{"id":174447,"date":"2026-08-10T13:59:27","date_gmt":"2026-08-10T13:59:27","guid":{"rendered":"https:\/\/pabau.com\/?p=174447"},"modified":"2026-08-18T12:59:40","modified_gmt":"2026-08-18T12:59:40","slug":"most-common-cosmetic-procedures","status":"publish","type":"post","link":"https:\/\/pabau.com\/de\/blog\/most-common-cosmetic-procedures\/","title":{"rendered":"Most common cosmetic procedures: 67 med spa statistics for 2026"},"content":{"rendered":"        <div id=\"key_takeaways\">\n            <div class=\"header\">\n                                    <img decoding=\"async\" src=\"https:\/\/pabau.com\/wp-content\/uploads\/2025\/12\/Key-Takeaways-Icon.svg\" alt=\"Key takeaways\" height=\"42\" width=\"42\">\n                                <h3>Key takeaways<\/h3>\n            <\/div>\n            <div class=\"list\">\n                                                            <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#3D3D46\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p>Americans have 28,243,407 minimally invasive cosmetic procedures a year, led by 9.88 million neuromodulator treatments.<\/p>\n                        <\/div>\n                                                                                <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#3D3D46\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p>US non-surgical aesthetic spending has reached $20.5 billion, growing 5% in a single year.<\/p>\n                        <\/div>\n                                                                                <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#3D3D46\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p>Neurotoxins capture 32% of every non-surgical dollar, the largest share of any treatment category.<\/p>\n                        <\/div>\n                                                                                <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#3D3D46\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p>Weight-loss treatments grew from 2% to 12% of aesthetic spend in just three years.<\/p>\n                        <\/div>\n                                                                                <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#3D3D46\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p>The median med spa books only 38% of available staff hours, so operations decide profit more than the treatment menu.<\/p>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    \n\n\n<style>\n.pbv{color-scheme:light; --surf:#fcfcfb; --plane:#f4f4f1; --sunk:#f0efec; --ink:#0b0b0b; --ink2:#52514e; --mut:#898781; --grid:#e1e0d9; --axis:#c3c2b7; --bd:rgba(11,11,11,.10); --c1:#2a78d6; --c2:#eb6834; --c3:#1baf7a; --neutral:#c0bfb7; --pos:#2a78d6; --neg:#e34948; --o1:#86b6ef; --o2:#5598e7; --o3:#2a78d6; --o4:#184f95; --wash:rgba(42,120,214,.12); --washn:rgba(227,73,72,.12); --tipbg:#0b0b0b; --tipink:#fcfcfb; --onc1:#ffffff; --onc2:#0b0b0b; --onc3:#0b0b0b; --onn:#0b0b0b; --onneg:#ffffff;}\n@media 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.m.bio{border-radius:1px;transform:rotate(45deg)}\n.pbv-tlmob li .m.oth{border-radius:50%;background:var(--surf);box-shadow:inset 0 0 0 3px var(--c1)}\n.pbv-tlmob li .m.pend{border-radius:50%;background:transparent;border:2px dashed var(--c1)}\n\n\/* ---------- pictogram ---------- *\/\n.pbv-pict{display:flex;flex-wrap:wrap;gap:4px;align-items:center}\n.pbv-pict i{width:13px;height:13px;border-radius:3px;background:var(--c1);display:block;flex:0 0 auto}\n.pbv-pict i.part{background:linear-gradient(to right,var(--c1) 0,var(--c1) var(--p,50%),var(--wash) var(--p,50%),var(--wash) 100%)}\n.pbv-pictrow{margin-bottom:20px}\n.pbv-pictl{font-size:12.5px;font-weight:650;color:var(--ink);margin-bottom:9px}\n.pbv-pictl span{font-weight:400;color:var(--ink2);font-variant-numeric:tabular-nums}\n\n\/* ---------- responsive ---------- *\/\n@media (max-width:640px){\n  .pbv{padding:20px 15px 14px;border-radius:14px}\n  .pbv-t{font-size:16px}\n  \/* the per-chart widths ride on inline custom properties, so the mobile\n     override has to be !important to win the cascade against them *\/\n  .pbv-row{--labw:96px!important;--valw:64px!important;--chgw:58px!important;--lowv:44px!important}\n  .pbv-dvrow{--labw:104px!important}\n  .pbv-dvcell{padding:0 38px}\n  .pbv-ax .pbv-axt:nth-child(even){display:none}\n  .pbv-bub{transform:translate(-50%,50%) scale(.72)}\n  .pbv-bub b{font-size:26px}\n  .pbv-lab{font-size:11.5px}\n  .pbv-val,.pbv-chg,.pbv-dvlab,.pbv-rgv{font-size:11px}\n  .pbv-sc{height:300px;margin-left:44px}\n  .pbv-bublab,.pbv-scann{display:none}\n  .pbv-sckey{display:flex}\n  .pbv-tiles,.pbv-sm,.pbv-sm.two{grid-template-columns:1fr}\n  .pbv-stack{height:auto;flex-direction:column;gap:2px}\n  .pbv-stack .pbv-seg{width:100%!important;flex:0 0 auto!important;height:44px;justify-content:flex-start;padding:0 14px}\n  .pbv-heron{font-size:36px}\n  .pbv-tile .tv{font-size:27px}\n  .pbv-slopev{font-size:21px}\n}\n@media (max-width:560px){\n  .pbv-tldesk{display:none}\n  .pbv-tlmob{display:block}\n}\n@media print{.pbv-tip{display:none}}\n@media (forced-colors:active){\n  .pbv-bar,.pbv-dvbar,.pbv-colb,.pbv-seg,.pbv-bub,.pbv-pict i{forced-color-adjust:none}\n  .pbv-tip{display:none}\n}\n<\/style>\n\n\n\n<p class=\"wp-block-paragraph\">Cosmetic treatments and injectables are part of a rapidly growing market. Neuromodulator injections such as Botox are the most common cosmetic procedures in the US, at 9,883,711 treatments a year<sup><a href=\"#source-1\">1<\/a><\/sup>. In total, Americans now have 28,243,407 minimally invasive procedures annually and spend $20.5 billion on non-surgical treatments<sup><a href=\"#source-1\">1<\/a>, <a href=\"#source-4\">4<\/a><\/sup>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we rank the most popular cosmetic procedures and pair each treatment&#8217;s volume with what it earns per visit and per year. If you <a href=\"https:\/\/pabau.com\/industry\/medical-spa-software\/\">run a med spa<\/a>, you won&#8217;t be surprised to learn that the most common procedures are rarely the highest earners. Some of the busiest treatments earn the least per appointment, and one former bestseller is collapsing outright.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These medical spa statistics come from national procedure counts, audited financial filings and measured point-of-sale data. Prices come straight from published med spa price lists, so every figure reflects what patients pay today.<\/p>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"1\">\n<p class=\"pbv-t\">Volume and value do not line up<\/p>\n<p class=\"pbv-st\">Annual US procedure volume against the average physician fee per procedure. Bubble area is the category&rsquo;s annual value (volume &times; fee). Only four categories have a published average fee, so only four are plotted.<\/p>\n<div class=\"pbv-sc\"><div class=\"pbv-scg\" style=\"bottom:0.00%\"><span class=\"pbv-scyl\">$0<\/span><\/div><div class=\"pbv-scg\" style=\"bottom:19.23%\"><span class=\"pbv-scyl\">$500<\/span><\/div><div class=\"pbv-scg\" style=\"bottom:38.46%\"><span class=\"pbv-scyl\">$1,000<\/span><\/div><div class=\"pbv-scg\" style=\"bottom:57.69%\"><span class=\"pbv-scyl\">$1,500<\/span><\/div><div class=\"pbv-scg\" style=\"bottom:76.92%\"><span class=\"pbv-scyl\">$2,000<\/span><\/div><div class=\"pbv-scg\" style=\"bottom:96.15%\"><span class=\"pbv-scyl\">$2,500<\/span><\/div><svg class=\"pbv-iso\" viewBox=\"0 0 1000 1000\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><polyline points=\"107.4,105.5 116.8,215.1 126.2,300.7 135.6,369.5 145.0,425.9 154.4,473.1 163.8,513.1 173.2,547.5 182.6,577.3 192.0,603.5 201.4,626.6 210.8,647.1 220.2,665.6 229.6,682.1 239.0,697.2 248.4,710.8 257.8,723.3 267.2,734.7 276.6,745.3 286.0,755.0 295.4,764.0 304.8,772.4 314.2,780.2 323.6,787.5 333.0,794.3 342.4,800.7 351.8,806.7 361.2,812.4 370.6,817.7 380.0,822.8 389.4,827.5 398.8,832.0 408.2,836.3 417.6,840.4 427.0,844.3 436.4,848.0 445.8,851.5 455.2,854.9 464.6,858.1 474.0,861.1 483.4,864.1 492.8,866.9 502.2,869.6 511.6,872.2 521.0,874.7 530.4,877.1 539.8,879.4 549.2,881.7 558.6,883.8 568.0,885.9 577.4,887.9 586.8,889.8 596.2,891.7 605.6,893.5 615.0,895.2 624.4,896.9 633.8,898.5 643.2,900.1 652.6,901.6 662.0,903.1 671.4,904.6 680.8,906.0 690.2,907.3 699.6,908.6 709.0,909.9 718.4,911.2 727.8,912.4 737.2,913.6 746.6,914.7 756.0,915.8 765.4,916.9 774.8,918.0 784.2,919.0 793.6,920.0 803.0,921.0 812.4,922.0 821.8,922.9 831.2,923.8 840.6,924.7 850.0,925.6 859.4,926.5 868.8,927.3 878.2,928.1 887.6,928.9 897.0,929.7 906.4,930.4 915.8,931.2 925.2,931.9 934.6,932.6 944.0,933.3 953.4,934.0 962.8,934.7 972.2,935.4\" fill=\"none\" stroke=\"var(--mut)\" stroke-width=\"1\" stroke-dasharray=\"4 4\" vector-effect=\"non-scaling-stroke\"\/><\/svg><div class=\"pbv-bub pbv-hit\" tabindex=\"0\" style=\"left:81.42%;bottom:16.73%;width:108px;height:108px\"><b>1<\/b><span class=\"pbv-tip below\"><b>Neuromodulator injections<\/b>Volume 9,883,711 procedures a year<br>Average physician fee $435<br><em>9,883,711 &times; $435 = $4.30bn category value<\/em><\/span><\/div><div class=\"pbv-bub pbv-hit\" tabindex=\"0\" style=\"left:45.76%;bottom:27.50%;width:102px;height:102px\"><b>2<\/b><span class=\"pbv-tip below\"><b>Hyaluronic acid dermal fillers<\/b>Volume 5,331,426 procedures a year<br>Average physician fee $715<br><em>5,331,426 &times; $715 = $3.81bn category value<\/em><\/span><\/div><div class=\"pbv-bub pbv-hit\" tabindex=\"0\" style=\"left:28.38%;bottom:26.81%;width:77px;height:77px\"><b>3<\/b><span class=\"pbv-tip below\"><b>Combination laser treatments<\/b>Volume 3,112,056 procedures a year<br>Average physician fee $697<br><em>3,112,056 &times; $697 = $2.17bn category value<\/em><\/span><\/div><div class=\"pbv-bub pbv-hit\" tabindex=\"0\" style=\"left:7.44%;bottom:89.46%;width:53px;height:53px\"><b>4<\/b><span class=\"pbv-tip\"><b>Nonsurgical skin tightening<\/b>Volume 439,032 procedures a year<br>Average physician fee $2326<br><em>439,032 &times; $2326 = $1.02bn category value<\/em><\/span><\/div><div class=\"pbv-bublab\" style=\"left:81.42%;bottom:calc(16.73% + 66px)\"><b>Neuromodulators<\/b><span>$4.30bn a year<\/span><\/div><div class=\"pbv-bublab\" style=\"left:45.76%;bottom:calc(27.50% + 63px)\"><b>HA fillers<\/b><span>$3.81bn a year<\/span><\/div><div class=\"pbv-bublab\" style=\"left:28.38%;bottom:calc(26.81% + 50px)\"><b>Combination lasers<\/b><span>$2.17bn a year<\/span><\/div><div class=\"pbv-bublab\" style=\"left:calc(7.44% + 40px);bottom:89.46%;transform:translateY(50%);text-align:left\"><b>Skin tightening<\/b><span>$1.02bn a year<\/span><\/div><span class=\"pbv-scxl\" style=\"left:4.00%\">0<\/span><span class=\"pbv-scxl\" style=\"left:19.67%\">2M<\/span><span class=\"pbv-scxl\" style=\"left:35.33%\">4M<\/span><span class=\"pbv-scxl\" style=\"left:51.00%\">6M<\/span><span class=\"pbv-scxl\" style=\"left:66.67%\">8M<\/span><span class=\"pbv-scxl\" style=\"left:82.33%\">10M<\/span><span class=\"pbv-scxl\" style=\"left:98.00%\">12M<\/span><div class=\"pbv-scann\" style=\"left:4%;bottom:56%\">Lowest volume,<br>highest price per visit.<\/div><div class=\"pbv-scann\" style=\"right:2%;bottom:52%;text-align:right\">Highest volume,<br>lowest price per visit.<\/div><\/div><p class=\"pbv-axl\" style=\"margin-top:32px\">Annual procedures &rarr;<\/p><div class=\"pbv-sckey\"><span><i>1<\/i><span><b>Neuromodulators<\/b> &mdash; 9,883,711 procedures at $435 each, $4.30bn a year<\/span><\/span><span><i>2<\/i><span><b>HA fillers<\/b> &mdash; 5,331,426 procedures at $715 each, $3.81bn a year<\/span><\/span><span><i>3<\/i><span><b>Combination lasers<\/b> &mdash; 3,112,056 procedures at $697 each, $2.17bn a year<\/span><\/span><span><i>4<\/i><span><b>Skin tightening<\/b> &mdash; 439,032 procedures at $2326 each, $1.02bn a year<\/span><\/span><\/div><div class=\"pbv-ann\">The dashed curve marks equal category value of <b>$2.0bn a year<\/b>. Skin tightening earns <b>5.3&times;<\/b> more per procedure than a neuromodulator treatment, on <b>4%<\/b> of the volume.<\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> ASPS 2024 Procedural Statistics (volumes, source 1) and ASPS average physician fees (source 2). Category value is volume &times; average fee, for example 9,883,711 &times; $435 = $4.30bn. Vertical axis is the physician fee only, not total patient spend.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Volume and value pull in opposite directions, and the busiest treatment in US aesthetics earns the least per appointment.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-67-cosmetic-procedure-statistics-and-facts-at-a-glance\" class=\"wp-block-heading\">67 Cosmetic procedure statistics and facts at a glance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every statistic below sits in one of 11 sections. Use the list to jump straight to the number you need, or read on for the full picture.<\/p>\n\n\n\n<style>\n.cos-glance{margin:24px 0 6px;border:1px solid #E3E8EF;border-radius:14px;overflow:hidden;background:#fff;box-shadow:0 1px 2px rgba(18,29,54,.05),0 10px 28px -12px rgba(18,29,54,.16);font-size:15.5px}\n.cos-glance a{display:flex;text-decoration:none;box-shadow:none;border:0}\n.cos-glance a.cos-cat{align-items:baseline;gap:10px;padding:13px 18px;background:#121D36;color:#fff;font-weight:650;font-size:13px;letter-spacing:.08em;text-transform:uppercase;line-height:1.3;transition:background .15s ease,color .15s ease}\n.cos-glance a.cos-cat .cos-count{margin-left:auto;flex:0 0 auto;font-weight:560;font-size:11.5px;letter-spacing:.06em;color:rgba(255,255,255,.62)}\n.cos-glance a.cos-cat:hover,.cos-glance a.cos-cat:focus-visible{background:#24BEE1;color:#0A1730}\n.cos-glance a.cos-cat:hover .cos-count,.cos-glance a.cos-cat:focus-visible .cos-count{color:rgba(10,23,48,.7)}\n.cos-glance a.cos-item{align-items:flex-start;gap:13px;padding:12px 18px;line-height:1.5;background:#fff;color:#3D4757;border-top:1px solid #EDF1F6;border-left:3px solid transparent;transition:background .15s ease,color .15s ease}\n.cos-glance a.cos-item:first-child{border-top:0}\n.cos-glance a.cos-item .cos-n{flex:0 0 30px;text-align:center;font-size:12.5px;font-weight:660;line-height:20px;color:#0B6F86;background:#E4F7FC;border-radius:99px;font-variant-numeric:tabular-nums;margin-top:1px}\n.cos-glance a.cos-item .cos-t{flex:1 1 auto;min-width:0}\n.cos-glance a.cos-item .cos-c{flex:0 0 auto;color:#C3CBD8;font-size:18px;line-height:1.35;margin-left:6px}\n.cos-glance a.cos-item:hover,.cos-glance a.cos-item:focus-visible{background:#F5F8FB;color:#121D36;border-left-color:#24BEE1}\n.cos-glance a.cos-item:hover .cos-n,.cos-glance a.cos-item:focus-visible .cos-n{background:#24BEE1;color:#fff}\n.cos-glance a.cos-item:hover .cos-c,.cos-glance a.cos-item:focus-visible .cos-c{color:#0B6F86}\n.cos-glance a:focus-visible{outline:2px solid #0B6F86;outline-offset:-2px}\n@media (max-width:600px){.cos-glance{font-size:14.5px}.cos-glance a.cos-item{gap:10px;padding:11px 13px}.cos-glance a.cos-cat{padding:12px 13px;font-size:12px}.cos-glance a.cos-item .cos-n{flex-basis:26px;font-size:11.5px}.cos-glance a.cos-item .cos-c{display:none}}\n<\/style>\n<div class=\"cos-glance\"><a class=\"cos-cat\" href=\"#h-most-popular-cosmetic-procedures\">Most popular procedures<span class=\"cos-count\">12 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-1-americans-have-28-243-407-minimally-invasive-cosmetic-procedures-a-year\"><span class=\"cos-n\">1<\/span><span class=\"cos-t\">28.2 million minimally invasive procedures happen in the US each year<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-2-neuromodulator-injections-rank-1-with-9-883-711-procedures\"><span class=\"cos-n\">2<\/span><span class=\"cos-t\">Neuromodulators top the list at 9.88 million treatments<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-3-hyaluronic-acid-fillers-rank-2-with-5-331-426-procedures\"><span class=\"cos-n\">3<\/span><span class=\"cos-t\">HA fillers follow in second place with 5.33 million<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-4-skin-resurfacing-treatments-reach-3-703-305-procedures\"><span class=\"cos-n\">4<\/span><span class=\"cos-t\">Skin resurfacing accounts for 3.7 million treatments<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-5-combination-laser-treatments-total-3-112-056-procedures\"><span class=\"cos-n\">5<\/span><span class=\"cos-t\">Combination laser work totals 3.11 million procedures<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-6-ha-lip-augmentation-debuts-in-the-count-at-1-589-502-procedures\"><span class=\"cos-n\">6<\/span><span class=\"cos-t\">HA lip augmentation enters the count at 1.59 million<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-7-lip-augmentation-with-injectable-materials-adds-1-449-565-procedures\"><span class=\"cos-n\">7<\/span><span class=\"cos-t\">Other injectable lip treatments add 1.45 million more<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-8-non-ha-fillers-such-as-sculptra-and-radiesse-hit-932-861-procedures\"><span class=\"cos-n\">8<\/span><span class=\"cos-t\">Sculptra, Radiesse and other non-HA fillers reach 932,861<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-9-prescribed-weight-loss-medication-enters-the-ranking-at-837-485-procedures\"><span class=\"cos-n\">9<\/span><span class=\"cos-t\">Prescribed weight-loss medication joins the ranking at 837,485<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-10-sclerotherapy-holds-steady-at-516-883-procedures\"><span class=\"cos-n\">10<\/span><span class=\"cos-t\">Sclerotherapy stays flat at 516,883 treatments<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-11-noninvasive-fat-reduction-collapses-40-to-447-581-procedures\"><span class=\"cos-n\">11<\/span><span class=\"cos-t\">Noninvasive fat reduction drops 40% to 447,581<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-12-nonsurgical-skin-tightening-closes-the-list-at-439-032-procedures\"><span class=\"cos-n\">12<\/span><span class=\"cos-t\">Nonsurgical skin tightening rounds out the list at 439,032<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-med-spa-market-size\">Med spa market size<span class=\"cos-count\">6 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-13-us-non-surgical-aesthetic-spending-reaches-20-5-billion\"><span class=\"cos-n\">13<\/span><span class=\"cos-t\">Non-surgical aesthetics is a $20.5 billion market in the US<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-14-more-than-11-000-med-spas-operate-in-the-united-states\"><span class=\"cos-n\">14<\/span><span class=\"cos-t\">Over 11,000 med spas are open across the country<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-15-the-med-spa-industry-employs-more-than-100-000-people\"><span class=\"cos-n\">15<\/span><span class=\"cos-t\">The industry supports more than 100,000 jobs<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-16-81-of-med-spas-are-single-location-businesses\"><span class=\"cos-n\">16<\/span><span class=\"cos-t\">81% of practices run from a single location<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-17-67-of-single-owner-med-spas-are-not-owned-by-a-physician\"><span class=\"cos-n\">17<\/span><span class=\"cos-t\">Two thirds of single-owner med spas have no physician owner<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-18-74-of-med-spa-medical-directors-come-from-outside-core-aesthetic-specialties\"><span class=\"cos-n\">18<\/span><span class=\"cos-t\">74% of medical directors trained outside core aesthetic specialties<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-botox-facts\">Botox facts<span class=\"cos-count\">7 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-19-34-of-all-first-time-non-surgical-visits-are-for-a-neurotoxin\"><span class=\"cos-n\">19<\/span><span class=\"cos-t\">A neurotoxin brings in 34% of all first-time visits<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-20-about-40-of-first-time-botox-patients-return-within-6-months\"><span