Birdeye pricing: What clinics actually pay in 2026

Birdeye lists no public pricing. Third-party estimates land around $299–$349 per location per month, which makes them benchmarks rather than quotes. Smaller practices reviewing Birdeye on G2 frequently flag that opacity, though the platform still averages 4.7/5.

Opacity costs healthcare businesses more than it costs retail or hospitality. A med spa owner comparing review management software has to know the total cost of ownership, not the headline monthly figure. Add-ons, per-location fees, and contract length can push the annual spend well above the starting rate.

This guide breaks down what Birdeye costs across its three plans and where the extra fees sit. It also covers how the per-location model lands on a multi-site practice, and which alternatives are worth a look.

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Key takeaways

Birdeye publishes no pricing, and third-party breakdowns put the entry tiers at roughly $299 to $349 per location each month.

Three plans are on offer, Starter, Growth and Dominate, and the per-location rate falls as you add sites.

Onboarding charges, add-on modules and 12-month contracts can lift the total well above the headline monthly fee.

Birdeye covers reviews only, so a practice still pays separately for booking, clinical records and billing.

A practice choosing a system from scratch can get review requests built into practice management software like Pabau instead, alongside booking and clinical records.

What is Birdeye?

Birdeye is a cloud-based reputation management and customer experience platform. It helps businesses generate reviews, monitor their online presence, and message customers across several channels.

It serves dentistry, aesthetics, retail, hospitality and legal services, which makes it a horizontal tool rather than a healthcare-specific one.

Core capabilities include review generation by SMS and email, Google Business Profile integration, social media monitoring, webchat, and a unified messaging inbox.

Its AI features draft review responses and surface sentiment trends across locations. For a multi-location dental group or a national med spa franchise, those features cut hours of manual review chasing every week.

Birdeye leaves the clinical side out entirely. There is no appointment booking, no clinical documentation, no treatment records and no billing. A practice that adds Birdeye has to connect it to a separate practice management system, which costs money and adds moving parts.

Birdeye pricing plans: What do they cost?

Birdeye does not publish pricing on its website. To get a quote, you have to book a demo with its sales team. Independent breakdowns from software review sites and industry blogs point to three named tiers: Starter, Growth and Dominate.

Every figure above comes from third-party review sites and may not match current Birdeye rates. Birdeye has confirmed that it does not publish official pricing, so treat these as benchmarks. Contact Birdeye directly for a number that applies to your practice.

Starter plan

The Starter plan covers the fundamentals. You get automated review requests by SMS and email, review monitoring across Google and Facebook, and the option to publish reviews on your website. For a single-location practice building its review profile, that is enough to start.

At roughly $299 per month, it is not cheap for a solo practitioner or a small practice with tight margins. The value case rests on how many reviews you generate, and whether those reviews turn into booked appointments.

Growth plan

The Growth plan adds webchat, business listings management and social media tools to the review core. A practice that wants one inbox for web inquiries, review responses and social comments gets it at this tier. At an estimated $349 per location, a two-site practice pays around $700 a month before add-ons.

Dominate plan

The Dominate plan is priced on request and aims squarely at multi-location businesses. It carries Birdeye’s AI tools for automated review responses, sentiment analysis, competitive benchmarking and API access. For a national aesthetic chain or a dental group running 10 or more sites, the range on offer starts to justify the cost.

Below roughly five locations, the return at Dominate pricing is hard to argue for without a detailed needs assessment.

Pabau: Reviews built into the practice’s own system

If you’re also comparing practice management systems, review requests don’t have to be a separate line item. Practice management software like Pabau sends the request from inside the same record that holds the booking and the treatment note.

That’s a different job than Birdeye’s. Birdeye is built to run reputation management across many locations and many review sites at once, and it goes deeper on that one job than a bundled feature does. Pabau’s version covers the core loop, mark a treatment complete and the request goes out, without a second subscription to manage.

• One record, one request — the review request pulls from the same appointment as the clinical note, so nothing gets re-keyed between systems
• No separate contract — review automation is included in every Pabau subscription, not a module to negotiate on top
• Built for aesthetic and healthcare practices — booking, consent and treatment records sit alongside the review workflow

Pabau pricing starts at $62 a month in the US, and every plan includes every feature. For a practice weighing a dedicated reputation platform against a bundled one, that’s the trade worth running the numbers on.

