How Esho Clinic scaled their patient database to launch multiple sites
Dr Tijion Esho, award-winning cosmetic doctor and founder of Esho Clinic, grew from a fold-out bed in a rented spa space to clinics in Wimbledon, Newcastle, and Dubai. Pabau gave him one central patient database his whole team can share across every location — built to scale as the brand expands.
A growing clinic needed a secure and scalable system
As Dr Esho’s appointment base grew, the clinic needed a secure way to book appointments and maintain important data about current and prospective patients — purpose-built software that would keep the running of every clinic seamless.
As Dr Esho’s appointment base grew, we needed a secure way to book appointments and maintain important data and information about current and prospective patients. We needed software that was targeted to doing this so that we knew it would make the running of our clinics seamless.
It had to work across clinics and on the go
The system had to store contact details and treatment plans — vital for patient safety — while being practical enough for different staff to use across multiple clinics and on the go, with clear, easy appointment booking and scheduling.
We needed an efficient system that allowed us to store relevant contact details, detailed information and treatment plans for our patients. This is extremely important for the patient’s safety. We also needed a practical system which could be used easily by different members of staff in various clinics as well as ‘on the go’.
How Pabau helps multi-site aesthetic clinics
Creates a central patient database shared across all clinic locations
Lets staff contact patients directly for updates and marketing
Enables online booking so patients can view prices and dates easily
Supports growth with tools for stock, staff rotas, and personalised documents
The solution
A single platform that ticked every box
Pabau offered all the main qualifications the team was looking for — and more. It let them contact patients directly from the software, and supported other areas of the business such as marketing, stock, and staff rotas. It also handled personalised templates, consent forms, confirmation texts and emails, and aftercare information.
Pabau seemed to offer all of the main qualifications we needed. It allowed us to directly contact patients from the software, which was important as our clinics are very busy, and it assisted in other areas such as marketing, stock and staff rotas. It also lets us create personalised templates and consent forms, and send confirmation texts, emails and aftercare — keeping us in touch with patients every step of their journey, no matter which clinic they visit.
The results
A central database that scales across sites
Pabau created a central database that every clinic and staff member can see, making it easy for teams in different locations to communicate about patient requests and needs — essential for a business with multiple sites and plans to keep expanding. Onboarding new staff has been simple too.
Pabau has allowed us to develop our company by creating a central database that all of our clinics and staff can see. This has made it easy for staff members at different locations to communicate regarding patient requests and needs, which has been extremely important as we now have various locations and hope to continue expanding.
Staying connected — through the pandemic and beyond
The pandemic highlighted just how effortless patient management can be with Pabau. It made it easy to contact patients and keep them updated on appointment status and the guidelines to follow when visiting. Regular mailers keep patients informed of any changes and brand updates — including how quickly they could tell everyone about Dr Esho’s product launch on QVC. And online booking gives patients the freedom to view prices and dates whenever they like.
Pabau also allows us to give patients the freedom to book online. This has made sure it is both convenient and easy for prospective and current patients to view our prices and available dates. Overall, the system has assisted us in developing the company in many areas and we hope to continue to use it further the more we grow over time!
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