class=\"cos-n\">20<\/span><span class=\"cos-t\">Roughly 40% of new Botox patients rebook inside six months<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-21-the-average-botox-patient-books-2-appointments-per-year\"><span class=\"cos-n\">21<\/span><span class=\"cos-t\">The typical Botox patient comes in twice a year<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-22-botox-is-the-1-first-treatment-for-gen-z-patients\"><span class=\"cos-n\">22<\/span><span class=\"cos-t\">Botox is where most Gen Z patients start<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-23-89-of-med-spa-patients-are-women\"><span class=\"cos-n\">23<\/span><span class=\"cos-t\">Women make up 89% of the med spa patient base<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-24-roughly-1-in-10-med-spa-patients-is-a-man\"><span class=\"cos-n\">24<\/span><span class=\"cos-t\">Around one in 10 patients is male<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-25-same-visit-botox-plus-filler-appointments-fell-from-20-to-13\"><span class=\"cos-n\">25<\/span><span class=\"cos-t\">Combined Botox and filler visits slid from 20% to 13%<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-how-much-does-botox-cost-on-average\">Botox pricing<span class=\"cos-count\">4 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-26-botox-costs-10-00-to-12-95-per-unit-at-published-price-lists\"><span class=\"cos-n\">26<\/span><span class=\"cos-t\">Published price lists put Botox at $10.00 to $12.95 a unit<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-27-a-20-unit-botox-treatment-runs-about-219-and-30-units-about-329\"><span class=\"cos-n\">27<\/span><span class=\"cos-t\">Twenty units come to about $219, and 30 units to $329<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-28-the-average-physician-fee-for-a-neuromodulator-treatment-is-435\"><span class=\"cos-n\">28<\/span><span class=\"cos-t\">The average physician fee per neuromodulator treatment is $435<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-29-dysport-sells-for-about-4-per-unit-against-botoxs-10\"><span class=\"cos-n\">29<\/span><span class=\"cos-t\">Dysport lists near $4 a unit next to Botox&rsquo;s $10<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-botox-market-share\">Botox market share<span class=\"cos-count\">4 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-30-neurotoxins-capture-32-of-all-us-non-surgical-patient-spending\"><span class=\"cos-n\">30<\/span><span class=\"cos-t\">Neurotoxins take 32% of every non-surgical dollar<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-31-the-us-neurotoxin-market-is-worth-about-4-3-billion-a-year\"><span class=\"cos-n\">31<\/span><span class=\"cos-t\">The US neurotoxin market runs to about $4.3 billion a year<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-32-botoxs-maker-lost-10-5-of-us-revenue-while-challenger-jeuveau-grew-11-6\"><span class=\"cos-n\">32<\/span><span class=\"cos-t\">Botox&rsquo;s US revenue fell 10.5% as Jeuveau gained 11.6%<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-33-the-alle-loyalty-program-counts-8-million-members-across-30-000-us-practices\"><span class=\"cos-n\">33<\/span><span class=\"cos-t\">Alle counts 8 million members across 30,000 US practices<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-laser-hair-removal-cost-average\">Laser hair removal<span class=\"cos-count\">7 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-34-laser-hair-removal-costs-29-150-for-small-areas-and-50-250-for-medium-areas\"><span class=\"cos-n\">34<\/span><span class=\"cos-t\">Small areas run $29&ndash;$150, and medium areas $50&ndash;$250<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-35-a-brazilian-laser-hair-removal-session-averages-65-225\"><span class=\"cos-n\">35<\/span><span class=\"cos-t\">A Brazilian session lands between $65 and $225<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-36-most-patients-need-6-8-sessions-spaced-4-12-weeks-apart\"><span class=\"cos-n\">36<\/span><span class=\"cos-t\">Most patients book 6&ndash;8 sessions, 4&ndash;12 weeks apart<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-37-six-session-packages-discount-15-35-then-maintenance-runs-75-350-per-session\"><span class=\"cos-n\">37<\/span><span class=\"cos-t\">Six-session packages save 15&ndash;35%, then maintenance runs $75&ndash;$350<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-38-the-average-physician-fee-for-laser-treatments-is-697\"><span class=\"cos-n\">38<\/span><span class=\"cos-t\">Physicians charge $697 on average for laser treatments<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-39-laser-hair-removal-is-the-1-treatment-by-visit-frequency\"><span class=\"cos-n\">39<\/span><span class=\"cos-t\">No treatment brings patients back more often<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-40-laser-treatments-account-for-3-1-million-procedures-and-about-2-2-billion-a-year\"><span class=\"cos-n\">40<\/span><span class=\"cos-t\">Laser work adds up to 3.1 million procedures and $2.2 billion<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-dermal-filler-statistics\">Dermal fillers<span class=\"cos-count\">7 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-41-dermal-fillers-take-20-of-us-non-surgical-patient-spending\"><span class=\"cos-n\">41<\/span><span class=\"cos-t\">Fillers claim 20% of US non-surgical spending<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-42-an-ha-filler-visit-averages-910-in-patient-spend\"><span class=\"cos-n\">42<\/span><span class=\"cos-t\">The average HA filler visit is worth $910<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-43-biostimulator-injectable-visits-average-about-1-280\"><span class=\"cos-n\">43<\/span><span class=\"cos-t\">Biostimulator visits average closer to $1,280<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-44-the-us-dermal-filler-market-is-worth-about-3-8-billion-a-year\"><span class=\"cos-n\">44<\/span><span class=\"cos-t\">The filler market is worth roughly $3.8 billion a year<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-45-a-syringe-of-filler-costs-549-599-at-published-med-spa-prices\"><span class=\"cos-n\">45<\/span><span class=\"cos-t\">Med spas list a syringe at $549&ndash;$599<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-46-us-juvederm-revenue-fell-18-in-2025\"><span class=\"cos-n\">46<\/span><span class=\"cos-t\">Juvederm&rsquo;s US revenue dropped 18% in 2025<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-47-us-practices-log-over-3-million-lip-procedures-a-year\"><span class=\"cos-n\">47<\/span><span class=\"cos-t\">Lip procedures pass 3 million a year<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-medical-weight-loss-statistics\">Medical weight loss<span class=\"cos-count\">7 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-48-weight-loss-treatments-grew-from-2-of-aesthetic-spend-to-12-in-three-years\"><span class=\"cos-n\">48<\/span><span class=\"cos-t\">Weight loss went from 2% to 12% of aesthetic spend in three years<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-49-about-40-of-glp-1-patients-are-entirely-new-to-the-practice\"><span class=\"cos-n\">49<\/span><span class=\"cos-t\">Roughly 40% of GLP-1 patients have never visited the practice before<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-50-46-of-weight-loss-patients-return-the-2nd-highest-retention-of-any-category\"><span class=\"cos-n\">50<\/span><span class=\"cos-t\">46% of weight-loss patients come back, second only to injectables<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-51-60-of-med-spas-offered-glp-1-by-early-2025-versus-35-of-physician-offices\"><span class=\"cos-n\">51<\/span><span class=\"cos-t\">By early 2025, 60% of med spas offered GLP-1 against 35% of physician offices<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-52-glp-1-adds-15-000-20-000-in-monthly-sales-to-the-average-practice-offering-it\"><span class=\"cos-n\">52<\/span><span class=\"cos-t\">The service adds $15,000&ndash;$20,000 in monthly sales<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-53-practices-selling-glp-1-grew-revenue-9-while-those-without-declined-2\"><span class=\"cos-n\">53<\/span><span class=\"cos-t\">Practices selling GLP-1 grew revenue 9% while the rest fell 2%<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-54-med-spas-charge-250-375-a-month-for-compounded-semaglutide-while-branded-self-pay-starts-at-199\"><span class=\"cos-n\">54<\/span><span class=\"cos-t\">Compounded semaglutide runs $250&ndash;$375 a month, under branded self-pay<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-cosmetic-procedure-trends\">Trends to watch<span class=\"cos-count\">7 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-55-gen-zs-share-of-aesthetic-patients-grew-from-4-to-10-in-seven-years\"><span class=\"cos-n\">55<\/span><span class=\"cos-t\">Gen Z grew from 4% to 10% of aesthetic patients in seven years<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-56-gen-z-aesthetic-patients-average-2-75-visits-per-year\"><span class=\"cos-n\">56<\/span><span class=\"cos-t\">Gen Z patients average 2.75 visits a year<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-57-body-contouring-spend-is-down-roughly-half-from-its-peak\"><span class=\"cos-n\">57<\/span><span class=\"cos-t\">Body contouring spend has halved since its peak<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-58-biostimulator-filler-spending-grew-11-while-ha-filler-spending-fell-11\"><span class=\"cos-n\">58<\/span><span class=\"cos-t\">Biostimulators gained 11% as HA fillers lost the same<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-59-aesthetic-device-sales-fell-30-in-two-years-while-treatment-consumables-grew\"><span class=\"cos-n\">59<\/span><span class=\"cos-t\">Device sales fell 30% in two years, but consumables kept growing<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-60-hydrafacial-brings-in-about-7-of-all-new-med-spa-patients\"><span class=\"cos-n\">60<\/span><span class=\"cos-t\">Hydrafacial accounts for about 7% of new med spa patients<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-61-polynucleotide-bookings-average-over-210-and-grew-23-year-over-year\"><span class=\"cos-n\">61<\/span><span class=\"cos-t\">Polynucleotide bookings average $210 and rose 23% in a year<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-cat\" href=\"#h-average-med-spa-revenue\">Med spa revenue<span class=\"cos-count\">6 stats<\/span><\/a><a class=\"cos-item\" href=\"#h-62-the-median-med-spa-generates-1-86-million-per-location-and-the-top-10-exceed-4-25-million\"><span class=\"cos-n\">62<\/span><span class=\"cos-t\">The median location earns $1.86 million, and the top 10% clear $4.25 million<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-63-the-median-med-spa-transaction-is-216-rising-to-484-at-the-90th-percentile\"><span class=\"cos-n\">63<\/span><span class=\"cos-t\">A median transaction is $216, against $484 at the 90th percentile<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-64-med-spas-book-just-38-of-available-staff-hours-at-the-median-while-top-performers-book-80\"><span class=\"cos-n\">64<\/span><span class=\"cos-t\">Median utilization is 38% of staff hours, while leaders hit 80%<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-65-only-13-of-med-spa-bookings-happen-online-the-lowest-of-any-beauty-vertical\"><span class=\"cos-n\">65<\/span><span class=\"cos-t\">Just 13% of bookings come through online, the lowest in beauty<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-66-members-show-88-higher-retention-and-book-3x-as-many-appointments\"><span class=\"cos-n\">66<\/span><span class=\"cos-t\">Members retain 88% better and book three times as often<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><a class=\"cos-item\" href=\"#h-67-a-professional-skincare-purchase-adds-174-to-a-visit-and-lifts-total-spend-by-50-or-more\"><span class=\"cos-n\">67<\/span><span class=\"cos-t\">Retail skincare adds $174 a visit and lifts total spend by half<\/span><span class=\"cos-c\" aria-hidden=\"true\">&rsaquo;<\/span><\/a><\/div>\n\n\n\n<h2 id=\"h-the-history-of-cosmetic-injections-a-timeline\" class=\"wp-block-heading\">The history of cosmetic injections: A timeline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Injectables dominate any list of statistics on Botox and fillers today, yet the first approval only landed in 1981. The milestones below trace how a niche medical product became a 28-million-procedure industry<sup><a href=\"#source-3\">3<\/a><\/sup>.<\/p>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"13\">\n<p class=\"pbv-t\">Every US injectable milestone since 1981<\/p>\n<p class=\"pbv-st\">Every milestone sits at its true position on the year axis, with a leader line out to an evenly spaced label. Marker shape carries the product type, so color is never doing the work alone. A dashed marker means the FDA has not cleared that product yet.<\/p>\n<div class=\"pbv-lg\"><span><i class=\"rd\" style=\"background:var(--c1)\"><\/i>Neurotoxin<\/span><span><i style=\"background:var(--c1)\"><\/i>Filler<\/span><span><i style=\"background:var(--c1);border-radius:1px;transform:rotate(45deg)\"><\/i>Biostimulator<\/span><span><i class=\"rd hollow\"><\/i>Other<\/span><span><i class=\"rd pend\"><\/i>In FDA review<\/span><\/div><div class=\"pbv-tldesk pbv-scroll\"><svg viewBox=\"0 44 740 168\" role=\"img\" style=\"min-width:660px\" aria-label=\"Timeline of injectable approvals, 1981 to 2026, plus the products still in FDA review\"><line x1=\"62\" y1=\"110\" x2=\"662.0\" y2=\"110\" stroke=\"var(--axis)\" stroke-width=\"1\"\/><path d=\"M662.0 110 L708.0 110\" stroke=\"var(--axis)\" stroke-width=\"1\" stroke-dasharray=\"4 4\" fill=\"none\"\/><path d=\"M710.0 106.4 L716.0 110 L710.0 113.6\" fill=\"none\" stroke=\"var(--axis)\" stroke-width=\"1\" stroke-linejoin=\"round\"\/><line x1=\"182.0\" y1=\"105\" x2=\"182.0\" y2=\"115\" stroke=\"var(--axis)\" stroke-width=\"1\"\/><text x=\"182.0\" y=\"130\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"var(--mut)\">1990<\/text><line x1=\"315.3\" y1=\"105\" x2=\"315.3\" y2=\"115\" stroke=\"var(--axis)\" stroke-width=\"1\"\/><text x=\"315.3\" y=\"130\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"var(--mut)\">2000<\/text><line x1=\"448.7\" y1=\"105\" x2=\"448.7\" y2=\"115\" stroke=\"var(--axis)\" stroke-width=\"1\"\/><text x=\"448.7\" y=\"130\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"var(--mut)\">2010<\/text><line x1=\"582.0\" y1=\"105\" x2=\"582.0\" y2=\"115\" stroke=\"var(--axis)\" stroke-width=\"1\"\/><text x=\"582.0\" y=\"130\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"var(--mut)\">2020<\/text><path d=\"M62.0 101 L62.0 90 L58.0 72 L58.0 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"58.0\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"58.0\" font-weight=\"650\" fill=\"var(--ink)\">1981<\/tspan><tspan x=\"58.0\" dy=\"14\">Zyderm<\/tspan><\/text><rect x=\"58.2\" y=\"106.3\" width=\"7.5\" height=\"7.5\" rx=\"1.2\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M342.0 101 L342.0 90 L147.7 72 L147.7 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"147.7\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"147.7\" font-weight=\"650\" fill=\"var(--ink)\">2002<\/tspan><tspan x=\"147.7\" dy=\"14\">Botox Cosmetic<\/tspan><\/text><circle cx=\"342.0\" cy=\"110\" r=\"5.6\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><circle cx=\"342.0\" cy=\"110\" r=\"9.5\" fill=\"none\" stroke=\"var(--c1)\" stroke-width=\"1\" opacity=\".5\"\/><path d=\"M368.7 101 L368.7 90 L237.4 72 L237.4 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"237.4\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"237.4\" font-weight=\"650\" fill=\"var(--ink)\">2004<\/tspan><tspan x=\"237.4\" dy=\"14\">Sculptra<\/tspan><\/text><polygon points=\"368.7,103.1 374.4,114.6 363.0,114.6\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\" stroke-linejoin=\"round\"\/><path d=\"M435.3 101 L435.3 90 L327.1 72 L327.1 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"327.1\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"327.1\" font-weight=\"650\" fill=\"var(--ink)\">2009<\/tspan><tspan x=\"327.1\" dy=\"14\">Dysport<\/tspan><\/text><circle cx=\"435.3\" cy=\"110\" r=\"4.4\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M515.3 101 L515.3 90 L416.9 72 L416.9 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"416.9\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"416.9\" font-weight=\"650\" fill=\"var(--ink)\">2015<\/tspan><tspan x=\"416.9\" dy=\"14\">Kybella<\/tspan><\/text><circle cx=\"515.3\" cy=\"110\" r=\"3.8\" fill=\"var(--surf)\" stroke=\"var(--c1)\" stroke-width=\"2.6\"\/><path d=\"M608.7 101 L608.7 90 L506.6 72 L506.6 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"506.6\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"506.6\" font-weight=\"650\" fill=\"var(--ink)\">2022<\/tspan><tspan x=\"506.6\" dy=\"14\">Daxxify<\/tspan><\/text><circle cx=\"608.7\" cy=\"110\" r=\"4.4\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M648.7 101 L648.7 90 L596.3 72 L596.3 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"596.3\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"596.3\" font-weight=\"650\" fill=\"var(--ink)\">2025<\/tspan><tspan x=\"596.3\" dy=\"14\">Evolysse gels<\/tspan><\/text><rect x=\"644.9\" y=\"106.3\" width=\"7.5\" height=\"7.5\" rx=\"1.2\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M692.0 101 L692.0 90 L686.0 72 L686.0 76\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"686.0\" y=\"58.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"686.0\" font-weight=\"650\" fill=\"var(--ink)\">Next<\/tspan><tspan x=\"686.0\" dy=\"14\">Toxins pending<\/tspan><\/text><circle cx=\"692.0\" cy=\"110\" r=\"5.0\" fill=\"var(--surf)\" stroke=\"var(--c1)\" stroke-width=\"2.2\" stroke-dasharray=\"3 2.6\"\/><circle cx=\"692.0\" cy=\"110\" r=\"9.5\" fill=\"none\" stroke=\"var(--c1)\" stroke-width=\"1\" opacity=\".5\"\/><path d=\"M168.7 119 L168.7 134 L58.0 146 L58.0 150\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"58.0\" y=\"168.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"58.0\" font-weight=\"650\" fill=\"var(--ink)\">1989<\/tspan><tspan x=\"58.0\" dy=\"14\">Oculinum<\/tspan><\/text><circle cx=\"168.7\" cy=\"110\" r=\"4.4\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M355.3 119 L355.3 134 L158.3 146 L158.3 150\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"158.3\" y=\"168.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"158.3\" font-weight=\"650\" fill=\"var(--ink)\">2003<\/tspan><tspan x=\"158.3\" dy=\"14\">Restylane<\/tspan><\/text><rect x=\"351.6\" y=\"106.3\" width=\"7.5\" height=\"7.5\" rx=\"1.2\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M395.3 119 L395.3 134 L258.7 146 L258.7 150\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"258.7\" y=\"168.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"258.7\" font-weight=\"650\" fill=\"var(--ink)\">2006<\/tspan><tspan x=\"258.7\" dy=\"14\">Juvederm, Radiesse<\/tspan><\/text><rect x=\"391.6\" y=\"106.3\" width=\"7.5\" height=\"7.5\" rx=\"1.2\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M462.0 119 L462.0 134 L359.0 146 L359.0 150\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"359.0\" y=\"168.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"359.0\" font-weight=\"650\" fill=\"var(--ink)\">2011<\/tspan><tspan x=\"359.0\" dy=\"14\">Xeomin<\/tspan><\/text><circle cx=\"462.0\" cy=\"110\" r=\"4.4\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M568.7 119 L568.7 134 L459.3 146 L459.3 150\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"459.3\" y=\"168.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"459.3\" font-weight=\"650\" fill=\"var(--ink)\">2019<\/tspan><tspan x=\"459.3\" dy=\"14\">Jeuveau<\/tspan><\/text><circle cx=\"568.7\" cy=\"110\" r=\"4.4\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><path d=\"M635.3 119 L635.3 134 L559.7 146 L559.7 150\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"559.7\" y=\"168.