{"id":35900,"date":"2023-04-25T15:05:25","date_gmt":"2023-04-25T15:05:25","guid":{"rendered":"https:\/\/www.pabau.com\/?p=35900"},"modified":"2026-08-12T13:49:42","modified_gmt":"2026-08-12T13:49:42","slug":"the-best-apps-to-use-in-your-clinic","status":"publish","type":"post","link":"https:\/\/pabau.com\/de\/blog\/the-best-apps-to-use-in-your-clinic\/","title":{"rendered":"The best apps to use in your clinic"},"content":{"rendered":"

Running a business, keeping your clients happy and staying up to date can feel overwhelming at times. Luckily, there are some tools, tips and tricks that you can use to make managing and marketing your clinic easier.<\/p>\n\n

\n
\n\"Key\n

Key Takeaways<\/h3>\n<\/div>\n
\n
<\/path><\/svg><\/div>

Canva enables clinics to create professional social media, email and website content without design experience or hiring expensive designers.<\/p><\/div>\n

<\/path><\/svg><\/div>

Social media apps allow clinics to post in real-time and access analytics to identify which channels drive the most client acquisition.<\/p><\/div>\n

<\/path><\/svg><\/div>

InShot simplifies video editing for aesthetic clinics, enabling advanced features like collages and slow-motion directly optimized for different social platforms.<\/p><\/div>\n

<\/path><\/svg><\/div>

Practice management apps streamline daily clinic operations, client management and marketing tasks to reduce administrative overwhelm.<\/p><\/div>\n

<\/path><\/svg><\/div>

Mobile-based tools empower clinic owners to manage marketing and operations efficiently using smartphones and tablets without specialized software knowledge.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n

We\u2019ve pulled together a list of the best apps to use in your clinic to make the day to day running of your clinic space a breeze.<\/p>\n

Looking to start your own aesthetics business but struggling to understand the costs involved? Download our comprehensive guide<\/a> to starting an aesthetics business today and learn how to keep costs down while building a successful business.<\/em><\/p>\n

Canva<\/h2>\n

Canva\u00a0<\/a>has made a huge difference to how easy it is to design for social media, websites and emails, especially if you don\u2019t have a design background.\u00a0While hiring a professional designer can make a big difference, sometimes that isn\u2019t feasible or you don\u2019t have time.\u00a0\u00a0<\/p>\n

This is where Canva comes in. Almost anyone can use it to create digital content for their business or brand. It\u2019s extremely user-friendly and there\u2019s a free version to help you get started, though the paid version comes with more features.<\/p>\n

It\u2019s filled with templates and images with the ability to customise everything from your logo through to your social media posts. You can even make and print business cards and posters through Canva.<\/p>\n

Social media<\/h2>\n\n
\n
\n<\/path><\/path><\/svg>\n<\/div>\n
\n

Pro Tip<\/h3>\n

When you’re managing a clinic without dedicated design staff, pairing Canva’s free templates with InShot’s video editing capabilities lets you create professional social media content in minutes-then use built-in analytics from Instagram or Facebook to identify which posts drive actual client bookings, so you’re not wasting time on underperforming content types.<\/p>\n<\/div>\n<\/div>\n\n\n

Whatever social media channels you\u2019re using for your business, it makes sense to have the apps for each one. Whether you\u2019re using Facebook, Instagram, TikTok, LinkedIn or YouTube to market your business and connect with other professionals, having the app on your phone means that it\u2019s easier to scroll and post in real time.<\/p>\n

You\u2019ll also get analytics that you can use to work out what\u2019s working best for your business when it comes to social media. That means you can concentrate on the channels that bring clients to you.<\/p>\n

InShot<\/h2>\n

InShot<\/a> is an editing app for videos and photos. People are watching more video<\/a> than ever and as aesthetics is such a visual industry, it should definitely be part of your marketing strategy.\u00a0<\/p>\n

You can make basic videos and even do some more advanced video editing, like video collages, slow motion, stop motion, reverse videos and more. You can share and edit for various social media channels too – no more trying to crop and work out the right size.<\/p>\n

Because phones and tablets are now able to take great photos and videos, InShot makes creating video for social media much easier and you can use it straight from your phone, so even if you\u2019re on the go or busy in clinics you can still create beautiful images and videos.<\/p>\n

\u00a0<\/p>\n

Milkshake<\/h2>\n

Milkshake<\/a> is a free iOS and Android app that allows you to create a website all on your phone without specialist design or IT skills. Most people start their search for a new product or service online, so a website presence is important for bookings <\/a>and enquiries. Plus it can look more professional than directing clients to your social media pages.<\/p>\n

