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There’s a reason membership programs are booming in med spas.
They’re one of the best ways to build stronger, long-term relationships with your clients while ensuring steady, recurring revenue for your business.
Now, with our brand-new Membership feature, creating and managing memberships directly from Pabau has never been easier.
Here’s how you can use it:
- Keep clients coming back with exclusive perks and discounts
- Secure a steady stream of recurring revenue
- Encourage higher client spending
- Boost retention effortlessly
Keep reading to see how memberships can help your med spa grow!
Why memberships matter
We don’t need to tell you how competitive the med spa industry is.
To get customers through the door, you need to give people a compelling reason to choose your med spa over the one down the street.
However, for med spa owners, the challenge isn’t just attracting clients, it’s also getting them to visit more often and to spend more when they do.
One-off appointments create unpredictable revenue and gaps in your schedule, making it harder to plan and grow your business.
That’s where memberships come in. By offering exclusive perks, discounts, and a convenient way to spread out the cost of treatments, they’re a great way to make customers feel special and give them a bit of VIP treatment.
For businesses, they turn occasional visitors into loyal clients, giving you a steady revenue stream while keeping your appointment book full.
Double the number of clients per visit
The business impact of a membership program shouldn’t be underestimated.
Med spas with membership programs see a boost in client visits from just shy of 1.5 visits per year to almost three visits per year. That’s nearly double!
In addition, members spend 35% more on treatments.
Also, in this unpredictable economic climate, when clients are extra mindful of their spending, your memberships will allow them to spread the cost of their favorite treatments over monthly payments, rather than paying all at one time.
In fact, there’s a range of benefits for both med spa businesses and clients:
Crafting the perfect membership program with Pabau
Now that we’ve gotten the ‘why’ out of the way, let’s jump right into the ‘how.’
A great membership program should combine a clear value proposition (that’s desirable to customers). It should also be easy to manage, track, and optimize.
That’s exactly what Pabau helps you do. Create and manage customized programs that drive loyalty, increase revenue, and keep clients booking again and again.
Key benefits:
- Your membership, your rules: Choose the tiers, price, and what services and discounts to include to appeal to a range of clients (and budgets)
- Add your own perks: Want to add something that isn’t a treatment or product you offer at your practice? Simply add your own!
- Integrated into online bookings: Customers can purchase memberships from your booking platform, and even be upsold during this process. (Coming soon)
- Easily trackable from the client record: Everything is neatly stored here so you can see what memberships are active, when payment is due, etc
- Monitor membership performance: Use the dashboard to review memberships are performing well, and which ones aren’t
💡Why not take a quick tour of how Memberships work in Pabau to see how easy it is to set one up and get started! Simply click the button below!
In short, Pabau Memberships equips you with everything you need to launch, manage, and maximize revenue from your subscriptions — minus the hassle.
How Pabau Memberships work
- Clients sign up for a membership
- They pay a monthly or yearly membership fee
- They get access to exclusive discounts, services and products
- Clients don’t pay for services or product included in their membership when they visit (as long as they haven’t exceeded the allowed amount)
- You record their session in their client card with just a click
Managing memberships with ease
Now, let’s dig into managing memberships in more detail.
We know what you’re thinking: “Oh gosh, who’s going to manage all those memberships and renewal dates and track what’s been redeemed and what hasn’t?” Don’t worry — Pabau has you covered on this too.
With Pabau, all membership details are stored in the client record.
You can see a client’s membership tier, membership status, renewal dates, and payment history at a glance — no need for spreadsheets or separate systems.
You can also easily track your membership performance.
With the membership dashboard, you get clear, real-time insights into usage, renewals, and expirations.
You can track:
✔ Every membership sold and who purchased it
✔ Creation and payment dates to stay on top of renewals
✔ Projected monthly revenue to help you forecast earnings and growth
With all the key data at your fingertips, you can make informed decisions and maximize the profitability of your membership program.
How membership payments works
But wait, what about when it’s time for clients to pay?
Manually tracking payments and chasing clients for renewals? No thanks. Pabau takes the hassle out of managing memberships with built-in automation that keeps everything running smoothly.
- Automate billing and payments: No more reminding clients to pay! Membership fees are charged automatically (weekly, monthly, or annually — however you want it), ensuring a steady cash flow without the admin burden.
- Seamless renewals: Set memberships to renew automatically so clients stay subscribed without interruptions.
- Insights and reporting: Gain detailed insights into membership performance to maximize success.
With Pabau handling the heavy lifting, you can focus on making your clients look and feel their best when they leave your practice.
Membership plans examples
Not sure how to structure your membership and what to include in different tiers? Here are several membership plan ideas to get you started:
Memberships: a win-win for you and your clients
Membership programs are one of the most effective ways to:
- Build predictable revenue
- Create stronger client relationships
- Give your business a competitive edge
And with Pabau, they couldn’t be easier.
We provide you all the tools to build a thriving, stress-free membership program that fuels your business growth — from custom-creating membership plans to automating renewals, syncing with client records, and tracking performance.
Ready to see how it works? Book a demo today or, if you’re already a Pabau customer, register for early access to try it ahead of the pack!