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"559.7\" font-weight=\"650\" fill=\"var(--ink)\">2024<\/tspan><tspan x=\"559.7\" dy=\"14\">Weight-loss<\/tspan><tspan x=\"559.7\" dy=\"14\">injections<\/tspan><\/text><circle cx=\"635.3\" cy=\"110\" r=\"3.8\" fill=\"var(--surf)\" stroke=\"var(--c1)\" stroke-width=\"2.6\"\/><path d=\"M662.0 119 L662.0 134 L660.0 146 L660.0 150\" fill=\"none\" stroke=\"var(--grid)\" stroke-width=\"1\"\/><text x=\"660.0\" y=\"168.0\" text-anchor=\"middle\" font-size=\"11\" fill=\"var(--ink2)\"><tspan x=\"660.0\" font-weight=\"650\" fill=\"var(--ink)\">2026<\/tspan><tspan x=\"660.0\" dy=\"14\">Skinvive<\/tspan><tspan x=\"660.0\" dy=\"14\">for the neck<\/tspan><\/text><rect x=\"658.2\" y=\"106.3\" width=\"7.5\" height=\"7.5\" rx=\"1.2\" fill=\"var(--c1)\" stroke=\"var(--surf)\" stroke-width=\"2\"\/><\/svg><\/div><div class=\"pbv-tlmob\"><ol><li><span class=\"m fill\"><\/span><b>1981<\/b> &mdash; Zyderm collagen. The first injectable dermal filler.<\/li><li><span class=\"m tox\"><\/span><b>1989<\/b> &mdash; Oculinum. Botulinum toxin type A, for eye-muscle disorders.<\/li><li><span class=\"m tox\"><\/span><b>2002<\/b> &mdash; Botox Cosmetic. Approved for frown lines, opening the modern injectables era.<\/li><li><span class=\"m fill\"><\/span><b>2003<\/b> &mdash; Restylane. The first hyaluronic acid filler approved in the US.<\/li><li><span class=\"m bio\"><\/span><b>2004<\/b> &mdash; Sculptra. The first poly-L-lactic acid biostimulator.<\/li><li><span class=\"m fill\"><\/span><b>2006<\/b> &mdash; Juvederm, Radiesse. Both receive FDA approval.<\/li><li><span class=\"m tox\"><\/span><b>2009<\/b> &mdash; Dysport. The second cosmetic neurotoxin on the US market.<\/li><li><span class=\"m tox\"><\/span><b>2011<\/b> &mdash; Xeomin. Approved for glabellar lines.<\/li><li><span class=\"m oth\"><\/span><b>2015<\/b> &mdash; Kybella. The first injectable approved to dissolve chin fat.<\/li><li><span class=\"m tox\"><\/span><b>2019<\/b> &mdash; Jeuveau. The first US neurotoxin approved solely for aesthetics.<\/li><li><span class=\"m tox\"><\/span><b>2022<\/b> &mdash; Daxxify. The first long-acting, peptide-formulated neurotoxin.<\/li><li><span class=\"m oth\"><\/span><b>2024<\/b> &mdash; Weight-loss injections. Enter the national count at 837,485 treatments.<\/li><li><span class=\"m fill\"><\/span><b>2025<\/b> &mdash; Evolysse Form and Smooth. The first cold-processed hyaluronic acid fillers.<\/li><li><span class=\"m fill\"><\/span><b>2026<\/b> &mdash; Skinvive for the neck. The first filler approved for horizontal neck lines.<\/li><li><span class=\"m pend\"><\/span><b>Next<\/b> &mdash; Two next-generation neurotoxins still waiting on FDA clearance.<\/li><\/ol><\/div><div class=\"pbv-ann\"><b>2002<\/b> opened the modern injectables era. <b>2024<\/b> brought weight-loss injections into the national count, at 837,485 treatments. <b>2026<\/b> took fillers below the jaw for the first time.<\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> FDA approval dates (source 3), ASPS 2024 Procedural Statistics (source 1), and company regulatory announcements (source 24). The timeline reflows to a vertical list on narrow screens rather than shrinking the type.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>A 45-year run of approvals turned a niche medical product into a 28-million-procedure industry.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1981<\/strong> \u2014 The FDA approves bovine collagen (Zyderm), the first injectable dermal filler.<\/li>\n\n\n\n<li><strong>1989<\/strong> \u2014 Botulinum toxin type A is approved as Oculinum for eye-muscle disorders.<\/li>\n\n\n\n<li><strong>2002<\/strong> \u2014 Botox Cosmetic is approved for frown lines, opening the modern injectables era.<\/li>\n\n\n\n<li><strong>2003<\/strong> \u2014 Restylane becomes the first hyaluronic acid filler approved in the US.<\/li>\n\n\n\n<li><strong>2004<\/strong> \u2014 Sculptra, the first poly-L-lactic acid biostimulator, wins FDA approval.<\/li>\n\n\n\n<li><strong>2006<\/strong> \u2014 Juvederm and Radiesse both receive FDA approval.<\/li>\n\n\n\n<li><strong>2009<\/strong> \u2014 Dysport becomes the second cosmetic neurotoxin on the US market.<\/li>\n\n\n\n<li><strong>2011<\/strong> \u2014 Xeomin is approved for glabellar lines.<\/li>\n\n\n\n<li><strong>2015<\/strong> \u2014 Kybella becomes the first injectable approved to dissolve chin fat.<\/li>\n\n\n\n<li><strong>2019<\/strong> \u2014 Jeuveau launches as the first US neurotoxin approved solely for aesthetics.<\/li>\n\n\n\n<li><strong>2022<\/strong> \u2014 Daxxify brings the first long-acting, peptide-formulated neurotoxin to market.<\/li>\n\n\n\n<li><strong>2024<\/strong> \u2014 Prescribed weight-loss injections enter the national cosmetic procedure count for the first time, at 837,485 treatments<sup><a href=\"#source-1\">1<\/a><\/sup>.<\/li>\n\n\n\n<li><strong>2025<\/strong> \u2014 Evolysse Form and Smooth win approval, the first hyaluronic acid fillers made by cold processing<sup><a href=\"#source-3\">3<\/a><\/sup>.<\/li>\n\n\n\n<li><strong>2026<\/strong> \u2014 Skinvive by Juvederm becomes the first filler approved for horizontal neck lines<sup><a href=\"#source-3\">3<\/a><\/sup>.<\/li>\n\n\n\n<li><strong>Next<\/strong> \u2014 Two next-generation neurotoxins wait on US clearance. The FDA asked both makers about manufacturing, not about safety or trial data<sup><a href=\"#source-24\">24<\/a><\/sup>.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-most-popular-cosmetic-procedures\" class=\"wp-block-heading\">Most popular cosmetic procedures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most popular cosmetic procedures in the US are neuromodulator injections, hyaluronic acid fillers, skin resurfacing, and combination laser treatments<sup><a href=\"#source-1\">1<\/a><\/sup>. The full ranking of the most popular aesthetic treatments comes from ASPS statistics, the only national per-procedure volume count.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there&#8217;s a caveat to these numbers. ASPS surveys over 5,000 board-certified plastic surgeons and extrapolates from almost 1,000 responses<sup><a href=\"#source-1\">1<\/a><\/sup>. Nurse-owned med spas sit outside that sample, so the most popular <a href=\"https:\/\/pabau.com\/blog\/medical-spa-service-menu-guide\/\">med spa treatments<\/a> run at even higher volumes than plastic surgery statistics suggest.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Rank<\/th><th>Procedure<\/th><th>Procedures per year<\/th><th>Annual change<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Neuromodulator injections<\/td><td>9,883,711<\/td><td>+4%<\/td><\/tr><tr><td>2<\/td><td>Hyaluronic acid fillers<\/td><td>5,331,426<\/td><td>+1%<\/td><\/tr><tr><td>3<\/td><td>Skin resurfacing<\/td><td>3,703,305<\/td><td>+6%<\/td><\/tr><tr><td>4<\/td><td>Combination laser treatments<\/td><td>3,112,056<\/td><td>0%<\/td><\/tr><tr><td>5<\/td><td>HA lip augmentation<\/td><td>1,589,502<\/td><td>New category<\/td><\/tr><tr><td>6<\/td><td>Lip augmentation, injectable materials<\/td><td>1,449,565<\/td><td>+1%<\/td><\/tr><tr><td>7<\/td><td>Non-HA fillers<\/td><td>932,861<\/td><td>+1%<\/td><\/tr><tr><td>8<\/td><td>Prescribed weight-loss medication<\/td><td>837,485<\/td><td>New category<\/td><\/tr><tr><td>9<\/td><td>Sclerotherapy<\/td><td>516,883<\/td><td>0%<\/td><\/tr><tr><td>10<\/td><td>Noninvasive fat reduction<\/td><td>447,581<\/td><td>-40%<\/td><\/tr><tr><td>11<\/td><td>Nonsurgical skin tightening<\/td><td>439,032<\/td><td>0%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>US minimally invasive cosmetic procedure volumes, ranked from the ASPS national count.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"2\">\n<p class=\"pbv-t\">The 11 most common cosmetic procedures in the US<\/p>\n<p class=\"pbv-st\">Procedures performed per year, ranked. The right-hand column carries the change on the year, with the sign doing the work and color only reinforcing it.<\/p>\n<div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>1.<\/b> Neuromodulator injections<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:100.00%\"><\/div><span class=\"pbv-val\" style=\"left:calc(100.00% + 10px)\">9,883,711<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--pos)\"><\/i>+4%<\/div><span class=\"pbv-tip below\"><b>Neuromodulator injections<\/b>Rank 1 of 11<br>9,883,711 procedures a year<br>Year over year: +4%<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>2.<\/b> Hyaluronic acid fillers<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:53.94%\"><\/div><span class=\"pbv-val\" style=\"left:calc(53.94% + 10px)\">5,331,426<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--pos)\"><\/i>+1%<\/div><span class=\"pbv-tip\"><b>Hyaluronic acid fillers<\/b>Rank 2 of 11<br>5,331,426 procedures a year<br>Year over year: +1%<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>3.<\/b> Skin resurfacing<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:37.47%\"><\/div><span class=\"pbv-val\" style=\"left:calc(37.47% + 10px)\">3,703,305<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--pos)\"><\/i>+6%<\/div><span class=\"pbv-tip\"><b>Skin resurfacing<\/b>Rank 3 of 11<br>3,703,305 procedures a year<br>Year over year: +6%<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>4.<\/b> Combination laser treatments<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:31.49%\"><\/div><span class=\"pbv-val\" style=\"left:calc(31.49% + 10px)\">3,112,056<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--axis)\"><\/i>0%<\/div><span class=\"pbv-tip\"><b>Combination laser treatments<\/b>Rank 4 of 11<br>3,112,056 procedures a year<br>Year over year: 0%<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>5.<\/b> HA lip augmentation <sup>&dagger;<\/sup><\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:16.08%\"><\/div><span class=\"pbv-val\" style=\"left:calc(16.08% + 10px)\">1,589,502<\/span><\/div><\/div><div class=\"pbv-chg\"><span class=\"pbv-new\">New<\/span><\/div><span class=\"pbv-tip\"><b>HA lip augmentation<\/b>Rank 5 of 11<br>1,589,502 procedures a year<br>Year over year: new category<br><em>New category in the 2024 count<\/em><\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>6.<\/b> Lip augmentation, injectable materials <sup>&dagger;<\/sup><\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:14.67%\"><\/div><span class=\"pbv-val\" style=\"left:calc(14.67% + 10px)\">1,449,565<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--pos)\"><\/i>+1%<\/div><span class=\"pbv-tip\"><b>Lip augmentation, injectable materials<\/b>Rank 6 of 11<br>1,449,565 procedures a year<br>Year over year: +1%<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>7.<\/b> Non-HA fillers<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:9.44%\"><\/div><span class=\"pbv-val\" style=\"left:calc(9.44% + 10px)\">932,861<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--pos)\"><\/i>+1%<\/div><span class=\"pbv-tip\"><b>Non-HA fillers<\/b>Rank 7 of 11<br>932,861 procedures a year<br>Year over year: +1%<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>8.<\/b> Prescribed weight-loss medication<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:8.47%\"><\/div><span class=\"pbv-val\" style=\"left:calc(8.47% + 10px)\">837,485<\/span><\/div><\/div><div class=\"pbv-chg\"><span class=\"pbv-new\">New<\/span><\/div><span class=\"pbv-tip\"><b>Prescribed weight-loss medication<\/b>Rank 8 of 11<br>837,485 procedures a year<br>Year over year: new category<br><em>New category in the 2024 count<\/em><\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>9.<\/b> Sclerotherapy<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:5.23%\"><\/div><span class=\"pbv-val\" style=\"left:calc(5.23% + 10px)\">516,883<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--axis)\"><\/i>0%<\/div><span class=\"pbv-tip\"><b>Sclerotherapy<\/b>Rank 9 of 11<br>516,883 procedures a year<br>Year over year: 0%<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>10.<\/b> Noninvasive fat reduction<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:4.53%\"><\/div><span class=\"pbv-val\" style=\"left:calc(4.53% + 10px)\">447,581<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--neg)\"><\/i>&minus;40%<\/div><span class=\"pbv-tip\"><b>Noninvasive fat reduction<\/b>Rank 10 of 11<br>447,581 procedures a year<br>Year over year: -40%<br><em>745,967 &rarr; 447,581 procedures<\/em><\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div class=\"pbv-lab\"><b>11.<\/b> Nonsurgical skin tightening<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:4.44%\"><\/div><span class=\"pbv-val\" style=\"left:calc(4.44% + 10px)\">439,032<\/span><\/div><\/div><div class=\"pbv-chg\"><i style=\"background:var(--axis)\"><\/i>0%<\/div><span class=\"pbv-tip\"><b>Nonsurgical skin tightening<\/b>Rank 11 of 11<br>439,032 procedures a year<br>Year over year: 0%<\/span><\/div><\/div><div class=\"pbv-row\" style=\"--labw:192px;--valw:76px;--chgw:78px\"><div><\/div><div class=\"pbv-cell\"><div class=\"pbv-ax\"><span class=\"pbv-axt\" style=\"left:0.00%\">0<\/span><span class=\"pbv-axt\" style=\"left:20.24%\">2M<\/span><span class=\"pbv-axt\" style=\"left:40.47%\">4M<\/span><span class=\"pbv-axt\" style=\"left:60.71%\">6M<\/span><span class=\"pbv-axt\" style=\"left:80.94%\">8M<\/span><span class=\"pbv-axt\" style=\"left:101.18%\">10M<\/span><\/div><\/div><\/div><div class=\"pbv-ann\">&dagger; The two lip rows are counted separately to avoid double counting. Together they represent <b>over 3 million lip procedures a year<\/b>.<\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> ASPS 2024 Procedural Statistics (source 1). Two categories entered the count in 2024 and have no year-over-year change, so they are marked New rather than shown as 0% growth.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Neuromodulator injections run at nearly twice the volume of the next treatment on the US list.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-1-americans-have-28-243-407-minimally-invasive-cosmetic-procedures-a-year\" class=\"wp-block-heading\">1. Americans have 28,243,407 minimally invasive cosmetic procedures a year<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Americans have 28,243,407 minimally invasive cosmetic procedures a year across all tracked categories<sup><a href=\"#source-1\">1<\/a><\/sup>. Comparable categories grew 1.5% year over year, and two newly tracked categories added 2.4 million procedures on top.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For scale, plastic surgery statistics count fewer than 1.6 million <a href=\"https:\/\/pabau.com\/templates\/cosmetic-surgery-consent-form\/\">cosmetic surgeries<\/a> a year<sup><a href=\"#source-1\">1<\/a><\/sup>. Non-surgical treatments outnumber surgery roughly 17 to one, which is why the med spa now defines the industry.<\/p>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"16\">\n<p class=\"pbv-t\">Non-surgical treatments outnumber surgery 17 to one<\/p>\n<p class=\"pbv-st\">One square is one million procedures a year. The count itself is the encoding, so both rows share a single color and are told apart by their labels.<\/p>\n<div class=\"pbv-hero\"><span class=\"pbv-heron\">17 to 1<\/span><span class=\"pbv-herol\">minimally invasive procedures for every<br>cosmetic surgery performed in the US<\/span><\/div><div style=\"height:22px\"><\/div><div class=\"pbv-pictrow\"><p class=\"pbv-pictl\">Minimally invasive procedures <span>28,243,407 a year<\/span><\/p><div class=\"pbv-pict\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i class=\"part\" style=\"--p:24%\"><\/i><\/div><\/div><div class=\"pbv-pictrow\" style=\"margin-bottom:0\"><p class=\"pbv-pictl\">Cosmetic surgeries <span>fewer than 1,600,000 a year<\/span><\/p><div class=\"pbv-pict\"><i><\/i><i class=\"part\" style=\"--p:60%\"><\/i><\/div><\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> ASPS 2024 Procedural Statistics (source 1). ASPS surveys over 5,000 board-certified plastic surgeons. Nurse-owned med spas sit outside that sample, so med spa volumes run higher than this count shows.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Non-surgical treatments outnumber cosmetic surgery roughly 17 to one, which is why the med spa now defines the industry.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-2-neuromodulator-injections-rank-1-with-9-883-711-procedures\" class=\"wp-block-heading\">2. Neuromodulator injections rank #1 with 9,883,711 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Neuromodulator injections rank first among the most popular cosmetic treatments, at 9,883,711 procedures a year, up 4%<sup><a href=\"#source-1\">1<\/a><\/sup>. The category covers Botox, Dysport, Xeomin, Jeuveau and Daxxify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is 1.9 times the volume of the next treatment. Toxins are the front door of the entire industry, which the retention data later in this ranking confirms.<\/p>\n\n\n\n<h3 id=\"h-3-hyaluronic-acid-fillers-rank-2-with-5-331-426-procedures\" class=\"wp-block-heading\">3. Hyaluronic acid fillers rank #2 with 5,331,426 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hyaluronic acid fillers rank second at 5,331,426 procedures a year, up 1%<sup><a href=\"#source-1\">1<\/a><\/sup>. However, the steady count hides falling spend. US revenue for the leading filler brand dropped 18% in 2025<sup><a href=\"#source-14\">14<\/a><\/sup>.<\/p>\n\n\n\n<h3 id=\"h-4-skin-resurfacing-treatments-reach-3-703-305-procedures\" class=\"wp-block-heading\">4. Skin resurfacing treatments reach 3,703,305 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skin resurfacing treatments total 3,703,305 procedures a year, combining chemical peels, microdermabrasion, and laser resurfacing<sup><a href=\"#source-1\">1<\/a><\/sup>. At 6% growth, resurfacing is the fastest riser among the top four categories.<\/p>\n\n\n\n<h3 id=\"h-5-combination-laser-treatments-total-3-112-056-procedures\" class=\"wp-block-heading\">5. Combination laser treatments total 3,112,056 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Combination laser treatments account for 3,112,056 procedures a year, bundling laser hair removal, IPL, tattoo removal, and leg-vein work<sup><a href=\"#source-1\">1<\/a><\/sup>. <a href=\"https:\/\/pabau.com\/blog\/how-to-start-a-laser-hair-removal-business\/\">Laser hair removal<\/a> drives the bucket and generates more return visits than any other med spa service<sup><a href=\"#source-8\">8<\/a><\/sup>.<\/p>\n\n\n\n<h3 id=\"h-6-ha-lip-augmentation-debuts-in-the-count-at-1-589-502-procedures\" class=\"wp-block-heading\">6. HA lip augmentation debuts in the count at 1,589,502 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hyaluronic acid lip augmentation entered the national count as its own category at 1,589,502 procedures<sup><a href=\"#source-1\">1<\/a><\/sup>. A brand-new tracked category landing fifth overall says a lot about where patient demand sits.<\/p>\n\n\n\n<h3 id=\"h-7-lip-augmentation-with-injectable-materials-adds-1-449-565-procedures\" class=\"wp-block-heading\">7. Lip augmentation with injectable materials adds 1,449,565 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lip augmentation with other injectable materials adds 1,449,565 procedures a year, up 1%<sup><a href=\"#source-1\">1<\/a><\/sup>. It is counted separately from the HA row above to avoid double counting. Read side by side, the two rows make lips one of the busiest treatment areas in US aesthetics.<\/p>\n\n\n\n<h3 id=\"h-8-non-ha-fillers-such-as-sculptra-and-radiesse-hit-932-861-procedures\" class=\"wp-block-heading\">8. Non-HA fillers such as Sculptra and Radiesse hit 932,861 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Non-HA fillers such as Sculptra and Radiesse reach 932,861 procedures a year<sup><a href=\"#source-1\">1<\/a><\/sup>. Biostimulators run at a sixth of HA filler volume but earn more per visit, as the filler section below shows.