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Med spa packages are a really smart business move.
For one, they have a strong commercial value. If a client books a package instead of a single treatment, you instantly get more revenue in your pocket. They’re also a great way to turn one-off clients into regular, repeat business.
Packages also enhance the client experience by offering a hand-selected combination of treatments, which enhance treatment outcomes. Clients can enjoy various services at a better price, making them more likely to return.
But what types of packages should you offer? Well, this is why we’re here.
This article will explore 10 creative med spa package ideas, from welcome packages to special seasonal offers, all aimed at enhancing the spa experience and helping your business grow. Let’s get started!
Welcome packages
Welcome packages are a great way to encourage new clients to make their first booking.
These packages should show off your best in-demand treatments – the ones that are your bread and butter treatments or what you specialize in – ensuring new clients have a great experience
They allow new customers to try out different services at a lower cost than if they paid for each service individually, and you can also add a sweetener of a product sample or two. Such experiences can transform first-time guests into loyal customers.
- 👋Ultimate welcome package: This package, scheduled over three sessions, could include a consultation, a Botox treatment in two areas, and a 60-minute facial.
- 🤩Skin starter kit: This offer is for new clients who want to improve their skincare routine. Clients get a 45-minute facial plus some samples of skincare products to use at home.
Discount-based packages
Offering discounted packages for spa services allows clients to enjoy multiple treatments at a lower price than if they were purchased individually, so they feel they’re getting value for money.
For instance, booking a package of multiple laser treatments at a reduced rate encourages clients to commit to a series of sessions, ensuring better results and maintaining their aesthetic goals over time.
However, it also works effectively for the med spa owner. They get paid upfront for the package, at the time of booking, which brings a predictable stream of monthly income. Ideal for cash flow purposes!
💅Managing packages in Pabau
Pabau is an all-in-one practice management solution tailored for medspas and healthcare businesses, offering simplified package creation and management.
With Pabau, spas can seamlessly design and customize packages, regulate pricing, monitor sales, and analyze customer preferences.
Consultation package
Consultation med spa packages are a great way to get to know the client, unpack what they’re looking for in terms of goals and treatment results, and ensure that what you offer caters to their individual requirements.
The consultation med spa package offers a personalized experience. It starts with a detailed consultation to understand each client’s needs and preferences. From this assessment, a personalized treatment plan is developed by the practitioner.
This plan would include services targeted to the needs and aesthetic goals of that particular client, including a range of treatments and advanced skin therapies up to a certain value.
Treatment-based packages
Offering packages that combine various treatments based on a specific outcome is a really effective strategy for med spa and aesthetics clinics.
Outcomes could be things such as:
- Getting a radiant glow
- Looking and feeling holiday-ready
- Looking and feeling refreshed
- Deep relaxation
For example, a package combining Botox with a Hydrafacial can deliver a refreshed, youthful appearance while addressing both wrinkle reduction and deep skin hydration.
Similarly, pairing dermal fillers with a rejuvenating chemical peel can enhance facial volume and improve skin texture for a more radiant complexion.
By combining different treatments in one package, med spas can address multiple concerns simultaneously, giving clients quicker and more satisfying results. This makes the packages more efficient and cost-effective for clients than standalone treatments.
Let’s look at these two examples from Meraki Medical Aesthetics (of Edmonton, AB), who do well at leveraging this type of package offers:
Event-based packages
Special occasions call for extra special treatment.
Many med spas offer bespoke packages tailored for those big, significant moments in life when people want to look and feel their best.
Wedding packages
Wedding packages are always going to be in demand. In fact, wedding-related cosmetic surgery procedures have reportedly increased by 30%. This kind of package is designed to help brides, grooms, and their wedding parties look their best before the big day.
Your package bundle could include:
- A facial
- A massage
- An anti-wrinkle treatment
- Makeup service
This package is a great way to make wedding preparation stress-free for clients (OK, less stress-free) and ensures that the entire bridal party looks stunning.
It’s a complete solution that guarantees everyone involved a memorable and pampering experience.
Party packages
A Party Prep Package is a great way to cater to people who want to look their best for bachelorette parties, galas, or other big events.
This package could offer quick but effective treatments such as express facials, nail treatments, and professional makeup services. It ensures that attendees look and feel great for the party.
Client appreciation packages
Creating personalized spa packages shows your appreciation to your existing clients. This strengthens your relationship with them and makes them feel valued and appreciated.
You can create custom packages that are specific to a particular client demographic. This personal connection helps build loyalty, encourages clients to return, and strengthens the relationship between the client and the spa.
Here are some examples:
- First Responders Appreciation Package: Recognizing the demanding and stressful nature of first responders’ work, this package would offer deep relaxation therapies, such as deep tissue massages, aromatherapy, and hydrotherapy to ease muscle tension.