With Milkshake you can make a totally free website in just minutes. It takes five simple steps and allows you to gather analytics and insights from your site so you can see who\u2019s checking it out. You can include your booking link, service info and contact details so that people can see what you\u2019re all about and get in touch.\u00a0<\/p>\n

\u00a0<\/p>\n

Later<\/h2>\n

Later<\/a> lets you plan, analyse and publish your social media content in just a few clicks.\u00a0<\/p>\n

No more setting reminders in your phone, posting when you\u2019re not in work or just hoping that you remember. You can still sense check posts before they go live, just in case you\u2019re wanting to review what you\u2019d planned to post.<\/p>\n

With Later you can schedule posts, gather analytics, post content across multiple platforms and provide insights that you can use to help improve your social media posting and strategy.\u00a0<\/p>\n

You can even post stories or videos and include captions that are posted at the touch of a button from your app. There\u2019s a free version and a paid-for version with more features.<\/p>\n

\u00a0<\/p>\n

Hootsuite<\/h2>\n

If Later\u2019s not for you, then Hootsuite <\/a>might be. It\u2019s a social media management tool that lets you manage, schedule and post content across platforms as well as get analytics, track pages, accounts and hashtags and gain insights about your content.<\/p>\n

It\u2019s easy to use, there\u2019s a free version and it works across most of the main social media platforms. You can even use it to reply and engage across multiple channels all at once, so no more flipping between different apps.<\/p>\n

\u00a0<\/p>\n

Banking and payments apps<\/h2>\n

Whoever you do your business banking or payments through, you need to have those apps so that you can keep track of what\u2019s going on with your finances and take client payments on the go. No-one expects to be paying for their aesthetics treatments in cash, so an app where you can take payment is a must.<\/p>\n

Having a banking app that you can check and keep an eye on is an essential part of running a business. Do your research to check which is going to be best for your business.<\/p>\n

\u00a0You\u2019ll want to manage your cash flow, check for client deposits and manage expenses easily, conveniently and on the go with a banking app too.<\/p>\n

\u00a0<\/p>\n

Lightroom<\/h2>\n

Lightroom<\/a> is a free app that helps you to capture, edit and share your photos. It’s great for product images and the app means you can edit on the go. If you haven’t used it before, you’ll be surprised by how much it elevates<\/p>\n

You can edit photos on your phone straight in the app – a must for client pics to smooth out any imperfections or lighting issues. Crop, adjust colour and tone and apply presets to your photographs using Adobe Photoshop Lightroom wherever you are.\u00a0<\/p>\n

No more trying to add a filter and distorting your image completely. Your prospective clients want to see a real representation of your work.<\/p>\n

Unsplash<\/h3>\n

Stock images can definitely have a place when it comes to your marketing, just don\u2019t over do it. They\u2019re great to use in a pinch when you don\u2019t have a specific owned image to use, or where you\u2019re sharing a general post rather than a real case study.\u00a0<\/p>\n

While they shouldn\u2019t be used all the time, they can definitely come in useful for your website, social media and marketing material. Apps like Unsplash<\/a> and sites like Pexels<\/a> and Pixabay<\/a> are filled with images that you can use in your marketing as needed.<\/p>\n

If you want to get a little more individual, using a paid-for service like ShutterStock<\/a> can help you to get more specific imagery for your marketing needs but the cost will increase.<\/p>\n

\u00a0It\u2019s usually worth it if you can grab an image that\u2019s perfect for your business and you\u2019ll reuse again or across other marketing materials.<\/p>\n

\u00a0Facetune<\/h2>\n

Facetune<\/a> has quickly become the go-to tool for editing images and videos for social media and other digital platforms.\u00a0<\/p>\n

It\u2019s all done through tapping, dragging and dropping in the app so it\u2019s easy to edit even if you don\u2019t have any experience. It’s effortless to use and gives great results, whether you’re smoothing, sorting out shadows or cleaning up a background.<\/p>\n

Remember, customers want to see real images of your products and services, so don’t go overboard with your edits. Keep it subtle, simple and real. You don’t want to leave your clients feeling disappointed or misled after seeing some heavy-handed Facetune images and expecting their results to look the same.<\/p>\n

\u00a0<\/p>\n

Aesthetics Medicine Magazine<\/h2>\n

Aesthetic Medicine Magazine<\/a> is one of the best resources for professionals within the aesthetics industry in the UK.\u00a0<\/p>\n