<\/p>\n\n\n\n<h3 id=\"h-9-prescribed-weight-loss-medication-enters-the-ranking-at-837-485-procedures\" class=\"wp-block-heading\">9. Prescribed weight-loss medication enters the ranking at 837,485 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prescribed weight-loss medication entered the national count at 837,485 procedures<sup><a href=\"#source-1\">1<\/a><\/sup>. No treatment has ever joined the ranking this high. <a href=\"https:\/\/pabau.com\/blog\/how-to-start-a-weight-loss-clinic\/\">GLP-1 programs<\/a> reshaped the med spa menu faster than any device or injectable before them, as you can see in our list of <a href=\"https:\/\/pabau.com\/blog\/glp-1-statistics\/\">GLP-1 statistics<\/a>.<\/p>\n\n\n\n<h3 id=\"h-10-sclerotherapy-holds-steady-at-516-883-procedures\" class=\"wp-block-heading\">10. Sclerotherapy holds steady at 516,883 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sclerotherapy holds steady at 516,883 spider-vein procedures a year<sup><a href=\"#source-1\">1<\/a><\/sup>. It is a quiet workhorse. Patients need three to six treatments spaced about a month apart, so one patient reliably becomes <a href=\"https:\/\/pabau.com\/blog\/best-medical-spa-scheduling-software\/\">a season of appointments<\/a><sup><a href=\"#source-23\">23<\/a><\/sup>.<\/p>\n\n\n\n<h3 id=\"h-11-noninvasive-fat-reduction-collapses-40-to-447-581-procedures\" class=\"wp-block-heading\">11. Noninvasive fat reduction collapses 40% to 447,581 procedures<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Noninvasive fat reduction fell 40% in a single year, to 447,581 procedures from 745,967<sup><a href=\"#source-1\">1<\/a><\/sup>. That is the steepest decline in the ranking. GLP-1 medication is absorbing body-contouring demand outright rather than complementing it.<\/p>\n\n\n\n<h3 id=\"h-12-nonsurgical-skin-tightening-closes-the-list-at-439-032-procedures\" class=\"wp-block-heading\">12. Nonsurgical skin tightening closes the list at 439,032 procedures<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"3\">\n<p class=\"pbv-t\">One category is collapsing, the rest are holding<\/p>\n<p class=\"pbv-st\">Change in annual procedure volume, most positive to most negative. Every bar carries its signed value, so direction is readable without relying on color.<\/p>\n<div class=\"pbv-rows\"><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Skin resurfacing<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:81.48%;width:11.11%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(92.59% + 9px)\">+6%<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Skin resurfacing<\/b>3,703,305 procedures a year<br>Fastest-growing tracked category<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Neuromodulator injections<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:81.48%;width:7.41%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(88.89% + 9px)\">+4%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Neuromodulator injections<\/b>9,883,711 procedures a year<br>Growth on the largest base on the list<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Hyaluronic acid fillers<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:81.48%;width:1.85%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(83.33% + 9px)\">+1%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Hyaluronic acid fillers<\/b>5,331,426 procedures a year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Lip augmentation, injectable materials<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:81.48%;width:1.85%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(83.33% + 9px)\">+1%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Lip augmentation, injectable materials<\/b>1,449,565 procedures a year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Non-HA fillers<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:81.48%;width:1.85%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(83.33% + 9px)\">+1%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Non-HA fillers<\/b>932,861 procedures a year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Combination laser treatments<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar z\" style=\"left:calc(81.48% - 1px)\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(81.48% + 9px)\">0%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Combination laser treatments<\/b>3,112,056 procedures a year<br>Flat on the year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Sclerotherapy<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar z\" style=\"left:calc(81.48% - 1px)\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(81.48% + 9px)\">0%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Sclerotherapy<\/b>516,883 procedures a year<br>Flat on the year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Nonsurgical skin tightening<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar z\" style=\"left:calc(81.48% - 1px)\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(81.48% + 9px)\">0%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Nonsurgical skin tightening<\/b>439,032 procedures a year<br>Flat on the year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Noninvasive fat reduction<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:81.48%\"><\/div><div class=\"pbv-dvbar n\" style=\"left:7.41%;width:74.07%\"><\/div><span class=\"pbv-dvlab\" style=\"right:calc(92.59% + 9px)\">&minus;40%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Noninvasive fat reduction<\/b>745,967 &rarr; 447,581 procedures<br><em>Nearly 300,000 procedures lost in one year<\/em><\/span><\/div><\/div><div class=\"pbv-ann warn\">Noninvasive fat reduction fell from <b>745,967 to 447,581 procedures<\/b>. GLP-1 medication is absorbing body-contouring demand, and the collapse is <b>6.7&times;<\/b> the size of the biggest gain on the list.<\/div><div class=\"pbv-chips\"><span class=\"pbv-chip\"><span class=\"pbv-new\">New in 2024<\/span> HA lip augmentation <b>1,589,502<\/b><\/span><span class=\"pbv-chip\"><span class=\"pbv-new\">New in 2024<\/span> Prescribed weight-loss medication <b>837,485<\/b><\/span><\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> ASPS 2024 Procedural Statistics (source 1). The two categories that entered the count in 2024 have no prior year to compare against. They sit outside the bars rather than being shown as growth. The axis is not broken or compressed.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Noninvasive fat reduction fell 40% in a single year while every other category held steady or grew.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nonsurgical skin tightening closes the ranking at 439,032 procedures a year, flat year over year<sup><a href=\"#source-1\">1<\/a><\/sup>. It compensates with price. At $2,326, it carries the highest average physician fee of any minimally invasive procedure<sup><a href=\"#source-2\">2<\/a><\/sup>.<\/p>\n\n\n\n<h2 id=\"h-med-spa-market-size\" class=\"wp-block-heading\">Med spa market size<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The US med spa market size stands at $20.5 billion in annual non-surgical spending, measured at the point of sale<sup><a href=\"#source-4\">4<\/a><\/sup>. The medical spa industry statistics below cover locations, employment, and who owns the industry.<\/p>\n\n\n\n<h3 id=\"h-13-us-non-surgical-aesthetic-spending-reaches-20-5-billion\" class=\"wp-block-heading\">13. US non-surgical aesthetic spending reaches $20.5 billion<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"4\">\n<p class=\"pbv-t\">Where the $20.5 billion goes<\/p>\n<p class=\"pbv-st\">Share of US non-surgical aesthetic patient spending, measured at the point of sale.<\/p>\n<div class=\"pbv-hero\"><span class=\"pbv-heron\">$20.5bn<\/span><span class=\"pbv-herol\">US non-surgical aesthetic spending,<br>up 5% on the year<\/span><\/div><div style=\"height:18px\"><\/div><div class=\"pbv-stack\"><div class=\"pbv-seg s1 pbv-hit\" tabindex=\"0\" style=\"flex:32 1 0\"><span class=\"sv\">32%<\/span><span class=\"pbv-tip below\"><b>Neurotoxins<\/b>32% of US non-surgical patient spending<br>About $6.6bn of the $20.5bn total<br><em>Source 4<\/em><\/span><\/div><div class=\"pbv-seg s2 pbv-hit\" tabindex=\"0\" style=\"flex:20 1 0\"><span class=\"sv\">20%<\/span><span class=\"pbv-tip\"><b>Dermal fillers<\/b>20% of US non-surgical patient spending<br>About $4.1bn of the $20.5bn total<br><em>Source 5<\/em><\/span><\/div><div class=\"pbv-seg s3 pbv-hit\" tabindex=\"0\" style=\"flex:12 1 0\"><span class=\"sv\">12%<\/span><span class=\"pbv-tip\"><b>Weight-loss treatments<\/b>12% of US non-surgical patient spending<br>About $2.5bn of the $20.5bn total<br><em>Source 6<\/em><\/span><\/div><div class=\"pbv-seg sn pbv-hit\" tabindex=\"0\" style=\"flex:36 1 0\"><span class=\"sv\">36%<\/span><span class=\"pbv-tip\"><b>All other categories<\/b>36% of US non-surgical patient spending<br>About $7.4bn of the $20.5bn total<br><em>Residual: total minus the three named shares<\/em><\/span><\/div><\/div><div class=\"pbv-key\"><span><i style=\"background:var(--c1)\"><\/i><span>Neurotoxins <b>32%<\/b><\/span><\/span><span><i style=\"background:var(--c2)\"><\/i><span>Dermal fillers <b>20%<\/b><\/span><\/span><span><i style=\"background:var(--c3)\"><\/i><span>Weight-loss treatments <b>12%<\/b><\/span><\/span><span><i style=\"background:var(--neutral)\"><\/i><span>All other categories <b>36%<\/b><\/span><\/span><\/div><div class=\"pbv-ann\">Weight-loss treatments were <b>2% of spend three years ago<\/b>. No other category on this bar has moved that far, that fast.<\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> market size and growth (source 4), neurotoxin and filler shares (source 5), weight-loss share (source 6). The 36% remainder is arithmetic rather than a published figure. It is the total minus the three named shares, and the article does not break it down. Point-of-sale spend is not manufacturer revenue.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Neurotoxins and fillers together take more than half of every dollar spent on non-surgical aesthetics in the US.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">US non-surgical aesthetic spending reaches $20.5 billion a year, up 5% year over year<sup><a href=\"#source-4\">4<\/a><\/sup>. The figure comes from point-of-sale transactions across thousands of practices, so it measures dollars spent rather than surveyed estimates. That makes it the strongest medical spa market size figure available.<\/p>\n\n\n\n<h3 id=\"h-14-more-than-11-000-med-spas-operate-in-the-united-states\" class=\"wp-block-heading\">14. More than 11,000 med spas operate in the United States<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"15\">\n<p class=\"pbv-t\">Med spa locations keep opening<\/p>\n<p class=\"pbv-st\">Number of med spas operating in the US. The source describes these as the current year and the two before it, without naming them. The axis is relative, and no years are stamped on it.<\/p>\n<div class=\"pbv-colwrap\" style=\"max-width:340px\"><div class=\"pbv-cols\" style=\"height:180px\"><div class=\"pbv-col pbv-hit\" tabindex=\"0\"><span class=\"pbv-colv\">8,899<\/span><div class=\"pbv-colb\" style=\"height:133px\"><\/div><span class=\"pbv-tip\"><b>Two years ago<\/b>8,899 med spa locations<\/span><\/div><div class=\"pbv-col pbv-hit\" tabindex=\"0\"><span class=\"pbv-colv\">10,488<\/span><div class=\"pbv-colb\" style=\"height:157px\"><\/div><span class=\"pbv-tip\"><b>Last year<\/b>10,488 med spa locations<\/span><\/div><div class=\"pbv-col pbv-hit\" tabindex=\"0\"><span class=\"pbv-colv\">11,000+<\/span><div class=\"pbv-colb open\" style=\"height:165px\"><\/div><span class=\"pbv-tip\"><b>Now<\/b>11,000+ med spa locations<br><em>An open-ended floor: the source says more than 11,000<\/em><\/span><\/div><\/div><div style=\"display:flex;gap:2px\"><div style=\"flex:1 1 0\"><p class=\"pbv-coll\">Two years ago<\/p><\/div><div style=\"flex:1 1 0\"><p class=\"pbv-coll\">Last year<\/p><\/div><div style=\"flex:1 1 0\"><p class=\"pbv-coll\">Now<\/p><\/div><\/div><\/div><div class=\"pbv-ann\">The current figure is an open-ended floor, which is why the third column fades out at the top rather than stopping at a hard 11,000. Several new locations open every day.<\/div><div class=\"pbv-chips\"><span class=\"pbv-chip\">Industry employees <b>100,000+<\/b><\/span><span class=\"pbv-chip\">Which is about <b>9 to 10 people<\/b> per practice<\/span><\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> AmSpa industry counts (source 11). The article gives no explicit years for these three figures, so none are invented here. The per-practice headcount is derived: 100,000+ employees divided by 11,000+ locations.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>More than 11,000 med spas now operate in the US, up from under 9,000 two years earlier.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">More than 11,000 med spas operate in the US, according to AmSpa statistics, up from 10,488 the year before and 8,899 the year before that<sup><a href=\"#source-11\">11<\/a><\/sup>. At that pace of medical spa industry growth, <a href=\"https:\/\/pabau.com\/blog\/how-much-does-it-cost-to-open-a-med-spa\/\">several new locations<\/a> open every day.<\/p>\n\n\n\n<h3 id=\"h-15-the-med-spa-industry-employs-more-than-100-000-people\" class=\"wp-block-heading\">15. The med spa industry employs more than 100,000 people<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The med spa industry employs more than 100,000 people<sup><a href=\"#source-11\">11<\/a><\/sup>. Spread across 11,000 locations, that works out to roughly nine or ten people per practice. For all its billion-dollar headlines, this remains a small-business industry.<\/p>\n\n\n\n<h3 id=\"h-16-81-of-med-spas-are-single-location-businesses\" class=\"wp-block-heading\">16. 81% of med spas are single-location businesses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">81% of med spas are single-location businesses, and just 3% are private-equity owned<sup><a href=\"#source-11\">11<\/a><\/sup>. Despite the consolidation headlines, medspa statistics still describe an owner-operator industry.<\/p>\n\n\n\n<h3 id=\"h-17-67-of-single-owner-med-spas-are-not-owned-by-a-physician\" class=\"wp-block-heading\">17. 67% of single-owner med spas are not owned by a physician<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">67% of single-owner med spas are not owned by a physician or surgeon<sup><a href=\"#source-11\">11<\/a><\/sup>. <a href=\"https:\/\/pabau.com\/blog\/can-nurse-practitioner-be-medical-director\/\">Nurse practitioners<\/a>, registered nurses, and <a href=\"https:\/\/pabau.com\/templates\/medical-spa-business-plan-template\/\">non-medical entrepreneurs<\/a> own two-thirds of them. It also explains why surgeon-survey procedure counts undercount med spa volume.<\/p>\n\n\n\n<h3 id=\"h-18-74-of-med-spa-medical-directors-come-from-outside-core-aesthetic-specialties\" class=\"wp-block-heading\">18. 74% of med spa medical directors come from outside core aesthetic specialties<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"14\">\n<p class=\"pbv-t\">Who owns and staffs the med spa industry<\/p>\n<p class=\"pbv-st\">Four unrelated percentages, shown as figures rather than as a chart. Putting them in one bar chart would imply a comparison that does not exist.<\/p>\n<div class=\"pbv-tiles\"><div class=\"pbv-tile\"><p class=\"tv\">81%<\/p><p class=\"tl\">of med spas are single-location businesses<\/p><p class=\"tc\">Independent ownership still defines the industry.<\/p><div class=\"pbv-meter\"><i style=\"width:81%\"><\/i><\/div><\/div><div class=\"pbv-tile\"><p class=\"tv\">3%<\/p><p class=\"tl\">are private-equity owned<\/p><p class=\"tc\">Consolidation is real but small so far.<\/p><div class=\"pbv-meter\"><i style=\"width:3%\"><\/i><\/div><\/div><div class=\"pbv-tile\"><p class=\"tv\">67%<\/p><p class=\"tl\">of single-owner med spas are not physician-owned<\/p><p class=\"tc\">Nurses and other operators own most of them.<\/p><div class=\"pbv-meter\"><i style=\"width:67%\"><\/i><\/div><\/div><div class=\"pbv-tile\"><p class=\"tv\">74%<\/p><p class=\"tl\">of medical directors trained outside plastic surgery or dermatology<\/p><p class=\"tc\">The supervising physician is usually from another specialty.<\/p><div class=\"pbv-meter\"><i style=\"width:74%\"><\/i><\/div><\/div><\/div><div class=\"pbv-band\">Patient mix inside med spas<\/div><div class=\"pbv-tiles\"><div class=\"pbv-tile\"><p class=\"tv\">89%<\/p><p class=\"tl\">of med spa patients are women<\/p><p class=\"tc\">Roughly one patient in ten is a man.<\/p><div class=\"pbv-meter\"><i style=\"width:89%\"><\/i><\/div><\/div><div class=\"pbv-tile\"><p class=\"tv\">54%<\/p><p class=\"tl\">of female patients are aged 35 to 54<\/p><p class=\"tc\">The core demographic of the treatment room.<\/p><div class=\"pbv-meter\"><i style=\"width:54%\"><\/i><\/div><\/div><\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> AmSpa 2024 industry data (source 11). The patient-mix figures describe who walks into a med spa. They are not the share of American women who get Botox, which is a different measure entirely. The meters show each figure in isolation and are not four series of one chart.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Despite the consolidation headlines, the med spa industry is still overwhelmingly made of single-location, owner-operated businesses.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">74% of <a href=\"https:\/\/pabau.com\/blog\/how-to-hire-a-medical-director-med-spa\/\">med spa medical directors<\/a> trained in fields other than plastic surgery or dermatology<sup><a href=\"#source-11\">11<\/a><\/sup>. Among the more surprising med spa facts, this one carries real <a href=\"https:\/\/pabau.com\/blog\/medical-spa-compliance-checklist\/\">compliance weight<\/a>, since medical director rules vary sharply by state.<\/p>\n\n\n\n<h2 id=\"h-botox-facts\" class=\"wp-block-heading\">Botox facts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Botox facts below cover how patients find, use, and return for neurotoxin treatments. Two units matter here. Procedure counts are not people, and patient-mix percentages are not population percentages.<\/p>\n\n\n\n<h3 id=\"h-19-34-of-all-first-time-non-surgical-visits-are-for-a-neurotoxin\" class=\"wp-block-heading\">19. 34% of all first-time non-surgical visits are for a neurotoxin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">34% of all first-time non-surgical aesthetic visits are for a neurotoxin<sup><a href=\"#source-7\">7<\/a><\/sup>. One in three <a href=\"https:\/\/pabau.com\/blog\/patient-acquisition-strategies\/\">new patients<\/a> walks in for Botox or a rival toxin before trying anything else. Whatever a med spa sells, toxins are how patients arrive.<\/p>\n\n\n\n<h3 id=\"h-20-about-40-of-first-time-botox-patients-return-within-6-months\" class=\"wp-block-heading\">20. About 40% of first-time Botox patients return within 6 months<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">About 40% of first-time Botox patients return within six months, and about half return within a year<sup><a href=\"#source-7\">7<\/a>, <a href=\"#source-10\">10<\/a><\/sup>. Among botox usage statistics, this is the one that defines the business model. Neurotoxins are the industry&#8217;s primary driver of <a href=\"https:\/\/pabau.com\/blog\/med-spa-kpi-guide\/\">repeat visits<\/a>.<\/p>\n\n\n\n<h3 id=\"h-21-the-average-botox-patient-books-2-appointments-per-year\" class=\"wp-block-heading\">21. The average Botox patient books 2 appointments per year<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"6\">\n<p class=\"pbv-t\">How Botox patients arrive, and whether they come back<\/p>\n<p class=\"pbv-st\">Two different measures, kept in two labeled groups. The arrival figure is a share of visits; the return figures are retention of first-time patients, so they must not be multiplied together.