How to rank your aesthetic clinic on Google – your SEO templateWhen someone is searching for a medi-aesthetic treatment that you offer in your area, you want your clinic to be the first thing they see. That means getting your website to rank on Google (and other search engines). But search engine optimisation (SEO) is no easy task. Whether you’re promoting a clinic or starting a […]
The 8-step marketing strategy for medi-aesthetic clinics [Updated 2025]The aesthetic industry is a competitive field, and making your clinic stand out requires more than just providing excellent treatments. But don’t worry – with the right strategy, you can boost your brand awareness, attract a steady stream of new clients, and keep existing ones loyal. The key is to develop a solid marketing plan. […]
How to grow your aesthetic business: The 7 essential customer journey stepsIf you want to market your aesthetics clinic more effectively and grow your business, you need to follow the seven essential customer journey steps. These steps apply to every customer journey in every industry – they’re not unique to the aesthetics industry. But that means they’re tried and tested again, and again, and again. They […]
Online or Offline? How to advertise your aesthetics business in your local areaWhether you’ve just set up your new aesthetics clinic and you want to know where to start your advertising, or you’ve been established a while and want to attract more business, focusing your aesthetic marketing efforts on local channels is always a good idea. After all, the majority of your clients will live or work […]
Why your aesthetic clinic or medspa needs a marketing planJust launching your new aesthetic clinic or looking to grow your existing business? Either way, if you’ve put all the time and effort into creating a brilliant clinic, you’ll need a solid plan to get the word out. This means having a clear strategy for promoting your clinic, identifying your target audience, and choosing the […]
From paper to paperless securelyAdopting digital technology and going paperless is now crucial for companies to fall in line with Government policy and to assist with compliance to legislation. Transitioning to a paperless medical practice may seem like a daunting task but it doesn’t have to be. Make one small change at a time, gradually converting all your existing […]
How to use data to make better business decisions for your clinic, salon, or spa The use of data is increasing day by day. It’s everybody’s challenge to learn how to use data to make better business decisions. Nowadays, a lot of different information is available, more than ever before. This will continue to grow. As an aesthetic business owner either in a clinic, spa or salon, you will have an endless […]
How can software help you to add a personal touch in your clinic, salon or spa?A practice management software collects and organizes all the information you gather throughout the client life cycle. But how can software / technology add a human touch in your business?When it comes to implementing software within a clinic, spa or salon, staff are sometimes hesitant to use the full benefits due to the fact they’re […]
Three Important questions to ask when you choose a clinic, spa or salon management softwareOur daily routine at Pabau involves working with a large number of clients who initially struggled to choose the best clinic, salon or spa management software.Either they had issues with their current software or they found it was lacking in certain key features.In our daily working relationship with clinics, spas or salons owners / managers […]
Back in Business: Guide To A Powerful ReopeningApril is finally here, and so is our eagerness to elevate, grow, and release our superpowers. With businesses across the country preparing to reopen, one of the most important questions to now ask yourself as a business owner is how to effectively re-engage your customers while implementing safety protocols that are in place to prevent […]
