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Skating to where
the puck is going.
SkinSpirit set the trajectory. This is the platform built to match it — charting that's easy and correct, an open architecture for the build-versus-buy era, and pricing that bends with growth.
Inside this brief
Built around the conversation, not a template.
Thank you for the time on the call. The conversation made one thing clear — SkinSpirit isn't shopping for software, it's selecting a partner for the next platform decade. The brief that follows is built around what was said, not what's normally in a deck.
Charting first, because that's the gate. Then the open architecture, the integrations, the inventory, the pricing model. Each section links to the live feature page, so the team can go deeper at their own pace.
The next page is for context. After that, it moves quickly.
The inflection
point.
65 clinics, a Nordstrom partnership, and a five-year stack that's fraying at the seams. The numbers, in the team's own words.
SkinSpirit at a glance.
Then the friction beneath it.
Charting friction
Providers don't like Zenoti charting — too many clicks. ModMed felt easier but can't be modified.
Form sprawl
800+ forms across states and services. IT is drowning, providers leave them unfinished.
Inventory in Excel
Quality, damage and vendor analytics live outside the system. Procurement can't run cleanly at scale.
Booking that's clunky
5 clinics in one metro, mixed providers and services. No "within 30 minutes" view across the metro.
Costs not scaling with volume
Unit costs aren't bending down with growth. Pricing should reward scale, not punish it.
Compliance gap
Providers skip steps. Today the fix is back-end reports and chasing people manually.
SkinSpirit is actually defining the market. We're skating to the puck. No software is going to be doing what we need it to do, because they don't really know what we need right now.
What comes
next.
A platform sized for the trajectory, not the moment. Six outcomes the next system has to deliver.
Six outcomes,
one platform decision.
The CEO has asked the team to keep options open and find a partner aligned with growth priorities. The frame is hybrid by design — build versus buy, integrations, best of breed where it matters.
Charting that's easy and correct
Fast, customizable, compliant. ModMed's ease without the lock-in.
Utilization, up
Provider calendars filled. Rooms filled. Profitability up at new and maturing clinics.
Open architecture
SkinSpirit builds its own customer journey through the API. Pabau provides the engine.
Compliance that runs itself
No more chasing missed forms. The workflow nudges the provider before anyone has to.
Procurement out of Excel
Inventory, vendor analytics, par levels and transfers inside the system. Real data.
Volume curve on cost
Unit costs that bend down with growth. Pricing that scales with SkinSpirit, not against it.
It's a lot easier to switch at 65 than 165.
Meet Pabau.
Clinic-first since 2012. Built for charting, forms, pathways and compliance the way providers actually expect them to work.
Empowering care with technology. Freeing clinics to focus on patients.
Pabau is the all-in-one practice management platform for clinics and med spas. Founded in the UK in 2012, the platform now powers more than 3,000 clinics globally and processes 15 million appointments a year.
Pabau was built clinic-first — not retail, not gym, not salon. That's why the charting, the forms, the pathways and the compliance work the way providers expect them to.
For SkinSpirit specifically: Pabau has taken multi-clinic operators off Zenoti and back onto a system built for clinical operators. One of them returned after a two-year detour. They've offered to provide a direct reference.
The modules
behind the demo.
Each spread maps to what was shown on screen, with the angle that came up in the team's questions and the link to dive deeper.
The platform,
module by module.
Charting leads — it's the gating decision. The rest opens once that passes.
Charting that's easy and correct.
Tap-to-plot on the face or body. AI face detection auto-labels the injection area — crow's feet, glabella, whatever's being treated. Units captured per site, batch and lot numbers grabbed by photographing the vial sticker. Brands like Allergan pre-loaded. Modify the form once, it flows everywhere.
- Visual injection mapping with AI-assisted region naming
- Batch and lot capture by camera, not by typing
- Fully modifiable forms — not prescriptive like ModMed
- Built for iPad first, the surface providers actually hold
It should be so easy for them, it should be fast and it should be compliant. Easy and correct.
Pathways
— the journey, in order.
Check-in, medical history, consent, photos, treatment, aftercare — every step a provider must complete, in order, on the iPad. Status filters show Waiting, In Progress, Complete. The compliance report turns inspection prep into a click.
- Hand-off between front desk and provider via iPad
- Workflow nudges providers who skip steps — not the admin team
- Compliance report ready for state-by-state inspections
- Configurable per service, state, or clinic
Yeah, I love it. This looks great.
Forms,
but smart.
Drag-and-drop editor. Reusable smart fields — update allergies once, it populates everywhere. Build state-specific consent variants without duplicating the rest. The IT team gets back to building, not maintaining.
- Drag-and-drop builder, no engineering ticket required
- Smart fields reused across the entire form library
- State and service variants without copy-paste sprawl
- Sync directly to the patient record on submit
Our IT team is actually drowning in the complexity.