<\/p>\n<div class=\"pbv-hero\"><span class=\"pbv-heron\">~5 million<\/span><span class=\"pbv-herol\">Americans get Botox in a year<br><span style=\"color:var(--mut)\">9,883,711 procedures &divide; 2 visits each<\/span><\/span><\/div><div class=\"pbv-band\">How patients arrive<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:56px\"><div class=\"pbv-lab\">Share of first-time non-surgical visits<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:34.00%\"><\/div><span class=\"pbv-val\" style=\"left:calc(34.00% + 10px)\">34%<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>How patients arrive<\/b>34% of all first-time non-surgical visits are for a neurotoxin<br><em>The single most common way a patient enters a med spa<\/em><\/span><\/div><\/div><div class=\"pbv-band\">Whether they come back<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:56px\"><div class=\"pbv-lab\">Return within 6 months<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:40%;background:var(--o2)\"><\/div><span class=\"pbv-val\" style=\"left:calc(40% + 10px)\">~40%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Return within 6 months<\/b>About 40% of first-time Botox patients rebook inside six months<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:56px\"><div class=\"pbv-lab\">Return within 12 months<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:50%;background:var(--o3)\"><\/div><span class=\"pbv-val\" style=\"left:calc(50% + 10px)\">~50%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Return within 12 months<\/b>About half of first-time Botox patients rebook inside a year<\/span><\/div><\/div><div class=\"pbv-row\" style=\"--labw:186px;--valw:56px\"><div><\/div><div class=\"pbv-cell\"><div class=\"pbv-ax\"><span class=\"pbv-axt\" style=\"left:0.00%\">0%<\/span><span class=\"pbv-axt\" style=\"left:25.00%\">25%<\/span><span class=\"pbv-axt\" style=\"left:50.00%\">50%<\/span><span class=\"pbv-axt\" style=\"left:75.00%\">75%<\/span><span class=\"pbv-axt\" style=\"left:100.00%\">100%<\/span><\/div><\/div><\/div><div class=\"pbv-chips\"><span class=\"pbv-chip\">Appointments per Botox patient per year <b>2<\/b><\/span><span class=\"pbv-chip\">Same-visit Botox-plus-filler bookings <b>20% &rarr; 13%<\/b> since 2018<\/span><\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> procedure volume (source 1), first-visit share (source 7), retention (source 10), visit frequency and combination bookings (source 13). The headline is derived: 9,883,711 procedures divided by 2 visits per patient per year. Retention percentages describe first-time patients only.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>One in three new med spa patients arrives for a neurotoxin, and about half of them come back within a year.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The average Botox patient books two appointments a year<sup><a href=\"#source-13\">13<\/a><\/sup>. That ratio answers how many people get Botox a year honestly. Divide 9.88 million procedures by two visits each, and roughly 5 million Americans get Botox annually<sup><a href=\"#source-1\">1<\/a>, <a href=\"#source-13\">13<\/a><\/sup>.<\/p>\n\n\n\n<h3 id=\"h-22-botox-is-the-1-first-treatment-for-gen-z-patients\" class=\"wp-block-heading\">22. Botox is the #1 first treatment for Gen Z patients<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Botox is the number one first treatment for Gen Z patients, ahead of laser hair removal, Dysport, Hydrafacial, and aesthetician services<sup><a href=\"#source-8\">8<\/a><\/sup>. Younger patients now skip the low-commitment starter services and go straight to injectables.<\/p>\n\n\n\n<h3 id=\"h-23-89-of-med-spa-patients-are-women\" class=\"wp-block-heading\">23. 89% of med spa patients are women<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">89% of med spa patients are women, and 54% of female patients are aged 35 to 54<sup><a href=\"#source-11\">11<\/a><\/sup>. Note the unit. This is the patient mix inside med spas, not the percentage of American women who get Botox.<\/p>\n\n\n\n<h3 id=\"h-24-roughly-1-in-10-med-spa-patients-is-a-man\" class=\"wp-block-heading\">24. Roughly 1 in 10 med spa patients is a man<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Roughly one in 10 med spa patients is a man, derived from the 89% female mix<sup><a href=\"#source-11\">11<\/a><\/sup>. That covers all med spa services. Nobody publishes male Botox statistics as a separate national count, so treat any precise figure with suspicion.<\/p>\n\n\n\n<h3 id=\"h-25-same-visit-botox-plus-filler-appointments-fell-from-20-to-13\" class=\"wp-block-heading\">25. Same-visit Botox-plus-filler appointments fell from 20% to 13%<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Same-visit Botox-plus-filler appointments fell from 20% to 13% of injectable visits since 2018<sup><a href=\"#source-7\">7<\/a><\/sup>. The classic injectable <a href=\"https:\/\/pabau.com\/blog\/increase-aesthetics-client-spend-with-packages-and-bundles\/\">cross-sell<\/a> is quietly shrinking even as toxin volume grows. Patients are choosing one product, and it is usually the toxin.<\/p>\n\n\n\n<h2 id=\"h-how-much-does-botox-cost-on-average\" class=\"wp-block-heading\">How much does Botox cost on average?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Botox costs $10.00 to $12.95 per unit at published US med spa price lists<sup><a href=\"#source-23\">23<\/a><\/sup>. The average cost of Botox as a full treatment is $435<sup><a href=\"#source-2\">2<\/a><\/sup>. The figures below come from 13 practices across eight metros plus the national fee benchmark.<\/p>\n\n\n\n<h3 id=\"h-26-botox-costs-10-00-to-12-95-per-unit-at-published-price-lists\" class=\"wp-block-heading\">26. Botox costs $10.00 to $12.95 per unit at published price lists<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Botox costs $10.00 to $12.95 per unit at published med spa price lists, with first-time-client rates starting around $10.95<sup><a href=\"#source-23\">23<\/a><\/sup>. Per-unit pricing dominates because total cost scales with dose, which varies by patient and treatment area.<\/p>\n\n\n\n<h3 id=\"h-27-a-20-unit-botox-treatment-runs-about-219-and-30-units-about-329\" class=\"wp-block-heading\">27. A 20-unit Botox treatment runs about $219, and 30 units about $329<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A 20-unit Botox treatment runs about $219, 30 units about $329, and 40 units about $438 at published fixed-package prices<sup><a href=\"#source-23\">23<\/a><\/sup>. If you are researching average Botox units, <a href=\"https:\/\/pabau.com\/blog\/med-spa-package-ideas\/\">fixed packages<\/a> translate the question into dollars, which is what the decision comes down to.<\/p>\n\n\n\n<h3 id=\"h-28-the-average-physician-fee-for-a-neuromodulator-treatment-is-435\" class=\"wp-block-heading\">28. The average physician fee for a neuromodulator treatment is $435<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The average physician fee for a neuromodulator treatment is $435, the most recent per-procedure average published nationally<sup><a href=\"#source-2\">2<\/a><\/sup>. Sitting above the street packages, it suggests a typical full treatment lands between 30 and 40 units.<\/p>\n\n\n\n<h3 id=\"h-29-dysport-sells-for-about-4-per-unit-against-botox-s-10\" class=\"wp-block-heading\">29. Dysport sells for about $4 per unit against Botox&#8217;s $10<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"7\">\n<p class=\"pbv-t\">The Botox price ladder, and the Dysport unit trap<\/p>\n<p class=\"pbv-st\">Two separate questions on two separate axes: what a treatment costs, and what a unit costs. Price per unit and price per treatment never share a scale.<\/p>\n<div class=\"pbv-sm two\"><div class=\"pbv-pane\"><p class=\"pbv-panet\">What a Botox treatment costs<\/p><p class=\"pbv-paneu\">Published package prices, per treatment<\/p><div class=\"pbv-colwrap\" style=\"padding-top:26px\"><div class=\"pbv-cols\" style=\"height:190px\"><div class=\"pbv-col pbv-hit\" tabindex=\"0\"><span class=\"pbv-colv\">$219<\/span><div class=\"pbv-colb\" style=\"height:83px\"><\/div><span class=\"pbv-tip\"><b>20 units<\/b>Published package price $219<br>Works out at $10.95 per unit<\/span><\/div><div class=\"pbv-col pbv-hit\" tabindex=\"0\"><span class=\"pbv-colv\">$329<\/span><div class=\"pbv-colb\" style=\"height:125px\"><\/div><span class=\"pbv-tip\"><b>30 units<\/b>Published package price $329<br>Works out at $10.97 per unit<\/span><\/div><div class=\"pbv-col pbv-hit\" tabindex=\"0\"><span class=\"pbv-colv\">$438<\/span><div class=\"pbv-colb\" style=\"height:166px\"><\/div><span class=\"pbv-tip\"><b>40 units<\/b>Published package price $438<br>Works out at $10.95 per unit<\/span><\/div><div class=\"pbv-ref\" style=\"bottom:165px\"><span class=\"pbv-reflab\" style=\"left:0;right:auto\">National average fee $435<\/span><\/div><\/div><div style=\"display:flex;gap:2px\"><div style=\"flex:1 1 0\"><p class=\"pbv-coll\">20 units<\/p><\/div><div style=\"flex:1 1 0\"><p class=\"pbv-coll\">30 units<\/p><\/div><div style=\"flex:1 1 0\"><p class=\"pbv-coll\">40 units<\/p><\/div><\/div><\/div><p class=\"pbv-panen\">The ASPS national average fee lands between the 30-unit and 40-unit packages. That is how a typical treatment is inferred to be 30 to 40 units.<\/p><\/div><div class=\"pbv-pane\"><p class=\"pbv-panet\">Botox against Dysport, per unit<\/p><p class=\"pbv-paneu\">Price per unit is not a like-for-like comparison<\/p><div style=\"opacity:.5\"><p class=\"pbv-band\" style=\"margin-top:0\">Step 1 &mdash; the common mistake<\/p><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:68px;--valw:44px\"><div class=\"pbv-lab\">Botox<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:76.92%\"><\/div><span class=\"pbv-val\" style=\"left:calc(76.92% + 10px)\">$10<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Botox<\/b>About $10 per unit at published price lists<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:68px;--valw:44px\"><div class=\"pbv-lab\">Dysport<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:30.77%\"><\/div><span class=\"pbv-val\" style=\"left:calc(30.77% + 10px)\">$4<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Dysport<\/b>About $4 per unit at published price lists<br><em>Looks 60% cheaper, but the unit is smaller<\/em><\/span><\/div><\/div><\/div><p class=\"pbv-band\">Step 2 &mdash; dose-equivalent<\/p><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:68px;--valw:70px\"><div class=\"pbv-lab\">Botox<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:76.92%\"><\/div><span class=\"pbv-val\" style=\"left:calc(76.92% + 10px)\">$10<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Botox, dose-equivalent<\/b>$10 per unit, one unit per unit<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:68px;--valw:70px\"><div class=\"pbv-lab\">Dysport<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:76.92%;border-radius:0\"><\/div><div class=\"pbv-bar\" style=\"left:76.92%;width:15.39%;background:var(--wash);box-shadow:inset 0 0 0 2px var(--c1)\"><\/div><span class=\"pbv-val\" style=\"left:calc(92.31% + 10px)\">$10&ndash;$12<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Dysport, dose-equivalent<\/b>Dysport doses at 2.5 to 3 units per Botox unit<br>$4 &times; 2.5&ndash;3 = $10&ndash;$12 of Dysport per Botox unit<\/span><\/div><\/div><p class=\"pbv-panen\">Once the dose is equalized, Dysport costs the same as Botox or slightly more.<\/p><\/div><\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> published med spa price lists (source 23), ASPS average physician fee (source 2), manufacturer unit pricing (source 22). Botox runs $10.00 to $12.95 per unit at published price lists, with first-time rates from $10.95.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Comparing Botox and Dysport on price per unit is the most common pricing mistake, because the units are not the same size.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dysport sells for about $4 per unit against Botox&#8217;s $10, because the units are not the same<sup><a href=\"#source-21\">21<\/a>, <a href=\"#source-23\">23<\/a><\/sup>. Dysport doses at roughly 2.5 to 3 units per Botox unit. Comparing the two per-unit prices head-to-head is the most common Botox pricing mistake.<\/p>\n\n\n\n<h2 id=\"h-botox-market-share\" class=\"wp-block-heading\">Botox market share<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Botox market share statistics tell the money side of the toxin story. The category dominates spending, but the brands inside it are trading places.<\/p>\n\n\n\n<h3 id=\"h-30-neurotoxins-capture-32-of-all-us-non-surgical-patient-spending\" class=\"wp-block-heading\">30. Neurotoxins capture 32% of all US non-surgical patient spending<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Neurotoxins capture 32% of all US non-surgical patient spending, the largest single category, measured from point-of-sale transactions<sup><a href=\"#source-5\">5<\/a><\/sup>. Nearly one dollar in three spent at a med spa goes to a toxin.<\/p>\n\n\n\n<h3 id=\"h-31-the-us-neurotoxin-market-is-worth-about-4-3-billion-a-year\" class=\"wp-block-heading\">31. The US neurotoxin market is worth about $4.3 billion a year<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The US neurotoxin market is worth about $4.3 billion a year in patient spending. The arithmetic is simple: 9,883,711 procedures multiplied by the $435 average fee equals $4.30 billion<sup><a href=\"#source-1\">1<\/a>, <a href=\"#source-2\">2<\/a><\/sup>. That answers the Botox market size question at treatment prices rather than wholesale drug prices.<\/p>\n\n\n\n<h3 id=\"h-32-botox-s-maker-lost-10-5-of-us-revenue-while-challenger-jeuveau-grew-11-6\" class=\"wp-block-heading\">32. Botox&#8217;s maker lost 10.5% of US revenue while challenger Jeuveau grew 11.6%<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"10\">\n<p class=\"pbv-t\">Demand is up, the incumbent is down<\/p>\n<p class=\"pbv-st\">Percent change on the year for one volume measure and three revenue lines. Revenue levels sit in the labels as text, never on a second axis.<\/p>\n<div class=\"pbv-rows\"><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:204px\"><div class=\"pbv-lab\">Jeuveau US revenue<br><b>$297m<\/b><\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:61.11%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:61.11%;width:32.22%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(93.33% + 9px)\">+11.6%<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Jeuveau, Evolus<\/b>US revenue $297m<br>Up 11.6% on the year<br><em>Growing from a base about one-fifth of AbbVie&rsquo;s<\/em><\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:204px\"><div class=\"pbv-lab\">US neurotoxin procedures<br><b>9,883,711<\/b><\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:61.11%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:61.11%;width:11.11%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(72.22% + 9px)\">+4%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>US neurotoxin procedure volume<\/b>9,883,711 procedures a year<br>Up 4% on the year<br><em>Demand is not the problem<\/em><\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:204px\"><div class=\"pbv-lab\">Botox Cosmetic US revenue<br><b>$1.50bn<\/b><\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:61.11%\"><\/div><div class=\"pbv-dvbar n\" style=\"left:31.94%;width:29.17%\"><\/div><span class=\"pbv-dvlab\" style=\"right:calc(68.06% + 9px)\">&minus;10.5%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Botox Cosmetic, AbbVie<\/b>US revenue $1.50bn<br>Down 10.5% on the year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:204px\"><div class=\"pbv-lab\">US Juvederm revenue<br><b>Down 26% in two years<\/b><\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:61.11%\"><\/div><div class=\"pbv-dvbar n\" style=\"left:11.11%;width:50.00%\"><\/div><span class=\"pbv-dvlab\" style=\"right:calc(88.89% + 9px)\">&minus;18%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Juvederm, AbbVie<\/b>US revenue down 18% in 2025<br>Down 26% across two years<br><em>The article&rsquo;s most decisive filler datapoint<\/em><\/span><\/div><\/div><div class=\"pbv-ann\">Toxin demand is holding firm. Brand share is moving to cheaper challengers.<\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> procedure volume (source 1), AbbVie reported US revenue (source 14), Evolus reported US revenue (source 15). Note the scale asymmetry: Evolus grew 11.6% on a base roughly one-fifth the size of AbbVie&rsquo;s, so the challenger has not caught up. Procedure counts and revenue are different units.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Procedure volumes rose while the market leader&rsquo;s revenue fell, which is what share loss to cheaper challengers looks like.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Botox&#8217;s maker lost 10.5% of US Botox Cosmetic revenue in 2025, falling to $1.50 billion, while challenger Evolus grew 11.6% to $297 million<sup><a href=\"#source-14\">14<\/a>, <a href=\"#source-15\">15<\/a><\/sup>. Procedure counts rose 4% over the same stretch<sup><a href=\"#source-1\">1<\/a><\/sup>. Toxin demand is holding firm while brand share moves to cheaper challengers.<\/p>\n\n\n\n<h3 id=\"h-33-the-alle-loyalty-program-counts-8-million-members-across-30-000-us-practices\" class=\"wp-block-heading\">33. The Alle loyalty program counts 8 million members across 30,000 US practices<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Alle loyalty program counts 8 million members across 30,000 US practices<sup><a href=\"#source-18\">18<\/a><\/sup>. Injectables have become a loyalty-program product, which explains why retention statistics dominate every serious conversation about botox trends.<\/p>\n\n\n\n<h2 id=\"h-laser-hair-removal-cost-average\" class=\"wp-block-heading\">Laser hair removal cost average<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The laser hair removal cost average runs $29 to $150 per session for small areas and $50 to $250 for medium areas<sup><a href=\"#source-23\">23<\/a><\/sup>. Every price below is a first-party figure from 13 practices across eight US metros.<\/p>\n\n\n\n<h3 id=\"h-34-laser-hair-removal-costs-29-150-for-small-areas-and-50-250-for-medium-areas\" class=\"wp-block-heading\">34. Laser hair removal costs $29\u2013$150 for small areas and $50\u2013$250 for medium areas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Laser hair removal costs $29 to $150 per session for small areas like the upper lip, and $50 to $250 for medium areas<sup><a href=\"#source-23\">23<\/a><\/sup>. Large areas run $142 to $400, and full-body sessions span $399 to $2,000. That is the typical cost of laser hair removal at published US price lists.<\/p>\n\n\n\n<h3 id=\"h-35-a-brazilian-laser-hair-removal-session-averages-65-225\" class=\"wp-block-heading\">35. A Brazilian laser hair removal session averages $65\u2013$225<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"8\">\n<p class=\"pbv-t\">What one laser hair removal session costs<\/p>\n<p class=\"pbv-st\">Published per-session price ranges by treatment area, lowest price first. Both endpoints are labeled, because a range without its numbers says nothing.