Hidden costs in Birdeye pricing to watch for

The monthly plan fee is rarely the full picture. Several categories of extra spend show up consistently in user reviews and in third-party breakdowns of what Birdeye costs over a year.

• Onboarding fees: Some users report one-time setup charges that sit outside the monthly subscription. These are not published, and they vary by plan and business size.
• Add-on modules: Referral marketing, competitor benchmarking and deeper reporting may fall outside base plan pricing and carry separate costs.
• Per-location scaling: Volume discounts exist for multi-location businesses, but the per-location fee means costs scale in a straight line until you hit a discount threshold.
• Annual contract lock-in: Reviewers on Capterra frequently mention 12-month minimum terms, which make it hard to leave if the platform underdelivers.
• Integration costs: Connecting Birdeye to your practice management system usually needs a third-party connector or custom API work, which adds cost and an IT dependency.

None of this makes Birdeye a poor choice. It does make the total harder to predict, which matters when you are deciding whether the platform fits one practice’s budget.

Birdeye pricing for multi-location practices

Birdeye’s per-location model suits multi-location businesses in theory, because volume discounts cut the rate as you add sites. In practice, healthcare groups should run the numbers before the demo call.

Take a med spa group with five locations. At the Growth plan’s estimated $349 per location, the base cost is $1,745 a month. That sits before add-ons, before integration work and before any onboarding fee, and it buys no clinical workflow at all.

Volume discounts exist at higher location counts, but Birdeye does not quantify them publicly. If you are running a growing group, add the cost of whichever practice management system you run alongside Birdeye, because the two do not overlap.

Birdeye pros and cons

Birdeye is a mature, well-reviewed product in its category. It has real strengths, and real limitations worth weighing before you sign a 12-month contract.

Pros

• Broad review monitoring — tracks and responds across 200+ review sites, not just Google and Facebook, which matters for a business with a presence on niche directories
• AI-drafted responses and sentiment analysis — cuts the time a marketing team spends replying to reviews one by one across locations
• Strong support and onboarding — reviewers on G2 consistently rate implementation and customer support highly
• Established, high-rated product — 4.7/5 on both G2 and Capterra, across thousands of verified reviews
• Built for multi-location brand consistency — a real advantage for franchises and groups managing reputation across many sites at once

Cons

• No published pricing — every figure in this guide is a third-party estimate, and getting a real number takes a sales call
• Contract and billing friction — 12-month terms and auto-renewal are common complaints, and the Better Business Bureau has logged billing and cancellation disputes
• A gap between review sites — Trustpilot ratings sit notably lower than G2 or Capterra, since Trustpilot reviews aren’t vendor-solicited
• Setup can feel heavy — some users describe onboarding as cumbersome for a business without a dedicated marketing resource
• No clinical or booking functionality — a healthcare practice still needs a separate system for appointments, records and billing

Who is Birdeye best for?

Birdeye’s own strengths point to a specific kind of buyer. Here’s where it earns its price, and where the case is weaker.

The multi-location franchise or dental group

Ten or more sites, brand consistency to protect, and enough review volume that AI-assisted responses save real time. This is where Birdeye’s per-location model and its depth of monitoring pay for themselves.

The marketing-led business with dedicated staff

A team that can act on Birdeye’s sentiment reporting and competitive benchmarking gets more from the platform than one that logs in once a month. The reporting is built for someone whose job includes reading it.

Who it’s not built for

Solo practitioners and small practices, where $299 to $349 a month is a meaningful budget line, will feel the cost more than the benefit. And any healthcare practice still needs booking, clinical notes and patient records from somewhere else. Birdeye doesn’t touch that side of the business.

Birdeye customer reviews

Birdeye holds a 4.7/5 rating on both G2 and Capterra, across thousands of verified reviews. The picture looks different on Trustpilot, where reviews aren’t vendor-solicited and the rating sits closer to 3.4/5.

Positives

Reviewers on G2 and Capterra praise the automated review request system for producing a steady flow of authentic feedback, and consistently call out the support team’s responsiveness during setup. The reporting comes up often as genuinely useful for spotting sentiment trends across locations, not a dashboard nobody opens.

