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Build Your Aesthetic Business
in 10 Weeks

The Webinar Series

Build Your Aesthetic Business in 10 Weeks

The Webinar Series

Our unique series brings each week an expert guest on a topic that will help you lay the foundations of your business and to provide you with strategies for success.

Register now and get the support you need to take your aesthetic business to the next level!

Up Next: Session 2

The Hosts

Natalie Dryden

Business Consultant

For over 12 years, Natalie has been working with Doctors, Nurses, Surgeons and other clinicians in UK Healthcare, Medical Aesthetics, Dentistry, & Wellness. Natalie has a passion for digital transformation and with a background in Operations and CQC management, she loves to help business owners achieve success. 

We’ve teamed up with some of the top professionals in the industry to provide some food for thought and to get you on the right track, especially in your first year of business”

– Natalie Dryden


Customer Success Specialist

Thea & Nick are Customer Success specialists, focused on producing educational content for Pabau’s users. Familiar with the ins and outs of the software, they’re experts at utilizing it to the fullest.


Customer Success Specialist

The Programme & Industry Guests

To help you in your journey towards becoming a successful aesthetic business owner, Pabau has created a unique educational webinar series with expert guests bringing topics that will help you understand what’s important and what’s not. 

In the second half of each session, our team of Pabau Specialists will introduce you to the tools within our system that will help you put the topic in practice and achieve more, with less work.

If you haven’t already claimed your FREE* Pabau account, you can do so by clicking here.

*no subscription fees until you reach over 50 clients. Discounted setup and training fees may apply.


Amanda Elburn

Director at AB Aesthetic Services

After years managing a large chain of aesthetic clinics, Amanda now works as an independent business advisor and aesthetic consultant supporting and further developing individual aesthetic clinics and practitioners utilising her extensive knowledge and skills in the aesthetic industry.

Session 1 - Starting out in Aesthetics

Release date: Tuesday, 20 December 2022

Key points:

  • Setup costs & forecasting

Know your numbers, and make informed decisions to minimise risk and ensure profitability

  • Creating your business plan

Draw up a document that will guide you through each stage of starting and managing your business

  • New aesthetic clinic checklist

Free download to a handy checklist and e-book to make sure you’re covering all the essentials


Amanda Elburn

Director at AB Aesthetic Services

After years managing a large chain of aesthetic clinics, Amanda now works as an independent business advisor and aesthetic consultant supporting and further developing individual aesthetic clinics and practitioners utilising her extensive knowledge and skills in the aesthetic industry.

Session 2 - The Psychology of Business & Sales Success

Release date: Tuesday, 27 December 2022

Key points:

  • Being in Business

Keeping it simple, mastering effective communication and managing yourself as a business owner

  • Breaking Down the Numbers

The power of small changes that accumulate meaningful gains for your business over time

  • The Psychology Behind Sales and Business Success

Understanding what decision triggers are and how to instill trust in your patients

  • Access To Free Workshop

Gain access to a deep dive workshop and a personalised assessment call with Alan Adams


Alan Adams

The Clinic Coach

Alan Adams is an award-winning business coach, professional speaker, and bestselling author. The publication of his third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic focuses on the medical, cosmetic and aesthetic clinic sector. He was a finalist in The Association of Professional Coaches, Trainers & Consultants’ Coach of the Year Awards, and has been recognised by Enterprise Nation as a Top 50 Advisor in the UK.


Shelly Hemmings

Hamilton Fraser

Shelly has 15 years of insurance experience and five directly within the aesthetics sector. Whilst working closely, UK Wide, with key associations, trade bodies and training courses in the sector, Shelly delivers various webinars and regional talks while travelling all over the country to assist medical professionals by providing them with the information needed to start or grow their cosmetic business

Session 3 - Preventing Claims & Complaints

Release date: Tuesday, 03 January 2023

Key points:

  • Why Insurance should not be an afterthought

Understanding the types of policies and the cover you need is quick and easy with the Hamilton Fraser online quote and buy facility

  • How to handle a Reportable Claim/Dissatisfaction

Practical steps to take and guidance on what to do when things go wrong

  • Preventing Complaints

Adopting this approach in your business will help you to reduce risk and minimise the impact of complaints

  • Be Compliant

How a robust record keeping system can assist you with defending claims made against you

Session 4 - Website & SEO Advice for Aesthetic Practitioners

Release date: Tuesday, 10 January 2023

Key points:

  • Do I need a website?

An overview of the benefits of having your own website and how to either create a DIY website or chose the right website professional to do it for you

  • Things to consider when building your website

Educate yourself in website terminology. Knowing what features you need to have a website that helps your business grow

  • Structuring your clinic website

The most important pages for a starter website and how you can add and update your content as your business matures

  • SEO tips

Simple and effective ways you can improve your search engine ranking


Mike Sherwood

Aesthetic Web

Having spent the last 20 years using digital marketing platforms to promote his own companies and clients online, Mike is keen to share his knowledge and experience. He is passionate about working with small businesses and combining new ideas with tried and tested theories to produce outstanding results. His tuition is designed to be bite-sized with real-life examples to ensure you can put your new skills into practice immediately. 


Adam Smith


Adam is the Co-Founder and Director of Sales at EnquiryBot, an advanced, automated chatbot and sales management system which increases website enquiries by at least 240% and returns an annual ROI in around 4 weeks. Adam has a deep understanding of the history of chatbots which were pioneered by large corporations with big budgets, and how this created problems for SMEs looking to benefit from the technology.

Session 5 - Knowing your website traffic conversion

Release date: Tuesday, 17 January 2023

Key points:

  • Your online presence

The purpose and impact of your website and social media presence on the modern day ‘customer’

  • The importance of Google Analytics

Understanding what Google Analytics is and why we need it – p.s. it’s FREE! 