Workflows
— admin's favourite tool.
Drag-and-drop triggers, conditions and actions. Access to every field across Pabau. Push to provider iPad, email admin, SMS the patient — native, not Zapier. The same builder powers HubSpot sync, which SkinSpirit has already standardized on.
- Trigger on any event in any module
- Push to provider iPad, email to admin, SMS to patient
- Replaces the back-end report and the manual chase
- Same builder powers HubSpot sync — already a SkinSpirit primary
Our admin is going to love this.
Inventory & Orders
— procurement, fixed.
Open POs, par-level alerts, stock transfers between clinics, missing and overage tracking, vendor quality tagging. The "Suggest for me" AI builds the re-order list from real consumption data. Centralized procurement gets the analytics it can't run from spreadsheets.
- AI-suggested re-orders from historical sales and par levels
- Transfers between clinics inside the system
- Damage, quality and vendor tags rolling up to procurement
- Real-time visibility across all 65 locations
Client Portal
— on-brand.
Vouchers, memberships, appointments, medical records, document upload — toggle each tab on or off. Customize what the patient sees, step by step. Style it to the SkinSpirit brand, not Pabau's.
- Toggle features on or off per clinic or per service
- Embed in SkinSpirit.com to avoid redirects
- Patient records, forms and payments under one login
- Built to be styled to the SkinSpirit brand, not Pabau's
Online Booking
— or a custom journey.
Two paths. Use Pabau's: fully editable admin portal, group-by-clinic-or-metro, upsell logic, review toggling. Or build a custom journey on top of the open API. No compromise on the front end to keep the back-end strong.
- Multi-clinic, multi-provider search with availability windows
- Service grouping, upsell logic, review display toggles
- Or skip the front end — build the booking experience via API
- Same calendar, same constraints, same provider rules
If you have an API, I can build my own journey. But I don't want to build my own charting engine.
Payment Processing
— rates that bend.
Native Stripe integration with embedded card terminals. Pabau quotes Stripe rates directly against SkinSpirit's current Zenoti processing fees — the savings flagged on the call.
- Stripe-embedded POS, online, deposits, refunds, payment plans
- Pabau-negotiated rate against current Zenoti fees
- Gift cards, memberships, packages all under one ledger
- Roll-up to commissions and reporting natively
Integrations
& Open API.
Native HubSpot sync via Workflows. Stripe for payments. Xero for accounting. Zapier and Make for the long tail. And the Data Connector feeds the existing Snowflake warehouse so the analytics layer SkinSpirit built doesn't get rebuilt.
- HubSpot native — SkinSpirit doubled down, Pabau is built for it
- Open API covering appointments, records, invoices, forms
- Data Connector pushes to Snowflake / Looker / the SkinSpirit warehouse
- Bespoke builds welcome — bring engineering to the table
Insights Plus
& Data Connector.
100+ pre-built reports on revenue, utilization, retention and marketing. Custom report builder for anything Pabau missed. Data Connector syncs raw datasets into the SkinSpirit enterprise warehouse so the data team owns the analytics layer.
- Provider and room utilization out of the box
- Drill-down dashboards by clinic, service, provider
- Raw data into Snowflake, Looker, or whatever sits downstream
- Real-time bookings, revenue, performance
Yes, that's great that you have that.
Echo AI
— woven through each step.
Most scribes listen to a whole consultation then dump a wall of text. Echo AI sits inside each step — auto-labels the injection site, fills allergies, drafts the letter, cross-checks contraindications. Faster steps, not a slower replacement step.
- AI Care Agent — consultation summaries on demand
- AI Drug Agent — allergy & contraindication checks
- AI Letter Agent — personalized patient letters
- AI region-naming for visual charts
I like the way you've embedded the AI here, because the AI is more embedded in each step, making each step faster.
Multi-state operators
have walked this path.
"Pabau is built for clinical operators — not retail. We left for two years, learned the hard way, and came back. The charting alone was worth the move."
The path
to the charting deep-dive.
Owners and timelines, so nothing slips between now and the gating session.
Pricing & references
Pabau → SkinSpirit. Standard pricing, plus case studies from multi-clinic, multi-state US operators — including the group who left for Zenoti and came back.
Procurement requirements
SkinSpirit → Pabau. The standard requirements doc, sent ahead of the next session so Pabau comes ready.
Charting deep-dive
The gating session. With SkinSpirit charting business and tech experts. If Pabau passes, the next workstreams open.
Point of contact
Thiago Muffo for scheduling and coordination. Martin and William on technical and commercial sides.
Book the charting deep-dive.
One hour with the SkinSpirit charting team and Pabau's product leads. If charting passes, the rest of the conversation opens.
You've already convinced me
that this is worth a deeper look.
Empowering care with technology.
Freeing clinics to focus on patients.