<\/p>\n<div class=\"pbv-band\" style=\"margin-top:0\">Single areas &mdash; axis runs to $400<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:146px;--valw:110px\"><div class=\"pbv-lab\">Small, e.g. upper lip<\/div><div class=\"pbv-cell rg\"><div class=\"pbv-rg\"><div class=\"pbv-rgline\" style=\"left:6.90%;right:64.29%\"><\/div><div class=\"pbv-rgdot\" style=\"left:6.90%\"><\/div><div class=\"pbv-rgdot hi\" style=\"left:35.71%\"><\/div><span class=\"pbv-rgv\" style=\"right:calc(93.10% + 12px)\">$29<\/span><span class=\"pbv-rgv\" style=\"left:calc(35.71% + 12px)\">$150<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Small, e.g. upper lip<\/b>Per session $29 to $150<br><em>13 practices across eight US metros<\/em><\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:146px;--valw:110px\"><div class=\"pbv-lab\">Medium<\/div><div class=\"pbv-cell rg\"><div class=\"pbv-rg\"><div class=\"pbv-rgline\" style=\"left:11.90%;right:40.48%\"><\/div><div class=\"pbv-rgdot\" style=\"left:11.90%\"><\/div><div class=\"pbv-rgdot hi\" style=\"left:59.52%\"><\/div><span class=\"pbv-rgv\" style=\"right:calc(88.10% + 12px)\">$50<\/span><span class=\"pbv-rgv\" style=\"left:calc(59.52% + 12px)\">$250<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Medium<\/b>Per session $50 to $250<br><em>13 practices across eight US metros<\/em><\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:146px;--valw:110px\"><div class=\"pbv-lab\">Brazilian<\/div><div class=\"pbv-cell rg\"><div class=\"pbv-rg\"><div class=\"pbv-rgline\" style=\"left:15.48%;right:46.43%\"><\/div><div class=\"pbv-rgdot\" style=\"left:15.48%\"><\/div><div class=\"pbv-rgdot hi\" style=\"left:53.57%\"><\/div><span class=\"pbv-rgv\" style=\"right:calc(84.52% + 12px)\">$65<\/span><span class=\"pbv-rgv\" style=\"left:calc(53.57% + 12px)\">$225<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Brazilian<\/b>Per session $65 to $225<br>Miami $135&ndash;$200 &middot; Denver from $65 &middot; Boston $115<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:146px;--valw:110px\"><div class=\"pbv-lab\">Large<\/div><div class=\"pbv-cell rg\"><div class=\"pbv-rg\"><div class=\"pbv-rgline\" style=\"left:33.81%;right:4.76%\"><\/div><div class=\"pbv-rgdot\" style=\"left:33.81%\"><\/div><div class=\"pbv-rgdot hi\" style=\"left:95.24%\"><\/div><span class=\"pbv-rgv\" style=\"right:calc(66.19% + 12px)\">$142<\/span><span class=\"pbv-rgv\" style=\"left:calc(95.24% + 12px)\">$400<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Large<\/b>Per session $142 to $400<br><em>13 practices across eight US metros<\/em><\/span><\/div><\/div><div class=\"pbv-row\" style=\"--labw:146px;--valw:110px\"><div><\/div><div class=\"pbv-cell rg\"><div class=\"pbv-ax\"><span class=\"pbv-axt\" style=\"left:0.00%\">$0<\/span><span class=\"pbv-axt\" style=\"left:23.81%\">$100<\/span><span class=\"pbv-axt\" style=\"left:47.62%\">$200<\/span><span class=\"pbv-axt\" style=\"left:71.43%\">$300<\/span><span class=\"pbv-axt\" style=\"left:95.24%\">$400<\/span><\/div><\/div><\/div><div class=\"pbv-band\">Full body &mdash; a different axis, running to $2,000<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:146px;--valw:110px\"><div class=\"pbv-lab\">Full body<\/div><div class=\"pbv-cell rg\"><div class=\"pbv-rg\"><div class=\"pbv-rgline\" style=\"left:19.00%;right:4.76%\"><\/div><div class=\"pbv-rgdot\" style=\"left:19.00%\"><\/div><div class=\"pbv-rgdot hi\" style=\"left:95.24%\"><\/div><span class=\"pbv-rgv\" style=\"right:calc(81.00% + 12px)\">$399<\/span><span class=\"pbv-rgv\" style=\"left:calc(95.24% + 12px)\">$2,000<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Full body<\/b>Per session $399 to $2,000<br><em>13 practices across eight US metros<\/em><\/span><\/div><\/div><div class=\"pbv-row\" style=\"--labw:146px;--valw:110px\"><div><\/div><div class=\"pbv-cell rg\"><div class=\"pbv-ax\"><span class=\"pbv-axt\" style=\"left:0.00%\">$0<\/span><span class=\"pbv-axt\" style=\"left:23.81%\">$500<\/span><span class=\"pbv-axt\" style=\"left:47.62%\">$1,000<\/span><span class=\"pbv-axt\" style=\"left:71.43%\">$1,500<\/span><span class=\"pbv-axt\" style=\"left:95.24%\">$2,000<\/span><\/div><\/div><\/div><div class=\"pbv-band\">After the first course &mdash; maintenance, not a first-course session<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:146px;--valw:110px\"><div class=\"pbv-lab\">Post-package maintenance<\/div><div class=\"pbv-cell rg\"><div class=\"pbv-rg\"><div class=\"pbv-rgline\" style=\"left:17.86%;right:16.67%\"><\/div><div class=\"pbv-rgdot\" style=\"left:17.86%\"><\/div><div class=\"pbv-rgdot hi\" style=\"left:83.33%\"><\/div><span class=\"pbv-rgv\" style=\"right:calc(82.14% + 12px)\">$75<\/span><span class=\"pbv-rgv\" style=\"left:calc(83.33% + 12px)\">$350<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Post-package maintenance<\/b>Per session $75 to $350<br><em>Charged after a completed package<\/em><\/span><\/div><\/div><div class=\"pbv-ann\">Full body tops out at <b>13&times;<\/b> the high end of a small area. It sits on its own axis rather than compressing everything else. Neither axis is broken or logarithmic.<\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> published price lists from 13 practices across eight US metros (source 23). Most patients need 6 to 8 sessions spaced 4 to 12 weeks apart, and some areas take 10 to 12. Six-session packages discount 15% to 35%.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>A single laser hair removal session ranges from under $30 for an upper lip to $2,000 for full body.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Brazilian laser hair removal session averages $65 to $225, depending on the city<sup><a href=\"#source-23\">23<\/a><\/sup>. Miami practices publish $135 to $200 per session, Denver starts at $65, and Boston lists $115.<\/p>\n\n\n\n<h3 id=\"h-36-most-patients-need-6-8-sessions-spaced-4-12-weeks-apart\" class=\"wp-block-heading\">36. Most patients need 6\u20138 sessions, spaced 4\u201312 weeks apart<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most patients need six to eight laser hair removal sessions, spaced four to 12 weeks apart, and some areas take 10 to 12<sup><a href=\"#source-23\">23<\/a><\/sup>. Sessions run five minutes for an upper lip to about an hour for full legs. One buying decision turns into a year of visits.<\/p>\n\n\n\n<h3 id=\"h-37-six-session-packages-discount-15-35-then-maintenance-runs-75-350-per-session\" class=\"wp-block-heading\">37. Six-session packages discount 15\u201335%, then maintenance runs $75\u2013$350 per session<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Six-session packages discount 15% to 35% off single-session prices, and post-package maintenance runs $75 to $350 per session<sup><a href=\"#source-23\">23<\/a><\/sup>. The package-plus-maintenance structure is exactly why this service generates more return visits than anything else on the menu.<\/p>\n\n\n\n<h3 id=\"h-38-the-average-physician-fee-for-laser-treatments-is-697\" class=\"wp-block-heading\">38. The average physician fee for laser treatments is $697<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The average physician fee for laser treatments is $697, blended across the combination laser category<sup><a href=\"#source-2\">2<\/a><\/sup>. It sits well above single-session street prices because it also covers pricier laser work like tattoo removal and leg veins.<\/p>\n\n\n\n<h3 id=\"h-39-laser-hair-removal-is-the-1-treatment-by-visit-frequency\" class=\"wp-block-heading\">39. Laser hair removal is the #1 treatment by visit frequency<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Laser hair removal is the number one med spa treatment by visit frequency, generating the most return visits of any service<sup><a href=\"#source-8\">8<\/a><\/sup>. It also ranks second, after Botox, as the first treatment Gen Z patients book. High frequency does not mean high spend, though \u2014 per dollar, it ranks behind toxins.<\/p>\n\n\n\n<h3 id=\"h-40-laser-treatments-account-for-3-1-million-procedures-and-about-2-2-billion-a-year\" class=\"wp-block-heading\">40. Laser treatments account for 3.1 million procedures and about $2.2 billion a year<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pabau.com\/industry\/laser-clinic-software\/\">Laser treatments<\/a> account for 3,112,056 procedures and roughly $2.2 billion a year, from 3,112,056 multiplied by the $697 average fee<sup><a href=\"#source-1\">1<\/a>, <a href=\"#source-2\">2<\/a><\/sup>. No separate laser hair removal market size exists nationally. Hair removal sits inside the combined laser count, so treat any standalone figure as an estimate.<\/p>\n\n\n\n<h2 id=\"h-dermal-filler-statistics\" class=\"wp-block-heading\">Dermal filler statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dermal filler statistics describe a paradox. Fillers are the second-largest category by volume and spend, yet demand is contracting. High per-visit value is what keeps the category profitable anyway.<\/p>\n\n\n\n<h3 id=\"h-41-dermal-fillers-take-20-of-us-non-surgical-patient-spending\" class=\"wp-block-heading\">41. Dermal fillers take 20% of US non-surgical patient spending<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dermal fillers take 20% of US non-surgical patient spending, the second-largest category behind neurotoxins, measured at the point of sale<sup><a href=\"#source-5\">5<\/a><\/sup>. Toxins and fillers together capture more than half of every dollar the industry earns.<\/p>\n\n\n\n<h3 id=\"h-42-an-ha-filler-visit-averages-910-in-patient-spend\" class=\"wp-block-heading\">42. An HA filler visit averages $910 in patient spend<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An HA filler visit averages $910 in patient spend<sup><a href=\"#source-9\">9<\/a><\/sup>. That is more than four times the $216 median med spa ticket<sup><a href=\"#source-12\">12<\/a><\/sup>. Filler appointments are the industry&#8217;s big-ticket visits, which is why the category&#8217;s decline worries operators more than its rank suggests.<\/p>\n\n\n\n<h3 id=\"h-43-biostimulator-injectable-visits-average-about-1-280\" class=\"wp-block-heading\">43. Biostimulator injectable visits average about $1,280<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"9\">\n<p class=\"pbv-t\">The per-visit spend ladder<\/p>\n<p class=\"pbv-st\">What different med spa visits are worth, measured against the $216 median transaction. Three different measurements are involved, so the bars are grouped by what they actually measure.<\/p>\n<div class=\"pbv-band\" style=\"margin-top:0\">Point-of-sale visit averages<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:92px\"><div class=\"pbv-lab\">Biostimulator injectable visit<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-vref\" style=\"left:15.43%\"><\/div><div class=\"pbv-bar\" style=\"width:91.43%\"><\/div><span class=\"pbv-val\" style=\"left:calc(91.43% + 10px)\">$1,280<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Biostimulator injectable visit<\/b>Averages $1,280 in patient spend<br>About 40% above an HA filler visit<br><em>5.9&times; the $216 median transaction<\/em><\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:92px\"><div class=\"pbv-lab\">HA filler visit<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-vref\" style=\"left:15.43%\"><\/div><div class=\"pbv-bar\" style=\"width:65.00%\"><\/div><span class=\"pbv-val\" style=\"left:calc(65.00% + 10px)\">$910<\/span><\/div><\/div><span class=\"pbv-tip\"><b>HA filler visit<\/b>Averages $910 in patient spend<br><em>4.2&times; the $216 median transaction<\/em><\/span><\/div><\/div><div class=\"pbv-band\">Platform transaction data<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:92px\"><div class=\"pbv-lab\">Transaction, 90th percentile<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-vref\" style=\"left:15.43%\"><\/div><div class=\"pbv-bar\" style=\"width:34.57%\"><\/div><span class=\"pbv-val\" style=\"left:calc(34.57% + 10px)\">$484<\/span><\/div><\/div><span class=\"pbv-tip\"><b>90th percentile transaction<\/b>$484 per transaction<br><em>2.2&times; the median<\/em><\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:92px\"><div class=\"pbv-lab\">Median transaction<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-vref\" style=\"left:15.43%\"><\/div><div class=\"pbv-bar\" style=\"width:15.43%\"><\/div><span class=\"pbv-val\" style=\"left:calc(15.43% + 10px)\">$216<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Median med spa transaction<\/b>$216 per transaction<br><em>Drawn as the reference line every other bar is read against<\/em><\/span><\/div><\/div><div class=\"pbv-band\">ASPS physician fee<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:92px\"><div class=\"pbv-lab\">Neuromodulator treatment<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-vref\" style=\"left:15.43%\"><\/div><div class=\"pbv-bar\" style=\"width:31.07%\"><\/div><span class=\"pbv-val\" style=\"left:calc(31.07% + 10px)\">$435<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Neuromodulator treatment<\/b>Average physician fee of $435<br><em>A physician fee, not a point-of-sale ticket<\/em><\/span><\/div><\/div><div class=\"pbv-band\">Other booking measures<\/div><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:92px\"><div class=\"pbv-lab\">Polynucleotide booking<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-vref\" style=\"left:15.43%\"><\/div><div class=\"pbv-bar\" style=\"width:15.00%\"><\/div><span class=\"pbv-val\" style=\"left:calc(15.00% + 10px)\">$210+<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Polynucleotide booking<\/b>Averages over $210<br>Bookings grew 23% year over year<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:186px;--valw:92px\"><div class=\"pbv-lab\">Skincare add-on, incremental<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-vref\" style=\"left:15.43%\"><\/div><div class=\"pbv-bar\" style=\"left:15.43%;width:12.43%;border-radius:4px;background:var(--wash);box-shadow:inset 0 0 0 2px var(--c1)\"><\/div><span class=\"pbv-val\" style=\"left:calc(27.86% + 10px)\">+$174<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Professional skincare add-on<\/b>Adds $174 to a visit<br>Shown floating from $216 to $390, because it is an increment<br><em>Lifts total spend by 50% or more<\/em><\/span><\/div><\/div><div class=\"pbv-row\" style=\"--labw:186px;--valw:92px\"><div><\/div><div class=\"pbv-cell\"><div class=\"pbv-ax\"><span class=\"pbv-axt\" style=\"left:0.00%\">$0<\/span><span class=\"pbv-axt\" style=\"left:17.86%\">$250<\/span><span class=\"pbv-axt\" style=\"left:35.71%\">$500<\/span><span class=\"pbv-axt\" style=\"left:53.57%\">$750<\/span><span class=\"pbv-axt\" style=\"left:71.43%\">$1,000<\/span><span class=\"pbv-axt\" style=\"left:89.29%\">$1,250<\/span><\/div><\/div><\/div><div class=\"pbv-ann\">The vertical line marks the <b>$216 median transaction<\/b>. A biostimulator appointment runs almost <b>six times<\/b> that. The hollow bar is an add-on, not a visit total.<\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> point-of-sale visit averages (source 9), platform transaction percentiles (source 12), ASPS average physician fee (source 2), polynucleotide bookings (source 19), skincare increment (source 7). These are three different measurements and are not strictly comparable, which is why they are banded.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Filler and biostimulator appointments are the industry&rsquo;s big-ticket visits, running four to six times the median med spa transaction.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Biostimulator injectable visits average about $1,280, the highest per-visit spend of any injectable<sup><a href=\"#source-9\">9<\/a><\/sup>. Sculptra and Radiesse appointments out-earn HA filler visits by roughly 40%, on a sixth of the volume.<\/p>\n\n\n\n<h3 id=\"h-44-the-us-dermal-filler-market-is-worth-about-3-8-billion-a-year\" class=\"wp-block-heading\">44. The US dermal filler market is worth about $3.8 billion a year<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The US dermal filler market size is about $3.8 billion a year in patient spending. The arithmetic: 5,331,426 HA procedures multiplied by the $715 average fee equals $3.81 billion<sup><a href=\"#source-1\">1<\/a>, <a href=\"#source-2\">2<\/a><\/sup>.<\/p>\n\n\n\n<h3 id=\"h-45-a-syringe-of-filler-costs-549-599-at-published-med-spa-prices\" class=\"wp-block-heading\">45. A syringe of filler costs $549\u2013$599 at published med spa prices<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A syringe of filler costs $549 to $599 at published med spa price lists, and a half syringe about $349<sup><a href=\"#source-23\">23<\/a><\/sup>. Most treatments use one to two syringes, which is how a filler visit reaches that $910 average.<\/p>\n\n\n\n<h3 id=\"h-46-us-juvederm-revenue-fell-18-in-2025\" class=\"wp-block-heading\">46. US Juvederm revenue fell 18% in 2025<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">US Juvederm revenue fell 18% in 2025, and 26% over two years, even as filler procedure counts held steady<sup><a href=\"#source-14\">14<\/a><\/sup>. The market leader&#8217;s own filings attribute the drop to decreased consumer demand. Filler statistics rarely come more decisive than an audited 26% two-year slide.<\/p>\n\n\n\n<h3 id=\"h-47-us-practices-log-over-3-million-lip-procedures-a-year\" class=\"wp-block-heading\">47. US practices log over 3 million lip procedures a year<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">US practices log over 3 million lip procedures a year across two separately tracked categories<sup><a href=\"#source-1\">1<\/a><\/sup>. HA lip augmentation accounts for 1,589,502 and lip augmentation with other injectable materials for 1,449,565. Lip filler statistics keep the two apart to avoid double counting, but together they make lips a category-scale business.<\/p>\n\n\n\n<h2 id=\"h-medical-weight-loss-statistics\" class=\"wp-block-heading\">Medical weight loss statistics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Medical weight loss statistics tell the strongest growth story in aesthetics. The numbers below track GLP-1 programs as med spa business data: adoption, new patients, and revenue.<\/p>\n\n\n\n<h3 id=\"h-48-weight-loss-treatments-grew-from-2-of-aesthetic-spend-to-12-in-three-years\" class=\"wp-block-heading\">48. Weight-loss treatments grew from 2% of aesthetic spend to 12% in three years<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Weight-loss treatments grew from 2% of non-surgical aesthetic spend to 12% in three years<sup><a href=\"#source-6\">6<\/a><\/sup>. A six-fold share gain made weight loss the fourth-largest spend category, ahead of <a href=\"https:\/\/pabau.com\/blog\/sell-more-retail-at-med-spas\/\">professional skincare<\/a>. No other category has ever moved that fast.<\/p>\n\n\n\n<h3 id=\"h-49-about-40-of-glp-1-patients-are-entirely-new-to-the-practice\" class=\"wp-block-heading\">49. About 40% of GLP-1 patients are entirely new to the practice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">About 40% of GLP-1 patients are entirely new to the practice they buy from<sup><a href=\"#source-6\">6<\/a><\/sup>. Weight loss became an <a href=\"https:\/\/pabau.com\/blog\/lead-generation-for-med-spas\/\">acquisition channel<\/a>, not just a service line. Patients who arrive for semaglutide convert into neurotoxin, hormone, and skincare clients.<\/p>\n\n\n\n<h3 id=\"h-50-46-of-weight-loss-patients-return-the-2nd-highest-retention-of-any-category\" class=\"wp-block-heading\">50. 46% of weight-loss patients return, the 2nd-highest retention of any category<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">46% of weight-loss patients return to the same practice, the second-highest retention of any treatment category<sup><a href=\"#source-6\">6<\/a>, <a href=\"#source-10\">10<\/a><\/sup>. Only neurotoxins retain better. Monthly dosing builds the habit that most aesthetic treatments have to engineer.<\/p>\n\n\n\n<h3 id=\"h-51-60-of-med-spas-offered-glp-1-by-early-2025-versus-35-of-physician-offices\" class=\"wp-block-heading\">51. 60% of med spas offered GLP-1 by early 2025, versus 35% of physician offices<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">60% of med spas offered GLP-1 medication by early 2025, against 35% of physician offices<sup><a href=\"#source-6\">6<\/a><\/sup>. In the South, med spa adoption hit 70%. Med spas out-adopted the doctors&#8216; offices that were the obvious home for prescription weight loss.