  • 5 things to think about when creating or updating your website

These tips will engage your website visitors, enabling them to easily navigate your site and make contact with you 

  • Do I need a chatbot?

The pros and cons of chatbots on the market and what results you should expect from acquiring a chatbot for your business

Session 6 - Finance & Business Advice for Aesthetic Practitioners

Release date: Tuesday, 24 January 2023

Key points:

  • Business Structure

Considerations for becoming a sole trader in aesthetics and what you need to know about self-assessment

  • Income & Expenses

An overview of when tax is payable and the types of expenses you can claim as an aesthetics business owner

  • VAT

Guidance on when you are required to register for VAT and HMRC’s view on cosmetic treatments

  • Limited Company

A breakdown of the requirements for a limited company, an explanation of the corporate tax rates and how to get money out of your company


Andrew Fenton

 AF Tax Solutions

Having spent 8 years as a HM Inspector of Taxes and 10 years working in the private sector Andrew has gained extensive experience in all areas of taxation including income tax, capital gains tax, corporation tax, PAYE, national insurance and inheritance tax. With specialist experience working with aesthetic businesses and in private healthcare, AF Tax Solutions offers a personal and reliable service that aims to provide clients with tax advice that is proactive rather than reactive.


Taruna Chauhan

TChauhan Consultancy

Taruna’s work involves supporting businesses in the healthcare and  social care sector that undertake a regulated activity with the Care Quality Commission (CQC).  She mentors and coaches the sector right from the start of their journey with their CQC application and  then provides ongoing support to be inspection ready using her Continuous Quality Success Framework.

Session 7 - CQC Validation

Release date: Tuesday, 31 January 2023

Key points:

  • Regulated Activity

The types of aesthetic treatments that are regulated by the CQC and what it means if you carry out these treatments without being registered

  • Supporting Documentation Required

An overview of the types of policies and other documents you will need to have in place for your registration

  • Key Lines of Enquiry (KLOE)

An explanation of what the KLOE’s are and how you can demonstrate you are incorporating practices into your business that reflect good standards of care

Session 8 - Marketing Strategy

Release date: Tuesday, 07 February 2023

Key points:

  • 10 Steps to Strategic Marketing

Adam provides some invaluable guidance on how to kick start your marketing plan. With tips on how to attract new and returning business with simple inbound and outbound marketing initiatives, this session will provide you with practical advice that you can execute from day 1

Not only will you learn about how to target the ideal patients for your business but you’ll also learn how to save time by automating your marketing outreach

The aesthetics market is competitive. For those aspiring to become an elite practice, there are strategies you can use to create high value packages and avoid discounting


Adam Haroun

Aesthetic Altitude

Adam is a marketing strategist, entrepreneur, and owner of BrandingMD. He has spoken for industry-leading companies in the US and globally, including Allergan, Merz, Candela and BTL Aesthetics. He recently spoke at the Annual Society for Dermatologic Surgery annual meeting and the Global Aesthetics Conference. Haroun is also the author of Now The Patient Will See You – which serves as a strategic guide to branding and positioning for aesthetic practices.


Gavin Griffiths

Clinic Connect/BHMMedia

Gavin has been in healthcare marketing for 15 years. As a sales & marketing specialist, he’s worked with some of the UK’s leading clinics and practitioners. He runs a series of courses designed to help practice owners maximise their potential.

Session 9 - Review Management - Patient to Promoter (Reviews)

Release date: Tuesday, 14 February 2023

Key points:

  • The Review Culture & WoM Marketing

Overcoming any misconceptions you may have around collecting reviews and how reviews can help build trust

  • Why Have a Proactive Review Strategy?

Learn how implementing a strategy will keep you ahead of the curve and will give you a competitive edge

  • Where To Get Reviewed

The key platforms where you should collect your reviews

  • Goals & Getting Started

The process to follow and how to ask for a review to ensure you achieve your benchmark

Session 10 - 3 Steps To Generate Clients Using Facebook & Instagram

Release date: Tuesday, 21 February 2023

Key points:

  • Ensure You Know WHO You Want To Target

What to think about before spending any money on digital advertising

  • Qualifying The Enquiries

Get the right people through your door and increase conversion by following this method

  • Having The Right Follow-Up Strategy

An explanation of the 4 main ways to respond to new leads and convert more enquiries


Richard Gibbons

Boost My Customers

Richard is the founder of a vibrant Facebook advertising agency, Boost My Customers, who specialise in helping salons & clinics generate bookings on demand. After working with 50+ clinics/salons, Richard knows the exact steps you need to take in order to fill up your bookings with high-paying clients.


Julie Scott

Nurse Prescriber

Julie Scott is an NMC registered Independent Nurse Prescriber and Level 7 qualified aesthetic injector with over 25 years experience in the field of plastics and skin rejuvenation. She is the owner and Clinical Director of Facial Aesthetics, a successful clinic in Essex offering a wide range of aesthetic and skin treatments. Julie is also a clinical injectables trainer and mentor, having taught extensively over her career. 

Bonus Session - The Aesthetic Journey Of Trust, Care & Treatment

Release date: TO BE ANNOUNCED

Key points:

  • Why Is The Patient Experience So Important?

A patient-centric approach based on customer care and results

  • The Patient Journey Online & Offline

Matching your online presence with your in-clinic and face-to-face atmosphere and experience

  • Why I Never ‘See and Treat’ New Patients

The importance of the initial consultation to lay the foundations for a positive practitioner-patient relationship

  • Takeways

Practical recommendations that you can implement in your practice to enhance your patient experience