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Aesthetix CRM vs Pabau

Why is Pabau the right Aesthetix CRM alternative for you?

This page will unpick some of the key differences between Aesthetix CRM and Pabau so that you can decide which is the best fit for your business. 

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Main differences between Aesthetix CRM and Pabau

Aesthetix CRM

Aesthetix CRM is a marketing, CRM and attribution platform built for aesthetic practices — medical spas, plastic surgeons and dermatologists. It unifies your inbox, lead pipeline and follow-up automations, with SMS and email marketing, a social planner, landing pages, reputation management and ads reporting.

Importantly, it is a marketing layer rather than a clinical system: Aesthetix CRM describes itself as the CRM and attribution layer of record, and connects to your EMR, phone system and calendar rather than replacing them. It does not provide clinical charting, an EHR or a full booking calendar of its own.

Pabau takes a different approach: it is the all-in-one system that runs both sides — clinical records, calendar, consent and payments alongside the marketing and automation tools — so you are not running and syncing two separate platforms.

Pabau

Pabau offers an all-in-one cloud software solution tailored to seamlessly manage the unique workflows in med spas, healthcare businesses and aesthetic practices of all sizes. It’s intuitive and easy-to-use enough that new businesses can get it up and running in no time, but it’s comprehensive enough to help practices scale and grow.

It supports businesses with everything from online booking, patient management, forms, automated recalls/reminders, pre- and post-care, POS, and marketing.

It’s not just there to simplify running your business, it’s designed to help you drive revenue and grow.

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Pricing

Aesthetix CRM

Aesthetix CRM’s pricing is quote-based rather than a simple published rate, so you would speak to their team. It positions itself for growing practices scaling their marketing.

Because it is a marketing layer, its cost typically sits on top of whatever you already pay for your EMR, booking and clinical tools.

Pabau

Pabau charges a flat monthly fee based on the number of users and clients. For that, you get an incredibly feature-rich system with online bookings, digital client records, robust client records, inventory, point of sale, marketing builder, and lots more. For more information visit our pricing page. 

Pabau’s core functionality is built-in, and we don’t charge extra for essential features. There are some optional fees and upgrades like credits for SMS, telehealth and Pabau Scribe and Marketing Plus (which are super useful!), but everything you need day-to-day is built in.

Pabau offers 12, 24 and 36-month contracts, but they are optional.

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Feature comparison

Why Choose Pabau Over Aesthetix CRM
Aesthetix CRM

One platform for clinical and marketing — not a layer on top of your EMR

Aesthetix CRM is a marketing and CRM layer that connects to a separate EMR for your clinical records and calendar. With Pabau, your client records, appointments, consent, clinical photos and payments live in the same system as your email and SMS marketing and automations — so there is no second platform to buy, integrate and keep in sync.

A clinical system of record built in

Pabau includes a full EHR — customizable charting, digital consent, before-and-after photos, face mapping and e-prescribing (electronic in the UK, via fax in the US). Aesthetix CRM focuses on marketing and lead management, and relies on your EMR for the clinical side.

Your booking calendar, not just booking links

Pabau runs your real appointment calendar — online booking, staff rotas, resources and automated reminders — as the operational heart of the clinic. Aesthetix CRM sends booking links and syncs with a connected calendar, rather than being your calendar of record.

Built-in marketing and automations

Marketing is exactly what Aesthetix CRM is built for, and it does it well. Pabau also includes email and SMS marketing, automated recalls and campaigns, and review requests as part of the platform — so a clinic can run its marketing from the same place it manages clients, without paying for a second tool.

Payments tied to the clinical and booking record

Pabau handles invoicing, a secure payment terminal and online payments tied directly to appointments and client records. Aesthetix CRM offers payment tooling within its CRM, but the clinical and booking context lives in the separate systems it connects to.

One client record, one source of truth

With Pabau, a client’s bookings, notes, consent, photos, payments and marketing history sit on a single client card. Running marketing in Aesthetix CRM and clinical care in a separate EMR means client data is split across two systems that have to be kept in sync.