Having the app on your phone or clinic tablet can help you stay updated with the latest news, trends and events in the aesthetics industry wherever you are.<\/p>\n

This app helps you to stay on top of your industry knowledge, treatment awareness, news and CPD activity to support your clinic\u2019s success on the go, between appointments or when you\u2019re at home.\u00a0No need to spend time glued to your desktop or trying to pick up textbooks between clients.<\/p>\n

\u00a0<\/p>\n

Aesthetics Journal App<\/h2>\n

The Aesthetics Journal<\/a> print, digital & social platforms are some of the UK\u2019s leading educational resources in Aesthetics.\u00a0<\/p>\n

They share scientific articles covering the latest in clinical advances, monthly CPD accredited articles, real-time news updates, a dedicated business section and more in-app you\u2019ll be able to keep on top of the industry.<\/p>\n

Whether you\u2019re reading about the latest clinical developments, the Aesthetics Awards or training news, it\u2019s an essential resource wherever you are.\u00a0<\/p>\n

Keeping ahead of the industry and competition can be the difference between surviving and thriving in the aesthetics industry.<\/p>\n

\u00a0<\/p>\n\n

\n
\n\"Expert\n

Expert Picks<\/h3>\n<\/div>\n
\n
\n
<\/path><\/svg><\/div>\n

How can clinics automate their marketing campaigns efficiently?<\/strong> Email & SMS Campaigns<\/a> Automate client communications and marketing campaigns directly within your clinic management platform.<\/p>\n<\/div>\n

\n
<\/path><\/svg><\/div>\n

What’s the best way to showcase clinic results visually?<\/strong> Before & After Photos<\/a> Organize and display treatment results professionally to attract new clients and build social proof.<\/p>\n<\/div>\n

\n
<\/path><\/svg><\/div>\n

How do clinics streamline their daily operations effectively?<\/strong> Automated Workflows<\/a> Automate routine clinic tasks and workflows to reduce manual work and improve operational efficiency.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

Pabau<\/h2>\n

Manage your bookings, keep track of paperwork and keep client records secure and safe on the go with Pabau<\/a>.\u00a0<\/p>\n

Not only does it save hours of admin<\/a> for your business, it improves your in-clinic client experience so they leave happy and ready to rebook.\u00a0There\u2019s award-winning support with every subscription and unlimited training for your team. And it’s not just for aesthetics — general practices use Pabau’s GP clinic software<\/a> to manage records, bookings and payments in one place.<\/p>\n

Book a demo today<\/a> to find out how Pabau can support your business goals and your clinic journey, while cutting down on waste, paper records and admin time.<\/p>\n\n\n

FAQs<\/h2>\n\n
<\/div>\n\n\n
\n

What are the best apps for clinic management and marketing?<\/h3>

The best apps for clinics include practice management platforms like Pabau, design tools like Canva, video editing software like InShot, and social media apps such as Facebook, Instagram, TikTok, LinkedIn and YouTube. These tools help streamline daily operations, improve client communication, and enhance your marketing efforts across multiple channels.<\/p> <\/div>\n

Can I use Canva for clinic marketing if I have no design experience?<\/h3>

Yes, Canva is extremely user-friendly and designed for people without design backgrounds. It offers pre-made templates, customizable images, and the ability to create social media posts, business cards, posters and email graphics, with both free and paid versions available to suit your needs.<\/p> <\/div>\n

Why should aesthetics clinics use video editing apps for marketing?<\/h3>

Since aesthetics is a highly visual industry and people are watching more video content than ever, video should be a key part of your marketing strategy. Apps like InShot allow you to easily create professional videos and photo collages directly from your phone or tablet, then optimize and share them across different social media platforms.<\/p> <\/div>\n

How can social media apps help me understand what marketing works best for my clinic?<\/h3>

Most social media platforms provide built-in analytics that show you which posts and channels are driving the most engagement and client interest. By analyzing this data, you can focus your efforts on the channels and content types that are most effective at bringing clients to your clinic.<\/p> <\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"

Running a business, keeping your clients happy and staying up to date can feel overwhelming at times. Luckily, there are some tools, tips and tricks that you can use to make managing and marketing your clinic easier. Key Takeaways Canva enables clinics to create professional social media, email and website content without design experience or […]<\/p>\n","protected":false},"author":27,"featured_media":35925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"69","_yoast_wpseo_content_score":"90","_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_focuskw_text_input":"","_seo_original_html":"

Running a business, keeping your clients happy and staying up to date can feel overwhelming at times. Luckily, there are some tools, tips and tricks that you can use to make managing and marketing your clinic easier.<\/p>\n

