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There’s always a hot new spa trend to get excited about.Â
Hot stone massages, Swedish massages, aromatherapy massages, trigger point massages – even virtual reality spa experiences are now a thing.Â
However, one trend always stays the same: the importance of nurturing client relationships. While delivering a great experience is central to client satisfaction, another key tactic is making your clients feel valued and appreciated.Â
One effective way to show appreciation to spa clients is through carefully chosen gifts that make your clients want to return to your spa again and again.Â
However, it’s important to strike the right balance.Â
Opting for thoughtful yet affordable gifts ensures that your gesture of appreciation doesn’t come at the expense of your profits. Let’s explore seven thoughtful spa client appreciation gifts that aren’t going to break the bank…
The benefits of offering gifts to spa clients
Clients love being noticed and pampered by their esthetician.Â
Dropping a surprise gift voucher into their inbox on their birthday or gifting them a free sample-sized product after their appointment are all great ways to make spa clients feel special.
You can apply this strategy at any time of year, or gift clients on special occasions or during the holiday season, especially as this is when they’re likely to visit.
And, of course, the benefits aren’t just for clients…
Increased customer retention
Gifts, no matter how small, affect how clients perceive their value to a business.
They make them feel appreciated and respected, which motivates them to return to the spa, with 19% of customers returning within 90 days of receiving a gift from a company
After all, if you feel like you’re getting a little something extra for your money, of course, you’ll want to come back. Over time, these positive interactions turn into long-term customer relationships, as clients stay loyal due to the personalized experience they receive.
Stronger customer loyalty
Giving gifts to your best clients creates an emotional connection between them and the spa.Â
A little goes a long way, and it’ll help deepen that sense of belonging and loyalty, which in turn increases the likelihood of clients choosing your brand over competitors.Â
Show your clients that your spa truly cares about their well-being and happiness, and you’ll build a loyal customer base that sees your brand as more than just a service provider.
Increased client referrals
A happy client can be your spa’s best ambassador. When clients feel appreciated, they’re more likely to share their positive experiences with friends and family.Â
Personal recommendations are powerful and can significantly increase the number of new clients. 92% of consumers trust referrals from friends and family over other forms of advertising.Â
This word-of-mouth marketing is a direct result of making clients feel valued. It showcases the impact of even modest gestures.
Improved brand reputation
A spa perceived as generous and attentive to its clients will get itself noticed in a competitive market. No one wants to feel like they’re just a number, right?Â
Building a reputation for great customer care and being able to leverage that as part of your brand positioning will help you retain existing clients.Â
Plus, you’ll attract new ones seeking a spa that provides more than just a service and actually fosters a community.
By investing in client gifts, spas can greatly enhance their brand perception and market position, laying the groundwork for sustained success and expansion.
7 gifts to show your clients your appreciation
Let’s walk through the top seven affordable gift ideas for your clients for every occasion, whether it’s Christmas time, Mother’s Day, 4th of July, or a simple welcome or thank you gift.
1. Service add-ons
Treat your clients to an elevated spa experience by surprising them with little extras on top of their chosen services.Â
For example, alongside a booked treatment like a full body massage, a client might be offered an additional free service, such as a moisturizing face mask or a head massage.Â
Packaging these add-ons as free gifts makes them feel extra special, and may also encourage clients to indulge in services they might not usually choose for themselves.Â
To make these add-ons feel even more special, they can be presented as a digital gift certificate that you send in an email ahead of the appointment, transforming them from a simple addition into a thoughtful gift – or as part of a VIP membership deal for an added wow factor.Â
2. Gift cards
Gift cards are a fantastic option for showing appreciation towards spa clients because they offer ultimate flexibility to the recipients. Whoever receives a gift card can tailor their spa experience precisely to their liking.Â
The customer can select the services they prefer and when to visit the spa, scheduling their appointment at a time that best suits their busy lives.Â
As a business, all you have to do is consider what value to offer.
To enhance the experience, consider using practice management software like Pabau. Its intuitive system simplifies the gift card process, so you can set it up so that clients automatically receive a gift voucher on their birthday, for example.
It’s something that you can use for regular customers as well as for leads and clients who may be trying out the spa for the first time.Â
3. Handmade soaps and scrubs
Handmade organic soaps and exfoliating scrubs make excellent customer appreciation gifts due to their high-quality ingredients and universal appeal.Â
Using organic ingredients can tie in with your spa’s brand positioning.Â
For example, if you only use natural products or you support sustainable and eco-friendly practices than a handmade soap makes perfect sense. If you’re passionate about those topics and want to operate your business this way, going fully paper-free is another way to do it, but that’s a topic for another day!Â
Offering a variety of soaps and scrubs allows for a customized gift experience, so the client can choose from a selection for a more personalized touch.
You could also tie them into the treatments you offer so they work as continual reminders of the spa experience. After all, scent is a powerful sense and could even encourage your spa clients to rebook!