<\/p>\n\n\n\n<h3 id=\"h-52-glp-1-adds-15-000-20-000-in-monthly-sales-to-the-average-practice-offering-it\" class=\"wp-block-heading\">52. GLP-1 adds $15,000\u2013$20,000 in monthly sales to the average practice offering it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GLP-1 programs add $15,000 to $20,000 in monthly sales to the average practice offering them, measured from transaction data<sup><a href=\"#source-6\">6<\/a><\/sup>. That is $180,000 to $240,000 a year from a service line that barely existed three years ago.<\/p>\n\n\n\n<h3 id=\"h-53-practices-selling-glp-1-grew-revenue-9-while-those-without-declined-2\" class=\"wp-block-heading\">53. Practices selling GLP-1 grew revenue 9% while those without declined 2%<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"5\">\n<p class=\"pbv-t\">Weight loss went from 2% of spend to 12% in three years<\/p>\n<p class=\"pbv-st\">The fastest-moving category in US aesthetics, shown as share of spend and as practice adoption. The two panels measure different things and keep separate axes.<\/p>\n<div class=\"pbv-sm two\"><div class=\"pbv-pane\"><p class=\"pbv-panet\">Share of US aesthetic spend<\/p><p class=\"pbv-paneu\">Weight-loss treatments, percent of total<\/p><div class=\"pbv-slope\"><svg class=\"pbv-slopesvg\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><line x1=\"16\" y1=\"85.71\" x2=\"84\" y2=\"14.29\" stroke=\"var(--c1)\" stroke-width=\"2\" stroke-linecap=\"round\" vector-effect=\"non-scaling-stroke\"\/><\/svg><div class=\"pbv-slopedot\" style=\"left:16%;bottom:14.29%\"><\/div><span class=\"pbv-slopev\" style=\"left:16%;bottom:calc(14.29% + 18px)\">2%<\/span><span class=\"pbv-slopex\" style=\"left:16%\">Three years ago<\/span><div class=\"pbv-slopedot\" style=\"left:84%;bottom:85.71%\"><\/div><span class=\"pbv-slopev\" style=\"left:84%;bottom:calc(85.71% + 18px)\">12%<\/span><span class=\"pbv-slopex\" style=\"left:84%\">Today<\/span><\/div><p class=\"pbv-panen\" style=\"margin-top:34px\">A six-fold share gain in three years. The article gives the two endpoints only, so no points are drawn between them.<\/p><\/div><div class=\"pbv-pane\"><p class=\"pbv-panet\">Who offers GLP-1 treatment<\/p><p class=\"pbv-paneu\">Percent of practices, early 2025<\/p><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:124px;--valw:48px\"><div class=\"pbv-lab\">Med spas, the South<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:70.00%\"><\/div><span class=\"pbv-val\" style=\"left:calc(70.00% + 10px)\">70%<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Med spas in the South<\/b>70% offered GLP-1 by early 2025<br>Highest regional adoption<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:124px;--valw:48px\"><div class=\"pbv-lab\">Med spas, nationally<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:60.00%\"><\/div><span class=\"pbv-val\" style=\"left:calc(60.00% + 10px)\">60%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Med spas nationally<\/b>60% offered GLP-1 by early 2025<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:124px;--valw:48px\"><div class=\"pbv-lab\">Physician offices<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:35.00%\"><\/div><span class=\"pbv-val\" style=\"left:calc(35.00% + 10px)\">35%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Physician offices<\/b>35% offered GLP-1 by early 2025<br><em>25 points behind med spas<\/em><\/span><\/div><\/div><div class=\"pbv-row\" style=\"--labw:124px;--valw:48px\"><div><\/div><div class=\"pbv-cell\"><div class=\"pbv-ax\"><span class=\"pbv-axt\" style=\"left:0.00%\">0%<\/span><span class=\"pbv-axt\" style=\"left:25.00%\">25%<\/span><span class=\"pbv-axt\" style=\"left:50.00%\">50%<\/span><span class=\"pbv-axt\" style=\"left:75.00%\">75%<\/span><span class=\"pbv-axt\" style=\"left:100.00%\">100%<\/span><\/div><\/div><\/div><p class=\"pbv-panen\" style=\"margin-top:14px\">Med spas adopted GLP-1 treatment at nearly twice the rate of physician offices.<\/p><\/div><\/div><div class=\"pbv-band\" style=\"margin-top:26px\">What it does to practice revenue<\/div><div class=\"pbv-rows\"><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Practices selling GLP-1<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:33.33%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:33.33%;width:50.00%\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(83.33% + 9px)\">+9%<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>Practices selling GLP-1<\/b>Revenue growth of +9% on the year<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:196px\"><div class=\"pbv-lab\">Practices without GLP-1<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:33.33%\"><\/div><div class=\"pbv-dvbar n\" style=\"left:22.22%;width:11.11%\"><\/div><span class=\"pbv-dvlab\" style=\"right:calc(77.78% + 9px)\">&minus;2%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Practices without GLP-1<\/b>Revenue decline of -2% on the year<br><em>An 11-point swing between the two groups<\/em><\/span><\/div><\/div><div class=\"pbv-chips\"><span class=\"pbv-chip\">Added monthly sales per practice <b>$15,000&ndash;$20,000<\/b><\/span><span class=\"pbv-chip\">Which is <b>$180,000&ndash;$240,000<\/b> a year<\/span><span class=\"pbv-chip\">Patients entirely new to the practice <b>about 40%<\/b><\/span><\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> share of aesthetic spend (source 6), practice adoption and revenue impact (sources 20, 21). The added-sales figure is a published range and is shown as a range, never as a single point estimate. Retention data for weight-loss patients uses a different measure and is not plotted here.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Weight-loss treatments went from a rounding error to the fourth-largest spend category in three years.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Practices selling GLP-1 grew revenue 9%, while practices without it declined 2%<sup><a href=\"#source-6\">6<\/a><\/sup>. An 11-point swing on a single menu decision explains the rush into medical weight loss better than any semaglutide market size projection.<\/p>\n\n\n\n<h3 id=\"h-54-med-spas-charge-250-375-a-month-for-compounded-semaglutide-while-branded-self-pay-starts-at-199\" class=\"wp-block-heading\">54. Med spas charge $250\u2013$375 a month for compounded semaglutide, while branded self-pay starts at $199<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Med spas charge $250 to $375 a month for compounded semaglutide, while the manufacturer&#8217;s official Wegovy self-pay price starts at $199<sup><a href=\"#source-22\">22<\/a>, <a href=\"#source-23\">23<\/a><\/sup>. The branded product now undercuts many compounded programs. Practices betting on weight-loss margins are watching that squeeze closely.<\/p>\n\n\n\n<h2 id=\"h-cosmetic-procedure-trends\" class=\"wp-block-heading\">Cosmetic procedure trends<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cosmetic procedure trends run in two directions at once. Injectables and weight loss are climbing, device-led body contouring is collapsing, and audited filings show which is which. These are the med spa industry trends worth planning around.<\/p>\n\n\n\n<h3 id=\"h-55-gen-z-s-share-of-aesthetic-patients-grew-from-4-to-10-in-seven-years\" class=\"wp-block-heading\">55. Gen Z&#8217;s share of aesthetic patients grew from 4% to 10% in seven years<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z&#8217;s share of aesthetic patients grew from 4% to 10% in seven years<sup><a href=\"#source-5\">5<\/a><\/sup>. The preventive era has arrived. Patients now start injectables in their twenties, which changes the lifetime value of every new booking.<\/p>\n\n\n\n<h3 id=\"h-56-gen-z-aesthetic-patients-average-2-75-visits-per-year\" class=\"wp-block-heading\">56. Gen Z aesthetic patients average 2.75 visits per year<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z aesthetic patients average 2.75 visits per year, well above the classic once-or-twice-a-year patient<sup><a href=\"#source-8\">8<\/a><\/sup>. The youngest cohort behaves like members rather than occasional buyers.<\/p>\n\n\n\n<h3 id=\"h-57-body-contouring-spend-is-down-roughly-half-from-its-peak\" class=\"wp-block-heading\">57. Body contouring spend is down roughly half from its peak<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Body contouring spend is down roughly half from its peak, alongside the 40% one-year drop in fat-reduction volume<sup><a href=\"#source-1\">1<\/a>, <a href=\"#source-5\">5<\/a><\/sup>. GLP-1 medication is replacing device-based fat reduction outright. Among aesthetic industry trends, this is the clearest case of one category eating another.<\/p>\n\n\n\n<h3 id=\"h-58-biostimulator-filler-spending-grew-11-while-ha-filler-spending-fell-11\" class=\"wp-block-heading\">58. Biostimulator filler spending grew 11% while HA filler spending fell 11%<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Biostimulator filler spending grew 11% in a year while HA filler spending fell 11%<sup><a href=\"#source-9\">9<\/a><\/sup>. A quiet substitution is running inside injectables, with collagen-stimulating products taking the filler dollar.<\/p>\n\n\n\n<h3 id=\"h-59-aesthetic-device-sales-fell-30-in-two-years-while-treatment-consumables-grew\" class=\"wp-block-heading\">59. Aesthetic device sales fell 30% in two years while treatment consumables grew<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"11\">\n<p class=\"pbv-t\">Practices stopped buying machines, not treating patients<\/p>\n<p class=\"pbv-st\">Percent change for the two major aesthetic device makers, split by what they sell. Both companies are on the same percent scale, because only one of them publishes dollar figures for both lines.<\/p>\n<div class=\"pbv-lg\"><span><i style=\"background:var(--c1)\"><\/i>Device sales<\/span><span><i style=\"background:var(--c2)\"><\/i>Consumables<\/span><\/div><div class=\"pbv-band\" style=\"margin-top:0\">InMode<\/div><div class=\"pbv-rows\"><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:142px\"><div class=\"pbv-lab\">Consumables<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:80.95%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:80.95%;width:7.14%;background:var(--c2)\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(88.10% + 9px)\">+3%<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>InMode consumables<\/b>Up 3%<br><em>The treatments themselves kept selling<\/em><\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:142px\"><div class=\"pbv-lab\">Device sales<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:80.95%\"><\/div><div class=\"pbv-dvbar n\" style=\"left:9.52%;width:71.43%;background:var(--c1)\"><\/div><span class=\"pbv-dvlab\" style=\"right:calc(90.48% + 9px)\">&minus;30%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>InMode device sales<\/b>$412m &rarr; $289m<br>Down 30% over two years<\/span><\/div><\/div><div class=\"pbv-band\">BeautyHealth, maker of Hydrafacial<\/div><div class=\"pbv-rows\"><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:142px\"><div class=\"pbv-lab\">Consumables<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:80.95%\"><\/div><div class=\"pbv-dvbar p\" style=\"left:80.95%;width:4.29%;background:var(--c2)\"><\/div><span class=\"pbv-dvlab\" style=\"left:calc(85.24% + 9px)\">+1.8%<\/span><\/div><\/div><span class=\"pbv-tip below\"><b>BeautyHealth consumables<\/b>Up 1.8% in 2025<\/span><\/div><div class=\"pbv-dvrow pbv-hit\" tabindex=\"0\" style=\"--labw:142px\"><div class=\"pbv-lab\">Device sales<\/div><div class=\"pbv-dvcell\"><div class=\"pbv-dvtrk\"><div class=\"pbv-dvzero\" style=\"left:80.95%\"><\/div><div class=\"pbv-dvbar n\" style=\"left:10.24%;width:70.71%;background:var(--c1)\"><\/div><span class=\"pbv-dvlab\" style=\"right:calc(89.76% + 9px)\">&minus;29.7%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>BeautyHealth device sales<\/b>Down 29.7% in 2025<br><em>No dollar figures published for both lines<\/em><\/span><\/div><\/div><div class=\"pbv-ann\">Treatment demand is stable. Capital confidence is not. InMode&rsquo;s device line fell from <b>$412m to $289m<\/b> in two years while the consumables used on patients kept growing.<\/div>\n<p class=\"pbv-ft\"><b>Sources:<\/b> InMode reported results (source 16), BeautyHealth reported results (source 17). BeautyHealth publishes percentages rather than a comparable dollar split, so both companies are compared on percent change and no dollar figures are estimated for BeautyHealth.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Aesthetic device sales fell about 30% at both major manufacturers while the consumables used on patients kept growing.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aesthetic device sales at one major manufacturer fell 30% in two years, from $412 million to $289 million, while its consumables revenue grew 3%<sup><a href=\"#source-16\">16<\/a><\/sup>. Practices stopped buying machines but kept treating patients. Treatment demand is stable; capital confidence is not.<\/p>\n\n\n\n<h3 id=\"h-60-hydrafacial-brings-in-about-7-of-all-new-med-spa-patients\" class=\"wp-block-heading\">60. Hydrafacial brings in about 7% of all new med spa patients<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hydrafacial brings in about 7% of all new med spa patients<sup><a href=\"#source-17\">17<\/a><\/sup>. Its maker&#8217;s consumables revenue grew 1.8% in 2025 while device sales fell 29.7%. Facial volume is holding even as equipment purchases stall, matching the wider device slump.<\/p>\n\n\n\n<h3 id=\"h-61-polynucleotide-bookings-average-over-210-and-grew-23-year-over-year\" class=\"wp-block-heading\">61. Polynucleotide bookings average over $210 and grew 23% year over year<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Polynucleotide injection bookings average over $210 and grew 23% year over year in 2025, the fastest-growing new injectable category on booking platforms<sup><a href=\"#source-19\">19<\/a><\/sup>. Regenerative injectables are the trend to watch after toxins and GLP-1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Practices tracking this kind of demand need systems to match, which our roundup of <a href=\"https:\/\/pabau.com\/blog\/the-best-medical-software\/\">the best medical software<\/a> compares.<\/p>\n\n\n\n<h2 id=\"h-average-med-spa-revenue\" class=\"wp-block-heading\">Average med spa revenue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Average med spa revenue is $1.86 million per location at the median, based on 2025 platform transaction data<sup><a href=\"#source-12\">12<\/a><\/sup>. The operational statistics below explain the spread between average and elite better than any treatment menu can.<\/p>\n\n\n\n<h3 id=\"h-62-the-median-med-spa-generates-1-86-million-per-location-and-the-top-10-exceed-4-25-million\" class=\"wp-block-heading\">62. The median med spa generates $1.86 million per location, and the top 10% exceed $4.25 million<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The median med spa generates $1.86 million per location a year, and the top 10% exceed $4.25 million, per 2025 transaction data<sup><a href=\"#source-12\">12<\/a><\/sup>. That is a 2.3x spread between the middle of the market and the top. The average medical spa revenue question has two honest answers, and the difference between them is operational.<\/p>\n\n\n\n<h3 id=\"h-63-the-median-med-spa-transaction-is-216-rising-to-484-at-the-90th-percentile\" class=\"wp-block-heading\">63. The median med spa transaction is $216, rising to $484 at the 90th percentile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The median med spa transaction is $216, rising to $484 at the 90th percentile<sup><a href=\"#source-12\">12<\/a><\/sup>. Tickets vary far less than revenue does. The revenue spread comes from volume, not from charging more per visit.<\/p>\n\n\n\n<h3 id=\"h-64-med-spas-book-just-38-of-available-staff-hours-at-the-median-while-top-performers-book-80\" class=\"wp-block-heading\">64. Med spas book just 38% of available staff hours at the median, while top performers book 80%<\/h3>\n\n\n\n<figure class=\"pbv-fig\">\n<div class=\"pbv\" data-viz=\"12\">\n<p class=\"pbv-t\">What separates a median med spa from a top performer<\/p>\n<p class=\"pbv-st\">Three measures, three panels, three scales. Median and top performer keep the same color in every panel, so the comparison never repaints.<\/p>\n<div class=\"pbv-lg\"><span><i style=\"background:var(--c1)\"><\/i>Median med spa<\/span><span><i style=\"background:var(--c2)\"><\/i>Top 10%<\/span><\/div><div class=\"pbv-sm\"><div class=\"pbv-pane\"><p class=\"pbv-panet\">Annual revenue<\/p><p class=\"pbv-paneu\">Per location, US dollars<\/p><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:64px;--valw:64px\"><div class=\"pbv-lab\">Median<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:40.43%;background:var(--c1)\"><\/div><span class=\"pbv-val\" style=\"left:calc(40.43% + 10px)\">$1.86m<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Median location revenue<\/b>$1.86m a year<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:64px;--valw:64px\"><div class=\"pbv-lab\">Top 10%<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:92.39%;background:var(--c2)\"><\/div><span class=\"pbv-val\" style=\"left:calc(92.39% + 10px)\">$4.25m+<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Top 10% location revenue<\/b>More than $4.25m a year<br><em>2.3&times; the median<\/em><\/span><\/div><\/div><p class=\"pbv-panen\">A 2.3&times; spread between the middle of the market and the top.<\/p><\/div><div class=\"pbv-pane\"><p class=\"pbv-panet\">Average transaction<\/p><p class=\"pbv-paneu\">Per transaction, US dollars<\/p><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:64px;--valw:64px\"><div class=\"pbv-lab\">Median<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:40.00%;background:var(--c1)\"><\/div><span class=\"pbv-val\" style=\"left:calc(40.00% + 10px)\">$216<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Median transaction<\/b>$216 per transaction<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:64px;--valw:64px\"><div class=\"pbv-lab\">90th pct<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:89.63%;background:var(--c2)\"><\/div><span class=\"pbv-val\" style=\"left:calc(89.63% + 10px)\">$484<\/span><\/div><\/div><span class=\"pbv-tip\"><b>90th percentile transaction<\/b>$484 per transaction<br><em>$268 above the median<\/em><\/span><\/div><\/div><p class=\"pbv-panen\">Tickets vary far less than revenue does.<\/p><\/div><div class=\"pbv-pane\"><p class=\"pbv-panet\">Staff hours booked<\/p><p class=\"pbv-paneu\">Percent of available hours<\/p><div class=\"pbv-rows\"><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:64px;--valw:64px\"><div class=\"pbv-lab\">Median<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:38.00%;background:var(--c1)\"><\/div><span class=\"pbv-val\" style=\"left:calc(38.00% + 10px)\">38%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Median utilization<\/b>38% of available staff hours booked<\/span><\/div><div class=\"pbv-row pbv-hit\" tabindex=\"0\" style=\"--labw:64px;--valw:64px\"><div class=\"pbv-lab\">Top<\/div><div class=\"pbv-cell\"><div class=\"pbv-trk\"><div class=\"pbv-bar\" style=\"width:80.00%;background:var(--c2)\"><\/div><span class=\"pbv-val\" style=\"left:calc(80.00% + 10px)\">80%<\/span><\/div><\/div><span class=\"pbv-tip\"><b>Top performer utilization<\/b>80% of available staff hours booked<br><em>42 points above the median<\/em><\/span><\/div><\/div><p class=\"pbv-panen\">Empty chairs, not cheap prices, separate average from elite.<\/p><\/div><\/div><div class=\"pbv-band\">Two operational weak points<\/div><div class=\"pbv-tiles\"><div class=\"pbv-tile\"><p class=\"tv\">13%<\/p><p class=\"tl\">of med spa bookings happen online<\/p><p class=\"tc\">The lowest of the beauty verticals measured.<\/p><div class=\"pbv-meter\"><i style=\"width:13%\"><\/i><\/div><\/div><div class=\"pbv-tile\"><p class=\"tv\">5%<\/p><p class=\"tl\">no-show rate<\/p><p class=\"tc\">The highest of the beauty verticals measured.<\/p><div class=\"pbv-meter\"><i style=\"width:5%\"><\/i><\/div><\/div><\/div><div class=\"pbv-ann\">Revenue varies by <b>2.3&times;<\/b> while the average ticket varies by far less. The difference is booked hours.