Everything you need to know to market your aesthetic clinic, attract new customers and increase your revenue.
Looking for a marketing strategy for your aesthetic clinic?
Discover how to market your medi-aesthetic business with 14 must know strategies for success.
Whether you’re launching a new medi-aesthetics business or you’re growing your clinic’s customer base, you’ll need to understand all the aesthetic marketing basics.
Don’t worry, it’s not rocket science! There are five core areas to focus on:
Every aesthetic clinic needs a marketing plan! You won’t get far without one, but that doesn’t mean you need a 100-page detailed strategy.
Focus on where you are now and what you want to achieve, then map out how you’re going to do that. What steps do you need to take? It’ll help to think about the areas below – who you are, who your target customers are, and where to market your business. Don’t forget to make sure your whole team is onboard with your plan too.
A strong brand is essential to any aesthetic marketing plan. You’ll want to have a great looking business of course, with a professional design – including logos, marketing materials and a website, but your brand is much more than that.
Think about who you are. What makes you different? How can you stand out from other clinics and get noticed? What’s your personality like, your tone of voice? Then focus on how you’re going to communicate who you are and why customers should choose you with some powerful messaging.
Your marketing has to appeal to people who want to buy medi-aesthetics services and treatments. So before you can begin targeting potential customers, you need to know exactly who they are and how you can improve their lives.
What does your ideal customer look like? Do you have a range of customer types? Are some clients more important – more valuable to you than others? Are there some customers who are more hassle than they’re worth? Everyone is different. And they act differently depending on their priorities – which means different types of marketing.
When you know your audience, you can start thinking about the right marketing channels to attract new clients.
Do they use social media? What kind? Do they all live in a similar local area? There are too many channels to focus on all at once, and some might not give you the right returns, so prioritise which are most important to you and your clients.
Below is a quick overview of the marketing channels that are available, and links to some of the guides that we have created for them:
When you have all the basics of your aesthetic marketing plan in place, there’s one final area to focus on – your goals. How will you know if your marketing is working if you don’t have a target (or targets) that you’re working towards
It’s important to set realistic, achievable goals and then make sure you know how to track your marketing efforts. You’ll want to monitor what you’re doing and be ready to make changes in areas where it’s not working, or double down in places where it’s successful.
When you’ve covered the marketing basics and want to step up your approach to growing your aesthetics business, there are lots of areas to explore in more detail. If you’ve focused on promoting yourself on social media, why not look at some offline marketing channels, like direct mail, flyers and magazine adverts?
If you’ve done lots of work attracting new customers, don’t forget to market to existing clients, to boost loyalty and retention. Maybe you could turn your clients into advocates for your brand, and encourage them to market your clinic on your behalf?
The key to more advanced marketing and more success? A better experience. Focus on delivering a seamless customer experience at every touchpoint, and automate your efforts wherever you can.
From email and SMS marketing campaigns to loyalty programs and referral tracking, Pabau makes aesthetic clinic marketing easy.
Got successes to share? Ideas to try? Pitfalls to avoid?
Let us know and we’ll spread the word across the aesthetics marketing community.