Case study · IV therapy · South Carolina
How a new IV therapy practice is doubling revenue in its first year
Amy Turner and her husband opened DRIPwoRX in 2025 with no software, no patients and a plan for more than one location. Less than a year later, they run two sites on Pabau and revenue is doubling. The difference is what each visit is worth.
2×
revenue in under a year
1 in 6
recent bookings arrive online, with no phone call
30+
menu items sold every month, up from a handful
2
locations in under a year, run in one Pabau environment
Sources: Amy Turner on camera, plus trends from DRIPwoRX’s Pabau account. Figures shown as trends, not dollar amounts.
The challenge
A practice built from zero, with software that had to scale from day one
Amy Turner is a software product owner by trade. Her husband Brandt is the provider. In spring 2025 they decided to launch an IV therapy brand South Carolina could be proud of. They knew it wouldn’t stop at one store.
No EMR, no patients, and a plan for more than one site
Most practices switch systems with years of records in hand. DRIPwoRX had none. Whatever they chose had to be built once and work for every location that followed.
My husband and I opened a new business last year, and we didn’t have an EMR. We had to build the infrastructure to support our business model.”
Admin that had to run itself from the first week
Amy ran the business side and Brandt the medical side. Whatever the software couldn’t handle automatically, one of them had to do by hand.
Having sound software that could have a lot of automation in it was very important to us because we’re a two-man team building this business. We knew early on we wanted to scale.”
A medical procedure that doesn’t need a hospital’s EMR
IV therapy needs a prescription, a consent and HIPAA compliance. It doesn’t need heavy charting. Amy wanted the medical requirements met without the weight.
I need an EMR light. I feel other EMRs, I would be burdened to do more steps and things in the tool that I didn’t necessarily need. So I’m able to trim my workflows to be precise.”
Why Pabau
Amy evaluated three to five EMRs and nearly signed with another
Amy writes backlogs and user stories for developers in her day job, so she scored the EMRs the way she’d score a product spec. Three to five systems made the list. One, a popular US platform, came close.
Some were really good at booking, some were really good at the payer system, and some were really good at the client record. But nobody had the full ecosystem. And that’s really what I liked about Pabau.”
- Spring 2025Amy and Brandt decide to launch DRIPwoRX.
- EvaluationThree to five EMRs reviewed. One comes close. Pabau wins on having the full ecosystem in one place.
- LaunchPabau goes live alongside the practice. Weekly onboarding calls for months.
- Second siteGreenville opens in the same Pabau environment as Clemson.
- Today2×revenue, two locations
What a software product owner noticed
What stood out first is a question most buyers never ask: was the platform rebuilt from scratch, or layered on old code?
Being in software, we build on top of layers and we carry with us all the good and the bad. I love that they were literally willing to go start from the beginning and ground up and build it.”
Support that didn’t disappear after onboarding
In Amy’s experience, software vendors went quiet once the contract was signed. With Pabau, weekly calls through onboarding meant she was never left to build DRIPwoRX’s EMR alone.
I really kept waiting for the other shoe to drop. We worked together for months having short weekly calls, so it didn’t seem overwhelming. They don’t leave you. They’re there with you the entire time, and that makes a huge difference.”
The solution
A day at DRIPwoRX, from the first look at the app to the last email
Here’s how a day runs across two sites and the occasional mobile event, with the manual job each step would otherwise be.
Night and morning
Replaces: A booking log
Bookings checked from home
Amy opens Pabau GO, our iOS app, before bed and again when she wakes to see what came in overnight, then tells the team what the day holds.
A lead arrives
Replaces: A spreadsheet of inquiries
Website form to client card
A lead capture form on the website alerts her. She converts the lead into a client card in a couple of clicks, and says the small celebration Pabau shows on screen makes her day.
Arrival
Replaces: A clipboard and a scanner
Intake on the tablet, in order
The patient is handed an iPad. Details, medical screen if it’s due, HIPAA notice, consent to treat, then “hand it back.” Nobody types it up afterward.
Treatment
Replaces: Asking the patient what they had last time
Last visit’s bag, on screen
Providers open the prescription and treatment notes from the previous visit before mixing. The same bag again, or a change for the patient’s goals.
Checkout
Replaces: An owner remembering to upsell
The package prompt
At checkout, Amy says, Pabau reminds staff there’s a package for the service being sold. It nudges new employees the way Amy and Brandt would.
After the visit
Replaces: A follow-up call list
Reminders, aftercare and a review request
Confirmation on booking, a reminder before the visit, a post-IV education email and a link to leave a Google review. Memberships bill themselves monthly.
We don’t always do IVs and services in clinic. We go to mobile places, and the ability to use it in these different environments is very valuable.”
The results
Revenue doubling, one visit at a time
We asked Amy about a trend in her account: the average sale had roughly doubled. Her answer was packages.
My revenue is doubling … due to packages that we’re selling. Pabau really helps us with customer retention by reminding us to sell packages, and that’s what’s helped escalate my revenue while my appointments are growing at a graduated pace.”
One prompt at checkout
Patients who already know IV therapy from bigger cities arrive ready to buy packages. Some first-timers move up to higher-priced IVs, and many come back for more. The checkout prompt reminds staff to make the offer every time.
Checking out
The woRX IV
What changed in the account
Average sale
Roughly 2×
Menu items sold each month
A handfulto30+
Amy adds new services most weeks.
Locations
1to2
Greenville draws its own patients. Most had never visited Clemson.
Booked online
About 1 in 6
recent bookings
Trends from DRIPwoRX’s Pabau account over its first ten months.
A system that grows with the practice
Scaling past one location was the plan from the day Amy and Brandt started evaluating software. Two locations in, she runs both from the same setup.
Because I have multiple locations, it’s consistent in each location. I’m not having to switch environments to be able to replicate a change in one system. That cognitive load of ‘I did it here, I need to go do it over here,’ I don’t have in Pabau. I have one environment for all my locations.”
I do have two locations open now, and my clients are like, ‘What do I need to do?’ I’m like, ‘Nothing. You’re all in.’”
A field name changed in a minute, not in a release cycle
New medications, new protocols and new products arrive constantly in a young practice. Amy edits forms, prescriptions and treatment notes herself, and teaches the team to do the same.
It’s highly customizable … I can change it in a minute … other EMRs, you would have to submit to change a field name, even something simple as changing a name … and then they only do updates once or twice a year, so you’re waiting forever to get that update.”
Feedback that gets an answer
Amy was among the first to switch on virtual appointments, which she uses to pre-screen patients before events. When something isn’t right, she reports it from inside Pabau.
I’ve never had a software company respond the way they do. I really feel like they lean into their customers, really wanna help them be successful.”
And if you have an EMR to leave behind
DRIPwoRX started from nothing. Most practices don’t, and Amy gets asked about that at conferences.
Those that are looking to get off clunky EMR systems, Pabau can import the data and navigate that as well. I would encourage it.”
As a reflection, I’m quite proud that I stood up an EMR that runs our business.
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