Complaints

The recurring theme in less favorable reviews is billing, not the product itself. Reviewers describe 12-month contracts that auto-renew, and cancellation that’s harder to arrange than the sign-up was. The Better Business Bureau has logged over 100 complaints in the past three years, most about renewal and billing rather than the software’s features.

A smaller group of reviewers flag a cumbersome initial setup. One limitation comes up more than once: Birdeye syncs with Google but not Yelp, which matters for a business that leans on Yelp for local discovery.

How Birdeye pricing compares to Pabau

Birdeye and Pabau aren’t really solving the same problem. Birdeye is a dedicated reputation management tool, and it goes deeper on that single job than most bundled alternatives do.

It doesn’t book appointments, store treatment notes, manage consent forms or handle billing, so a practice using it runs a separate practice management system alongside it.

Practice management software built for aesthetic and healthcare practices, such as Pabau, carries automated review requests inside the core patient communication workflow. Mark a treatment complete and the request goes out by SMS or email, with no second tool and no integration to maintain. The same platform handles booking, clinical records and billing.

A practice paying for Birdeye and a separate management system is funding two platforms where one could cover both jobs. For medical spa software buyers, that sum is worth doing before any contract is signed.

Pabau’s email and SMS campaigns handle post-treatment follow-up and review requests inside the workflow that already manages bookings and records.

Birdeye alternatives worth considering

If Birdeye pricing sits outside your budget, or the feature set does not match what you need, three alternatives cover different parts of the problem.

• Podium: A direct competitor to Birdeye in reputation management, also priced per location. Podium is strong on text-message review requests and payment collection by SMS, with a leaner feature set. Pricing is quote-based here too. It suits businesses that want one tool for review generation and messaging.
• Pabau: Built for aesthetic and healthcare practices. It includes automated review requests, patient communications, online booking, clinical records and consent management in one platform. Pricing is published and starts at $62 a month. Rated 4.7/5 on Capterra and 4.7/5 on G2. Best for practices that want review management inside a complete workflow rather than bolted on.
• Yext: Focused on listings management and brand consistency across directories, with review monitoring as a secondary feature. Pricing is not published. It suits businesses with a complex multi-location directory footprint more than small practices chasing review volume.

The evaluation framework is short. If you already run a practice management system you like and it has no review automation, Birdeye or Podium can cover that one job.

If you are choosing a platform from scratch, pick one that includes review requests in the same subscription. That keeps a second vendor off your invoice. Our comparisons for practice owners line the main platforms up side by side. Our breakdown of Zenoti pricing runs the same sums for an all-in-one med spa system.

How Pabau puts review requests inside the patient workflow

Most practices still chase reviews by hand. A receptionist remembers to ask at checkout, or someone exports last week’s appointments and pastes the list into a separate review tool. The request goes out days late, once the treatment is no longer fresh in the patient’s mind.

Pabau is practice management software for aesthetic and healthcare practices, and review requests run off the appointment itself. When a treatment is marked complete, the message goes out by SMS or email on the timing you set. The booking, the clinical note and the request share one patient record, so nobody re-keys a list or pays for a connector.

You get a steadier flow of reviews without a second subscription, and one monthly fee covering booking, records, consent, payments and communications. Every Pabau subscription includes every feature, so review automation is not a tier you have to climb to.

See how Pabau handles reviews, booking and clinical records in one place

Pabau combines automated review requests with appointment scheduling, patient records and clinical workflows. One platform, one monthly fee, no integration costs.

Book a demo

Conclusion

Birdeye earns its price for multi-location businesses with the budget and the marketing resource to run a dedicated reputation platform, and its monitoring depth backs that up. For a solo practice or a small group, the case is harder. The monthly cost, the 12-month term and the missing clinical features all count against it.

The trade-off worth remembering is the second subscription. Review automation bought on its own will always cost more than review automation that arrives with the system you already run.

So price the whole stack rather than the single tool. Ask what your current software already does before you add another vendor. Book a demo to see how Pabau sends review requests automatically after every appointment, alongside booking and clinical records.

Continue your research

Weighing Pabau against the other platforms on your shortlist? Pabau competitors and alternatives sets out where each one fits and who it suits.

Comparing all-in-one systems built for aesthetic practices? PatientNow pricing breaks down the plans and the costs that land after signing.

Looking at salon and med spa platforms on price? Boulevard pricing covers the tiers, the per-user fees and what each plan includes.

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