, after all).
For example, pair a hydrating facial with a collagen-boosting treatment or combine a deep-tissue massage with aromatherapy for ultimate relaxation.
Pabau also makes it easy to bundle services and add-ons, offering convenience for both yourself and your clients (plus putting more money in your pocket 💸).
More than simply bundling services, Pabau also lets you choose whether you want the services to be booked in sequence (one after the other) or side-by-side (in a single time slot with the same start time).
Now, that’s what we call a streamlined schedule!
4. Package upselling
When it comes to selling packages, the key is to make it as easy as possible, so it’s a no-brainer that clients should book a package instead of a single service.
Pabau makes upselling packages effortless by integrating it seamlessly into your client booking journey. You can add packages to Pabau’s online booking platform and let Pabau do the rest.
Whenever a client wants to book an individual service, such as a facial, a promotional message will pop up suggesting they book a package of several facial sessions for a discounted price they can’t miss.
💡 Hint: First, make sure you create a package for the service you want to upsell and enable it for online purchases so Pabau can promote it.
5. Inventory and resource management for add-ons
Wondering if you have enough products in stock for the add-ons clients booked?
Wonder no more – Pabau’s smart inventory tracking ensures you’re always stocked and ready for every add-on service!
Pabau automatically tracks product usage for each add-on service, giving you accurate, up-to-date stock levels. When a client is treated with a product linked to a service, it’s automatically deducted from your stock.
No more running out of essential items or overstocking supplies!
6. Real-time analytics for add-on performance
After introducing spa add-ons, you’d like to understand their impact on your bottom line, client retention, and satisfaction. You might also like to know which add-ons are your top performers and which ones to scrap.
Pabau’s reports and analytics feature will help you quickly make sense of your add-on performance.
See which enhancements are popular with your clients, identify those that drive the most revenue, and pinpoint opportunities for improvement.
Enhance your spa’s service add-ons with Pabau
Including your spa’s offerings with add-ons isn’t only about offering extra services.
Add-ons help you transform your spa services into a memorable experience, grow your revenue, and build a loyal client base that chooses your spa over and over again.
With Pabau, managing add-ons becomes seamless, from inventory tracking to real-time performance analytics, customizable packages, and effortless upselling.
Discover how Pabau can elevate your spa’s add-on game. Book your free demo today! 🎯