<\/div>\n<p class=\"pbv-ft\"><b>Source:<\/b> 2025 platform transaction data (source 12). The source does not name the comparison verticals behind the 13% and 5% figures. They are stated in words rather than drawn as bars. Each panel carries its own scale and unit; the three are never combined on one axis.<\/p>\n<\/div>\n<figcaption class=\"wp-element-caption\"><em>Booked hours separate an average med spa from a top performer, far more than pricing does.<\/em><\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:35px;width:800px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Med spas book just 38% of available staff hours at the median, while top performers book 80%<sup><a href=\"#source-12\">12<\/a><\/sup>. Set a 42-point utilization difference against a $268 ticket difference, and the conclusion writes itself. <a href=\"https:\/\/pabau.com\/blog\/waitlist-management-med-spas\/\">Empty chairs<\/a>, not cheap prices, separate average med spa profit from elite.<\/p>\n\n\n\n<h3 id=\"h-65-only-13-of-med-spa-bookings-happen-online-the-lowest-of-any-beauty-vertical\" class=\"wp-block-heading\">65. Only 13% of med spa bookings happen online, the lowest of any beauty vertical<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Only 13% of med spa bookings happen online at the median practice, the lowest share of any beauty vertical measured<sup><a href=\"#source-12\">12<\/a><\/sup>. Med spas also post a 5% <a href=\"https:\/\/pabau.com\/blog\/how-to-improve-patient-no-show-rate\/\">no-show rate<\/a>, the highest of those verticals. For an industry this digital in its marketing, the booking process remains stubbornly analog. Adopting the <a href=\"https:\/\/pabau.com\/blog\/medical-spa-emr-software\/\">best medical spa software<\/a> is the fastest way to move both numbers.<\/p>\n\n\n\n<h3 id=\"h-66-members-show-88-higher-retention-and-book-3x-as-many-appointments\" class=\"wp-block-heading\">66. Members show 88% higher retention and book 3x as many appointments<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Members show 88% higher retention than non-members and book more than three times as many appointments per year<sup><a href=\"#source-20\">20<\/a><\/sup>. Med spa <a href=\"https:\/\/pabau.com\/blog\/how-to-build-med-spa-membership-program\/\">membership sales<\/a> grew another 13% in 2025<sup><a href=\"#source-12\">12<\/a><\/sup>. No other measured lever moves client lifetime value as far.<\/p>\n\n\n\n<h3 id=\"h-67-a-professional-skincare-purchase-adds-174-to-a-visit-and-lifts-total-spend-by-50-or-more\" class=\"wp-block-heading\">67. A professional skincare purchase adds $174 to a visit and lifts total spend by 50% or more<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A professional skincare purchase adds $174 to a visit and frequently lifts total per-visit spend by 50% or more<sup><a href=\"#source-7\">7<\/a><\/sup>. Skincare attaches to 25% of skin-rejuvenation visits, and buyers were over 10% more likely to return the following year. The smallest item on the menu quietly moves both revenue and retention.<\/p>\n\n\n\n<h2 id=\"h-grow-your-med-spa-with-pabau\" class=\"wp-block-heading\">Grow your med spa with Pabau<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The greatest losses for med spas come from poorly organized operations. Median med spas book just 38% of staff hours, take only 13% of bookings online, and lose 5% of appointments to no-shows<sup><a href=\"#source-12\">12<\/a><\/sup>. <a href=\"https:\/\/pabau.com\/blog\/practice-management-software-features\/\">Practice management software<\/a> like Pabau exists to move exactly those numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pabau.com\/blog\/9-patient-self-scheduling-software\/\">Online booking<\/a> lets patients book themselves around the clock, so you capture the demand that phone-only booking turns away. Automated reminders and <a href=\"https:\/\/pabau.com\/blog\/deposits-for-aesthetics-business\/\">booking deposits<\/a> cut no-shows, protecting slots you can&#8217;t resell at short notice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pabau&#8217;s <a href=\"https:\/\/pabau.com\/blog\/medical-practice-management-reports\/\">reporting<\/a> shows each provider&#8217;s booked hours, rebooking rate, and revenue, so you can spot empty-chair time before the month ends. Built-in memberships and packages let you run the retention playbook the top earners use. Every feature comes with every subscription, and structured onboarding gets your team confident from day one.<\/p>\n\n\n        <div id=\"book_a_demo\">\n            <div class=\"left-side\">\n                <div class=\"logo\">\n                    <img decoding=\"async\"\n                        src=\"https:\/\/pabau.com\/wp-content\/uploads\/2026\/01\/Logo.svg\"\n                        alt=\"Logo\"\n                        loading=\"lazy\"\n                    \/>\n                <\/div>\n\n                <h3 class=\"heading\">\n                    Track the numbers that grow your med spa                <\/h3>\n\n                <p class=\"description\">\n                    Pabau&#8217;s reports track utilization, rebooking, and no-shows per provider, so you can close the benchmark differences covered above. Online booking and automated reminders fill your calendar while you treat patients.                <\/p>\n\n                <div class=\"button-group\">\n                    <a href=\"\/book-demo\/\" class=\"btn btn-scale-effect btn-cta-color btn-md\">\n                        <span class=\"btn-text\">Book a demo<\/span>\n                        <div class=\"btn-icon btn-icon-right\" aria-hidden=\"true\">\n                            <svg\n                                width=\"14\"\n                                height=\"12\"\n                                viewBox=\"0 0 14 12\"\n                                fill=\"none\"\n                                xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                            >\n                                <path\n                                    d=\"M0.75 4.77295C0.335786 4.77295 0 5.10874 0 5.52295C0 5.93716 0.335786 6.27295 0.75 6.27295V5.52295V4.77295ZM13.2803 6.05328C13.5732 5.76039 13.5732 5.28551 13.2803 4.99262L8.50736 0.219648C8.21447 -0.073245 7.73959 -0.073245 7.4467 0.219648C7.15381 0.512542 7.15381 0.987415 7.4467 1.28031L11.6893 5.52295L7.4467 9.76559C7.15381 10.0585 7.15381 10.5334 7.4467 10.8263C7.73959 11.1191 8.21447 11.1191 8.50736 10.8263L13.2803 6.05328ZM0.75 5.52295V6.27295L12.75 6.27295V5.52295V4.77295L0.75 4.77295V5.52295Z\"\n                                    fill=\"currentColor\"\n                                ><\/path>\n                            <\/svg>\n                        <\/div>\n                    <\/a>\n                <\/div>\n            <\/div>\n\n            <div class=\"right-side\">\n                <img decoding=\"async\"\n                    src=\"https:\/\/pabau.com\/wp-content\/uploads\/2026\/01\/Home-Page-Concept-4.webp\"\n                    alt=\"Pabau clinic management dashboard\"\n                    loading=\"lazy\"\n                \/>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The treatment menu matters less than the numbers behind it. Counts and revenue tell different stories, and the same service can look dominant on one list while shrinking on the other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practices pulling ahead aren&#8217;t chasing a magic treatment. They fill their booked hours, rebook patients before they leave, and turn regulars into members. Every benchmark above rewards the same three habits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pabau.com\/book-demo\/\">Book a demo<\/a> to see how Pabau helps your med spa track and improve the statistics that decide profit.<\/p>\n\n\n        <div id=\"expert_picks\">\n            <div class=\"header\">\n                                    <img decoding=\"async\" src=\"https:\/\/pabau.com\/wp-content\/uploads\/2025\/11\/Expert-Picks.svg\" alt=\"Continue your research\" height=\"42\" width=\"42\">\n                                <h3>Continue your research<\/h3>\n            <\/div>\n            <div class=\"content\">\n                                                            <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#54B2D3\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p><strong>Wondering which injectables patients will want next?<\/strong> <a href=\"https:\/\/pabau.com\/blog\/trending-botox-and-filler-treatments\/\">14 Botox and filler trends every med spa should know<\/a> breaks down where treatment demand is heading.<\/p>\n                        <\/div>\n                                                                                <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#54B2D3\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p><strong>Ready to reprice your treatment menu?<\/strong> <a href=\"https:\/\/pabau.com\/blog\/how-to-choose-med-spa-pricing-strategy\/\">How to choose a med spa pricing strategy for profit growth<\/a> shows how to set prices that protect your margin.<\/p>\n                        <\/div>\n                                                                                <div class=\"item\">\n                            <div>\n                                <svg width=\"20\" height=\"27\" viewBox=\"0 0 20 27\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <path\n                                        d=\"M18.6223 14.3857C19.1246 13.8975 19.1246 13.1045 18.6223 12.6162L12.1938 6.36621C11.6915 5.87793 10.8759 5.87793 10.3737 6.36621C9.87143 6.85449 9.87143 7.64746 10.3737 8.13574L14.6125 12.2529H2.28571C1.57455 12.2529 1 12.8115 1 13.5029C1 14.1943 1.57455 14.7529 2.28571 14.7529H14.6085L10.3777 18.8701C9.87545 19.3584 9.87545 20.1514 10.3777 20.6396C10.8799 21.1279 11.6955 21.1279 12.1978 20.6396L18.6263 14.3896L18.6223 14.3857Z\"\n                                        fill=\"#54B2D3\" \/>\n                                <\/svg>\n                            <\/div>\n                            <p><strong>Want more of those 28 million procedures booked with you?<\/strong> <a href=\"https:\/\/pabau.com\/blog\/med-spa-marketing-strategies\/\">Best med spa marketing strategies<\/a> covers the channels that fill med spa calendars.<\/p>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    \n\n\n<h2 id=\"h-frequently-asked-questions\" class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1754550000001\"><h3 class=\"schema-faq-question\">What is the most common cosmetic procedure?<\/h3> <p class=\"schema-faq-answer\">Neuromodulator injections such as Botox are the most common cosmetic procedure in the US, at 9,883,711 treatments a year. Hyaluronic acid fillers rank second at 5.3 million.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1754550000002\"><h3 class=\"schema-faq-question\">How many people get Botox a year?<\/h3> <p class=\"schema-faq-answer\">Roughly 5 million Americans get Botox or a similar neurotoxin each year. The US logs 9.88 million procedures, and the average patient books two appointments annually.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1754550000003\"><h3 class=\"schema-faq-question\">What percentage of med spa patients are women?<\/h3> <p class=\"schema-faq-answer\">89% of med spa patients are women, and 54% of female patients are between 35 and 54 years old. Roughly one in 10 patients is a man.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1754550000004\"><h3 class=\"schema-faq-question\">How many people get laser hair removal?<\/h3> <p class=\"schema-faq-answer\">No separate national count exists. Laser hair removal sits within 3.1 million combination laser procedures a year, and it generates more return visits than any other med spa service.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1754550000005\"><h3 class=\"schema-faq-question\">How big is the med spa industry?<\/h3> <p class=\"schema-faq-answer\">The US med spa market size is $20.5 billion in annual non-surgical spending, across more than 11,000 med spas employing over 100,000 people.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1754550000006\"><h3 class=\"schema-faq-question\">How much does the average med spa make?<\/h3> <p class=\"schema-faq-answer\">The median med spa generates $1.86 million per location a year, and the top 10% exceed $4.25 million. Staff utilization, not pricing, drives most of that spread.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1786532664379\"><h3 class=\"schema-faq-question\">How much does jawline filler cost?<\/h3> <p class=\"schema-faq-answer\">Jawline filler typically costs between $600 and $2,000 per treatment, depending on the amount of filler needed, the type of dermal filler used, and the clinic\u2019s location and expertise. Most people require multiple syringes to achieve noticeable jawline definition, so the total cost can vary considerably. Because results are temporary, maintenance treatments may also be needed every 12\u201318 months.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1786532855270\"><h3 class=\"schema-faq-question\">How much does dermal filler cost?<\/h3> <p class=\"schema-faq-answer\">Dermal filler typically costs between $600 and $2,000 per treatment, depending on the type and amount of filler used, the treatment area, and the clinic\u2019s location and expertise. Smaller areas may require only one syringe, while larger treatment areas can require several, increasing the overall cost. Since most dermal fillers are temporary, repeat treatments are usually needed to maintain results.<\/p> <\/div> <\/div>\n\n\n\n<h2 id=\"h-sources\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>American Society of Plastic Surgeons (ASPS), 2024 Procedural Statistics, minimally invasive procedure trends<\/li>\n\n\n\n<li>American Society of Plastic Surgeons (ASPS), Average Surgeon\/Physician Fees, 2023 cosmetic procedures report<\/li>\n\n\n\n<li>US Food and Drug Administration (FDA), product approval records<\/li>\n\n\n\n<li>Guidepoint Qsight and Skytale Group, joint report on US medical aesthetic non-surgical spend, December 2025<\/li>\n\n\n\n<li>Guidepoint Qsight, Trends Reshaping the Medical Aesthetics Industry<\/li>\n\n\n\n<li>Guidepoint Qsight, GLP-1 Report, April 2025<\/li>\n\n\n\n<li>Guidepoint Qsight, Cross-Purchasing Analytics for Medical Aesthetics<\/li>\n\n\n\n<li>Guidepoint Qsight, Gen Z aesthetics research, 2025 and 2026<\/li>\n\n\n\n<li>Guidepoint Qsight, Energy-Based Devices vs Dermal Fillers<\/li>\n\n\n\n<li>Guidepoint Qsight, The Future of Non-Invasive Aesthetic Treatments<\/li>\n\n\n\n<li>American Med Spa Association (AmSpa), 2024 Medical Spa State of the Industry Report<\/li>\n\n\n\n<li>2026 Beauty and Wellness Benchmark Report, Medspa Edition, with companion industry benchmark data (North American platform transaction records)<\/li>\n\n\n\n<li>Square, 2023 Beauty and Wellness Trends report, platform data<\/li>\n\n\n\n<li>AbbVie, Form 10-K for fiscal year 2025, SEC filing<\/li>\n\n\n\n<li>Evolus, Form 10-K for fiscal year 2025, SEC filing<\/li>\n\n\n\n<li>InMode, Form 20-F for fiscal year 2025, SEC filing<\/li>\n\n\n\n<li>BeautyHealth, full-year 2025 financial results and device milestone announcements<\/li>\n\n\n\n<li>Allergan Aesthetics, Alle loyalty program announcement, April 2026<\/li>\n\n\n\n<li>2025 selfcare industry report, global booking marketplace data<\/li>\n\n\n\n<li>Membership program study from a salon and spa management platform, December 2024<\/li>\n\n\n\n<li>Centers for Medicare and Medicaid Services, Medicare Part B payment limit file, July 2026<\/li>\n\n\n\n<li>Novo Nordisk, NovoCare Pharmacy self-pay pricing for Wegovy<\/li>\n\n\n\n<li>Published price lists from 13 US med spa and laser practices across eight metros, including Milwaukee, Chicago, New York, and Miami<\/li>\n\n\n\n<li>Regulatory announcements from Evolus, Allergan Aesthetics, AbbVie, and Galderma, 2025 and 2026<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neuromodulator injections top the list at 9.88 million US procedures a year, in a $20.5 billion non-surgical market. See all 67 stats.<\/p>\n","protected":false},"author":81,"featured_media":175332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"79","_yoast_wpseo_content_score":"30","_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_focuskw_text_input":"","_seo_original_html":"","footnotes":""},"categories":[1100,1101],"tags":[1486,1559],"class_list":["post-174447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aesthetics-beauty","category-medspa","tag-botox","tag-med-spa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Most Common Cosmetic Procedures: 67 Med Spa Statistics (2026)<\/title>\n<meta name=\"description\" content=\"Neuromodulator injections top the list at 9.88 million US procedures a year, in a $20.5 billion non-surgical market. See all 67 stats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pabau.com\/de\/blog\/most-common-cosmetic-procedures\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most Common Cosmetic Procedures: 67 Med Spa Statistics (2026)\" \/>\n<meta property=\"og:description\" content=\"Neuromodulator injections top the list at 9.88 million US procedures a year, in a $20.5 billion non-surgical market. See all 67 stats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pabau.com\/de\/blog\/most-common-cosmetic-procedures\/\" \/>\n<meta property=\"og:site_name\" content=\"Pabau\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pabau\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-10T13:59:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T12:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pabau.com\/wp-content\/uploads\/2026\/08\/closeup-portrait-young-woman-doing-botox-procedures-by-professional-injection-making-lips-modern-devices-technology-medicine-cosmetology-therapy-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aleksandar Kochovski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pabaucrm\" \/>\n<meta name=\"twitter:site\" content=\"@pabaucrm\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksandar Kochovski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"43\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/\"},\"author\":{\"name\":\"Aleksandar Kochovski\",\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/#\\\/schema\\\/person\\\/73b672a49e20bfba8161e3c17ee3dda2\"},\"headline\":\"Most common cosmetic procedures: 67 med spa statistics for 2026\",\"datePublished\":\"2026-08-10T13:59:27+00:00\",\"dateModified\":\"2026-08-18T12:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/\"},\"wordCount\":8555,\"publisher\":{\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pabau.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/closeup-portrait-young-woman-doing-botox-procedures-by-professional-injection-making-lips-modern-devices-technology-medicine-cosmetology-therapy-scaled.jpg\",\"keywords\":[\"Botox\",\"Med Spa\"],\"articleSection\":[\"Aesthetics &amp; Beauty\",\"Medspa\"],\"inLanguage\":\"de\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/\",\"url\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/\",\"name\":\"Most Common Cosmetic Procedures: 67 Med Spa Statistics (2026)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pabau.com\\\/de\\\/blog\\\/most-common-cosmetic-procedures\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pabau.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/closeup-portrait-young-woman-doing-botox-procedures-by-professional-injection-making-lips-modern-devices-technology-medicine-cosmetology-therapy-scaled.jpg\",\"datePublished\":\"2026-08-10T13:59:27+00:00\",\"dateModified\":\"2026-08-18T12:59:40+00:00\",\"description\":\"Neuromodulator injections top the list at 9.88 million US procedures a year, in a $20.5 billion non-surgical market. 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