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Blog / Guest blog: Why mobile rewards are the future of client engagement

Patient engagement and experience

Guest blog: Why mobile rewards are the future of client engagement

Lucy Galloway
August 29, 2024
Reviewed by: Teodor Jurukovski

As more and more competitors enter the market, it’s even more important than ever to get client engagement, loyalty, and referral right, rather than spending lots of money on social media marketing without a return.

Mobile rewards are a powerful tool to drive client engagement and retention, and grow a commercially healthy business. This is why we’ve partnered with PatientPerfect to enable Pabau clients to lead the industry from the front.

Why do mobile rewards matter?

These days, consumers are accustomed to rewards programmes in every aspect of their life.  Behaviour science shows the promise of a reward drives more regular visits and increased spend. 

Many aesthetics practices know this, and have a loyalty programme in place, but clients are often unaware of it or find it difficult to track. 

This is where mobile rewards come in. 

Smartphones are almost always within reach, making it the best channel for delivering rewards and engaging with consumers. 60% of global ecommerce is happening on mobile phones. In other words, much more than on a desktop. 

A mobile rewards app enables your clients to be: 

  • Kept up to date with push notifications on their loyalty status
  • Informed about recent, personalized promotions or new services
  • Enables a direct line of communication between clients and the clinic team

Mobile-only rewards can help you create a sense of exclusivity and urgency, so clients take up offers and book in.

Gain clients through digitized referrals

Word of mouth is one of the most powerful levers for acquiring loyal and high spending clients in the aesthetics and wellness industry. 

Clients want to visit practitioners who are trusted, and personal recommendations assure this much more than anonymous social media marketing. 

PatientPerfect digitizes that experience.

Again, many clinics have referral programmes in place, but they are often clunky and not fulfilling their potential. A tool that enables you to design incentives for your clients and the friends and family they invite, that can be sent in one-click, is shown to significantly increase the volume of new, referred clients.

Lean into digitised, mobile first client engagement to grow revenue

PatientPerfect is an innovative platform that offers these features – and more – in a custom-branded app for your clinic.

And the even better news is that Pabau has launched a partnership with PatientPerfect to offer you a best-in-class tool to:

🚀Reward your clients: Offer a modern and engaging rewards program that keeps your patients coming back.

🚀Win new clients: A digital, one-click referral programme which turns word of mouth referrals into rocket-fuel for your business.

🚀Best-in-class client experience: Sleek e-shop, client finance and other features all offer a best in class digital experience for your clients.

🚀Pabau integration: PatientPerfect integrates with Pabau to ensure a single client database and slick connection to Pabau booking to make your life as simple as possible.

Join the other clinics that are effortlessly selling services while they sleep through PatientPerfect. Your clients rightfully demand the best possible experience. For a modern clinic, this means being digital-first and rewarding their loyalty.

Our PatientPerfect partnership helps you achieve this, with quick set-up and immediate impact.

What can PatientPerfect offer?

  • Reward your clients: Offer a modern and engaging rewards program that keeps your patients coming back.
  • Win new clients: A digital, one-click referral programme which turns word-of-mouth referrals into rocket fuel for your business.
  • Best-in-class client experience: Sleek e-shop, client finance, and other features all offer a best-in-class digital experience for your clients.
  • Pabau integration: PatientPerfect integrates with Pabau to ensure a single client database and slick connection to Pabau booking to make your life as simple as possible.

To find out more, watch this video here to see PatientPerfect in action.