How River Aesthetics automated lead management with Pabau

River Aesthetics, founded by Dr Victoria Manning and Dr Charlotte Woodward, was tracking leads manually — until they turned to Pabau and started converting them automatically instead.

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The challenge

Everything was manual and time-consuming

When River Aesthetics first started out, there weren’t many software options on the market. The team did a lot of work manually, and the process ate up time and energy that could have gone into patient care — so they set out to find a sustainable system that would meet their needs.

We were doing a lot of work manually, and this process took a lot of time and energy. We were aware that we could use that time to provide the best care to our customers, so we started to search for a sustainable system. It is safe to say that Pabau has exceeded those expectations.

How Pabau helps growing aesthetic clinics

SMS campaigns, email campaigns, and loyalty tools to stay ahead

Moved from paper notes and files to a fully online system

Leads flow straight into the system with meetings created automatically

Frees up staff time so
they can focus on
client care

The solution

An early adopter that grew with the clinic

River Aesthetics first came across Pabau in 2014, when it was a pioneer in clinic software. The team started with the automation Pabau offered at the time — and it made an immediate difference.

Our first contact with Pabau was in 2014. They were the pioneers in the branch of clinic software and we decided to try them out. We started by using the automation that Pabau offered at that time. This feature did wonders for us.

Software that keeps improving

Over the years, Pabau invested heavily in developing and upgrading the platform. Watching that progress convinced the team it was the right long-term solution for their growing practice.

Witnessing Pabau’s progress over the years has made us realise that this software is the best solution for us and it serves our team perfectly.

The results

Automated lead management that captures every booking

Since implementing lead integration, every enquiry flows straight into Pabau with a meeting created automatically. It’s the feature the team finds most pragmatic compared with other solutions — and it’s backed by SMS campaigns, email campaigns, and loyalty that keep them ahead of competitors.

Ever since we implemented the lead integration, all of our leads are going into the software and they have a meeting created there automatically. This feature makes Pabau really pragmatic in comparison to other software solutions. We are also using many other innovative features like SMS campaigns, email campaigns, loyalty, and so on, which always keep us steps ahead from our competitors.

More time to focus on growth

With everything automated, the team has the spare time to focus on building the business — which is exactly what a growing, multi-location clinic needs.

Every company’s growth is connected with the software that they are using. If you choose the right software that makes everything automated for you, you will have some spare time to focus on building the company and its growth. That is what Pabau did for us.