For clinic owners who have always done things a certain way, the Internet can be a complicated and daunting place. But those businesses that utilize the tools available will tell you that they provide limitless opportunities to expand and improve your business.
Pabau’s online bookings are one of the simplest and most effective features that help businesses scale their bookings and reduce no-shows, while at the same time reducing unnecessary manual work for your staff.
Why do you need online booking?
Many businesses that take booking reservations have an unwritten rule: if it’s working, don’t fix it.
When it comes to taking bookings, that means that the majority of businesses still resort to traditional phone-based systems and scheduling tools – which often require employees to manually arrange and organize reservations in real-time.
However, they’re not the best option. To help you move away from the traditional booking system and help you fully utilize the online bookings feature we’ve assembled this guide to show you how your clinic can benefit from using this type of system.
Available 24/7
One of the most significant benefits of online bookings is the availability to access the system at any time of the day. Clients aren’t limited to scheduling their appointments during a particular hour. Instead, they can use the online booking system, whether within business hours or not.
According to statistics, more and more appointments are booked in the evening while your targeted audience is at home. By using an online booking system, you can accept bookings 24 hours a day, seven days a week.
Providing your customers with a system that is constantly available gives you the best opportunity to considerably increase the number of appointments.
Plan your resources
An online booking software will also assist you in better planning your resources. If you run a clinic, this software can inform you how many reservations you have and how many customers you need to take in.
Scheduling staff will become much easier because you’ll be able to figure out how many practitioners you’ll need on the forefront.
Better resource planning will help you avoid time delays caused by staff shortages and ensure that your clients’ needs will be met.
Increase reservations and reduce no-shows
It’s been proven that people who make online appointments are much more likely to show up for them. There are three major reasons for this:
- By choosing the desired date and time for an appointment, they remember it longer
- Online booking systems greatly reduce the likelihood of human error
- Clients are reminded of their future bookings via automated emails and messages
Customers can see exactly when you have a free slot, which means you can maximize your reservations by eliminating the constant back and forth that occurs when trying to find a vacant spot over a call.
Reduce admin work
Consider the following scenario:
You’ve just arrived at your clinic, ready to face the day and work on your previously arranged appointments, but the phone starts ringing as soon as you cross the doorstep. A client wants to make an appointment with you or one of your colleagues.
You manually write the name, date, and time in your calendar and start performing a treatment on another client; when the phone rings again—another manually scheduled appointment.
Aesthetics practitioners spend almost half a work time taking reservations, whether by phone or in person. An automated online booking software allows a customer to do all the work for you by presenting them with a list of available spots, selecting the best date and time, and entering all necessary information.
Without you needing to do anything, an appointment is immediately logged in!
Collect online payments
Clients can prepay for their treatments using Pabau’s online booking feature, eliminating the time delay by depositing funds directly into your account.
With that, the system will further reduce your manual workload because you don’t have to obtain physical payment on the day of the treatment booked.
Additionally, with clients also having financial commitment by paying a specific amount for your services, the chances of them not showing up for their appointment are significantly decreased.
How can Pabau help your clinic?
If you’re looking to provide an online booking experience that wows your clients, Pabau can lend you a hand. This clinic management software allows your clients to book appointments 24/7 on your website or via your social media channels, get automated reminders, pay online deposits, and so much more.
Pabau is very easy to use. All you need to do is set up your online bookings and see how easy it is to manage appointments through Pabau. Your online profile will be shown on as many platforms as you like, so your clients and leads can access it 24/7.
The best part is that you can reduce no-shows and last-minute cancellations by taking online deposits via Pabau. You just need to choose the amount you want to take for any treatment and receive payments anytime.
Conclusion
Customers today don’t look for businesses in phone directories, and they don’t get information about your products and services by browsing a catalogue.
In fact, they’re increasingly going online and using mobile apps to learn everything they need to know about what you’re providing. So, if you are looking for the best value for money in online booking software for your clinic, Pabau is the answer!