- Veteran Wellness Package: The package offers a restorative experience tailored for veterans. It includes a complimentary consultation, a relaxing massage to ease stress, a rejuvenating facial, and a wellness consultation for personalized health advice. Veterans also receive a discount on future treatments, providing ongoing support and value.
- Exclusive Birthday Packages: Celebrating client birthdays is a significant way to make clients feel valued and special. You can create a special, custom birthday package with a special discount offer that you can send to them via email.
- Loyalty Milestone Packages: Don’t forget to thank loyal clients by offering them special loyalty packages. These packages could include free extras with their regular treatments or exclusive discounts on future services, and you can send them by email!
Hourly service packages
One innovative approach to pricing and structure is shifting from per-treatment billing to offering hourly service packages. This approach provides more flexibility and cost savings for the spa and its clients.
Hourly packages let customers enjoy different spa treatments within a specific period without worrying about the cost of each service. This allows clients to customize their spa experience based on their schedules and needs.
For example, clients could choose a two-hour package and divide their time between a massage, a facial, and a quick manicure. From a cost perspective, hourly packages can appeal to clients who perceive them as getting more bang for their buck.
This model can make spa scheduling more efficient. Spas can block off time segments instead of planning around specific treatments, which can help manage staff and room allocations more easily.
The increased efficiency can lead to smoother operations and reduce downtime between appointments, making the spa’s operations more profitable.
Couples packages
Couples packages are a great way to increase revenue. Double the clients, double the spend!
For the client – or clients we should say – couples packages offer a chance to relax and unwind together, which can be hard to do in your everyday life.
These packages enable couples to spend quality time together while they unwind away from the daily grind. You just need to make sure it appeals to both!
Here are some examples:
- Ultimate Couples Retreat: This luxurious experience designed for couples could include a 60-minute couple’s massage, followed by a private hydrotherapy session with essential oils and soothing salts. The experience ends in a private lounge with a glass of fizz and fresh fruits.
- Not Just for the Mom-to-Be: This package is designed for expectant mothers and their partners, featuring a gentle prenatal massage and a choice of deep-tissue or Swedish massage for the partner, all in the same room. It also includes a private couple’s yoga session, plus a nutritious lunch.
Seasonal packages
You always need to find new ways to get clients to rebook with you.
By aligning packaged offers with events like Mother’s Day, summer, Black Friday, and the holiday season at Christmas, they cater to clients’ changing needs and interests throughout the year, making them more appealing and relevant.
🍉Detox package
Many people feel sluggish at the beginning of the year. Med spas can tap into this mood with weight loss and wellness packages designed to kickstart health and fitness resolutions.
A detox package can include services such as:
- HydraFacial
- Anti-wrinkle treatment
- IV therapy
- Nutritional consultation
☀️Summer packages
In the months leading up to summer, consumers are interested in getting in shape and looking their best for the warmer weather, making it a prime time to combine services that will help them look their best, such as anti-wrinkle injections, specialized skin care, and laser hair removal treatments.
These deals are popular because they match the mood of what people are thinking about at those times. Plus, they’re only available for a limited time.
Day spa packages
If your med spa offers day spa services, these packages can significantly boost your client retention and revenue growth.
A full-day spa package typically includes a range of treatments such as massages, facials, body scrubs, and wraps personalized to individual preferences and skin type.
Of course, guests get full access to spa amenities such as steam rooms, saunas, and hydrotherapy pools, as well as refreshments throughout the day, such as a welcome drink and lunch or afternoon tea.
Your day spa package could combine treatments such as:
- Full body massage
- Personalized skin care treatment
- Beauty treatment like a manicure or pedicure
This type of experience is aimed at those seeking a break from the pressures of everyday life and a chance to deeply relax and discover more about themselves.
⚠️ Please note, some of these packages are known as ‘bundles’ in Pabau. If you’d like any more information about how to get started with them, please head to our help guides and articles.
Inspired? Turn these package ideas into reality with Pabau!
Packages are a really simple way to boost client spending, create a predictable income, boost retention, and enhance treatment outcomes for clients.
What’s not to like?
Ultimately, they can improve your med spa’s profitability and position in the market.
An efficient practice management system is necessary for creating, customizing, selling, and tracking spa packages. Pabau stands out because it simplifies the whole process and allows spas to sell packages online and in person.
Plus, you don’t even need a website to get started with packages. You can share them with clients via your social media links or email. This accessibility ensures that every spa can use med spa packages, no matter its digital setup.
Are you ready to elevate your spa’s service offerings and streamline package management? Book a demo with Pabau today!