4. Relaxation accessories
Another good idea for spa appreciation gifts are accessories gift baskets. But what should you include in your gift basket? You could include…
A sleep mask, which is ideal for improving sleep quality and relaxation.
Alternatively, mini nail kits offer a touch of pampering and self-care, allowing your clients to enjoy a relaxing manicure in their own time. Aromatherapy diffusers also create a calming atmosphere, promote relaxation, and reduce stress.Â
Presenting these items as a thank-you gift at the end of the experience enhances the customer experience and demonstrates a holistic approach to the client’s well-being. It takes the benefits into their daily lives and ends it on a high.
5. Customized skincare kits
Creating personalized skin care care packages are great gifts that showcase thoughtfulness and care – and can even enhance client results.Â
Adding a sample pot, for example, of the product used during the client’s facial or treatment allows the client to continue experiencing its benefits at home.
The esthetician will have to take the client’s skin type into consideration. This could be dry, oily or sensitive skin. Plus, they must take into account any specific concerns the client may have, like acne, wrinkles, or sensitivity.
Taking these aspects into consideration, together with the client’s product preferences, you can select items perfectly suited for your client’s skin care needs.
This tailored approach can show your dedication to enhancing the recipients’ skincare routine. Such gifts have the potential to enhance and continue the results of the services the client has had at the spa, and demonstrate genuine care.
6. Snacks or sweet treats
Of course, everyone loves a sweet treat – all that relaxing is hungry work!Â
Offering a variety of luxurious yet healthy snacks is essential when looking to enhance the spa experience. These goodies could include artisanal chocolates, possibly single-origin or infused with gourmet ingredients for a decadent touch.
Premium nuts, such as macadamias, cashews, almonds, and the rest, are great for guests seeking a savory treat, as long as they’re individually packed.
It’s also worth tying into your spa’s aesthetic and brand positioning. Organic snacks such as all-natural fruit bars can offer a sweet, guilt-free choice.Â
Including these high-quality snacks, you’ll satisfy guests’ cravings while elevating their overall experience, demonstrating a dedication to luxury and well-being.
7. Novelty gifts
Introducing thoughtful and entertaining novelty gifts can significantly elevate their overall satisfaction and enjoyment. Gifting your clients something special, a fun and meaningful custom gift, can make them feel really appreciated.Â
A good option for a spa is branded water bottles. It’s a great way for them to remember to stay hydrated, which is healthy, and it keeps that relaxed spa vibe going even when they’re back to their daily routine.Â
Personalized candles are another strong choice for a spa appreciation gift. They’re perfect for recreating the spa’s calming atmosphere at home, making them feel like they’re back in your tranquil retreat with just the flicker of a flame.Â
And don’t overlook something as simple as stickers! When they’re themed around wellness, they can add a playful touch and remind your clients to take time for themselves. Just stay away from anything tacky.Â
What do you write in a client gift?
When writing a personalized note to accompany a gift set from your spa, keep it personal and genuine. You get extra points if it’s a handwritten note.Â
Here are some tips on creating the perfect appreciation message:
- Begin with a personal greeting: From the start, address your client by name. It makes it feel more personal, rather than a it just being a generic note.Â
- Express your gratitude: Let your client know why they’re receiving this gift. Be specific, whether it’s thanking them for their loyalty, celebrating a milestone they shared with you (like completing a wellness program), or just showing appreciation for their choice to support your business.Â
- Mention the gift: Tie the gift back to your relationship or something they enjoy about your spa. For instance, if you’re gifting a scented candle, you might mention choosing a fragrance that reminds them of their treatment.
- Look to the future: Express your hope for their continued wellness journey with your spa to show you value their custom and their business.
- Close with warm wishes: Depending on the nature of your relationship and the context of the gift, conclude your note with warm wishes for the client’s success, happiness, or well-being.Â
- Sign off personally: End your message with a personal sign-off, such as “Warm regards,” or “With appreciation,” or any closing that feels genuine to you, followed by your name.
Remember, the key to a memorable message is personalization and sincerity.Â
It doesn’t need to be overly formal or wordy, it just needs to sound like you and reflect your genuine appreciation for their partnership.
Learn how to elevate the client experience with Pabau
Hopefully, we’ve given you some good ideas for spa client appreciation gifts that you can use when you want your clients to feel seen, valued, and appreciated.Â
It’s a key way to enhance the client experience, which is also something that practice management software for your spa can help you with.
Pabau is an all-in-one solution for spas, that will help you enhance the booking process, retain current clients, attract new ones, and grow your business.Â
As a fully all-in-one med spa software, Pabau provides comprehensive appointment booking services, robust client relationship management, built-in marketing tools including gift vouchers, inventory management, analytics and reporting, streamlined payment options, and many other features.
These tools collectively work to streamline your spa’s day-to-day operations, enhance staff productivity, and facilitate the growth of your business.Â
For those ready to transform their client experience and exceed expectations, discover what Pabau offers by clicking here, or simply booking a demo.