We\u2019ve pulled together a list of the best apps to use in your clinic to make the day to day running of your clinic space a breeze.<\/p>\n

Looking to start your own aesthetics business but struggling to understand the costs involved? Download our comprehensive guide<\/a> to starting an aesthetics business today and learn how to keep costs down while building a successful business.<\/em><\/p>\n

Canva<\/h2>\n

Canva\u00a0<\/a>has made a huge difference to how easy it is to design for social media, websites and emails, especially if you don\u2019t have a design background.\u00a0While hiring a professional designer can make a big difference, sometimes that isn\u2019t feasible or you don\u2019t have time.\u00a0\u00a0<\/p>\n

This is where Canva comes in. Almost anyone can use it to create digital content for their business or brand. It\u2019s extremely user-friendly and there\u2019s a free version to help you get started, though the paid version comes with more features.<\/p>\n

It\u2019s filled with templates and images with the ability to customise everything from your logo through to your social media posts. You can even make and print business cards and posters through Canva.<\/p>\n

Social media<\/h2>\n

Whatever social media channels you\u2019re using for your business, it makes sense to have the apps for each one. Whether you\u2019re using Facebook, Instagram, TikTok, LinkedIn or YouTube to market your business and connect with other professionals, having the app on your phone means that it\u2019s easier to scroll and post in real time.<\/p>\n

You\u2019ll also get analytics that you can use to work out what\u2019s working best for your business when it comes to social media. That means you can concentrate on the channels that bring clients to you.<\/p>\n

InShot<\/h2>\n

InShot<\/a> is an editing app for videos and photos. People are watching more video<\/a> than ever and as aesthetics is such a visual industry, it should definitely be part of your marketing strategy.\u00a0<\/p>\n

You can make basic videos and even do some more advanced video editing, like video collages, slow motion, stop motion, reverse videos and more. You can share and edit for various social media channels too – no more trying to crop and work out the right size.<\/p>\n

Because phones and tablets are now able to take great photos and videos, InShot makes creating video for social media much easier and you can use it straight from your phone, so even if you\u2019re on the go or busy in clinics you can still create beautiful images and videos.<\/p>\n

\u00a0<\/p>\n

Milkshake<\/h2>\n

Milkshake<\/a> is a free iOS and Android app that allows you to create a website all on your phone without specialist design or IT skills. Most people start their search for a new product or service online, so a website presence is important for bookings <\/a>and enquiries. Plus it can look more professional than directing clients to your social media pages.<\/p>\n

With Milkshake you can make a totally free website in just minutes. It takes five simple steps and allows you to gather analytics and insights from your site so you can see who\u2019s checking it out. You can include your booking link, service info and contact details so that people can see what you\u2019re all about and get in touch.\u00a0<\/p>\n

\u00a0<\/p>\n

Later<\/h2>\n

Later<\/a> lets you plan, analyse and publish your social media content in just a few clicks.\u00a0<\/p>\n

No more setting reminders in your phone, posting when you\u2019re not in work or just hoping that you remember. You can still sense check posts before they go live, just in case you\u2019re wanting to review what you\u2019d planned to post.<\/p>\n

With Later you can schedule posts, gather analytics, post content across multiple platforms and provide insights that you can use to help improve your social media posting and strategy.\u00a0<\/p>\n

You can even post stories or videos and include captions that are posted at the touch of a button from your app. There\u2019s a free version and a paid-for version with more features.<\/p>\n

\u00a0<\/p>\n

Hootsuite<\/h2>\n

If Later\u2019s not for you, then Hootsuite <\/a>might be. It\u2019s a social media management tool that lets you manage, schedule and post content across platforms as well as get analytics, track pages, accounts and hashtags and gain insights about your content.<\/p>\n

It\u2019s easy to use, there\u2019s a free version and it works across most of the main social media platforms. You can even use it to reply and engage across multiple channels all at once, so no more flipping between different apps.<\/p>\n

\u00a0<\/p>\n

Banking and payments apps<\/h2>\n

Whoever you do your business banking or payments through, you need to have those apps so that you can keep track of what\u2019s going on with your finances and take client payments on the go. No-one expects to be paying for their aesthetics treatments in cash, so an app where you can take payment is a must.<\/p>\n

Having a banking app that you can check and keep an eye on is an essential part of running a business. Do your research to check which is going to be best for your business.<\/p>\n

\u00a0You\u2019ll want to manage your cash flow, check for client deposits and manage expenses easily, conveniently and on the go with a banking app too.<\/p>\n

