Well established, well respected, and now passing on his knowledge and expertise to the next generation of medi-aesthetic students, Dr. Richard Etok is no stranger to the industry.
He’s been practising aesthetic medicine since 2003, when he made the decision to branch out from his private dentistry work.
Coming from a background in dentistry, Richard was no stranger to online booking systems. He’d seen dentistry going digital, and he knew there was a better, easier method to manage bookings and eliminate all that mounting paperwork.
But the software he was using just wasn’t cutting it. It was good, but it still required physical consent forms, filed correctly so they didn’t go missing. That meant more paperwork and admin. It lacked the ability to go truly digital.
Other software options had good booking functionality, but lacked the ability to take payments, or integrate marketing. They were all just a little bit too basic for Richard – and harder to use in the process.
The dental practice management systems he’d used previously? They were all extortionately expensive, lacking the cost effectiveness for single practitioners or small clinics.
When Richard first tried Pabau, he recognised its simple, effective efficiency right from the get go. Attractively designed, easy to access, and a straightforward set-up.
Everything he needed, everything to hand.
And it was easy to use by his whole team.
Most importantly, everything he needed was all right there. Consent forms. Medical history. Patient photos. Finance. All right there.
No hard work, no friction. That’s another key benefit Richard identified right away with Pabau.
He can manage the entire booking process from the software, and all he needs to do is send patients a direct link, with a strong call-to-action. He even adds the booking link to his Linktree.
That self-service is especially important, given the booking data that Richard has collected. The majority of patients book at night, when the clinic is closed. If he was relying on a booking process that saw prospective patients contacting the clinic, he’d be losing out.
Instead, the streamlined automatic process makes booking much simpler for everyone involved.
No need to lose patience. No need to lose patients.
A streamlined booking service was just scratching the surface with Pabau.
Richard quickly found several more features and tools he now can’t live without.
Like the integrated newsletter functionality, which meant he could get rid of Mailchimp, the additional software he was using.
Like the automated text messages that remind patients of their treatment the day before, to minimise missed appointments.
Like the automated birthday cards that add an extra level of customer service.
And the reward system that automatically calculates how much of a reward each patient/each treatment should get, with patients deciding if they want to redeem or accumulate them.
All features which lead Richard to claim he’s “landed on his feet with Pabau.”
And all features which make Pabau irresistible for Richard to recommend to his students.
And then there’s the support that Richard’s received, from all the set-up tutorials to the one-to-one help and advice.
When he needs extra help, he just hits the chat button. He gets dedicated support within 24 hours, often pointing him in a direction he hadn’t thought of that’s even more beneficial for his requirements.
Richard is referring to Pabau’s easy accessibility and integration there.
Everything is synchronised and to hand – on his phone, his iPad, his other iPad, whenever he logs into his computer.
It’s exactly what he needs to manage his clinic, and his day, in the most effective, most efficient way.
High praise from a discerning software user and prominent industry figure.