Efficient no-show management with flexible, automated deposits

Pabau lets you set deposits by service or client and combine them with cancellation and no-show fees to protect revenue, backed by automated reminders and confirmations — booking and payment tooling that lives in the same platform as your marketing, rather than across a CRM and a separate EMR.

Flexible and intuitive calendar

Pabau gives you a flexible calendar you can view by day, week or month and tailor to how your team works, with a clean, intuitive layout that is quick for new staff to pick up.

Having Pabau implemented into the clinic is certainly a relief. It just reduces a whole lot of stress in the clinic.

Amish Patel, Owner / Director / Lead clinician
Intrigue Cosmetic Clinic
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G2 Leader
G2 Likely To Recommend

Top 5 reasons to choose Pabau over Aesthetix CRM

1. Intuitive, easy-to-use system

Pabau is a modern and intuitive system that is a no-brainer for businesses of all sizes. Its intuitive interface and user-friendly features allow users to find everything they need with just a few clicks.

Many of our clients who are solo practitioners or small businesses have stated that they started using our intuitive and user-friendly system from the get-go.

Aesthetix CRM is also designed to be easy to use for aesthetic marketers, but it covers the marketing and CRM side; the day-to-day clinical and front-desk work still happens in your separate EMR and calendar.

2. Practice management solution for practices of all sizes

Pabau is great for solo practitioners, new businesses, and big businesses alike. It's an affordable option for teams of one, and it's also robust enough to grow with you and handle large clinics.

Aesthetix CRM is aimed at growing aesthetic practices scaling their marketing. Pabau suits you from your first client to a multi-location group, and covers both the clinical and marketing sides as you grow.

3. An all-in-one solution for med spas and aesthetic practices

Pabau is a superb solution for the aesthetic industry. It has everything you need to run your business: a robust client card, detailed face mapping, e-prescriptions (for the UK) and prescriptions via iFax (for the US), automated recalls for easier client/calendar management, and smart allergy tracking with SNOMED. It also comes with a secure payment terminal for easier payments, and it is HIPAA-ready for US clinics.

Aesthetix CRM is a strong marketing and CRM tool for the aesthetics industry, but it is not a clinical platform — Pabau brings the clinical tooling above together with marketing in one place.

4. Core functionalities built-in

With Pabau, everything you need to run your business is built in, so you won't have to pay extra for things like before-and-after photos, detailed and customizable reports, review management, or the client portal. There are some optional fees and upgrades, but everything you need day-to-day is built in.

With Aesthetix CRM you get a powerful marketing layer, but you still need an EMR, a booking calendar and clinical tooling alongside it. Pabau brings the day-to-day toolkit — clinical and marketing — into one subscription.

5. A richer, more convenient client experience

Pabau's robust client portal keeps your clients engaged, reducing no-shows while improving treatment outcomes. Clients can easily book/cancel/reschedule appointments online, pay invoices, find treatment notes, see progress photos, and view and edit their medical histories with just a click.

Aesthetix CRM focuses on lead and patient communication and nurture; Pabau adds a full client portal for booking, payments, notes, photos and medical histories on top of its own communications and automations.

Customers That Chose Pabau Over Others

“A clinical CRM that meets all of my needs and makes my life a lot easier! [I love] having my patient’s journey all in one place. Being able to manage marketing and new leads, which previously required juggling various systems.

Pabau has allowed me to streamline my business and gave me more time — which is invaluable.”

Craig H.

Small-business owner

G2 review

“[We love] the ability to free up the clinic of paper once and for all. Having tried a number of different software systems there has always been some paper somewhere. Pabau completely eliminates this. It has every feature you could dream of to reduce the workload.

There’s always someone available if you need help with the system as well.”

Lee H.

Medical practice manager

GetApp review

“Our previous system was OKAY but we needed too many additional “add-ons” to continue to grow our business and service our customers. Pabau is a one-stop shop.”

Carissa P.

Health, wellness, and fitness manager

Capterra review

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Aesthetix CRM is a trademark of its respective owner. Last updated on 07.23.2026

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