\u00a0<\/p>\n

Lightroom<\/h2>\n

Lightroom<\/a> is a free app that helps you to capture, edit and share your photos. It’s great for product images and the app means you can edit on the go. If you haven’t used it before, you’ll be surprised by how much it elevates<\/p>\n

You can edit photos on your phone straight in the app – a must for client pics to smooth out any imperfections or lighting issues. Crop, adjust colour and tone and apply presets to your photographs using Adobe Photoshop Lightroom wherever you are.\u00a0<\/p>\n

No more trying to add a filter and distorting your image completely. Your prospective clients want to see a real representation of your work.<\/p>\n

Unsplash<\/h3>\n

Stock images can definitely have a place when it comes to your marketing, just don\u2019t over do it. They\u2019re great to use in a pinch when you don\u2019t have a specific owned image to use, or where you\u2019re sharing a general post rather than a real case study.\u00a0<\/p>\n

While they shouldn\u2019t be used all the time, they can definitely come in useful for your website, social media and marketing material. Apps like Unsplash<\/a> and sites like Pexels<\/a> and Pixabay<\/a> are filled with images that you can use in your marketing as needed.<\/p>\n

If you want to get a little more individual, using a paid-for service like ShutterStock<\/a> can help you to get more specific imagery for your marketing needs but the cost will increase.<\/p>\n

\u00a0It\u2019s usually worth it if you can grab an image that\u2019s perfect for your business and you\u2019ll reuse again or across other marketing materials.<\/p>\n

\u00a0Facetune<\/h2>\n

Facetune<\/a> has quickly become the go-to tool for editing images and videos for social media and other digital platforms.\u00a0<\/p>\n

It\u2019s all done through tapping, dragging and dropping in the app so it\u2019s easy to edit even if you don\u2019t have any experience. It’s effortless to use and gives great results, whether you’re smoothing, sorting out shadows or cleaning up a background.<\/p>\n

Remember, customers want to see real images of your products and services, so don’t go overboard with your edits. Keep it subtle, simple and real. You don’t want to leave your clients feeling disappointed or misled after seeing some heavy-handed Facetune images and expecting their results to look the same.<\/p>\n

\u00a0<\/p>\n

Aesthetics Medicine Magazine<\/h2>\n

Aesthetic Medicine Magazine<\/a> is one of the best resources for professionals within the aesthetics industry in the UK.\u00a0<\/p>\n

Having the app on your phone or clinic tablet can help you stay updated with the latest news, trends and events in the aesthetics industry wherever you are.<\/p>\n

This app helps you to stay on top of your industry knowledge, treatment awareness, news and CPD activity to support your clinic\u2019s success on the go, between appointments or when you\u2019re at home.\u00a0No need to spend time glued to your desktop or trying to pick up textbooks between clients.<\/p>\n

\u00a0<\/p>\n

Aesthetics Journal App<\/h2>\n

The Aesthetics Journal<\/a> print, digital & social platforms are some of the UK\u2019s leading educational resources in Aesthetics.\u00a0<\/p>\n

They share scientific articles covering the latest in clinical advances, monthly CPD accredited articles, real-time news updates, a dedicated business section and more in-app you\u2019ll be able to keep on top of the industry.<\/p>\n

Whether you\u2019re reading about the latest clinical developments, the Aesthetics Awards or training news, it\u2019s an essential resource wherever you are.\u00a0<\/p>\n

Keeping ahead of the industry and competition can be the difference between surviving and thriving in the aesthetics industry.<\/p>\n

\u00a0<\/p>\n

Pabau<\/h2>\n

Manage your bookings, keep track of paperwork and keep client records secure and safe on the go with Pabau<\/a>.\u00a0<\/p>\n

Not only does it save hours of admin<\/a> for your business, it improves your in-clinic client experience so they leave happy and ready to rebook.\u00a0There\u2019s award-winning support with every subscription and unlimited training for your team.<\/p>\n

Book a demo today<\/a> to find out how Pabau can support your business goals and your clinic journey, while cutting down on waste, paper records and admin time.<\/p>\n","footnotes":""},"categories":[872,32,28],"tags":[1061,829,883,859],"class_list":["post-35900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations-and-management","category-practice-management-tips","category-starting-a-practice","tag-posts-uk","tag-practice-management-tips","tag-work-life-balance","tag-working-efficiently"],"yoast_head":"\nThe best apps to use in your clinic<\/title>\n<meta name=\"description\" content=\"We\u2019ve pulled together a list of the best apps to use in your clinic to make the day-to-day running of your clinic space a breeze....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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